Kasih
KASIH Factories Group is a family-owned Jordanian food manufacturer founded in 1926 that produces tahini, halva, snacks, breakfast items, and cooking ingredients for retail, foodservice, and private label customers across more than 40 countries.
- Company typePrivate
- Founded1926
- HeadquartersJordan, Hong Kong SAR China
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kasih does
KASIH Factories Group (operating as Kasih) is a privately held, family-owned food manufacturer headquartered in Zarqa, Jordan, with operating history dating to 1926 when founder Haj Reslan Al-KASIH established the first halawa and tahini factory in Amman. The modern corporate entity was established in 1996 by Hajj Muhammad Adnan Al-KASIH and operates one of the most advanced halva and tahini production facilities in the MENA region. Core manufacturing spans sesame-based products (tahini, halva with vanilla, chocolate, pistachio, and nut variants), thyme/za'atar, cocoa powder, corn starch, sugars, bread crumbs, oats, popcorn, freekeh, salt and pepper, cooking oil sprays (using Bag-on-Valve packaging), herbal teas, syrups, muesli, and hazelnut chocolate — roughly 30+ active SKUs across retail and foodservice channels.
The company operates a dual go-to-market model: branded consumer products sold through retail and export distribution, plus contract manufacturing for retailer-owned private label brands. Pricing on the new MEZETE sub-brand line in U.S. supermarkets ranges from $3.99-$6.99 for shelf-stable items and $4.99-$6.99 for chilled dips. The MEZETE brand, an Amman-based food brand under KASIH Foods, launched shelf-stable Middle Eastern dips, sauces, soups, and stews into Giant Eagle, Wakefern Food Corp (ShopRite), Meijer, Albertsons, and World Market in March 2026. KASIH exports to more than 40 countries, with MEZETE products reaching 50+ countries, and holds international certifications including ISO 22000, HACCP, BRCGS (2025), ISO 28000:2022, and Halal (HAL-JO-25-00027). The company is bootstrapped, family-controlled, with no disclosed institutional investors or parent company, and operates with 501-1,000 employees from its Zarqa headquarters and manufacturing complex.
Kasih firmographics
Firmographics- Name
- Kasih
- Legal name
- KASIH Factories Group
- Website
- https://kasih.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- KASIH Factories Group is a family-owned Jordanian food manufacturer founded in 1926 that produces tahini, halva, snacks, breakfast items, and cooking ingredients for retail, foodservice, and private label customers across more than 40 countries.
- Ownership category
- akta.pro rank
Kasih industry classification
Industry- Product category
- Food Manufacturing
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Food Manufacturing (3119)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Export & Private-Label Certified Production (Halal/Kosher) (AFANAIAO)
- akta.pro secondary industry
- Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ)
Keywords
Where Kasih is headquartered
LocationHeadquarters
- HQ city
- Jordan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Kasih business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Food Manufacturing and Sales: Manufacturing and selling a wide variety of high-quality food products including tahini, halva, spreads, snacks, spices, beverages, and cooking ingredients. Products sold through retail stores, distributors, and export channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core product line pricing |
| Unit Pricing | Pay-as-you-go | Chilled dip items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kasih product offering
Product offeringCore offering
KASIH Factories Group manufactures and sells a broad portfolio of food products built around its heritage tahini and halva lines, and has expanded into cooking ingredients, snacks, cereals, beverages, oil sprays, and sub-branded lines such as MEZETE. Products are sold under the KASIH brand through retail/export channels, through private-label manufacturing for retail partners, and through foodservice distribution. The company exports to more than 40 countries and operates one of the most advanced tahini and halva facilities in the region.
Product overview
KASIH is a food manufacturing company based in Jordan (Zarqa) with a diverse portfolio of food products. The core heritage products are Halawa (halva) and Tahini, which the company was founded on in 1926. Over decades, KASIH has expanded into a comprehensive food portfolio including: tahini, halva spreads, thyme (za'atar), cocoa powder, corn starch, sugars, bread crumbs, oats, popcorn, freekeh, salt and pepper, cooking oil sprays, herbal teas, syrups, muesli oatmeal, and hazelnut chocolate. The company also operates MEZETE, a sub-brand under KASIH Foods offering authentic Middle Eastern cuisine products distributed internationally. Products range from core ingredients (tahini, halva) to ready-to-use items (oil sprays, popcorn) and breakfast items (muesli, syrups). KASIH exports to more than 40 countries worldwide and has established private label capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MEZETE: Shelf-stable Middle Eastern dips, sauces, soups, and stews brand under KASIH Foods, launched in U.S. supermarkets.
