Delta Rent Services
Delta Rent Services is a Belgrade-based subsidiary of Delta Auto Group offering corporate and consumer vehicle leasing, rental, and managed fleet services in Serbia across a multi-brand fleet including BMW, Toyota, and EV models.
- Company typePrivate
- Founded-
- HeadquartersBelgrade
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Delta Rent Services does
Delta Rent Services is a Belgrade-based vehicle leasing, rental, and fleet management company operating as a subsidiary of Delta Auto Group. It serves both corporate clients (long-term leasing, full-service fleet management, EV transition) and individual consumers (short-to-mid-term rentals, pre-owned vehicle sales) within Serbia. Its product portfolio is organized around five sub-brands: DRS Lease (12–48 month operating leases), DRS Rent (days-to-12-month rentals from a multi-brand fleet), DRS Fleet (managed services for existing fleets with monitoring, analytics, and optimization), DRS Electric (EV leasing bundled with consultation, charger installation, and public charging access), and DRS Experienced (pre-owned vehicle sales). Service tiers (START, ADVANCED, SUPERIOR) layer maintenance, tire, insurance, and replacement-vehicle coverage on top of the core lease.
The company's revenue model is overwhelmingly recurring: long-term leases are billed as fixed monthly subscriptions ranging from EUR 275 to EUR 1,390 per vehicle depending on model and term, while fleet management is structured as a fixed monthly managed-service fee. Distribution is direct-to-customer only, with enterprise field sales supported by dedicated account managers and a single point of contact per client; consumer inquiries are handled via phone, email, and website contact forms. The DRS Fleet platform and DRS Electric charging infrastructure represent the principal technology components, though no AI/ML capabilities are disclosed. Underlying competitiveness rests on Delta Auto Group's 25+ years of automotive industry presence, multi-brand OEM relationships (BMW, Toyota, Honda, Citroën, Maserati), capital backing for large fleet acquisitions, and a stated 30% EV fleet target within five years. Notable enterprise clients include PepsiCo Western Balkans (110-vehicle fleet renewal, July 2024), Delta DMD, DTS, Nes Communications, Starmax, and TTK Traffic.
Delta Rent Services firmographics
Firmographics- Name
- Delta Rent Services
- Legal name
- Delta Rent-a-Car doo
- Website
- https://drs.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Delta Rent Services is a Belgrade-based subsidiary of Delta Auto Group offering corporate and consumer vehicle leasing, rental, and managed fleet services in Serbia across a multi-brand fleet including BMW, Toyota, and EV models.
- Ownership category
- akta.pro rank
Delta Rent Services industry classification
Industry- Product category
- Vehicle Leasing and Fleet Management Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
- akta.pro secondary industries
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where Delta Rent Services is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Delta Rent Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- DRS Lease (Operativni lizing): Long-term vehicle leasing (12-48 months) with all-inclusive fixed monthly fees. Packages include vehicle financing, registration, insurance, risk management, tire services, and maintenance. Revenue recognized as recurring monthly installments over contract duration.
- DRS Rent: Short to mid-term vehicle rental (days to 12 months) from a multi-brand fleet spanning luxury brands to motorcycles. Flexible pricing per rental period, serving temporary or transitional vehicle needs.
- DRS Fleet: Full-service fleet management for a fixed monthly fee. Includes takeover of existing fleet operations, continuous monitoring, analytics, and optimization. Client retains fixed cost predictability while DRS handles all operational complexity.
- DRS Electric: Long-term leasing of electric vehicles with ancillary EV services (consultation, charger installation, public charging access). Provides hybrid fallback option of non-EV vehicle usage 60 days annually.
