Sesame Labs

What Sesame Labs does

Sesame Labs AI Inc., operating as Notch AI, is an early-stage software company building an AI ad-agent platform that generates complete, ready-to-run advertisements rather than raw clips. The company was founded in 2024 and is headquartered at 1450 15th Street in San Francisco, with a team of 11-50 employees. Notch combines third-party generative video models (Kling 3.0, Seedance 2.0) with proprietary orchestration layers — Creative Brain, Product Visual Model, Custom Avatars, StyleGuard, Successor AI, and Breakthrough AI — to take a brand from product URL or ad-account connection to finished ads publishable directly to Meta Ads and TikTok. The platform also exposes sub-products for dynamic catalog video ads, animated ads, competitor ad cloning, smart edits via Figma/Canva round-tripping, and white-labeled client review boards.

The company sells through a product-led growth motion anchored on a free tier, a $199/month Pro plan, and a custom Enterprise plan targeting businesses with $1M+ annual ad spend or agencies managing 100+ clients. A usage-based credit system layers on top for additional generation beyond plan limits, structured as a pay-for-winning-ads model. Go-to-market combines self-serve onboarding, Discord community engagement, case-study content marketing, and direct enterprise sales. Custom integrations include Shopify for catalog ingestion, Figma and Canva for design workflows, and an MCP connector to Anthropic Claude and OpenAI ChatGPT that allows the agent to be briefed from within chat interfaces. Sesame Labs has raised $8 million from AI-first investors and advertising veterans and claims 15,000+ brands and agencies as users, with named showcase customers including Coca-Cola, Nike, Warby Parker, Airbnb, Nintendo, Masterclass, Notion, and Sonos.

Name

Sesame Labs

Legal name

Sesame Labs AI Inc.

Website

https://usenotch.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Sesame Labs, operating as Notch AI, builds an AI-powered ad-agent platform that converts brand inputs into complete, publishable video and image ads for Meta and TikTok, serving e-commerce brands and digital marketing agencies.

Ownership category

akta.pro rank

Product category

AI Advertising Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Social, Community & Creator Platform Feeds (HDAAAGAD), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• AI video advertising
• Ad creative automation
• Generative ad platform
• Marketing automation software
• Creative AI tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Basic Plan: Free tier with limited generation capacity. Includes 3 videos, 20 animated ads, 100 static ads, and 500 credits per month. Serves as lead-gen for paid tiers.
2. SaaS Subscription - Pro Plan: $199/month subscription with 25 video ads, 100 animated ads, 250 static ads, and 2,500 credits per month. Includes collaborative white-labeled review boards and unlimited creative testing cycles.
3. SaaS Subscription - Enterprise Plan: Custom pricing with unlimited generations and credits. Includes 24hr support, dedicated onboarding and training, custom integrations, unlimited workspaces, priority feature requests, ads management, and bulk pricing for agencies. For businesses with $1M+/yr ad spend or agencies with 100+ clients.
4. Credit-based Consumption: Usage-based credits for additional ad generation beyond plan limits. UGC video at 100 credits, Cinematic short at 25 credits, Animated ad at 10 credits, Static ad at 1 credit per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sesame Labs operates Notch, an agentic AI ad platform that generates complete, ready-to-run advertisements for digital marketers, e-commerce brands, and agencies. Users connect a product URL or ad accounts (Meta, TikTok), and the platform produces video, animated, and static ads from prompt to finished creative, then publishes them directly to ad accounts. Revenue is driven primarily by SaaS subscriptions (Free, Pro at $199/month, Enterprise) plus usage-based credits for additional ad generation.

Product overview

Sesame Labs operates Notch as an AI-powered ad agent platform with a modular architecture. The core Notch platform serves as the unified workspace, with integrated sub-products including Creative Brain (brand asset hub), Cinematic Shorts (video ad generation), Animated Ads (motion conversion), Dynamic Product Ads/Catalog Video+ (catalog-based video), Smart Edits (editing suite), Clone a Competitor (competitive intelligence), White-Labeled Boards (client collaboration), AI Growth Marketer (autonomous ad management), and Notch MCP (AI assistant integration). Supporting technologies include StyleGuard (brand enforcement), Breakthrough AI (copy generation), and Successor AI (automated ad refresh). The platform generates video ads using Kling 3.0 and Seedance 2.0 models, with pricing tiers including Basic (free), Pro ($199/month), and Enterprise (custom).

Differentiator

Problem solved

Functional benefit

Products and services

• Notch AI-powered ad agent SaaS platform that generates full advertisements from direction to finished ad for e-commerce brands, digital marketing agencies, lead generation businesses, and mobile app advertisers. Customers subscribe monthly and can publish generated ads directly to Meta Ads and TikTok Ad accounts.
• AI Growth Marketer Autonomous ad agent that runs ads end-to-end from brief to launch to optimization, combining Creative Brain, Cinematic Shorts, Animated Ads, and Smart Edits into a fully automated marketing workflow for e-commerce, lead generation, and app advertisers.
• Notch MCP Connector Model Context Protocol connector that allows Notch to integrate with Claude and ChatGPT, letting users brief the agent in chat and receive avatars, first frames, scene clips, and finished ads directly inside AI assistant conversations via OAuth.

