M2E Cloud
M2E Cloud is a UK-based SaaS platform that connects eCommerce stores and POS systems with 600+ marketplaces, centralizing listing, inventory sync, order management, and repricing for multichannel retailers from SMB to enterprise.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What M2E Cloud does
M2E Cloud is a privately held UK-based SaaS company, founded in 2020, that operates a cloud-based multichannel eCommerce integration platform connecting storefront platforms — Shopify, BigCommerce, WooCommerce, Ecwid, PrestaShop, Shopware, Salesforce Commerce Cloud, Magento, and Lightspeed and Square POS — with leading marketplaces including eBay, Amazon, Walmart, TikTok Shop, Temu, Kaufland, Otto, OnBuy, Shein, and Mirakl-based channels. The platform claims 600+ marketplace integrations and supports 9 languages. Its core product, M2E Multichannel Connect, centralizes product listing, inventory synchronization, and order management across channels, complemented by add-on modules for sales analytics, Amazon and Walmart repricing, and Amazon Multi-Channel Fulfillment (MCF) integration. The company inherits 18+ years of eCommerce integration experience through its legacy sibling product M2E Pro, the first Magento-native solution for eBay, Amazon, and Walmart integration.
M2E Cloud monetizes through a hybrid freemium and subscription model: a free tier is available to sellers with monthly sales under $1,000, a 30-day free trial gates the paid product, and paid subscriptions are tiered by sales volume. Distribution combines a product-led growth motion (self-serve signup, freemium, app marketplace listings including a 'Built for Shopify' certified app) with an enterprise sales motion (direct field sales with 'Book a Demo' CTAs) targeting larger retailers managing complex multichannel operations. Supporting services include Listing Service, Marketplace Manager, VAT compliance, and migration assistance from Magento/M2E Pro and InkFrog. The company maintains UK and US offices, lists enterprise logos such as Lindt, Acer, Numatic International, and Josera, and earns a reported 5.0/5 average user rating.
M2E Cloud firmographics
Firmographics- Name
- M2E Cloud
- Legal name
- M2E Cloud
- Website
- https://m2ecloud.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- M2E Cloud is a UK-based SaaS platform that connects eCommerce stores and POS systems with 600+ marketplaces, centralizing listing, inventory sync, order management, and repricing for multichannel retailers from SMB to enterprise.
- Ownership category
- akta.pro rank
Where M2E Cloud is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
M2E Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Subscription-based pricing model with tiered plans based on sales volume. Users select plans suited to their monthly sales after 30-day free trial
- Free Tier: Free plan available for sellers with monthly sales not exceeding $1,000, allowing continued service usage at no cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan for small sellers |
| Subscription | Monthly | Paid subscription tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
M2E Cloud product offering
Product offeringCore offering
M2E Cloud is a cloud-based multichannel eCommerce integration platform that connects eCommerce stores and POS systems (Shopify, BigCommerce, WooCommerce, Ecwid, PrestaShop, Shopware, Salesforce Commerce Cloud, Magento, Lightspeed POS, Square POS) with 600+ marketplace integrations including eBay, Amazon, Walmart, TikTok Shop, Temu, Shein, Kaufland, Otto, OnBuy, and Mirakl-based channels. The platform centralizes listing management, inventory synchronization, order management, sales analytics, and automated repricing for online retailers. It is sold on tiered monthly subscriptions (with a free tier for sellers under $1,000 monthly sales) and a 30-day free trial, supported by professional services including Listing Service, Marketplace Manager, VAT Services, and migration assistance.
Product overview
M2E Cloud is a multichannel e-commerce software platform that enables businesses to scale across major marketplaces. The core product is M2E Multichannel Connect, a unified platform supporting 600+ marketplace integrations. Key modules include Sales Analytics for performance tracking, Amazon Repricer and Walmart Repricer for automated price optimization, Amazon MCF Integration for fulfillment coordination, Catalog Management for product information, and specialized tools for Multichannel Listing, Order Management, and Inventory Management. The company also offers M2E Pro as a legacy Magento-native solution, alongside professional services including Listing Service, Marketplace Manager, VAT Services, and migration assistance from Magento/M2E Pro and InkFrog. The platform connects major e-commerce stores (Shopify, BigCommerce, WooCommerce, Ecwid, Shopware, Salesforce, PrestaShop, Magento) with marketplaces (eBay, Amazon, Walmart, TikTok Shop, Temu, Shein, OnBuy, Kaufland, Otto, Mirakl) and POS systems (Lightspeed POS, Square POS).
