SMX League

What SMX League does

SMX League is a joint venture between Feld Entertainment, Inc. and MX Sports Pro Racing, Inc. that operates the Monster Energy SMX World Championship, a unified off-road motorcycle racing series combining Supercross (indoor stadium) and Pro Motocross (outdoor) events into a single championship structure with playoff rounds and a world final. The league runs a 28-race calendar per season with elite racers from nine countries competing in 450, 250, and WMX divisions, culminating in the 2026 World Championship Final at the 20,000+ capacity Thunder Ridge at Big Cedar Lodge in Missouri on September 26, 2026. The business was formed in 2022 and is managed operationally by Feld Motor Sports, a division of Feld Entertainment.

The league operates a digital ecosystem spanning the SuperMotocross Video Pass (annual subscription streaming with auto-renewal, multi-language play-by-play, and on-demand content), the SMX App for live timing and scoring on iOS and Android, and an AI Trailblazer program with Owl AI that deploys video-based AI for foreign language translation and additional racing data. Content distribution combines exclusive streaming on Peacock, linear broadcast on NBC and USA Network, direct ticketing via Ticketmaster, and licensed sports betting data feeds delivered to DraftKings, FanDuel, BetMGM, Bet365, and Underdog Fantasy through ALT Sports Data.

Revenue is generated through five streams: broadcast licensing (Peacock exclusive plus NBC/USA Network linear), multi-year corporate sponsorships (Monster Energy as title sponsor, Bass Pro Shops as featured partner), Video Pass subscriptions, ticket sales across 28 live events, and transaction-based sports betting data rights. The league sells across four primary customer segments: motorsports fans (DTC), regulated sports betting audiences, corporate sponsors seeking brand association with premier racing, and international viewers across the UK, France, Germany, Australia, New Zealand, Japan, Switzerland, Estonia, and additional markets. The SMX Next program builds a talent pipeline from amateur to professional racing, and the WMX series supports a dedicated women's championship within the calendar.

Name

SMX League

Legal name

Feld Entertainment, Inc. & MX Sports Pro Racing, Inc

Website

https://supermotocross.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

SMX League operates the SuperMotocross World Championship, a unified off-road motorcycle racing series combining Supercross and Pro Motocross into 28 annual races. The Feld Entertainment and MX Sports Pro Racing joint venture monetizes through broadcast rights, sponsorships, streaming subscriptions, ticket sales, and sports betting data licensing to fans and enterprise partners.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Leagues & Series (MPAKAAAH)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Professional Live Sports Leagues & Tours (MPAGAMAA), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Motocross racing championship
• Live event streaming
• Sports betting data rights
• Motorsports media rights
• Off-road motorcycle racing

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Broadcast Licensing: The SMX League generates revenue through licensing deals with broadcasters including Peacock (exclusive streaming home) and NBC Sports/USA Network for television coverage of the 28-race championship season.
2. Sponsorships: Multi-year sponsorship agreements with major brands such as Bass Pro Shops (featured partner across entire SMX racing calendar), Monster Energy (title sponsor of SMX World Championship), and other equipment and lifestyle brands.
3. Sports Betting Data Rights: Exclusive global sports betting data rights partnership with ALT Sports Data, generating revenue from providing wagering data to licensed sportsbooks including DraftKings, FanDuel, BetMGM, Bet365, and Underdog Fantasy.
4. Video Pass Subscriptions: Direct-to-consumer subscription service offering unlimited access to all SuperMotocross racing content, with full season pass terms running through December 2026 with auto-renewal.
5. Ticket Sales: Direct ticket sales to fans attending live events at venues across the United States, including the championship final at Thunder Ridge with 20,000-plus capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

SMX League organizes the SuperMotocross World Championship, a unified off-road motorcycle racing series that combines indoor Supercross and outdoor Pro Motocross into a single 28-event championship culminating in a world championship final. The league sells consumer access through the SuperMotocross Video Pass streaming subscription, the SMX App for live timing and scoring, and direct ticket sales to live events, while monetizing the underlying content library through broadcast licensing to NBC/Peacock/USA Network, multi-year corporate sponsorships, and exclusive sports betting data rights distributed to major U.S. sportsbooks.