Quantifiable outcome

• 11% increase in ROAS and 5% decrease in cost-per-conversion (Melting Forest)
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• MetacoreTechnology or IntegrationDeep integration with Meta Ads API. Users can connect their Meta Ads Account to Notch service. Sesame Labs acts as service provider accessing Ad Data (campaigns, creatives, performance metrics) for ad generation and publishing purposes. Permissions explicitly granted for accessing, retrieving, copying, and utilizing ad data.
• TikTokcoreTechnology or IntegrationIntegration with TikTok Business Account, TikTok Ads Manager, and TikTok Creator accounts. Sesame Labs accesses advertiser account metadata, ad campaign data, video/image assets, audience information. Publishes ads to TikTok ad account on behalf of users. Governed by TikTok Terms of Service and Developer Terms.
• ShopifycoreTechnology or IntegrationConnect Shopify store directly to import product data including USPs, images, variants, tags, and pricing for dynamic product ad generation.
• FigmasupportingTechnology or IntegrationLayered exports to Figma make every part of ad fully editable. Users can tweak copy, colors, or layouts, then import back into Notch with one click for final review and publishing.
• CanvasupportingTechnology or IntegrationDrag and drop integration with Canva. Export to Canva for design edits, then import back into Notch for publishing.
• Anthropic (Claude)coreTechnology or IntegrationNotch MCP (Model Context Protocol) connector integrates with Claude. Users can connect Notch to Claude and receive avatars, first frames, scene clips, and finished ads directly in chat. OAuth sign-in authentication.
• OpenAI (ChatGPT)coreTechnology or IntegrationNotch MCP connector integrates with ChatGPT. Users can connect Notch to ChatGPT and receive ad assets and finished ads directly in chat. OAuth sign-in authentication.
• StripesupportingTechnology or IntegrationThird-party payment processor handling payment card information and billing. Notch uses Stripe for subscription billing and credit purchases.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics used for understanding how customers interact with services. Provides insights on browsing behavior and actions taken on services.
• Kling 3.0coreTechnology or IntegrationAI video generation model used for creating cinematic shorts. Combines multiple AI scenes into unrestricted-length ads.
• Seedance 2.0coreTechnology or IntegrationAI video generation model used alongside Kling 3.0 for creating high-quality cinematic video ads with unlimited length.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Madgicx: Madgicx combines AI ad creative generation with Meta ad optimization and audience targeting for e-commerce brands. Its automated creative-and-media workflow overlaps significantly with Notch's AI Growth Marketer offering.
• Predis.ai: Predis.ai generates AI-powered social media and ad creatives (videos, carousels, copy) from product inputs. It targets the same SMB and agency performance-marketer segment as Notch.
• AdCreative.ai: AdCreative.ai generates AI-powered ad creatives (banners, videos, ad copy) and ships conversion-scored variants to Meta and Google. It is the closest direct competitor to Notch in AI ad creative generation for performance marketers.
• Creatify: Creatify turns product URLs into AI-generated UGC-style video ads with synthetic avatars. It overlaps directly with Notch's Cinematic Shorts and Custom Avatars capabilities for paid social advertisers.
• Pencil: Pencil (by Brandtech/You & Mr Jones) generates AI-driven ad creative and predicts which variants will perform best on Meta and TikTok. Like Notch, it targets e-commerce brands and agencies with automated creative testing.
• QuickAds: QuickAds.ai generates AI video and static ads for Meta, TikTok, and YouTube with a focus on e-commerce performance. It directly competes with Notch's Cinematic Shorts and Animated Ads products.
• Arcads: Arcads uses AI to generate UGC-style video ads featuring synthetic creators for performance marketers. It competes with Notch's Custom Avatars and UGC ad formats on Meta and TikTok.

Broad incumbents

• Canva: Canva's Magic Studio and ad creative features let SMBs and brands generate AI video and static ads at scale. Its massive installed base and integration ecosystem make it a broad incumbent threat to Notch.
• Adobe (GenStudio): Adobe GenStudio bundles generative AI creative, brand governance, and ad activation across paid channels. As a broad incumbent with enterprise distribution, it competes with Notch for performance marketing creative budgets.

Emerging players

• Smartwriter: Smartwriter uses AI to generate personalized outreach, ad copy, and marketing content. It is adjacent to Notch's Breakthrough AI copy module but focuses more on personalized 1:1 messaging than full video creative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sesame_labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sesame Labs