Bankers Life Fieldhouse

What Bankers Life Fieldhouse does

Gainbridge Fieldhouse (formerly Bankers Life Fieldhouse) is a multi-purpose indoor arena located at 125 South Pennsylvania Street in Indianapolis, Indiana. The venue, founded in 1999 and rebranded under a naming-rights deal with Gainbridge in 2019, operates with 18,000+ seating capacity and serves as the home arena for two professional sports franchises: the NBA's Indiana Pacers and the WNBA's Indiana Fever. The venue is operated by Carbonhouse and the Pacers Family (Pacers Sports & Entertainment), which also controls the two anchor tenants, creating a vertically integrated tenant-operator relationship.

The business operates a multi-revenue-stream model anchored by ticketed events. Primary revenue streams include ticket sales and transaction fees (via Ticketmaster as the sole primary ticketing partner) for sports games, concerts, wrestling (WWE Friday Night SmackDown), monster truck shows (Hot Wheels Monster Trucks Live), and touring acts such as Garth Brooks and Phoebe Bridgers; venue booking and rental for external events, tours, and corporate/private functions; and food and beverage operations, including the KeyBank-sponsored Guest Chef Program that features local chefs. A connected outdoor venue — Morris Bicentennial Plaza — extends the usable footprint for community events such as Party on the Plaza.

The go-to-market motion is event-driven and multi-channel. Distribution runs through Ticketmaster, on-site box office, season ticket packages for the Pacers and Fever, and group sales. Marketing leverages the venue's own website (Carbonhouse-powered), a dedicated mobile app, the "Fieldhouse First" email newsletter, and social media. Customer segmentation is horizontal: sports fans and concert-goers are the primary personas, while corporate/private event organizers and local chefs/vendors form secondary segments. The technology stack is conventional venue infrastructure — mobile ticketing, a mobile app, and a content website — with no disclosed proprietary AI/ML, patents, or external integrations beyond the documented Carbonhouse and KeyBank partnerships. Revenue is not publicly disclosed.

Name

Bankers Life Fieldhouse

Legal name

Gainbridge Fieldhouse

Website

https://bankerslifefieldhouse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gainbridge Fieldhouse is an 18,000+ seat multi-purpose arena in Indianapolis that serves as the home venue for the Indiana Pacers (NBA) and Indiana Fever (WNBA), and hosts concerts, wrestling, and family entertainment events. It operates via ticket sales, venue rentals, and food and beverage.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue Operations, Management & Facility Services (MPAKAEAN), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Live sports arena
• Entertainment venue
• Concert hosting
• Venue rental services
• Sports event management

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales and Fees: Revenue from ticket sales for Pacers and Fever home games, concerts, wrestling events, monster trucks, and other entertainment. Takes transaction fees from Ticketmaster sales.
2. Venue Booking and Rental: Revenue from hosting external events including concerts, tours, and special events. Venues are booked through the Book Gainbridge Fieldhouse page.
3. Food and Beverage: Food and beverage sales including the KeyBank Guest Chef Program featuring local chefs, beer garden events, and dining options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gainbridge Fieldhouse is an 18,000+ capacity multi-purpose arena that hosts Indiana Pacers (NBA) and Indiana Fever (WNBA) home games, major concert tours, wrestling events, monster truck shows, and community/private events. The venue sells tickets, season and group packages, premium seating, food and beverage (including a local-chef program), parking, and venue rentals, with Ticketmaster serving as the primary ticketing channel.

