Athos
Athos makes patented EMG-based smart apparel and a snap-in Core device that stream real-time muscle activation, heart rate, and motion data to a mobile app, sold to individual athletes, professional sports teams, and tactical units including US SOCOM.
- Company typePrivate
- Founded2012
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Athos does
Athos is a Redwood City, California-based company that has developed a patented smart clothing system using Electromyography (EMG) science to measure muscle activation in real time. The platform consists of compression garments with embedded biosensors (men's upper body shirt and 2.0 lower body shorts), a reusable snap-in device called the Athos Core that streams data via Bluetooth, and a companion iOS mobile application that visualizes muscle firing, heart rate, calorie expenditure, and active versus rest time. AI-powered analytics layer insights on top of the raw biosignal data to help athletes understand and optimize movement patterns. The company targets three customer segments: individual athletes, professional sports teams (with a dedicated Team Training portal), and tactical/military units including US SOCOM (with an Athos Unit portal). The business model combines one-time hardware sales ($199–$398 per kit) with a $138/month coaching subscription that bills automatically after a 30-day free trial, distributed primarily through a direct-to-consumer Shopify storefront (shop.liveathos.com) with a parallel enterprise sales motion for organizational buyers. The company has raised approximately $50.7M across three equity rounds through 2015, with notable investors including DCM Ventures, Kleiner Perkins, Lightspeed, Social Capital, and True Ventures, and reports a headcount range of 11–50 employees.
Athos firmographics
Firmographics- Name
- Athos
- Legal name
- Athos
- Website
- https://shop.liveathos.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athos makes patented EMG-based smart apparel and a snap-in Core device that stream real-time muscle activation, heart rate, and motion data to a mobile app, sold to individual athletes, professional sports teams, and tactical units including US SOCOM.
- Ownership category
- akta.pro rank
Athos industry classification
Industry- Product category
- Smart Fitness Apparel
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Athos is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Athos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of smart clothing products including Men's Shirt w/Core ($398), Men's 2.0 Shorts w/Core ($348), and standalone Athos Core device ($199). One-time hardware purchase required before subscription services.
- Coaching Subscription: Monthly coaching subscription at $138/mo following first free month. Automatic billing after 30 days from gear receipt unless cancelled. Provides ongoing coaching services and advanced analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Upper Body Kit (Shirt w/Core) |
| Unit Pricing | Pay-as-you-go | Men's 2.0 Lower Body Kit (Shorts w/Core) |
| Unit Pricing | Pay-as-you-go | Athos Core (Standalone) |
| Subscription | Monthly | Coaching Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Athos product offering
Product offeringCore offering
Athos designs and sells patented smart workout apparel with embedded EMG (Electromyography) sensors paired with a reusable snap-in Athos Core device that transmits real-time biometric data (muscle activity, heart rate, calorie expenditure, active vs rest time) via Bluetooth to a mobile app. The hardware is bundled with a monthly AI-powered coaching subscription that delivers biofeedback and training insights for individual athletes, professional sports teams, and tactical units.
Product overview
Athos offers a patented smart clothing coaching system combining EMG-based biosensor garments with AI-powered mobile analytics. The core platform consists of the Athos Coaching System, which integrates proprietary sensor-embedded apparel with the Athos Core device and a Bluetooth-connected mobile app. Product portfolio includes Men's Upper Body Kit (compression shirt with sensors, $398) and Men's 2.0 Lower Body Kit (compression shorts with sensors, $348), both available with or bundled with the reusable Athos Core sensor unit ($199 standalone). The system is complemented by a $138/month coaching subscription that delivers AI-generated insights and biofeedback. The platform uses EMG science to track real-time biometric data including muscle activity, heart rate, and calorie expenditure, providing athletes with performance optimization guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Upper Body Kit (Shirt w/Core) Men's compression shirt with embedded EMG sensors that tracks exertion of major upper-body muscle groups. Bundled with the Athos Core snap-in device. Priced at $398.
