Howard Hanna Real Estate Services

What Howard Hanna Real Estate Services does

Howard Hanna Real Estate Services, founded in 1957 in Pennsylvania, is the largest family-owned and largest privately owned residential real estate brokerage in the United States. The firm operates 500+ offices across approximately 15 states, employing a combined 15,000+ agents and staff, and reports $40B in annual closed sales volume across roughly 109,900 homes sold per year. Its integrated services stack bundles brokerage with mortgage, title and settlement, insurance, and relocation functions, and the firm maintains a founding membership in the Leading Real Estate Companies of the World referral network covering 800+ cities globally.

In October 2025, Howard Hanna entered the New York City market by acquiring Manhattan-based Elegran Real Estate, which brought 300+ agents and a presence at 1407 Broadway, 26th Floor, into the network. The NYC franchise, branded Howard Hanna NYC, has since layered executive talent (Hal D. Gavzie as Executive Director of Business Development in March 2026), recruited the Andrew Klima Team from Serhant to seed high-end production, and curated luxury inventory under the Elegran Exclusives sub-brand. In May 2026, the firm launched the Luxury Circle of Excellence, an invitation-only referral network for fewer than 200 top-performing luxury agents spanning its 15-state footprint.

Howard Hanna generates revenue almost entirely on a commission basis, taking a transaction-based cut on residential sales, leases, and integrated mortgage, title, insurance, and relocation services. The platform (howardhannanyc.com for the NYC franchise) provides approximately 9,400 for-sale and 1,000+ rental listings with map-based search and an agent directory; marketing and demand generation rely on content (market insights blog), email, PR (Forbes, Robb Report, New York Post, Inman, HousingWire, The Real Deal, Crain's), and luxury events. Lead identification and conversion flow through recruited human agents rather than automated AI tooling.

Name

Howard Hanna Real Estate Services

Legal name

Howard Hanna Real Estate Services

Website

https://howardhannanyc.com

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Howard Hanna Real Estate Services is a 67-year-old, family-owned U.S. residential brokerage operating 500+ offices across 15 states with 15,000+ agents. It generates commissions on $40B in annual closed sales volume, has expanded into Manhattan via its 2025 Elegran acquisition, and bundles brokerage with mortgage, title, insurance, and relocation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Insurance Agencies and Brokerages (52421), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531), Title Insurance (6361), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property listing platform
• Luxury real estate services
• Integrated real estate services
• Agent network services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage revenue through commissions on property sales, purchases, and rentals. Agents earn commission on transactions completed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Howard Hanna Real Estate Services is a family-owned residential real estate brokerage that helps clients buy, sell, and rent homes through a network of 15,000+ agents across 500+ offices in 15 states. The firm complements core brokerage with integrated mortgage, title, insurance, and relocation services, plus a luxury segment (Elegran Exclusives and Luxury Circle of Excellence) and global reach through the Leading Real Estate Companies of the World network.

Product overview

Howard Hanna Real Estate Services operates as a unified real estate services platform combining core brokerage operations with integrated supporting services. The primary offering is their full-service residential real estate brokerage enabling clients to buy, sell, and rent properties through a network of over 15,000 agents across 500+ offices in 13 states. Their property search platform (howardhannanyc.com) provides access to over 9,400 listings for sale and 1,000+ rentals in NYC. The company has expanded into luxury segments through the Elegran Exclusives sub-brand and the Luxury Circle of Excellence invitation-only network for elite agents. Supporting the core brokerage are integrated service modules for mortgage, title and settlement, insurance, and relocation services, plus international reach through the Leading Real Estate Companies of the World network covering 800+ cities. Market intelligence is provided through weekly market updates and neighborhood guides covering NYC areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buy, Sell, and Rent Brokerage Full-service residential real estate brokerage enabling individual clients to buy, sell, and rent properties across NYC metro area and 13 other states, with access to over 15,000 agents and 500 offices.
• Elegran Exclusives (Luxury Listings) Premium, curated luxury property listings in Manhattan and Brooklyn operated by Howard Hanna NYC under the retained Elegran brand, with detailed pricing, square footage, and assigned agent contacts.
• Luxury Circle of Excellence Invitation-only referral network for top-performing luxury agents across 15 states, with fewer than 200 of Howard Hanna's 15,000+ agents admitted, enabling elite-agent referrals for luxury property transactions.
• Integrated Real Estate Services (Mortgage, Title and Settlement, Insurance, and Relocation) Bundled ancillary services — mortgage lending, title and settlement, insurance, and relocation — offered alongside the brokerage to deliver a single-vendor, end-to-end transaction experience for clients.

Quantifiable outcome

• 109,900 homes sold annually
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Elegran Real EstatecoreStrategic or Co-development Partner · 1 October 2025Howard Hanna acquired Elegran Real Estate in October 2025, marking the company's official entry into New York City. Elegran agents joined Howard Hanna's network of 15,000+ agents and staff. The acquisition brought Elegran's Manhattan presence and boutique expertise under the Howard Hanna umbrella.
• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorHoward Hanna is a founding member of Leading Real Estate Companies of the World, connecting agents and clients to independent brokerages across 800+ major cities worldwide including Bangkok, Barcelona, and other international markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• eXp Realty: Cloud-based, commission-driven residential brokerage with rapidly growing agent count and aggressive agent-recruitment model; competes for relocating agents and franchise conversions in markets Howard Hanna serves.
• Redfin: Tech-enabled consumer-direct residential brokerage and listings platform; competes with Howard Hanna's self-serve property search platform for buyer/seller mindshare, particularly in mid-tier price segments.

Broad incumbents

• Coldwell Banker: Long-established national residential franchise brokerage owned by Realogy (now Anywhere); competes with Howard Hanna across multiple states, particularly in legacy Northeast US territories.
• RE/MAX: Largest residential real estate franchise network globally by agent count; competes on national referral capability similar to Howard Hanna's Leading Real Estate Companies of the World membership.
• Berkshire Hathaway HomeServices: National residential brokerage franchise backed by Berkshire Hathaway brand; similar scale and footprint across multiple US states, competing for relocation and mid-to-upper-tier residential transactions.

Direct peers

• SERHANT. Tech-forward, content-driven NYC brokerage pushing into national expansion; lost the Andrew Klima team to Howard Hanna and competes for the same media-savvy luxury agent cohort.
• Sotheby's International Realty: Global luxury residential real estate brand; Howard Hanna's Luxury Circle of Excellence (May 2026) is built to compete with Sotheby's referral and luxury network reach.
• The Corcoran Group: Premier NYC residential brokerage with luxury focus, recently combined with Pacific Southwest; competes for Manhattan luxury listings, top producing agents, and high-net-worth clientele.
• Douglas Elliman: Long-standing NYC-anchored residential luxury brokerage with national reach; direct competitor for Manhattan luxury listings and top agents (e.g., Hal Gavzie defected from Douglas Elliman).
• Compass: Largest US residential real estate brokerage by agent count; competes head-to-head in NYC and sells tech-forward agent productivity tooling. Direct national-scale competitor and primary share-taker in Manhattan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Hanna Real Estate Services