CoinSwitch
CoinSwitch is India's largest cryptocurrency exchange, serving over 25 million retail and institutional users with spot, futures, options, Web3, algorithmic trading, and institutional custody via an exchange-aggregator platform.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What CoinSwitch does
CoinSwitch is India's largest cryptocurrency exchange platform, founded in 2017 and headquartered in India (legal entity Bitkuber Investments Private Limited, incorporated in Tamil Nadu; operating base in Bangalore). It serves over 2.5 crore (25 million+) retail investors across India, with a growing institutional book through CoinSwitch Alpha and DigiVault. The platform operates an exchange aggregator model that pools liquidity from multiple Indian and global crypto exchanges to offer users best-rate execution, complemented by INR-native deposits and withdrawals.
The core platform, CoinSwitch Pro, is a unified trading interface supporting spot trading (400+ cryptocurrencies), futures (500+ contracts), options (with daily/weekly/monthly/quarterly expiries, INR settlement), and Web3 coins. TradingView integration powers advanced charting. Supporting modules include SmartInvest (algorithmic trading with 17+ strategies under profit-share), Crypto SIP (systematic monthly investing), API Trading (zero-fee for first 30 days), Crypto Deposit (100+ chain support), and Crypto Staking & Earn. Institutional-grade services include CoinSwitch Alpha (HNIs/family offices with relationship managers, custom fees, tax filing) and DigiVault (institutional custody built with Fireblocks using Multi-Party Computation, FIU-IND and PMLA compliant).
CoinSwitch monetizes primarily through transaction fees on spot, futures, and options; a 15-30% profit-share on SmartInvest strategies; subscription-based premium services for HNIs via CoinSwitch Alpha; and planned monetization of API trading. The go-to-market is mobile-first and product-led for retail (app download minimums as low as INR 100), supplemented by media partnerships (NDTV Profit, Zee Business), affiliate/referral programs, trading leagues, and a direct sales motion for institutional clients. The company is privately held under parent PeepalCo, with venture backing from Andreessen Horowitz, Coinbase Ventures, Tiger Global, Sequoia Capital India, Paradigm, and Ribbit Capital; its October 2021 Series C raised $260 million at a $1.9 billion valuation. CoinSwitch is FIU-IND registered, ISO/IEC 27001:2022 certified, and uses SOC 2 Type II custodians.
CoinSwitch firmographics
Firmographics- Name
- CoinSwitch
- Legal name
- Bitkuber Investments Private Limited
- Website
- https://coinswitch.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CoinSwitch is India's largest cryptocurrency exchange, serving over 25 million retail and institutional users with spot, futures, options, Web3, algorithmic trading, and institutional custody via an exchange-aggregator platform.
- Ownership category
- akta.pro rank
CoinSwitch industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industry
- Settlement, Reconciliation & Merchant Treasury Tools (Crypto) (FSADAIAK)
Keywords
Where CoinSwitch is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CoinSwitch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Fees (Spot): Transaction fees charged on spot crypto trades. The platform operates as an exchange aggregator, earning a spread or fee on each trade executed through its platform.
- Futures and Options Trading: Fees charged on futures and options contracts. CoinSwitch Pro offers advanced derivatives trading with various contract types and leverage options.
- SmartInvest Profit Sharing: Revenue sharing model where CoinSwitch takes a percentage (typically 15-30%) of profits generated by third-party trading strategies on its platform.
- Institutional Services (CoinSwitch Alpha): Premium services for HNIs and institutional investors including custom fees, dedicated relationship managers, tax filing assistance, and priority support.
- API Trading Fees: While currently offering zero fees for 30 days as an introductory promotion, the platform plans to monetize API trading access for professional traders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | API Trading - Zero Fees Introductory Offer |
| Hybrid | Monthly | CoinSwitch Alpha (HNI/Institutional) |
| Unit Pricing | Pay-as-you-go | Options Trading - Low Minimum |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
CoinSwitch product offering
Product offeringCore offering
CoinSwitch is India's largest cryptocurrency exchange platform that aggregates liquidity from multiple global and Indian crypto exchanges to enable users to buy, sell, and trade 400+ cryptocurrencies with INR settlement. The platform offers spot trading, perpetual futures, options, Web3 tokens, algorithmic trading (SmartInvest), systematic investment plans (Crypto SIP), API-based automated trading, staking, and institutional-grade custody via DigiVault. It serves over 2.5 crore retail users, HNIs, and institutional clients through a mobile-first app, web platform, and dedicated institutional services.