- Men's 2.0 Lower Body Kit (Shorts w/Core)
- Athos Core (Standalone Device)
- Athos Coaching Subscription
Quantifiable outcome
- Science and conclusions validated by multiple peer-reviewed scientific papers
Companies that use Athos
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Athos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Athos partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Athos competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin is a dominant sports and fitness wearables brand offering watches with advanced biometric tracking for athletes, including running dynamics and heart rate variability. It competes with Athos in the elite/professional athlete segment with broader product breadth.
- Apple (Apple Watch): Apple Watch is a mass-market smartwatch with extensive health and fitness tracking (heart rate, ECG, workout metrics, motion). It competes with Athos for the consumer biometric-tracking wallet, though it offers broader general-purpose functionality versus Athos's EMG-focused apparel niche.
- Fitbit (Google): Fitbit is a mass-market fitness wearable brand offering activity tracking, heart rate, and sleep monitoring. It competes with Athos for the entry-level consumer fitness tracking wallet with broader affordability and brand reach.
Direct peers
- Catapult Sports: Catapult Sports provides wearable athlete tracking (GPS and inertial sensors in vests) for professional teams, used for workload, injury prevention, and tactical performance. Athos overlaps in serving pro sports teams and tactical units with biometric/performance monitoring solutions.
- Whoop: Whoop is a subscription-based biometric fitness wearable (strap form factor) tracking heart rate, HRV, sleep, and recovery. It is highly comparable to Athos as both sell hardware paired with a recurring coaching/analytics subscription aimed at serious athletes and sports performance optimization.
- Polar Electro: Polar makes heart rate monitors, sports watches, and increasingly sensor-based wearables for athletes and coaches. It overlaps with Athos in serving serious athletes with biometric training tools, particularly team and individual performance optimization.
- Oura: Oura is a subscription-anchored smart ring tracking sleep, recovery, HRV, and readiness. It is comparable to Athos as a hardware-plus-subscription biometric coaching platform targeting performance-minded consumers.
Emerging players
- STATSports: STATSports makes GPS-enabled performance tracking vests for elite sports teams, used for workload monitoring and tactical analysis. It overlaps with Athos's enterprise team and tactical unit offerings, although its primary metric is GPS rather than EMG.
- Myzone: Myzone produces heart rate-based fitness tracking wearables and a club-based engagement platform for gyms, teams, and individual athletes. It is comparable to Athos in offering wearable biometric tracking with a coaching/analytics layer for fitness and team performance.
- Kinexon: Kinexon provides real-time tracking and analytics for sports and industrial use cases using wearable sensors. It is comparable to Athos in serving professional sports and tactical/operational segments with biometric wearable technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Athos social profiles
Digital presenceAthos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athos leadership team
Management profileNumber of profiles
Profiles5 records
Athos funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athos
What does Athos do?
Athos designs and sells patented smart workout apparel with embedded EMG (Electromyography) sensors paired with a reusable snap-in Athos Core device that transmits real-time biometric data (muscle activity, heart rate, calorie expenditure, active vs rest time) via Bluetooth to a mobile app. The hardware is bundled with a monthly AI-powered coaching subscription that delivers biofeedback and training insights for individual athletes, professional sports teams, and tactical units.
Is Athos a public or private company?
Athos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Athos founded?
Athos was founded in 2012. It employs 11 to 50 people.
Where is Athos based?
Athos is headquartered in Redwood City, United States, in the North America region.
How does Athos make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are coaching Subscription.
Who are Athos's main competitors?
Broad incumbents on record are Garmin, Apple (Apple Watch) and Fitbit (Google). Direct peers are Catapult Sports, Whoop, Polar Electro and Oura. Emerging players are STATSports, Myzone and Kinexon.
Does Athos have an API?
No public API is recorded for Athos.
What industry is Athos in?
Athos's product category is Smart Fitness Apparel. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 334510 and its SIC code is 3845.