Products and services
- KASIH Golden Tahini Premium tahini made from carefully selected sesame seeds, produced under strict hygienic supervision with advanced laboratory monitoring and quality control at every production stage. Distributed through retail, foodservice, and export channels.
- KASIH Halva Halva product line including spreadable variants with vanilla, chocolate, pistachio, nuts, and chocolate-nuts combinations, made from premium natural tahini with carefully added sugar. Sold to retail, foodservice, and export customers.
- KASIH Oats (White Oats and Whole Grain Oats) Oat products including white oats and whole grain oats, made from finest fresh oats rich in essential nutrients, vitamins, and fiber. Sold through retail and export distribution.
- KASIH Popcorn (Whole Grain Kernels and Microwave Popcorn variants) Popcorn products including whole grain kernels and microwave popcorn variants in Himalayan salt, regular salt, light, cheese, butter, caramel, and salted caramel flavors, made from carefully selected premium corn. Sold through retail and export distribution.
- KASIH Oil Spray (Vegetable, Olive, and Butter variants) Cooking oil spray products using BOV (Bag-on-Valve) technology, including vegetable oil spray, olive oil spray, and oil spray with butter flavor, designed to keep oil fresh without preservatives or artificial propellant gases. Sold through retail and export distribution.
- KASIH Herbals (Herbal Tea line) Herbal tea products including chamomile, flowers, green tea, ginger lemon, thyme, hibiscus, and anise, carefully selected for body comfort and compliant with globally accepted health standards. Sold through retail and export distribution.
- KASIH Muesli Oatmeal Muesli made from finest whole oat grains combined with seeds, dried fruits, chocolate, and nuts, packed with protein, fiber, and essential nutrients and ready in three minutes with milk or water. Sold through retail and export distribution.
- KASIH Hazelnut Chocolate Hazelnut chocolate combining premium cocoa with rich hazelnut flavor, crafted with finest natural ingredients for a luxury taste experience. Sold through retail and export distribution.
- MEZETE (Middle Eastern Dips, Sauces, Soups, and Stews) Sub-brand under KASIH Foods offering shelf-stable authentic Middle Eastern dips, sauces, soups, and stews targeted at health-conscious consumers seeking clean-label, plant-based, preservative-free cuisine in international and U.S. retail channels.
- KASIH Private Label Manufacturing Custom food product manufacturing under retailer private-label brands, covering categories such as tahini, halva, spreads, snacks, spices, beverages, and cooking ingredients, supported by ISO 22000, HACCP, BRCGS, ISO 28000, and Halal certifications.
- KASIH Branded Food Export Distribution International export distribution service covering KASIH branded food products (tahini, halva, snacks, cereals, oil sprays, beverages, and more) across more than 40 countries via distributors and wholesalers.
Companies that use Kasih
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Kasih technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kasih partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- MEZETE (KASIH Foods subsidiary)coreMEZETE is an Amman-based food brand under KASIH Foods that launched its line of shelf-stable Middle Eastern dips, sauces, soups, and stews in U.S. supermarkets.
- International OrganizationscoreStrategic partnerships with international organizations that have enabled the company to obtain prestigious international quality certifications including ISO 22000, HACCP, and BRC.
- Giant EaglemajorU.S. supermarket chain distributing MEZETE products including shelf-stable and chilled Middle Eastern food products
- Wakefern Food Corp (ShopRite)majorU.S. supermarket chain distributing MEZETE products including shelf-stable and chilled Middle Eastern food products
- MeijermajorU.S. hypermarket chain distributing MEZETE products
- AlbertsonsmajorU.S. grocery chain distributing MEZETE products
- World MarketmajorU.S. specialty retailer distributing MEZETE products
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kasih competitors and assessment
Company assessmentBroad incumbents
- Almarai: Largest vertically integrated food and beverage company in the Middle East, with diversified portfolio including dairy, bakery, and food products. Comparable as a MENA-region food manufacturer with significant export footprint and government-level industry recognition.
