Napa Green

What Napa Green does

Napa Green is a 501(c)(3) nonprofit organization founded in April 2020 as a spin-off from the Napa Valley Vintners sustainability program. The organization certifies vineyards and wineries in Napa Valley against science-based sustainability standards grounded in more than 250 best practices covering soil health, water conservation, emissions reduction, and biodiversity restoration. As of the most recent data, Napa Green has certified 51 vineyards and 98 wineries spanning 5,500 acres, representing approximately 40% of California's certified sustainable wineries.

The organization's core offerings are two certification programs — Napa Green Vineyard Certification (focused on climate action, regenerative farming, and social justice) and Napa Green Winery Certification (covering whole-facility sustainability for energy, water, and waste). Supporting products include the Integrated Resource Audit, an Online Application Portal (application.napagreen.org), the One Block Challenge™ program (launched October 2025 with the Regenerative Viticulture Foundation), the annual RISE Climate & Wine Symposium, Wine Tasting Itineraries, the Napa Green Tasting Passport, and Ambassador Training for member staff. In November 2023, Napa Green became the first sustainable winegrowing certification globally to require the phaseout of Roundup/glyphosate.

Napa Green's business model combines recurring certification fees with diversified nonprofit revenue streams including donations, sponsorships (Bud Break $3,000, Veraison $5,000, Harvest $8,000), merchandise sales, and Tasting Passport transaction fees. The organization operates with a small team of 1-10 employees led by Executive Director Anna Brittain, with sponsorship support from Napa Valley Vintners (lead sponsor), Marin Clean Energy, and other industry partners. Distribution is primarily direct-to-vineyard/winery in Napa Valley with secondary consumer-facing engagement through tasting itineraries and the passport program.

Name

Napa Green

Legal name

Napa Green

Website

https://napagreen.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Napa Green is a 501(c)(3) nonprofit that certifies Napa Valley vineyards and wineries against science-based climate-action, regenerative-farming, and social-justice standards, serving 51 vineyards and 98 wineries across 5,500 certified acres.

Ownership category

akta.pro rank

Product category

Sustainability Certification Services

NAICS

Support Activities for Forestry (115310)

SIC

Agricultural Services (700)

akta.pro primary industry

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

akta.pro secondary industries

Organic Vineyard & Wine Grape Farming (AFAGAKAI), Organic Certification Services (AFALAMAA)

Keywords

• Sustainable winegrowing certification
• Vineyard sustainability certification
• Winery sustainability certification
• Climate-smart viticulture
• Regenerative agriculture certification

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vineyard Certification: Certification fees for vineyards seeking Napa Green Vineyard certification, including third-party verification, resource audits, and action plan development.
2. Winery Certification: Certification fees for wineries seeking Napa Green Winery certification, including Integrated Resource Audits, standards checklist completion, and re-certification every 6 years.
3. Donations and Fundraising: Tax-deductible donations to the 501(c)(3) non-profit organization supporting climate action programs. Includes IRA matches, legacy giving, employer matching, and donor-advised funds.
4. Sponsorships: Sponsorship tiers (Bud Break $3,000, Veraison $5,000, Harvest $8,000) from businesses supporting expanding operations and programs.
5. Signs and Merchandise: Sale of Napa Green Certified signs ($90 for certified sign, $45 for sustainable winery sign) and merchandise including posters ($10) and trucker hats ($20).
6. Tasting Passport Program: The Napa Green Tasting Passport program sells passports to participating wineries, with 20% of passport profits going to wineries and 3% reinvested in community stewardship.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Napa Green is a nonprofit organization that certifies vineyard and winery sustainability in Napa Valley. It defines science-based standards grounded in more than 250 best practices, delivers vineyard and winery certifications (including Integrated Resource Audits), and supports certified members through hands-on programs such as the One Block Challenge, RISE Symposium, Tasting Passport, and Ambassador Training.

Product overview

Napa Green is a nonprofit organization offering a comprehensive certification ecosystem for the wine industry. The core offerings include two primary certification programs—Napa Green Vineyard Certification (focused on climate action, regenerative farming, and social justice) and Napa Green Winery Certification (covering whole-facility sustainability for energy, water, and waste). These certifications are supported by the Integrated Resource Audit service and an Online Application Portal. Complementary programs include the One Block Challenge™ initiative, RISE Symposium (annual climate and wine event), Wine Tasting Itineraries, Napa Green Tasting Passport, Napa Green Ambassador Training, and a Substack newsletter. The organization also provides Signs and Merchandise for certified members. Together, these offerings create a soil-to-bottle certification system that advances climate-smart, regenerative agriculture across Napa Valley vineyards and wineries.

