FutureToday

What FutureToday does

FutureToday (legal entity OOO 'FT Media') is a Moscow-based, privately held Russian company that has operated the fut.ru platform since approximately 2005, aggregating internships and graduate programs and running campus recruiting events and employer branding services for early-career hiring. The company connects students and recent graduates with employers, operating a two-sided marketplace that combines an internship and program database organized by industry, location, and employer with proprietary events, employer research, and educational content.

Its core products and technology comprise (1) the fut.ru web platform that aggregates internship and leadership program listings across sectors such as banking, FMCG, retail, consulting, and technology; (2) the FutureToday Employer Rating, a proprietary ranking built on surveys of over 22,000 students from 30 leading Russian universities; (3) a recurring Career Day event portfolio including Найти IT (IT students), TechnoCareer (technical careers), and ProFinance (finance/business careers); (4) selection-preparation content covering aptitude tests (SHL, Kenexa, Talent Q), interview prep, and resume writing; (5) skill-building and master's program listings distributed in partnership with Russian universities and corporates; and (6) employer branding services including custom campaign development, gamified assessments, and ambassador programs. The company partners with hundreds of Russian employers, with named clients including Sber, VTB, Tinkoff, Alfa-Bank, Nestle, X5 Group, Magnit, Vkusno i tochka, Kept, and FBK.

FutureToday's business model is B2B-led: services are free for students and graduates, while revenue is generated from employer-side fees including recruitment campaign management, employer branding projects, career day sponsorships, employer rating participation, and custom gamified assessment products. Distribution operates through the fut.ru website (millions of annual visitors, 100,000+ email subscribers), social media channels, and on-the-ground campus activation via the ambassador program and university partnerships. The company is registered as a Russian limited liability company (OGRN 1247700506811, INN 9701292990) at Spartakovsky lane, Moscow, with 11-50 employees and no disclosed institutional funding rounds.

Name

FutureToday

Legal name

OOO 'FT Media' (Общество с ограниченной ответственностью 'ФТ Медиа')

Website

https://fut.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

FutureToday is a Moscow-based Russian company operating fut.ru, a two-sided early-career recruitment platform that aggregates internships and graduate programs and runs campus Career Day events and employer branding services for hundreds of Russian employers and students.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue (AVOD): Future Today operates ad-supported free streaming platforms, generating revenue through targeted advertising on CTV. The company reports gaining significant growth and profitability in the ad-supported streaming segment as consumer behavior shifts towards free streaming options.
2. Creator Monetization Services: The company provides monetization diversification for creators beyond platform-dependent revenue by enabling them to reach CTV audiences, partnering with creators like Jesser and 50+ new creator partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

FutureToday operates fut.ru, an internship aggregation and graduate recruitment platform that connects Russian students and recent graduates with employers through aggregated internship and leadership-program listings, branded citywide career day events (Профинанс, TechnoCareer, Найти IT), an annual FutureToday Employer Rating built on student surveys, and custom B2B employer branding and recruitment campaign services.

Product overview

FutureToday operates fut.ru, a comprehensive internship aggregation and graduate recruitment platform in Russia. The platform serves as an intermediary between employers seeking young talent and students/recent graduates looking for career opportunities. The core offering includes: (1) an aggregated internship database organized by industry, location, and employer; (2) employer branding services including custom campaign development and gamified recruitment tools; (3) career day events (Найти IT, TechnoCareer, ProFinance); (4) the FutureToday Employer Rating ranking; and (5) career preparation content. The platform reaches 100,000+ email subscribers and millions of annual visitors across its web properties and social media channels. The company partners with hundreds of Russian employers including major banks (Sber, VTB, Tinkoff), FMCG companies (Nestle, X5 Group), and technology firms.

