VibeRide
VibeRide (Viberide Inventions LLC) designs and sells the world's first longboard braking system, including BrakeBoards, retrofit brake kits, and a 2024-launched electric scooter line co-developed with Maxwheel, sold direct-to-consumer to individual riders globally.
- Company typePrivate
- Founded2022
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VibeRide does
VibeRide (operating as Viberide Inventions LLC, headquartered in Salt Lake City, Utah) is a privately held personal-mobility company that invented the world's first commercially available longboard braking system. The company designs and sells two complementary product lines: (1) BrakeBoards and Skate Brake retrofit kits — longboards and modular brake kits that integrate foot-operated disc, cable, or friction braking mechanisms using A380 aluminum die-cast hangers, ceramic or rubber pads, hardened steel discs, 5052 aluminum pusharms, and custom 70mm 78A polyurethane wheels; and (2) a 2024-launched electric scooter line (Explorer, Neo, and Rover) co-developed with manufacturing partner Maxwheel, featuring brushless motors (350W–800W), Lipo batteries, MaxSmooth dual-shock suspension, and self-healing tubeless pneumatic tires, controlled via a companion mobile app. The Skate Brake technology is protected by granted patents in the US, Australia, and China, plus pending PCT and US applications, with registered trademarks Viberide™ and Brakeboard®.
The business model is direct-to-consumer e-commerce through a Shopify storefront at viberide.com, augmented by a dealer/wholesale program, a 10%-commission Refersion-powered affiliate program, and an influencer application initiative. All products are one-time hardware purchases (brake kits $95–$149, BrakeBoards $139–$349, scooters $399–$799, accessories $10–$99) with optional installment financing, a 30-day free trial on BrakeBoards, and a $20 email signup incentive. Customers are individual riders across three segments — urban commuters, downhill/thrill-seeking longboarders, and beginner skateboarders — served globally with US free shipping above $125 and discounted international rates. Marketing leans heavily on the Shark Tank feature with Mark Cuban's Radical Investments backing, YouTube influencer collaborations (Braille Army), and viral social content, with a portion of affiliate commissions directed to charity partner Plant With Purpose.
VibeRide firmographics
Firmographics- Name
- VibeRide
- Legal name
- Viberide Inventions LLC
- Website
- https://viberide.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VibeRide (Viberide Inventions LLC) designs and sells the world's first longboard braking system, including BrakeBoards, retrofit brake kits, and a 2024-launched electric scooter line co-developed with Maxwheel, sold direct-to-consumer to individual riders globally.
- Ownership category
- akta.pro rank
VibeRide industry classification
Industry- Product category
- Personal Mobility Hardware
- NAICS
- Motor Vehicle Brake System Manufacturing (33634)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Skateboards & Longboards (CRACASAC)
Keywords
Where VibeRide is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VibeRide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Electric Scooter Sales: One-time hardware revenue from three e-scooter models: Explorer ($399), Neo ($499), and Rover ($799). Prices reflect direct-to-consumer model with no recurring subscription.
- BrakeBoard Longboard Sales: Sale of complete longboards with integrated brakes. Product lines include Pro Series ($279–$349), Cruiser Series ($139–$179), and Switch model ($199). Both complete boards and retrofit brake kits ($95–$149) are offered.
- Electric Skateboard / E-Board Sales: Sale of electric longboards (Matrix, $499) as part of the product lineup.
- Replacement Parts & Accessories: Revenue from replacement brake pads ($29), wheels ($29–$69), ABEC-7 bearings ($10), trucks ($29), decks ($79–$99), pedal extensions ($25), phone holders ($29), hardcases, and chain locks. Also offers VibeRide-branded merchandise (t-shirts $26–$45).
- Affiliate Referrals: Affiliate program pays 10% commission on referred sales via Refersion portal. 33% of affiliate donations distributed to charity partners including Plant With Purpose.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Explorer — Entry-level e-scooter for everyday commuting |
| One time/ perpetual license | Pay-as-you-go | Neo — Mid-range e-scooter for distance commuting |
| One time/ perpetual license | Pay-as-you-go | Rover (Earth Rover) — Premium e-scooter with maximum performance |
| One time/ perpetual license | Pay-as-you-go | Matrix — Electric longboard |
| One time/ perpetual license | Pay-as-you-go | Pro Series BrakeBoard — Complete longboard with disc brake |
| One time/ perpetual license | Pay-as-you-go | Cruiser Series BrakeBoard — Everyday longboard with friction brake |
| One time/ perpetual license | Pay-as-you-go | Switch BrakeBoard — Beginner progression board with leash + pedal |
| One time/ perpetual license | Pay-as-you-go | Pro Brake Kit — Retrofit brake kit (10.5" truck) |
| One time/ perpetual license | Pay-as-you-go | Cruiser Brake Kit — Retrofit brake kit (9.5" truck) |
| One time/ perpetual license | Pay-as-you-go | VibeRide Branded Merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
VibeRide product offering
Product offeringCore offering
VibeRide designs and sells brake-enabled longboards (BrakeBoards), electric scooters (Explorer, Neo, Rover), electric longboards (Matrix), and a universal Skate Brake retrofit kit compatible with 99% of longboards. The company invented the world's first commercially available longboard brake and sells its products direct-to-consumer through viberide.com, complemented by wholesale and affiliate channels.