Differentiator
Problem solved
Functional benefit
Brands
- M2E Pro: Magento/Adobe Commerce native integration solution for eBay, Amazon, and Walmart
- M2E Multichannel Connect
- M2E Amazon Repricer
- M2E Analytics
Products and services
- M2E Multichannel Connect Enterprise-grade cloud-based multichannel eCommerce platform enabling businesses to manage inventory, pricing, and orders across 600+ marketplace integrations from a single interface. Targets online retailers operating across eCommerce stores and major marketplaces such as eBay, Amazon, Walmart, TikTok Shop, Temu, Shein, Kaufland, Otto, OnBuy, and Mirakl-based channels.
- M2E Pro Magento-native eCommerce integration solution connecting Magento/Adobe Commerce stores with eBay, Amazon, and Walmart. Targets merchants running on Magento/Adobe Commerce who require platform-native marketplace integration.
- Amazon Repricer
Quantifiable outcome
- Average user rating of 5.0 out of 5 stars
- +2 more outcomes
Companies that use M2E Cloud
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
M2E Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature8 records
M2E Cloud partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- ShopifycoreShopify is a primary eCommerce platform partner. M2E Cloud offers 'Built for Shopify' certified integration connecting Shopify stores with major marketplaces. The partnership enables Shopify merchants to list products on eBay, Amazon, Walmart, TikTok Shop, Temu, and other platforms.
- AmazoncoreAmazon is a primary marketplace partner with multiple integration capabilities including standard selling, FBA (Fulfillment by Amazon), MCF (Multi-Channel Fulfillment), and Repricer features.
- eBaycoreeBay is a primary marketplace partner with integration for listings, inventory, motors parts compatibility, and promotions across eBay platforms.
- WalmartcoreWalmart is a major marketplace partner with integrations for standard selling, Walmart Fulfillment Services (WFS), and Walmart Repricer.
- TikTokcoreTikTok Shop is a key emerging marketplace partner enabling social commerce selling through TikTok's platform.
- BigCommercecoreBigCommerce is an eCommerce platform partner with integration for BigCommerce and BigCommerce Enterprise, connecting stores with marketplaces.
- TemucoreTemu is an emerging marketplace partner integrated for listing, inventory management, and multi-channel selling. Partnership enables sellers to expand to Temu's growing customer base.
- WooCommercecoreWooCommerce is an eCommerce platform partner integrated to connect WordPress/WooCommerce stores with major marketplaces.
- EcwidcoreEcwid is an eCommerce platform partner with integration to connect Ecwid stores with eBay, Amazon, Walmart, and other marketplaces.
- Magento/Adobe CommercecoreMagento (Adobe Commerce) is a platform partner through M2E Pro legacy. M2E Pro offers Magento-native integration while M2E Cloud supports migrations from Magento to other platforms.
- Salesforce Commerce CloudcoreSalesforce is an eCommerce platform partner integrated to connect Salesforce Commerce Cloud with major marketplaces.
- MiraklcoreMirakl is a marketplace platform partner enabling connection to 450+ Mirakl-based marketplaces including Decathlon, B&Q, Tesco, and other enterprise marketplaces.
- ShopwarecoreShopware is an eCommerce platform partner with Silver Partner status. M2E Cloud provides Shopware merchants with reliable marketplace integrations and real-time inventory synchronization.
- KauflandcoreKaufland is a European marketplace partner integrated for sellers targeting German and Central European markets.
- Otto MarketcoreOtto Market is a German marketplace partner integrated for sellers targeting the Otto platform.
- OnBuycoreOnBuy is a UK-based marketplace partner integrated for sellers targeting the British market.
- SheincoreShein is an emerging marketplace partner enabling sellers to reach Shein's growing global customer base.
- Lightspeed POScoreLightspeed POS is a point-of-sale partner integrated to connect Lightspeed retail systems with marketplace selling.
- Square POScoreSquare POS is a point-of-sale partner integrated to connect Square retail systems with marketplace selling.