Differentiator

Problem solved

Functional benefit

Brands

• Fawesome: Free streaming platform operated by FutureToday, reaching 75 million U.S. households.
• HappyKids
• Audience Advantage

Products and services

• fut.ru Career Platform Core aggregation platform connecting students and recent graduates across Russia with internship, leadership program, master's program, and graduate job opportunities from major Russian employers in banking, FMCG, retail, consulting, and technology.
• FutureToday Employer Rating Annual ranking of the most attractive employers for students and graduates, built on surveys of more than 22,000 students from 30 leading Russian universities. Published at fut.ru/best-company to guide students and benchmark employer brands.
• Career Days (Дни карьеры) Large-scale in-person career events run across Russian cities, including Профинанс for finance/economics students, TechnoCareer for technical students, and Найти IT for IT students, connecting employers with student candidates.
• Employer Branding and Recruitment Campaign Services B2B services for employer clients covering custom internship program development, end-to-end recruitment campaign management, employer branding projects, and gamified candidate assessments delivered on the fut.ru platform.
• Skill-Building Courses and Educational Programs Aggregated listings of educational programs, master's programs, and professional development courses from leading Russian employers and educational institutions, offered to students with free admission via the fut.ru/events section.
• Selection Preparation Content Career guidance content published on fut.ru covering interview preparation, resume writing, aptitude test formats (including SHL, Kenexa, Talent Q), case interview techniques, and soft skills development for candidates preparing for employer selection processes.
• Internship and Leadership Program Listings Aggregated internship and leadership program listings organized by category, location, and employer, covering industries from banking (Sber, VTB, Tinkoff/Alfa), FMCG (Nestle), retail (X5 Group, Magnit), consulting (Kept), and technology.

Quantifiable outcome

• 850 million viewing hours in 2025
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• JesserflagshipStrategic or Co-development PartnerFlagship creator partnership with basketball YouTube star Jesser and his 40 million subscribers, bringing creator economy content to CTV living room screens.
• 50+ Creator PartnershipscoreStrategic or Co-development PartnerAdded more than 50 new creator partnerships in the past year as part of ecosystem expansion to bring creator content to CTV platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RippleMatch: US-based platform using matching technology to connect early-career candidates with employer opportunities. Comparable to fut.ru's digital internship aggregation model, with similar focus on Fortune 500 and large employer relationships.
• Handshake: US-based early-career recruitment platform connecting students, universities, and employers for internships and entry-level roles. Directly comparable business model to fut.ru's two-sided graduate recruitment marketplace, though operating at significantly larger scale in the US market.
• WayUp: US platform focused on internship and entry-level job matching for students and recent graduates. Directly comparable to fut.ru's internship aggregation and employer branding services, though US-focused and at smaller scale.
• Career.ru: Russian-focused career and employer information platform that hosts company reviews, salary data, and job listings — a closer functional peer in employer branding and student-targeted services than the horizontal job boards.

Broad incumbents

• HeadHunter (hh.ru): Russia's dominant horizontal job board, operating across all experience levels and industries. Comparable because it competes for employer recruitment budgets and student/graduate traffic, though fut.ru is specialized in early-career where HeadHunter has launched dedicated verticals.
• Rabota.ru: Russian job board with broad employer and job seeker reach. Comparable as a horizontal incumbent with graduate and early-career sections competing for the same employer budgets as fut.ru.
• SuperJob: Major Russian horizontal job platform serving both employers and job seekers across experience levels. Comparable as a broad incumbent offering early-career sections that overlap with fut.ru's internship focus, but with much wider scope.

Regional players

• GradConnection: Australia/New Zealand-focused graduate recruitment platform connecting students with employers for internships and graduate programs. Functionally comparable model to fut.ru but operating in a different geography without direct competitive overlap.
• Milkround: UK-based graduate recruitment platform owned by StepStone Group, focused on internships, graduate schemes, and entry-level roles. Comparable business model to fut.ru's early-career aggregation and employer branding services, but UK-focused.

Emerging players

• Potok (formerly StartX): Russian emerging recruitment platform focused on early-career and graduate hiring with technology-driven matching. Closely comparable niche focus to fut.ru with potential for direct competition in the Russian early-career segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/futuretoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutureToday