What Sands Partners does

SANDS Partners Sp. z o.o. is a privately-held Polish consulting firm founded in 2019 and headquartered in Wrocław, Poland (Rynek 5), operating with 11-50 employees under founder/board ownership by Rafał Siama (Head of Delivery) and Tomasz Jośko (CRO, co-owner since 2021). The firm specializes in Incentive Compensation Management (ICM) and Sales Performance Management (SPM) consulting, implementation, optimization, and migration services, with claimed experience of more than 200 projects and 70+ successful implementations across enterprise clients globally.

The company's core technology stack is vendor-agnostic: SANDS Partners is a certified implementation partner for six enterprise ICM/SPM platforms — Xactly, SAP (SAP Commissions / HANA), CaptivateIQ (premier partner for Eastern Europe), Varicent, Akeron, and Performio. On top of these platforms, the firm has built four proprietary add-on products: Xactly Extend (quota/territory planning, workflows, approvals), the SAP History Automated Mover and Extractor (data migration), the Power BI Connector for CaptivateIQ, and a beta Excel Plugin for CaptivateIQ. ISO 27001 and ISO 9001 certifications, along with SAP Certified Partner status, support enterprise procurement credibility.

The business model is professional-services revenue: end-to-end ICM/SPM implementation engagements, system optimization and health-checks, advisory and strategy (including compensation plan design, vendor selection, and an Express Audit 5-day review), and SAP-to-HANA migration services. GTM is consultative enterprise field sales with direct engagement of VP/Director-level buyers in Sales, Finance, and HR, supplemented by vendor-Referral co-selling, content marketing, and vertical event participation (e.g., Solar Energy Expo 2025). Target verticals include healthcare/MedTech, cybersecurity, ESG/pay transparency, renewable energy, HR & recruitment, insurance, and telemarketing, with a self-reported client satisfaction rating of 8.9/10.

Name

Sands Partners

Legal name

SANDS Partners Sp. z o.o.

Website

https://sandspartners.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SANDS Partners is a privately-held Polish consulting firm that implements, optimizes, and migrates enterprise Incentive Compensation and Sales Performance Management (ICM/SPM) solutions across Xactly, SAP, CaptivateIQ, Varicent, Akeron, and Performio, supplemented by proprietary add-on tools, for global enterprise clients in healthcare, cybersecurity, ESG, and renewable energy verticals.

Ownership category

akta.pro rank

Product category

Sales Performance Management Consulting

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Incentive compensation management
• Sales performance management
• SPM implementation consulting
• Commission system integration
• ICM platform advisory

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. ICM/SPM Implementation Services: End-to-end implementation of Incentive Compensation Management and Sales Performance Management solutions, including system configuration, data integration, testing, and deployment.
2. System Optimization Services: Optimization of existing ICM/SPM implementations, including custom reporting, health checks, technical audits, and performance tuning.
3. Advisory and Strategy Services: Advisory on system selection, compensation plan design, vendor selection, and strategic alignment of commission systems with business goals.
4. SAP to HANA Migration Services: Migration of SAP Commissions (formerly CallidusCloud) to SAP HANA platform, including data extraction and system reimplementation.
5. ATS Commission Integration Services: Integration of Applicant Tracking Systems with commission calculation systems for HR and recruitment companies, including needs assessment, configuration, data mapping, testing, and go-live support.
6. Express Audit Service: A quick 5-day review of commission solutions in organizations, providing rapid assessment and recommendations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SANDS Partners is a professional services firm that implements, optimizes, and provides advisory for Incentive Compensation Management (ICM) and Sales Performance Management (SPM) solutions across enterprise platforms such as Xactly, CaptivateIQ, SAP Commissions, Varicent, Akeron, and Performio. The company supplements its consulting practice with proprietary add-on products (Xactly Extend, Power BI Connector for CaptivateIQ, Excel Plugin for CaptivateIQ, and SAP History Automated Mover and Extractor) and runs an Express Audit 5-day review service.

Product overview

Sands Partners is an international consulting firm specializing in Incentive Compensation Management (ICM) and Sales Performance Management (SPM) solutions. Their portfolio consists of consulting and implementation services combined with proprietary add-on products. The core offering is ICM/SPM implementation and optimization services across multiple platforms (Xactly, CaptivateIQ, Varicent, SAP, Akeron, Performio). They supplement platform implementations with proprietary tools including Xactly Extend (quota/territory planning module), SAP History Automated Mover and Extractor (data migration), Power BI Connector for Captivate IQ, and an Excel Plugin for Captivate IQ. The company serves industries including Healthcare, Cybersecurity, ESG/Green Energy, Insurance, HR & Recruitment, and Telemarketing, offering services from advisory and strategy through implementation, optimization, and system migration.

Differentiator

Problem solved

Functional benefit

Brands

• Xactly Extend: A product for quota and territory planning, workflows, approvals and other SPM functions.
• SAP History Automated Mover and Extractor
• Power BI Connector for Captivate IQ
• Excel plugin for Captivate IQ

Products and services

• Xactly Extend Proprietary extension module for Xactly Incent that provides quota and territory planning, workflows, approvals, and additional SPM functionality for enterprise sales organizations.
• SAP History Automated Mover and Extractor Data migration tool for extracting and moving historical data from SAP Commissions (formerly CallidusCloud/Callidus) during system migrations or upgrades.
• Power BI Connector for CaptivateIQ Direct Power BI connector enabling all CaptivateIQ data sources to be connected to Microsoft Power BI for reporting and analytics.
• Excel Plugin for CaptivateIQ Native Excel plugin for CaptivateIQ enabling direct data import and export without CSV files. Currently in beta.
• ICM/SPM Implementation Services End-to-end implementation of Incentive Compensation Management and Sales Performance Management solutions, including system configuration, custom development, testing, and deployment across Xactly, CaptivateIQ, SAP Commissions, Varicent, Akeron, and Performio platforms.
• System Optimization Services Optimization of existing ICM/SPM implementations including custom report creation, implementation health checks, technical audits, and system migrations.
• Advisory and Strategy Services Advisory services covering compensation plan audits, commission analyst as a service, implementation readiness assessment, platform vendor selection, and data integration strategy for ICM/SPM programs.
• SAP to HANA Migration Migration services for transitioning SAP Commissions (formerly Callidus/CallidusCloud) implementations to the SAP HANA database platform, including data extraction and reimplementation.
• Express Audit Quick 5-day review service that evaluates commission solutions and implementations in organizations and provides rapid assessment and recommendations.