Product overview

Gainbridge Fieldhouse (formerly Bankers Life Fieldhouse) is a multi-purpose arena and event venue in Indianapolis, Indiana. The venue hosts NBA games (Indiana Pacers), WNBA games (Indiana Fever), concerts, wrestling events, monster truck shows, and special events. The organization offers ticket sales through Ticketmaster, venue booking for events, tours of the facility, dining options, and parking services. The venue operates as a Carbonhouse-powered digital experience with a mobile app, mobile ticketing, and various fan engagement programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Indiana Pacers (NBA) Home Game Hosting Home arena hosting service for Indiana Pacers NBA regular-season and playoff games, providing the venue, game-day operations, ticketing, and on-site fan experience for sports fans.
• Indiana Fever (WNBA) Home Game Hosting Home arena hosting service for Indiana Fever WNBA games, providing the venue, game-day operations, ticketing, and fan experience.
• Concert & Touring Event Hosting Venue rental and production hosting for touring concerts and live music performances (e.g., Garth Brooks Blame It All On My Roots Arena Tour, Phoebe Bridgers, Don Toliver, Cash Money and No Limit Records Tour, Johnny Blue Skies), with ticketing handled through Ticketmaster.
• WWE Friday Night SmackDown Event Hosting Hosting service for WWE Friday Night SmackDown wrestling events at the arena, including ticketing and fan experience for wrestling audiences.
• Hot Wheels Monster Trucks Live Event Hosting Hosting service for Hot Wheels Monster Trucks Live family entertainment events, including venue setup, ticketing, and on-site operations.
• Private Venue Bookings Venue rental service for corporate events, conferences, weddings, private gatherings, and other external events booked through the Book Gainbridge Fieldhouse page.
• Season Ticket Packages Multi-game season ticket packages for Indiana Pacers and Indiana Fever home games, sold as a bundled subscription-style offering to individual and enterprise fans.
• Premium Tickets and Group Sales Premium seating tickets and group ticket packages with special offers, sold to individual fans and to groups/organizations attending events together.
• Box Office and Single-Game Tickets On-site box office and online single-game ticket sales through the venue and Ticketmaster, with mobile ticketing for all events.
• Venue Tours Guided tours of the Gainbridge Fieldhouse facility offered to visitors and groups interested in the arena's operations and history.
• Food and Beverage / KeyBank Guest Chef Program On-site food and beverage service for events, featuring local chefs and food entrepreneurs through the KeyBank-sponsored Guest Chef Program, including dining options, beer garden events, and signature dishes during Indiana Pacers games and events.
• Parking Services Parking services for event attendees, including a parking partner link from event pages for fans arriving at Gainbridge Fieldhouse events.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• KeyBankcoreGTM or Marketing PartnerKeyBank sponsors the Guest Chef Program at Gainbridge Fieldhouse, which invites local chefs and food entrepreneurs to showcase their signature dishes during Indiana Pacers games and events.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the primary ticketing platform for all events at Gainbridge Fieldhouse, handling ticket sales, transfers, and distribution.
• CarbonhousecoreTechnology or IntegrationCarbonhouse operates and powers the Gainbridge Fieldhouse website and digital platform as part of the Pacers Family.
• Morris Bicentennial PlazaminorStrategic or Co-development PartnerConnected outdoor plaza space used for Party on the Plaza events, live music, and community gatherings adjacent to the main arena.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crypto.com Arena (Los Angeles): Hosts the Lakers and Clippers (NBA) along with the Kings (NHL) and major concerts; a peer NBA-anchored arena with similar naming-rights economics and tier-1 touring content.
• Rocket Mortgage FieldHouse (Cleveland): Home of the Cavaliers (NBA) and was recently renovated to compete with newer NBA arenas; direct peer operating an NBA-anchored, mid-market Midwestern arena.
• TD Garden (Boston): Home of the Celtics (NBA) and Bruins (NHL); a multi-purpose arena with the same anchor-tenant-plus-concert model, premium hospitality programming, and naming-rights revenue structure.
• Fiserv Forum (Milwaukee): Home of the Milwaukee Bucks (NBA); a comparable modern NBA arena with similar sponsorship naming model and mid-market arena economics.
• Madison Square Garden (MSG): The most iconic multi-purpose arena in the U.S., hosting the Knicks (NBA) and Rangers (NHL) with comparable ticket/F&B/naming-rights revenue mix; operates as a publicly traded venue-and-content company, the closest comp to Gainbridge Fieldhouse's NBA-anchored arena model.
• Chase Center (San Francisco): Home of the Golden State Warriors (NBA); a new-build NBA arena with similar premium-seating, F&B, and sponsorship platform that directly competes for touring content and naming-rights dollars.
• Barclays Center (Brooklyn): Home of the Brooklyn Nets (NBA) and formerly the Islanders (NHL); a major multi-purpose arena operated by BSE Global with comparable naming-rights, premium-seating, and touring-content strategy.
• American Airlines Center (Dallas): Home of the Mavericks (NBA) and Stars (NHL); peer NBA arena with similar naming-rights partner, suite/premium product, and touring-act programming.
• United Center (Chicago): Home of the Chicago Bulls (NBA) and Blackhawks (NHL); a major-league indoor arena with the same multi-team anchoring, concert and family-show calendar, and sponsorship structure as Gainbridge Fieldhouse.
• Wells Fargo Center (Philadelphia): Home of the 76ers (NBA) and Flyers (NHL); an NBA-anchored regional arena with comparable concert and family-show booking economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks8 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bankers-life-fieldhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankers Life Fieldhouse