Differentiator

Problem solved

Functional benefit

Brands

• One Block Challenge™: A program encouraging growers to adopt regenerative viticulture practices starting on a single vineyard block.
• Napa Green Vineyard Certification
• Napa Green Winery Certification
• RISE Symposium

Products and services

• Napa Green Vineyard Certification Certification program for vineyards focused on climate action, regenerative farming, and social justice, grounded in more than 250 best practices.
• Napa Green Winery Certification Whole-facility sustainability certification covering energy, water, waste, social justice, and climate action for wineries, with re-certification every six years.
• One Block Challenge Program that encourages growers to adopt regenerative viticulture practices starting on a single vineyard block, making regenerative agriculture accessible and scalable.
• RISE Symposium Annual climate and wine symposium bringing together industry leaders to discuss sustainable winegrowing, climate action, and regenerative practices.
• Napa Green Tasting Passport Passport program that helps certified wineries differentiate their brands and leverage sustainability commitment with visitors and trade across Napa Valley.
• Wine Tasting Itineraries Curated itineraries created by notable wine experts and sommeliers showcasing sustainable wine experiences at Napa Green certified wineries.
• Napa Green Ambassador Training Training program for hospitality and sales staff to help them share sustainability stories and leverage Napa Green certification with visitors.
• Integrated Resource Audit One-stop energy, water, and waste assessment conducted for winery certification that helps identify efficiency opportunities and track improvements over time.
• Signs and Merchandise Certified signs and merchandise for certified facilities, including Napa Green Certified metal signs ($90), Sustainable Winery signs ($45), posters ($10), and trucker hats ($20).
• Online Application Portal Web-based portal for certification applications, annual desk audits, and metric tracking including electricity, water, and solar use calculations.

Quantifiable outcome

• 20% or more energy savings for certified wineries
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Regenerative Viticulture FoundationcoreStrategic or Co-development Partner · 14 October 2025Joint launch of One Block Challenge program in Napa County, encouraging growers to adopt regenerative viticulture practices starting on a single vineyard block. The two-day event at Opus One and Bedrock Vineyard aims to promote sustainable practices that improve soil health, vineyard resilience, and wine quality.
• 1% for the PlanetcoreGTM or Marketing PartnerNapa Green is an Environmental Partner with 1% for the Planet. Businesses and individuals can designate Napa Green as their 1% recipient for environmental giving.
• Marin Clean Energy (MCE)coreStrategic or Co-development PartnerSponsor and provider of Deep Green 100% renewable energy service for Napa businesses. MCE provides credits for Napa Green Winery certification and re-certification.
• Upper Valley Disposal & RecyclingminorStrategic or Co-development PartnerSponsor providing waste management and recycling services for member wineries, with recycling specialist support for staff training and waste audits.
• North Bay Zero Waste CollectiveminorStrategic or Co-development PartnerGrassroots organization formed at RISE Symposium 2023 creating circular, closed-loop recycling system for the wine industry. Supported by Napa Vintners.
• Monarch Joint VentureminorStrategic or Co-development PartnerPartnership to incorporate monarch and other pollinator habitat into vineyards and adjacent lands to enhance biodiversity.
• Cork SupplyminorStrategic or Co-development PartnerSustainability partner and exclusive supplier of Crealis Virtuo capsules in Napa. B Corporation certified showing commitment to people, products, and planet.
• BPI PowerminorStrategic or Co-development PartnerSustainability partner providing guidance on winery solar roadmap timing and renewable energy implementation.
• Napa County Resource Conservation DistrictcoreStrategic or Co-development PartnerPartner providing free Carbon Farm Plans to vineyards. Working with Opus One and others to develop carbon farming plans.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SIP Certified (Sustainability in Practice): Independent sustainable winegrowing certification originally developed for Lodi growers and now accepted statewide. Competes directly for vineyard and winery certification budgets in California with comparable science-based standards.
• Lodi Rules for Sustainable Winegrowing: Pioneer sustainable winegrowing program administered through the Lodi Winegrape Commission. Direct competitor in the California vineyard certification category, with overlapping grower audience.
• Demeter Association: The primary U.S. biodynamic certification body for vineyards and wineries. Competes for the regenerative/organic-leaning wine certification customer, including ADAMVS and Seavey which carry both Demeter and Napa Green credentials.
• LIVE (Low Input Viticulture and Enology): Pacific Northwest-based sustainable winegrowing certification covering Oregon and Washington vineyards/wineries. Comparable standards-based certification model serving premium U.S. wine regions.
• California Sustainable Winegrowing Alliance (CSWA) / Certified California Sustainable Wine: Operates the statewide Certified California Sustainable Wine program for vineyards and wineries. Direct competitor in the same California wine-sustainability certification category, with overlapping member base and competing standards.
• Regenerative Organic Certified (ROC): Emerging regenerative-organic certification applicable to vineyards. Overlaps directly with Napa Green's regenerative-viticulture focus and the One Block Challenge framing, representing both competition and potential partnership.

Broad incumbents

• B Lab (Certified B Corporation): Broader sustainability certification used by several Napa Green members (e.g., Spottswoode). Adjacent competitor for the sustainability-credentialing budget of premium wineries, though with a company-wide rather than vineyard-specific scope.
• Carbon Trust: International sustainability and carbon-footprint certification body with wine-industry engagement. Comparable third-party verification and standards-development methodology applied to a broader set of industries.

Regional players

• Sustainable Winegrowing British Columbia: British Columbia's provincial sustainable winegrowing certification. Regional peer operating in a separate geography (Canada) but offering a directly comparable standards-and-audit model — relevant as a reference point where Anna Brittain previously consulted.

Emerging players

• Regenerative Viticulture Foundation: Partner organization on the One Block Challenge program. Operates in the same regenerative-viticulture standards and education space, with comparable event/program delivery model and overlapping grower audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/napagreencertified
• LinkedInlinkedin.com/company/napagreen
• Instagraminstagram.com/napagreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napa Green