Product overview
VibeRide is a mobility company offering two main product lines: electric scooters (Explorer, Neo, and Rover models) and innovative longboards with integrated braking systems (BrakeBoard series and Skate Brake retrofit kits). The company pioneered the world's first longboard brake system, appearing on Shark Tank, and has expanded into electric skateboards. Products range from entry-level commuters to premium performance models, with a focus on safety, comfort, and accessibility for riders of all skill levels.
Differentiator
Problem solved
Functional benefit
Brands
- BrakeBoard: Complete longboards equipped with VibeRide's proprietary brake system
- Skate Brake
- VibeRide Electric
Products and services
- VibeRide Explorer Electric Scooter Entry-level electric scooter for everyday commuting with a 350W motor, 36V 11Ah battery, 19 MPH top speed, up to 21 mi range, dual-shock suspension, 9" airless pneumatic tires, 31 lbs weight, IP64 waterproof rating, and 230 lbs max weight. Priced at $399 (regularly $699).
- VibeRide Neo Electric Scooter Mid-range electric scooter for distance commuting with a 500W motor, 36V 15Ah battery, 22 MPH top speed, up to 34 mi range, 2x MaxSmooth suspension, 9" pneumatic tires, 35 lbs weight, and 250 lbs max weight. Priced at $499 (regularly $899).
- VibeRide Rover (Earth Rover) Electric Scooter Premium all-terrain electric scooter with an 800W motor, 48V 18Ah battery, 35 MPH top speed, up to 42 mi range, 4x dual-shock plus triple spring suspension, 11" airless pneumatic tires, 7075 polished aluminum frame, 41 lbs weight, IP65 waterproof rating, and 300 lbs max weight. Priced at $799 (regularly $1,395).
- Pro Series BrakeBoard High-performance longboard with an integrated disc brake system, ceramic brake pads, 40" Canadian Maple 7-ply deck, Paris-style 50° trucks, 70mm 78A PU wheels, ABEC-7 bearings, and disc brake tested to 40 MPH. Priced at $279–$349 depending on design (Seaside Swells, Violet Vibe, Polar Pines, Vintage Valley, Bonsai Bliss, Fractal Fusion). Rated 4.9/5 from 1,000+ customers.
- Cruiser Series BrakeBoard Classic cruiser longboard with a friction brake system, kicktail or pintail shape, 7-ply Canadian Maple or 8-ply Birch deck, 150mm TKP trucks (37.5° rear / 50° front), 70x50mm 78A PU wheels, and max tested speed of 32 MPH. Priced at $139–$179 depending on design.
- BrakeBoard Kicktail Cruiser Cruiser board with kicktail design for freestyle maneuverability, featuring a 35x9.5 inch Canadian maple deck and a scooter-style brake.
- BrakeBoard Pintail Cruiser Pintail-shaped cruiser board with integrated brake system, designed for everyday longboarding with a 34x8.5 inch 8-ply birch deck.
- BrakeBoard Switch Beginner-friendly brakeboard with a 37.5" x 9" deck, cable brake system with rubber pads (replacement every 1.5–2 years), leash brake for beginners, 180mm RKP trucks (37.5° rear / 50° front), and max tested speed of 30 MPH. Priced at $199 (regularly $299).
- Skate Brake Retrofit Kit Universal brake kit that installs the proprietary Skate Brake onto any existing longboard deck, compatible with 99% of longboard deck types. Available in 9.5" truck width (Cruiser Brake Kit, $95, regularly $129) and 10.5" truck width (Pro Brake Kit, $149, regularly $229).
- Matrix Electric Longboard Electric longboard for urban commuting with 24 MPH top speed and 15 mile range. Priced at $499 (regularly $899).
- VibeRide Parts and Accessories Aftermarket replacement parts and accessories for VibeRide boards and scooters, including replacement brake pads ($29), replacement wheels ($29–$69), ABEC-7 bearings ($10), trucks ($29), decks ($79–$99), pedal extensions ($25), phone holders ($29), hardcases, and chain locks. Also VibeRide-branded merchandise (Classic Logo Tee $26, Limited Edition Tee $34, sizes S–XXL).