Quantifiable outcome

• Over 200 successful projects completed across ICM/SPM domains including commission automation, forecasting, analytics, and sales territory management.
• +5 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• AkeroncoreImplementation/ SI/ Consulting Partner · 4 July 2024Akeron is an Incentive Compensation and Sales Performance Management platform. SANDS Partners announced a new partnership with Akeron in July 2024, strengthening SANDS Partners' presence in the ICM and SPM markets. The partnership was announced on 04 July 2024 (Lucca, Wroclaw).
• XactlycoreImplementation/ SI/ Consulting PartnerXactly is a leading Sales Performance Management platform. SANDS Partners is a certified implementation partner providing Xactly Incent implementation, optimization, and extension services. Testimonials from Xactly leadership indicate SANDS Partners has been instrumental for Xactly's international business expansion and partner-first delivery model, supporting increasing delivery demand across EMEA and APAC regions.
• SAPcoreImplementation/ SI/ Consulting PartnerSAP is a global enterprise software company. SANDS Partners is a trusted service supplier for SAP Commissions (formerly CallidusCloud) with deep expertise in SAP HANA database. Services include implementation, migration from SAP Commissions to SAP HANA, and ongoing optimization.
• CaptivateIQcoreImplementation/ SI/ Consulting PartnerCaptivateIQ is a leading Sales Performance Management platform. SANDS Partners is described as the premier partner for incentive compensation services in Eastern Europe. They have developed proprietary tools including a Power BI Connector and Excel Plugin for CaptivateIQ. CaptivateIQ refers SANDS Partners to expand global reach and provide high-quality service delivery options for customers.
• VaricentcoreImplementation/ SI/ Consulting PartnerVaricent is a Sales Performance Management platform. SANDS Partners collaborates with Varicent on thought leadership content and serves as an implementation partner. Joint activities include co-authoring articles on ICM/SPM terminology and sales territory planning.
• PerformiocoreImplementation/ SI/ Consulting PartnerPerformio is a Sales Performance Management platform. SANDS Partners is listed as a technology partner providing implementation and optimization services for Performio solutions.
• EbstasupportingTechnology or IntegrationEbsta is referenced as an ICM/SPM provider in healthcare industry materials. SANDS Partners collaborates with Ebsta as part of their vendor-agnostic approach to recommending the best-fit ICM/SPM solution for healthcare clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte: Deloitte provides SPM/ICM consulting through its Human Capital and Salesforce practices, delivering enterprise sales transformation engagements. Comparable to SANDS Partners as a top-tier Big 4 alternative for large-scale sales performance transformation mandates.
• Accenture: Accenture is a global systems integrator with a sales transformation practice that delivers ICM/SPM implementations across Xactly, SAP, and other platforms. Comparable to SANDS Partners as a larger, full-scale alternative competing for the same enterprise SPM implementations.
• Capgemini: Capgemini delivers sales performance management and CRM/ERP-enabled sales transformation programs for large enterprises, often in tandem with partners such as Salesforce and SAP. Comparable to SANDS Partners as a global incumbent competing for enterprise SPM mandates.
• Infosys: Infosys is a global systems integrator offering enterprise application and sales transformation consulting, including SPM implementations for large multinational clients. Comparable to SANDS Partners as a large incumbent competing for global SPM rollout engagements.
• ZS Associates: ZS Associates is a global consulting firm with a dedicated incentive compensation practice serving pharmaceutical, technology, and other complex-sales enterprises. Comparable to SANDS Partners as a higher-end alternative in the SPM/ICM consulting market with deeper bench strength and broader industry coverage.
• Tata Consultancy Services (TCS): TCS delivers enterprise application services including SAP and CRM-adjacent implementations across sales operations and finance transformation. Comparable to SANDS Partners as a global SI alternative for large-scale sales performance and incentive compensation rollouts.
• Hexaware: Hexaware is a global IT services firm with an established sales performance management practice delivering Xactly, SAP, and other SPM platform implementations. Comparable to SANDS Partners as a mid-tier global SI alternative with a similar multi-platform SPM delivery model.
• Cognizant: Cognizant provides enterprise application implementation services including sales operations and SPM-related consulting for global enterprises. Comparable to SANDS Partners as a large-scale systems integrator offering overlapping enterprise application deployment capabilities.

Direct peers

• The Alexander Group: The Alexander Group is a sales performance management consulting firm that advises enterprises on go-to-market strategy, sales compensation design, and SPM/CRM implementations. Directly comparable to SANDS Partners as a boutique SPM consultancy serving mid-to-large enterprises with similar advisory and implementation scope.
• SalesGlobe: SalesGlobe is a boutique sales performance and incentive compensation consultancy with a vendor-agnostic, multi-platform implementation model similar to SANDS Partners. Both firms focus on SPM/ICM strategy, plan design, and tool implementation for enterprise sales organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SandsPartnersPL
• LinkedInlinkedin.com/company/sands-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sands Partners