Georgia Red Cross Society

What Georgia Red Cross Society does

Georgia Red Cross Society (Georgian Red Cross Society, საქართველოს წითელი ჯვრის საზოგადოება) is a non-governmental, non-profit humanitarian organization founded in 1918 and recognized under Georgian law as an auxiliary to the government in humanitarian affairs. Headquartered at #71 Vazisubani Street, Tbilisi, the society delivers disaster response, first aid training, community-based home care, social day center services, epidemic preparedness, and migration/refugee support, including dedicated programs for Ukrainian crisis-affected populations. Operations are delivered through a nationwide footprint of 39 branches and 27 social day centers, supported by approximately 15,000 registered volunteers and a paid staff of 51-100.

The core service portfolio spans nine accredited training programs (first aid, first aid trainer certification, home care standards, healthy aging, epidemic preparedness, immunization, WASH, diabetes management, and HIV/STI awareness), comprehensive in-home medical and social care for elderly and homebound individuals, day-center services for socially vulnerable elderly, and cash/voucher assistance. First aid training holds Global Education Centre accreditation (renewed in 2025 for five years), meeting both national and European standards since 2014. Underlying infrastructure is service-delivery-oriented rather than technology-centric — no proprietary platform, API, or AI components are evidenced; digital assets consist of the redcross.ge website and an online donation portal.

The business model is a hybrid humanitarian funding structure. Revenue is generated through (1) individual and corporate donations via one-time and recurring online giving, plus structured campaign tiers (e.g., Mother's Day: 20/50/100 GEL); (2) international grants and project funding from IFRC, ICRC, Swiss, Norwegian, Austrian, and Italian Red Cross societies, the World Diabetes Foundation, and the Austrian Development Agency; and (3) home care fees of 450 GEL/month for non-vulnerable individuals, with services provided free to socially vulnerable persons registered through municipalities. Distribution is multi-channel: direct branch service delivery, home visits, event presence (first aid teams, ExpoBatumi), and self-serve online donation/volunteer registration. Leadership comprises President Natia Loladze (also IFRC Vice President) and General Secretary Nino Osefaishvili.

Name

Georgia Red Cross Society

Legal name

Georgian Red Cross Society (საქართველოს წითელი ჯვარის საზოგადოება)

Website

https://redcross.ge

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Short description

Georgia Red Cross Society is a Tbilisi-based non-profit humanitarian organization founded in 1918 that delivers disaster response, accredited first aid training, community home care, and social support through 39 branches and 27 day centers nationwide, serving elderly, socially vulnerable, and crisis-affected populations across Georgia.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Social Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Social Assistance (624), Emergency and Other Relief Services (624230), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Refugee & Immigrant Support Services (BPAGAEAI), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Refugee, Migration & Displacement Support (BPAGABAH)

Keywords

• Humanitarian aid services
• First aid training
• Disaster response
• Community home care
• Volunteer mobilization

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Donations: Individual and corporate donations collected through website (one-time and monthly recurring), supporting humanitarian programs and charitable campaigns
2. International Organizational Support: Funding and support from international Red Cross movement partners including IFRC, ICRC, and national Red Cross societies for humanitarian projects
3. Home Care Fees: Social care services provided free to socially vulnerable individuals; for non-vulnerable individuals, home care service costs 450 GEL per month

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Georgian Red Cross Society delivers humanitarian services spanning first aid training accredited to European and international standards, community-based home care for elderly and socially vulnerable individuals, disaster preparedness and response, epidemic/health education programs, and refugee/migration aid. Operations are executed through a country-wide network of 39 branches and 27 social day centers, supported by approximately 15,000 registered volunteers and funded via donations, grants, and international Red Cross partnerships.