Product overview
CoinSwitch operates as a unified crypto investment and trading platform with a modular product architecture. The core offering consists of CoinSwitch Pro, an advanced trading platform providing spot trading, futures trading (500+ contracts), options trading, and Web3 coin access. Supporting modules include SmartInvest (algorithmic trading with 17+ strategies), Systematic Investment Plans (SIP), API Trading for automation, Crypto Deposit, and Crypto Staking & Earn. The platform also includes CoinSwitch Alpha for institutional/HNI investors with premium features, DigiVault for institutional custody solutions, and CoinSwitch Cares for WazirX recovery assistance. Additionally, the platform provides utility tools including crypto calculators, tax calculators, and trading leagues. The platform is FIU-registered and ISO/IEC 27001:2022 certified, serving over 2.5 crore users across India.
Differentiator
Problem solved
Functional benefit
Brands
- DigiVault: Crypto custody solution for HNIs, family offices, and institutional investors, developed in partnership with Fireblocks
- CoinSwitch Alpha
- CoinSwitch Cares
- SmartInvest
- CoinSwitch Ventures
Products and services
- CoinSwitch Pro Advanced crypto trading platform offering spot trading, futures, options, and Web3 coins with TradingView-powered charting, lightning-fast execution, and performance-driven features for active traders.
- Spot Trading Instant buy and sell platform for 400+ cryptocurrencies with real-time price tracking, deep liquidity pools, and INR settlement for retail and institutional users.
- Futures Trading Perpetual futures contracts allowing users to go long or short on over 500 contracts including BTC, ETH, SOL, XRP with advanced tools, risk controls, and INR settlement.
- Options Trading Crypto options trading with options chain trading and INR settlement, offering daily, weekly, monthly, and quarterly expiries with minimums as low as 1 USDT.
- Web3 Coins Access to Web3 tokens powering DeFi, NFTs, gaming, and emerging blockchain ecosystems, enabling users to explore decentralized applications and innovative Web3 experiences.
- SmartInvest Algorithmic trading platform offering automated strategies with multiple risk profiles (low, moderate, high), featuring 17+ strategies including arbitrage, trend-following, market-making, and HODL with profit-sharing (typically 15-30% of profits).
- Crypto Systematic Investment Plan (SIP) Systematic investment plan allowing users to buy crypto monthly using SIP, enabling disciplined, routine-driven long-term investing with automated periodic purchases.
- API Trading Automated crypto trading through API access with JavaScript SDK, enabling 24x7 trading without manual restrictions, arbitrage across multiple exchanges, and integration with external trading systems; zero trading fees for 30 days as introductory offer.
- Crypto Deposit Service allowing users to bring their crypto holdings into one platform, supporting 100+ cryptocurrencies and multiple chain networks to reduce gas fees for portfolio consolidation.
- Crypto Staking & Earn Staking service enabling users to maximize crypto earnings through staking of supported digital assets and earning passive rewards on holdings.
- CoinSwitch Alpha Premium institutional investment platform designed for long-term capital growth for HNIs and institutional investors, offering personalized relationship management, custom fee structures, tax filing assistance, 24x7 support, and secure custody.
- DigiVault Institutional-grade crypto custody solution for HNIs, family offices, institutions, and Web3 enterprises, built in partnership with Fireblocks using Multi-Party Computation (MPC) technology, providing secure custody, treasury management, and tokenization capabilities compliant with FIU-IND and PMLA requirements.
Quantifiable outcome
- 93.23% growth in institutional participation in 2025
- +2 more outcomes
Companies that use CoinSwitch
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
CoinSwitch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
CoinSwitch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NDTV ProfitcorePartnership with NDTV Profit to launch 'Crypto Minutes', a daily TV segment dedicated to cryptocurrency and digital assets education. The segment airs Monday to Friday featuring expert-led discussions, market insights, and educational content aimed at both new and experienced investors.
- FireblockscoreCoinSwitch partnered with Fireblocks to build DigiVault, an institutional-grade crypto custody solution using Multi-Party Computation (MPC) technology. Fireblocks provides the security infrastructure enabling CoinSwitch to offer FIU-IND and PMLA compliant custody services.
- TokenIQ (FinGrad)minorCoinSwitch participated as Silver Partner in TokenIQ, a two-day Web3 and crypto carnival hosted by FinGrad in Bengaluru. The event featured keynote sessions, panel discussions, hackathons, and live trading competitions.
- Zee BusinesscoreStrategic partnership with Zee Business to launch 'Crypto Market Pulse', a dedicated TV segment focused on crypto education for Indian audiences. Combines CoinSwitch's crypto expertise with Zee Business's media reach to deliver expert-led conversations and market updates.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
CoinSwitch competitors and assessment
Company assessmentDirect peers
- CoinDCX: CoinDCX is one of India's largest crypto exchanges offering spot, futures, and staking to retail and institutional users. It competes directly with CoinSwitch for the Indian retail crypto investor base with a similar INR-onramp product suite.
