Name

Wilding Collective

Legal name

Wilding Collective, LLC

Website

https://wildinghotels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Hotels

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

Keywords

• Outdoor hospitality
• Wilderness hotel suites
• Glamping accommodations
• Nature resort stays
• Remote vacation rentals

Headquarters

HQ city

Herriman

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Nightly Accommodations: Primary revenue from overnight stays in private outdoor hotel rooms/suites at remote wilderness locations. Guests book directly through the website or via phone reservations with concierge support. Pricing varies by season and location.
2. Concierge and Experience Add-ons: Additional revenue from curated experiences including yoga sessions, outdoor movies, golfing excursions, BBQ bonfires, stargazing tours, kayaking, paddleboarding, photography classes, wine and cheese tastings, and private chef services.
3. Land Partnership and Franchise Fees: Revenue from land partnerships where landowners provide property while Wilding handles operations, and franchise opportunities where Wilding provides financing in exchange for operational partnership arrangements.
4. Food and Beverage Services: Revenue from curated food baskets, grocery delivery, meal kits, and private chef experiences offered as premium add-ons to guest stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wilding Collective operates Wilding Hotels, a direct-to-consumer outdoor hospitality brand offering private glass-walled hotel suites in remote wilderness locations across the United States. The company sells nightly accommodations at properties in Fairbanks, Alaska and Lake Tawakoni, Texas, with a third location in Provo Canyon, Utah coming soon, complemented by curated on-site experiences and franchise/land partnership programs.

Product overview

Wilding Collective operates Wilding Hotels, a unique outdoor hotel brand offering premium comfort in remote natural locations. The portfolio consists of two core property locations: Northern Lights in Fairbanks, Alaska featuring glass-walled suites near the Arctic Circle with amenities like private saunas and heated floors, and Lake Tawakoni in Texas offering lakefront suites with direct water access. Both properties provide standard suites (accommodating two adults) and deluxe suites (accommodating up to three guests). The company also offers curated outdoor experiences including Aurora viewing, dog sledding, wildlife safaris, kayaking, fishing, and stargazing. Additionally, Wilding Collective extends its brand through land partnership and franchise programs, enabling landowners to build outdoor hospitality businesses using Wilding's model.

Differentiator

Problem solved

Functional benefit

Products and services

• Northern Lights (Fairbanks, Alaska) Luxury outdoor hotel suites in Fairbanks, Alaska featuring floor-to-ceiling glass walls, private decks, heated floors, private saunas, and smokeless fire pits. Designed for travelers seeking Northern Lights viewing and outdoor activities such as dog sledding, wildlife safaris, and hiking trails.
• Lake Tawakoni (Texas) Luxury lakefront hotel units at Lake Tawakoni, Texas, offering panoramic glass walls, private decks with outdoor showers, direct lake access, and water-based activities including fishing tours, sunset boat cruises, kayaking, and paddleboarding.
• Land Partnership Program Program for landowners to provide land while Wilding handles marketing, branding, and operations, supplying the model and operational expertise for building an outdoor hospitality business.
• Franchise Opportunity Franchise program where landowners provide the land and day-to-day operations while Wilding offers financing support, enabling those who lack initial capital to build an outdoor hotel business.
• Wilding Experiences Curated outdoor activities and excursions available at Wilding locations, including Aurora Borealis viewing, dog sledding, wildlife safaris, hot springs, kayaking, fishing tours, sunset boat cruises, yoga sessions, outdoor movie nights, BBQ bonfires, stargazing sessions, photography workshops, and private chef experiences.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Lagom RetreatminorStrategic or Co-development PartnerWilding at Lagom - a collaborative location offering The Hideaway cabin as part of the Wilding portfolio at the Lagom Retreat property, expanding the brand's reach through a co-branded property arrangement.
• NewbookcoreTechnology or IntegrationBooking management and reservation system provider powering Wilding's online booking, availability management, and guest communication across all properties. Core operational technology infrastructure for property management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habitas: Habitas is a global luxury hospitality brand building eco-luxury retreats in nature destinations with a focus on community, wellness, and immersive local experiences. Comparable peer in the premium 'transformative travel' segment with similar brand storytelling, experience-led programming, and nature-anchored design ethos.
• Collective Retreats: Collective Retreats operates luxury outdoor hospitality in destination locations (Yellowstone, Hudson Valley, Hill Country). Closely comparable direct peer offering curated, design-forward accommodations in scenic settings with concierge and experience add-ons for affluent travelers.
• Under Canvas: Under Canvas runs safari-inspired luxury glamping resorts near US national parks (Glacier, Yellowstone, Moab, Yosemite). Direct competitor in the premium outdoor-lodging category with a similar focus on immersive nature experiences combined with upscale amenities and curated adventure activities.
• Getaway House: Getaway operates a network of tiny cabins in remote forest locations within a few hours of major US cities, targeting urban dwellers seeking digital detox and nature immersion. Direct peer in the off-grid, privacy-first, restorative-travel category Wilding occupies, with overlapping 'escape from city' positioning.
• AutoCamp: AutoCamp operates a chain of luxury Airstream and cabin-based outdoor hotels in destination locations (Yosemite, Russian River, Cape Cod, Joshua Tree). Highly comparable direct peer offering premium outdoor lodging with on-site amenities, concierge services, and a design-forward brand targeted at the same wellness/romance/adventure customer base.

Emerging players

• Lumen Photography Retreat / Treehouse Hotels: Banyan Tree's Treehouse Hotels brand and similar boutique treehouse/unique-stay concepts occupy the design-forward, nature-immersed niche Wilding targets. Comparable as an emerging peer in the 'unique architecture + nature' premium lodging segment.
• Tentrr: Tentrr operates a network of private, fully-equipped campsite sites in nature locations across the US. Comparable as an emerging peer in private, off-grid outdoor stays, though positioned at a more accessible price point than Wilding's premium offering.

Broad incumbents

• Aman Resorts: Aman operates ultra-luxury resorts globally with a focus on privacy, serenity, and design-led architecture in nature settings. Represents the ultra-luxury end of the outdoor-lodging category that Wilding explicitly positions below with its 'fair price' premium-middle-market positioning.
• Glamping Hub: Glamping Hub is a large online marketplace for unique outdoor stays (yurts, treehouses, domes, cabins). Functions as both a distribution channel Wilding could use and a broad incumbent representing the 'low-end glamping' end of the category that Wilding explicitly positions above.
• Marriott Bonvoy Outdoor Collection: Marriott's broader portfolio (including Autograph Collection, Tribute Portfolio) includes outdoor and boutique properties. Represents the broad incumbent hospitality landscape Wilding could partner with or compete against for destination travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildinghotels
• LinkedInlinkedin.com/company/wilding-hotels
• Instagraminstagram.com/wildinghotels
• TikToktiktok.com/@wildinghotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilding Collective