Product overview

The SMX League operates the Monster Energy SMX World Championship as a unified off-road motorcycle racing series, combining Supercross (indoor stadium racing) and Pro Motocross (outdoor racing) under one championship umbrella. The portfolio includes the core championship with playoff rounds and world championship final, supplemented by the SMX Next development program, WMX women's championship, and SMX Playoffs. Digital offerings include the SuperMotocross Video Pass for streaming all events, the SMX App for live timing and scoring, and the SMX Sports Betting Platform for regulated wagering. The 2026 season features 28 races across the calendar, with exclusive coverage on Peacock and broadcasts on NBC and USA Network.

Differentiator

Problem solved

Functional benefit

Brands

• Supercross: Indoor stadium-based supercross racing events
• Pro Motocross
• SMX Playoffs
• WMX (Women's Motocross)
• SMX Next
• SuperMotocross Video Pass

Products and services

• Monster Energy SMX World Championship The premier unified off-road motorcycle racing series managed by Feld Motor Sports, combining indoor Supercross and outdoor Pro Motocross events into a single 28-race championship with playoff rounds and a world championship final at Thunder Ridge. Includes 450, 250, and WMX divisions with elite racers from nine countries.
• SuperMotocross Video Pass Official subscription streaming service providing unlimited live and on-demand access to all 28 rounds of the SuperMotocross regular season, playoff rounds, championship final, Race Day Live coverage, and Spanish and French language broadcasts. Sold to international motorsports fans outside the U.S.
• SMX Live Event Tickets Direct-to-consumer ticket sales for live attendance at the 28 championship races across the United States, including regular season rounds, playoff rounds, and the World Championship Final at Thunder Ridge at Big Cedar Lodge in Ridgedale, Missouri.
• SMX Sports Betting Data Rights Exclusive global sports betting data rights licensed from SMX League to licensed U.S. and international sportsbooks (DraftKings, FanDuel, BetMGM, Bet365, Underdog Fantasy), enabling wagering markets on SMX race outcomes, prop bets, and the NXTBets $1 Million SMX Perfect Season Challenge.
• SMX Next Development Program Development program for amateur prospects transitioning to professional racing, including scouting combines and World All-Stars events designed to feed talent into the SuperMotocross championship pipeline.
• WMX Women's Motocross Championship Women's motocross championship featuring elite female racers competing in a dedicated series within the Pro Motocross season, operating as a standalone WMX division.
• SMX Corporate Sponsorship Program Multi-year corporate sponsorship and featured partnership program sold to major brands seeking motorsports association and visibility across the SMX racing calendar, including headline partnerships with Bass Pro Shops and title sponsorship by Monster Energy.

Quantifiable outcome

• Hundreds of thousands of bets placed and total wagers exceeding several million dollars in first sports betting season