- ZebPay: ZebPay is one of India's longest-running crypto exchanges serving retail traders with spot and INR deposit/withdrawal. It is a direct competitor for retail Indian crypto traders across mobile and web channels.
- KuCoin: KuCoin is a global crypto exchange offering spot, futures, margin and staking with strong presence in emerging markets. It is comparable to CoinSwitch as a global retail derivatives and altcoin platform and serves as an alternative for Indian users.
- Bitbns: Bitbns is an Indian crypto exchange offering spot, futures and INR trading for retail and institutional clients. It competes directly with CoinSwitch across the same Indian customer base and product range.
- WazirX: WazirX is an India-focused crypto exchange that previously competed head-to-head with CoinSwitch in INR-crypto trading. The 2024 hack and CoinSwitch's associated CoinSwitch Cares recovery program illustrate the close competitive overlap in the Indian market.
Broad incumbents
- Coinbase: Coinbase is a US-listed, regulated global crypto exchange and a strategic investor in CoinSwitch via Coinbase Ventures. Its exchange, custody and institutional services serve as a broad benchmark for where CoinSwitch's institutional line could scale.
- Kraken: Kraken is a US-based, regulated crypto exchange offering spot, futures and staking for retail and institutional clients. It is a broad incumbent comparable to CoinSwitch's institutional custody and trading ambitions via DigiVault.
- Binance: Binance is the world's largest crypto exchange, operating globally with broad spot, futures and Web3 offerings. While not India-domiciled, it competes with CoinSwitch for Indian users seeking global liquidity and advanced derivatives.
Emerging players
- Giottus: Giottus is an India-focused crypto exchange offering spot trading with INR support. As a smaller, emerging domestic player, it competes for a subset of Indian retail users that overlap with CoinSwitch's customer base.
Others
- Fireblocks: Fireblocks is CoinSwitch's technology partner for DigiVault, providing MPC-based custody infrastructure. It is an enabling peer whose institutional custody stack CoinSwitch white-labels for HNIs and family offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CoinSwitch social profiles
Digital presenceCoinSwitch compliance and trust
Trust signalCompliance4 records
CoinSwitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoinSwitch leadership team
Management profileNumber of profiles
Profiles8 records
CoinSwitch funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoinSwitch M&A and investment
M&A and investmentM&A
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoinSwitch
What does CoinSwitch do?
CoinSwitch is India's largest cryptocurrency exchange platform that aggregates liquidity from multiple global and Indian crypto exchanges to enable users to buy, sell, and trade 400+ cryptocurrencies with INR settlement. The platform offers spot trading, perpetual futures, options, Web3 tokens, algorithmic trading (SmartInvest), systematic investment plans (Crypto SIP), API-based automated trading, staking, and institutional-grade custody via DigiVault. It serves over 2.5 crore retail users, HNIs, and institutional clients through a mobile-first app, web platform, and dedicated institutional services.
Is CoinSwitch a public or private company?
CoinSwitch is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoinSwitch founded?
CoinSwitch was founded in 2017. It employs 501 to 1,000 people.
Where is CoinSwitch based?
CoinSwitch is headquartered in Bangalore, India, in the Asia region.
How does CoinSwitch make money?
Five revenue lines are on record. Trading Fees (Spot) is the primary driver. The others are futures and Options Trading, smartInvest Profit Sharing, institutional Services (CoinSwitch Alpha) and API Trading Fees.
Who are CoinSwitch's main competitors?
Direct peers on record are CoinDCX, ZebPay, KuCoin, Bitbns and WazirX. Broad incumbents are Coinbase, Kraken and Binance. Giottus is listed as an emerging player. Fireblocks is listed as an others.
Does CoinSwitch have an API?
Yes. CoinSwitch PRO API enables automated crypto trading, connecting to top crypto exchanges. The platform offers zero trading fees for 30 days as an introductory offer, priority customer service, and access to expert trading strategies. API trading allows users to automate their trading activities, enabling 24x7 trading without manual restrictions, arbitrage opportunities across multiple platforms, and real-time market data access. The API provides access to the CoinSwitch Pro platform for spot and derivatives trading. Developer documentation is at api-trading.coinswitch.co.
What industry is CoinSwitch in?
CoinSwitch's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of FSADAIAK, Settlement, Reconciliation & Merchant Treasury Tools (Crypto). Its NAICS code is 52321 and its SIC code is 6200.