Quantifiable outcome
- Brake pads last 2–3 years for average riders (up to 1 year for heavy downhill users)
- +3 more outcomes
Companies that use VibeRide
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
VibeRide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VibeRide partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MaxwheelcoreStrategic manufacturing partnership with Maxwheel, a manufacturing specialist with extensive expertise in personal electric vehicles. Maxwheel provides manufacturing capabilities that enable VibeRide to produce high-quality e-scooters at competitive price points. The partnership is described as combining product design expertise of VibeRide with the manufacturing expertise of Maxwheel, with over 1 million factory miles tested on the scooters.
- OnwardminorShipping insurance partner. Onward Shipping Insurance provides coverage for lost, stolen, or damaged packages during transit. VibeRide recommends customers opt for Onward coverage at checkout as protection for orders during shipping.
- Plant With PurposeminorCharitable partner receiving 33% of affiliate program donations. VibeRide distributes a portion of affiliate referral revenue to Plant With Purpose as part of its charitable giving program.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
VibeRide competitors and assessment
Company assessmentDirect peers
- Exway: Direct-to-consumer electric skateboards and longboards with premium belt-drive and hub-motor options. Comparable in product mix, target buyer (commuter enthusiast), and direct online sales approach.
- WowGo: Value-priced direct-to-consumer electric skateboards. Competes in the same e-longboard niche as VibeRide's Matrix, with similar pricing strategy and customer reviews-driven marketing.
- Meepo Board: Sells direct-to-consumer electric skateboards/longboards at value price points. Closely comparable to VibeRide's e-scooter and e-longboard strategy of undercutting larger brands on price while expanding into brokered enthusiast communities.
- Boosted Boards: Iconic electric skateboards/longboards brand (now under Boosted USA). Comparable product category (e-boards) and customer base (commuters and hobbyists), with overlapping audience to VibeRide's Matrix electric longboard.
- Evolve Skateboards: Designs and sells electric skateboards and longboards with a focus on performance, range, and premium components. Direct competitor to VibeRide's Matrix electric longboard and higher-end BrakeBoard offering, targeting similar commuting and recreational riders.
Broad incumbents
- Razor: Established consumer scooter and e-scooter brand with broad retail distribution. Competes broadly in the same e-scooter category VibeRide targets with the Explorer/Neo/Rover line.
- Segway-Ninebot: World's largest e-scooter manufacturer with broad product portfolio across consumer and commercial micro-mobility. Dominant incumbent in the e-scooter category VibeRide is expanding into, with vastly greater scale and dealer network.
- Gotrax: Direct-to-consumer e-scooter brand with broad product range targeting value-conscious commuters. Closely comparable to VibeRide's e-scooter lineup in price points, GTM (D2C), and target customer (everyday commuters).
Emerging players
- Loaded Boards: Premium longboard and skateboard deck/cruiser manufacturer. Closely comparable in longboard category expertise and enthusiast customer base, but does not offer an integrated brake system, making it a partial/emerging overlap.
- Landyachtz: Longboard and cruiser board brand with strong enthusiast following. Comparable in longboard category and customer demographic, but lacks braking technology — making it a partial adjacency rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
VibeRide social profiles
Digital presenceVibeRide financial estimates
Financial estimateRevenue estimate
Valuation estimate
VibeRide leadership team
Management profileNumber of profiles
VibeRide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VibeRide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VibeRide
What does VibeRide do?
VibeRide designs and sells brake-enabled longboards (BrakeBoards), electric scooters (Explorer, Neo, Rover), electric longboards (Matrix), and a universal Skate Brake retrofit kit compatible with 99% of longboards. The company invented the world's first commercially available longboard brake and sells its products direct-to-consumer through viberide.com, complemented by wholesale and affiliate channels.
Is VibeRide a public or private company?
VibeRide is a private company. It is classified as venture growth investor backed and is currently operating.
When was VibeRide founded?
VibeRide was founded in 2022. It employs 1 to 10 people.
Where is VibeRide based?
VibeRide is headquartered in Salt Lake City, United States, in the North America region.
How does VibeRide make money?
Five revenue lines are on record. Electric Scooter Sales are the primary driver. The others are brakeBoard Longboard Sales, electric Skateboard / E-Board Sales, replacement Parts & Accessories and affiliate Referrals.
Who are VibeRide's main competitors?
Direct peers on record are Exway, WowGo, Meepo Board, Boosted Boards and Evolve Skateboards. Broad incumbents are Razor, Segway-Ninebot and Gotrax. Emerging players are Loaded Boards and Landyachtz.
Does VibeRide have an API?
No public API is recorded for VibeRide.
What industry is VibeRide in?
VibeRide's product category is Personal Mobility Hardware. Its primary akta.pro industry code is CRACASAC, Electric Skateboards & Longboards. Its NAICS code is 33634 and its SIC code is 3751.