- PrestaShopcorePrestaShop is an eCommerce platform partner integrated to connect PrestaShop stores with major marketplaces.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
M2E Cloud competitors and assessment
Company assessmentDirect peers
- Zentail: Zentail is a multichannel commerce platform focused on SmartHub listing, inventory, and order management for mid-market and enterprise sellers, directly competing with M2E Cloud's core offering.
- Sellbrite: Sellbrite (acquired by GoDaddy) provides multichannel listing, inventory, and order management across major marketplaces. It serves a similar SMB-to-mid-market seller base as M2E Cloud with comparable marketplace connectivity.
- CedCommerce: CedCommerce offers marketplace integrations and multichannel commerce solutions for Shopify, WooCommerce, Magento, BigCommerce, and other platforms — overlapping closely with M2E Cloud's value proposition across Amazon, eBay, Walmart, and emerging marketplaces.
- Linnworks: Linnworks provides multichannel inventory, order, and shipping management for online retailers, overlapping with M2E Cloud's order management and inventory synchronization capabilities across multiple sales channels.
- Codisto: Codisto is a Shopify-native marketplace integration app for eBay, Amazon, and Walmart. It competes directly with M2E Cloud's 'Built for Shopify' certified multichannel offering for the Shopify seller segment.
- ChannelEngine: ChannelEngine is a leading marketplace integration platform connecting brands and retailers with 700+ marketplaces globally. It directly competes with M2E Cloud in multichannel listing, inventory, and order management for both SMB and enterprise sellers.
- Mirakl: Mirakl is a marketplace platform provider that enables retailers and brands to launch their own marketplaces. M2E Cloud integrates with 450+ Mirakl-based marketplaces and Mirakl Connect is part of its product set, making it both a partner and adjacent competitor.
Broad incumbents
- Brightpearl: Brightpearl is an ERP/retail operations platform that handles order management, inventory, and fulfillment automation for multichannel retailers, serving as a broader incumbent that overlaps with M2E Cloud's order and inventory management capabilities.
- BigCommerce: BigCommerce is an enterprise eCommerce platform that competes with Shopify for merchant mindshare and increasingly offers native marketplace integrations, placing it as a broad incumbent that overlaps with M2E Cloud's positioning.
- Shopify: Shopify is the leading eCommerce platform and M2E Cloud's primary integration partner, but also a broad incumbent that is progressively embedding native multichannel features that could overlap with M2E's core value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
M2E Cloud social profiles
Digital presenceM2E Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2E Cloud leadership team
Management profileNumber of profiles
M2E Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2E Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2E Cloud
What does M2E Cloud do?
M2E Cloud is a cloud-based multichannel eCommerce integration platform that connects eCommerce stores and POS systems (Shopify, BigCommerce, WooCommerce, Ecwid, PrestaShop, Shopware, Salesforce Commerce Cloud, Magento, Lightspeed POS, Square POS) with 600+ marketplace integrations including eBay, Amazon, Walmart, TikTok Shop, Temu, Shein, Kaufland, Otto, OnBuy, and Mirakl-based channels. The platform centralizes listing management, inventory synchronization, order management, sales analytics, and automated repricing for online retailers. It is sold on tiered monthly subscriptions (with a free tier for sellers under $1,000 monthly sales) and a 30-day free trial, supported by professional services including Listing Service, Marketplace Manager, VAT Services, and migration assistance.
Is M2E Cloud a public or private company?
M2E Cloud is a private company. It is classified as unknown and is currently operating.
When was M2E Cloud founded?
M2E Cloud was founded in 2020. It employs 51 to 100 people.
Where is M2E Cloud based?
M2E Cloud is headquartered in London, United Kingdom, in the Europe region.
How does M2E Cloud make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are free Tier.
Who are M2E Cloud's main competitors?
Direct peers on record are Zentail, Sellbrite, CedCommerce, Linnworks, Codisto, ChannelEngine and Mirakl. Broad incumbents are Brightpearl, BigCommerce and Shopify.
Does M2E Cloud have an API?
Yes. M2E Cloud provides an API for connecting sales channels and managing integrations with marketplaces and e-commerce platforms. Developer documentation is at docs.m2ecloud.com.