- DRS Experienced: Sale or short-term use of quality pre-owned vehicles with proper maintenance history. Revenue from vehicle sales and temporary usage fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | START Package - Basic long-term lease with core inclusions |
| Subscription | Monthly | ADVANCED Package - Extended maintenance and tire services |
| Subscription | Monthly | SUPERIOR Package - Full-service comprehensive lease |
| Subscription | Monthly | BMW X5 xDrive30d - 4 years / 80,000 km |
| Subscription | Monthly | BMW 520d xDrive - 4 years / 80,000 km |
| Subscription | Monthly | Citroen C3 Plus 1.2i PureTech - 5 years / 100,000 km |
| Subscription | Monthly | BMW 116i - 5 years / 100,000 km |
| Subscription | Monthly | Toyota Corolla 1.5 Luna - 5 years / 100,000 km |
| Subscription | Monthly | Honda ZR-V Sport |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Delta Rent Services product offering
Product offeringCore offering
Delta Rent Services provides multi-brand vehicle mobility solutions in Serbia, including long-term vehicle leasing (12-48 months), flexible mid-term rental (days to 12 months), full-service fleet management, electric vehicle leasing with charging infrastructure, and pre-owned vehicle sales. The company serves both corporate clients with dedicated account management and individual consumers through direct contact channels.
Product overview
Delta Rent Services operates as a multi-brand vehicle leasing and rental company with a portfolio of five core service products: DRS Lease (long-term leasing 12-48 months), DRS Rent (flexible mid-term rental days to 12 months), DRS Fleet (existing fleet management with fixed monthly fee), DRS Electric (electric vehicle solutions with charging infrastructure), and DRS Experienced (used vehicle services). These services are complemented by tiered package levels (START, ADVANCED, SUPERIOR) that provide graduated service coverage from basic financing and insurance to comprehensive support. The company offers specific vehicle models including BMW X5, BMW 520d, BMW 116i, Citroen C3 Plus, Toyota Corolla, and Honda ZR-V through special promotional offerings. The company is part of Delta Auto Group with over 25 years of industry experience.
Differentiator
Problem solved
Functional benefit
Brands
- DRS Lease: Long-term vehicle leasing solutions with periods from 12 to 48 months
- DRS Rent
- DRS Fleet
- DRS Electric
- DRS Experienced
Products and services
- DRS Lease Long-term vehicle leasing solution with contract periods from 12 to 48 months, offering flexible terms with reduced maintenance costs and positive effects on balance sheet optimization. Designed for businesses seeking predictable vehicle costs.
- DRS Rent Flexible mid-term vehicle rental solution for periods from a few days to 12 months, offering a diverse multi-brand fleet ranging from luxury brands to motorcycles. Designed for both businesses and individuals with temporary or transitional vehicle needs.
- DRS Fleet Full-service fleet management solution providing fixed monthly fee coverage for existing vehicle fleets, including advanced tools for monitoring, analytics, and fleet optimization. Includes vehicle tracking, anti-theft features, and maintenance management.
- DRS Electric Electric vehicle leasing solution with expert consultation, model selection, charger installation at client locations, public charger access cards, and the option to use non-electric vehicles 60 days per year for longer trips.
- DRS Experienced
Quantifiable outcome
- Vehicle delivery: 110 new vehicles procured and delivered to Marbo Product PepsiCo in short timeframe as part of fleet rejuvenation strategy
- +4 more outcomes
Companies that use Delta Rent Services
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Delta Rent Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Delta Rent Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Marbo Product PepsiCo (PepsiCo Western Balkans)flagshipMarbo Product PepsiCo joined DRS's growing client portfolio as part of PepsiCo's fleet rejuvenation strategy. DRS was entrusted with the procurement and delivery of 110 new vehicles, completed in a short timeframe with focus on quality and client satisfaction. Demonstrates DRS's capability to handle large, complex fleet projects.
- Delta DMDflagshipDelta DMD received 65 new vehicles as part of a DRS Fleet management solution. DRS Fleet provided access to technological innovations and advanced fleet monitoring tools. Delivery was completed successfully and according to plan, adapted to DMD's specific needs.
- DTSflagshipDTS received 65 new vehicles as part of a DRS Fleet management solution alongside Delta DMD. DRS Fleet enables access to technological innovations, monitoring, analytics, and fleet optimization. Delivery completed successfully per plan.