- Roland Foods: U.S. specialty food importer and brand operator with broad global sourcing of Mediterranean, Middle Eastern, and international pantry products. Comparable as a route-to-market for ethnic foods in U.S. retail and foodservice and as a private-label-capable competitor.
- TreeHouse Foods: Large North American private-label food manufacturer with broad capabilities across center-store categories. Comparable to KASIH as a contract/private-label food manufacturer competing for retailer-brand assignments in shelf-stable and specialty categories.
- Lancaster Colony: U.S. specialty food manufacturer with branded and private-label presence in sauces, dressings, and ethnic-inspired categories. Comparable as a diversified specialty food operator with retail and foodservice channels and family-controlled governance.
- Bakkavor: UK-listed fresh and specialty prepared food manufacturer with strong private-label business across categories including dips, hummus, and Middle Eastern-inspired products. Comparable in private-label scale, food-safety certifications (BRC), and category breadth.
Regional players
- Al Wadi Al Akhdar: Leading Lebanese food manufacturer producing tahini, hummus, canned beans, ready meals, and Middle Eastern pantry staples — virtually identical product portfolio to KASIH. Comparable as a regional MENA peer competing for the same global export and private-label customers.
Direct peers
- Joyva: Long-established New York-based manufacturer of halva, tahini, and sesame-based confectionery. Closely mirrors KASIH's core product portfolio of halva and tahini, with similar emphasis on traditional Middle Eastern/Jewish-deli distribution channels.
- Krinos Foods: Large North American distributor and manufacturer of Mediterranean and Middle Eastern specialty foods. Comparable to KASIH as a multi-category ethnic food brand with broad U.S. retail and foodservice penetration, including tahini, halva, and prepared dips.
- Baron's: UK-based Middle Eastern and Mediterranean food brand producing tahini, halva, spices, and condiments. Comparable in product mix and Middle Eastern positioning to KASIH, particularly relevant for understanding KASIH's European distribution opportunity.
- Soom Foods: U.S.-based premium tahini and tahini-based product brand. Directly comparable to KASIH's MEZETE launch in U.S. supermarkets — both target health-conscious consumers with premium, clean-label tahini and sesame-based SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kasih social profiles
Digital presenceKasih compliance and trust
Trust signalCompliance5 records
Kasih financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kasih leadership team
Management profileNumber of profiles
Profiles2 records
Kasih subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kasih funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kasih M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kasih
What does Kasih do?
KASIH Factories Group manufactures and sells a broad portfolio of food products built around its heritage tahini and halva lines, and has expanded into cooking ingredients, snacks, cereals, beverages, oil sprays, and sub-branded lines such as MEZETE. Products are sold under the KASIH brand through retail/export channels, through private-label manufacturing for retail partners, and through foodservice distribution. The company exports to more than 40 countries and operates one of the most advanced tahini and halva facilities in the region.
Is Kasih a public or private company?
Kasih is a private company. It is classified as family owned and is currently operating.
When was Kasih founded?
Kasih was founded in 1926. It employs 501 to 1,000 people.
Where is Kasih based?
Kasih is headquartered in Jordan, Hong Kong SAR China, in the Asia region.
How does Kasih make money?
One revenue line is on record: food Manufacturing and Sales.
Who are Kasih's main competitors?
Broad incumbents on record are Almarai, Roland Foods, TreeHouse Foods, Lancaster Colony and Bakkavor. Al Wadi Al Akhdar is listed as a regional player. Direct peers are Joyva, Krinos Foods, Baron's and Soom Foods.
Does Kasih have an API?
No public API is recorded for Kasih.
What industry is Kasih in?
Kasih's product category is Food Manufacturing. Its primary akta.pro industry code is AFANAIAO, Export & Private-Label Certified Production (Halal/Kosher), with a secondary code of AFAFAHAJ, Fermented Beverage Contract Manufacturing & Private Label. Its NAICS code is 311 and its SIC code is 2000.