Product overview

The Georgia Red Cross Society offers a portfolio of humanitarian services centered on first aid training, disaster preparedness, home-based care, and social support programs. The core service portfolio consists of first aid training programs (including trainer development), various health-related training courses (epidemic preparedness, diabetes management, WASH, HIV/AIDS awareness), community-based home care services, day social center services, and cash/voucher assistance. The organization operates 39 branches and 27 social day centers nationwide, supported by approximately 15,000 registered volunteers. Current projects include mass immunization support, diabetes prevention in Kvemo Kartli, and disaster management initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Training Basic first aid training covering theoretical and practical instruction, enabling participants to provide timely, safe, and effective emergency assistance until medical services arrive. Awarded a Global Education Centre certificate valid for 5 years (2025) and accredited under national and European standards since 2014.
• First Aid Trainer Training Training program for society staff and volunteers aimed at upgrading qualifications of existing trainers and preparing new trainers in first aid instruction.
• Home Care Minimum Standards Training Training for home care program staff and community-based care volunteers focused on upgrading qualifications of existing employees and preparing new personnel.
• Healthy Aging Training Training for social day center elderly members and volunteers focused on healthy nutrition and active aging practices.
• Epidemic Preparedness and Community-Based Surveillance Training Training for volunteers and staff providing basic knowledge on epidemic management and surveillance at community level.
• Planned Immunization and Vaccine-Preventable Diseases Training Training for volunteers and staff focused on raising awareness about planned immunization and vaccine-preventable diseases.
• WASH - Water, Sanitation and Hygiene Training Training for staff and volunteers covering waterborne diseases, mechanical water filtration methods during disasters, and the importance of clean water.
• Diabetes Management, Prevention and Healthy Lifestyle Training Training for staff and volunteers covering diabetes management, symptoms, prevention methods, and healthy lifestyle practices.
• HIV/AIDS, Hepatitis B and C and Sexually Transmitted Diseases Training Training for staff and volunteers covering symptoms, management and prevention of sexually transmitted diseases.
• First Aid Team Presence at Events On-site first aid response service at various events providing emergency assistance until ambulance services arrive.
• Community-Based Home Care Service Comprehensive home-based medical and social service delivery for individuals with limited self-care abilities, including medical visits, personal care, and social support. Free for socially vulnerable persons; 450 GEL/month for others.
• Day Social Center-Based Services Services delivered through 27 social day centers including laundry, educational sessions on healthy aging, handicraft making and sales, social events, excursions, exchange visits, and legal/social assistance for elderly members.
• Cash and Voucher Assistance Financial assistance program providing pharmacy vouchers (e.g., 200 GEL) to Ukrainian elderly and other crisis-affected beneficiaries.
• Who Cares Program Program providing information on mental health and psychosocial support during pandemics and conflicts, including HIV/AIDS early detection and treatment support for Ukrainian crisis-affected persons.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• International Federation of Red Cross and Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerInternational governing body of the Red Cross movement. Supports Georgian Red Cross through mass immunization projects, epidemic preparedness, disaster management, and various humanitarian initiatives.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerInternational humanitarian organization providing support for disaster management projects and humanitarian activities in Georgia.
• Swiss Red CrossmajorStrategic or Co-development PartnerSupports mass immunization programs and humanitarian activities of the Georgian Red Cross.
• Norwegian Red CrossmajorStrategic or Co-development PartnerPartner in humanitarian programs and disaster response activities.
• Austrian Red CrossmajorStrategic or Co-development PartnerSupports epidemic preparedness projects and disaster management initiatives through Austrian Development Agency (ADA) funding.
• Italian Red CrossminorStrategic or Co-development PartnerPartner organization in the Red Cross network.
• World Diabetes Foundation (WDF)majorStrategic or Co-development PartnerSupports diabetes prevention, detection, and control improvement project in Kvemo Kartli region (Bolnisi, Dmanisi, Tetritskaro, Tsalka).
• TBC BankmajorGTM or Marketing PartnerCorporate partner supporting humanitarian initiatives and campaigns.
• Coca-ColaminorGTM or Marketing PartnerCorporate sponsor for Red Cross charitable campaigns.
• CarrefourminorGTM or Marketing PartnerCorporate partner supporting humanitarian activities.
• NikoraminorGTM or Marketing PartnerLocal corporate partner.
• WissolminorGTM or Marketing PartnerCorporate sponsor.
• Bene ExclusiveminorGTM or Marketing PartnerProvided safe transportation for Ukrainian children and parents during winter camp.
• LC-WaikikiminorGTM or Marketing PartnerCorporate partner.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Italian Red Cross: European national Red Cross society identified as a partner in Georgia Red Cross's network. Comparable in training, emergency response, and community health programming.
• Norwegian Red Cross: European national Red Cross society partnering on humanitarian and disaster response activities with Georgia Red Cross. Comparable in volunteer-driven humanitarian service delivery model.
• Austrian Red Cross: European national Red Cross society that actively funds and partners with the Georgian society (disaster management, epidemic preparedness). Comparable in first aid training accreditation, home care services, and volunteer-driven humanitarian model.
• Swiss Red Cross: European national Red Cross society supporting mass immunization programs of the Georgian society. Comparable in home care service offerings, training accreditation, and international humanitarian project funding role.
• Ukrainian Red Cross Society: National Red Cross society operating in a neighboring post-Soviet conflict-affected context. Directly comparable in organizational structure, volunteer model, and humanitarian service portfolio.

Broad incumbents

• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella of the Red Cross movement, of which the Georgian society is a member. Directly comparable as the coordinating body for the same humanitarian mission, training standards, and disaster response framework that Georgia Red Cross delivers locally.
• International Committee of the Red Cross (ICRC): Sister organization within the International Red Cross movement, providing disaster management support referenced in Georgia Red Cross's partnership data. Operates the same humanitarian mandate at international scale.

Regional players

• World Vision Georgia: International humanitarian NGO with active programming in Georgia focused on children and vulnerable families. Comparable in donor-funded humanitarian project delivery and community-based programming model.
• Caritas Georgia: Major international humanitarian NGO operating in Georgia with overlapping social services, elderly support, and refugee assistance. Comparable in target beneficiary populations and nonprofit service delivery model within the same country.
• UNICEF Georgia: UN agency operating in Georgia on child welfare, immunization, and emergency response - overlapping directly with the Georgian Red Cross's mass immunization, psychosocial, and child-friendly space programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/georgia-red-cross-society

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Red Cross Society