- Delta Auto GroupcoreDelta Rent Services operates as a member/subsidiary of Delta Auto Group. Delta Auto Group is one of the largest companies in the region with 25+ years of experience in the automotive industry and partnerships with renowned global brands including BMW, Toyota, Honda, Citroën, Maserati, and others. DRS benefits from the group's brand reputation, supplier relationships, and capital backing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Delta Rent Services competitors and assessment
Company assessmentDirect peers
- Ayvens: Formed from the merger of ALD Automotive and LeasePlan in 2023, Ayvens is the global leader in full-service vehicle leasing and subscription, with full B2B fleet management offerings directly comparable to DRS Lease and DRS Fleet.
- Sixt: German-headquartered mobility provider offering traditional rental, long-term leasing, and Sixt+ subscription services, with a multi-brand premium fleet approach directly comparable to DRS.
- Element Fleet Management: Global pure-play fleet management provider serving enterprise clients with outsourced fleet operations, analytics, and optimization; closest pure-comparable to DRS Fleet.
- Europcar Mobility Group: Operates vehicle rental, leasing, and subscription services across Europe with multi-brand fleet offerings; competes in similar mid-term and long-term segments as DRS Rent and DRS Lease.
- Wheels (Donlen): North American fleet management and leasing company owned by ALD, offering fixed-fee managed fleet services comparable to DRS Fleet and DRS Lease.
- Arval: BNP Paribas-owned Arval operates a full-service leasing, subscription, and fleet management business across 30+ countries, directly comparable to DRS's multi-line B2B mobility offering.
Broad incumbents
- Hertz: Global rental giant with growing subscription and long-term rental offerings; competes with DRS Rent in the Serbian market and has the scale advantage of an international brand.
- Enterprise Mobility: Global mobility provider operating rental, carsharing, and fleet management; broad incumbent competing with DRS across multiple product lines.
Emerging players
- FINN Auto: German EV-first car subscription platform with all-inclusive monthly pricing, directly comparable to DRS Electric's value proposition and structure.
- Northgate Mobility: European flexible vehicle subscription and rental provider offering fixed monthly all-inclusive packages, comparable to DRS Lease and DRS Rent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Delta Rent Services social profiles
Digital presenceDelta Rent Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delta Rent Services leadership team
Management profileNumber of profiles
Profiles1 record
Delta Rent Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delta Rent Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delta Rent Services
What does Delta Rent Services do?
Delta Rent Services provides multi-brand vehicle mobility solutions in Serbia, including long-term vehicle leasing (12-48 months), flexible mid-term rental (days to 12 months), full-service fleet management, electric vehicle leasing with charging infrastructure, and pre-owned vehicle sales. The company serves both corporate clients with dedicated account management and individual consumers through direct contact channels.
Is Delta Rent Services a public or private company?
Delta Rent Services is a private company. It is classified as corporate owned and is currently operating.
When was Delta Rent Services founded?
Delta Rent Services was founded in -1. It employs 1 to 10 people.
Where is Delta Rent Services based?
Delta Rent Services is headquartered in Belgrade.
How does Delta Rent Services make money?
Five revenue lines are on record. DRS Lease (Operativni lizing) is the primary driver. The others are DRS Rent, DRS Fleet, DRS Electric and DRS Experienced.
Who are Delta Rent Services's main competitors?
Direct peers on record are Ayvens, Sixt, Element Fleet Management, Europcar Mobility Group, Wheels (Donlen) and Arval. Broad incumbents are Hertz and Enterprise Mobility. Emerging players are FINN Auto and Northgate Mobility.
Does Delta Rent Services have an API?
No public API is recorded for Delta Rent Services.
What industry is Delta Rent Services in?
Delta Rent Services's product category is Vehicle Leasing and Fleet Management Services. Its primary akta.pro industry code is TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term), with a secondary code of TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 5321 and its SIC code is 7510.