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Owl AIcoreTechnology or Integration · 26 February 2026Strategic partnership joining Owl AI to the SMX League's AI Trailblazer program. Owl AI's proprietary video-based AI technology will enhance streaming with foreign language translation, improve fan experience through additional racing data, and support global expansion. Owl AI made history as the first AI to judge professional sports on live television.
• Feld Motor SportscoreStrategic or Co-development Partner · 26 February 2026Division of Feld Entertainment that manages the Monster Energy SMX World Championship. Feld Motor Sports is the operational partner running the championship series.
• Bass Pro ShopscoreGTM or Marketing Partner · 9 January 2026Multi-year partnership making Bass Pro Shops the featured partner across the entire SMX racing calendar. This marks Bass Pro Shops' first foray into off-road motorcycle racing while continuing the company's motorsports investments that began with NASCAR in 1998.
• ALT Sports DatacoreStrategic or Co-development Partner · 1 January 2025Partnership to secure exclusive global sports betting data rights for SMX, marking the series' official entry into the regulated sports betting space. The partnership delivered strong first-season results with hundreds of thousands of bets and total wagers exceeding several million dollars.
• DraftKingsmajorGTM or Marketing Partner · 1 January 2025Major U.S. sportsbook offering SMX betting markets to customers. SMX ranked as a top alternative sport on DraftKings platform.
• FanDuelmajorGTM or Marketing Partner · 1 January 2025Major U.S. sportsbook offering SMX betting markets to customers as part of the league's sports betting distribution.
• BetMGMmajorGTM or Marketing Partner · 1 January 2025Major U.S. sportsbook offering SMX betting markets to customers as part of the league's sports betting distribution.
• Bet365majorGTM or Marketing Partner · 1 January 2025International sportsbook offering SMX betting markets to customers as part of the league's sports betting distribution.
• Underdog FantasymajorGTM or Marketing Partner · 1 January 2025Daily fantasy and sports betting platform offering SMX markets as part of the league's sports betting distribution.
• NBC Sports and PeacockcoreChannel Partner/ Reseller/ Distributor · 22 November 2024Broadcast and streaming partnership for the SMX World Championship. Peacock serves as the exclusive streaming home while NBC and USA Network provide additional television coverage for the 28-race championship season.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Arenacross: Indoor stadium-based motorcycle racing series with shorter-format events. Competes with SMX's Supercross leg for indoor event venues, family audiences, and a portion of the grassroots motorsport sponsorship market.
• Monster Energy AMA Amateur National Motocross Championship: Premier US amateur motocross championship also operated by MX Sports Pro Racing. It functions as a direct feeder system into the Pro Motocross ranks and is structurally intertwined with SMX's amateur-to-pro development pathway.

Broad incumbents

• Formula 1: Global premium motorsport property with comparable revenue mix of media rights, sponsorships, hospitality, and DTC. Functions as the upper-bound benchmark for motorsports enterprise value, though at a fundamentally different scale and audience.
• NASCAR: Largest US motorsport series, sharing sponsors, broadcasters (NBC), and live-event operations with SMX. Useful comparable for US motorsports media rights benchmarks, sponsorship pricing, and fan engagement patterns in alternative motorsports.
• MotoGP: The world's premier motorcycle road-racing series, the dominant two-wheeled motorsport globally. It competes with SMX for motorcycle enthusiast audiences, OEM sponsorships, and premium broadcast rights, while operating at a materially larger scale.
• NTT IndyCar Series: Major US open-wheel motorsport series with shared NBC broadcast partner and overlapping motorsport fan base. Comparable for media rights dynamics, sportsbook integrations, and US-based motorsport sponsorship benchmarks.
• Superbike World Championship (WorldSBK): FIM-sanctioned global production-based motorcycle racing championship. Comparable as a two-wheeled motorsport series competing for similar OEM sponsors, riders transitioning from off-road, and broadcaster attention.

Direct peers

• FIM World Supercross Championship (WSX): Sanctioned international supercross championship offering a global supercross calendar that competes with SMX's Supercross leg for the same elite rider pool, broadcast partners, and stadium-based fan audiences.
• FIM Motocross World Championship (MXGP): The premier international outdoor motocross championship sanctioned by the FIM, operating a 20-round global calendar that directly competes for fans, riders, and sponsors with the Pro Motocross/SMX outdoor leg of the SMX calendar.

Others

• Monster Jam (Feld Entertainment): Sister live motorsports property under the same parent (Feld Entertainment). It shares operational infrastructure, venue relationships, and Feld's live-event production expertise with SMX, and serves as a useful operational and corporate-strategy comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supermotocross
• YouTubeyoutube.com/user/AmericanMotocross
• Facebookfacebook.com/supermotocross
• LinkedInlinkedin.com/company/supermotocross
• Instagraminstagram.com/promotocross
• TikToktiktok.com/@pro.motocross

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMX League