Inuvi Health Limited

What Inuvi Health Limited does

Inuvi Health Limited is a UK-based, privately held provider of integrated health screening, diagnostic testing, and health insight services, founded in 2015 and headquartered in Wokingham. The company operates through four core service lines — LiveSmart tiered employee health assessments, nationwide mobile phlebotomy, UKAS-accredited laboratory testing (including pioneering capillary/finger-prick blood testing), and community diagnostic services (cardio-respiratory and audiology via Express Diagnostics) — and adds protection insurer underwriting support and a London blood-testing clinic. Its technology stack centres on a UKAS-accredited medical laboratory (No. 10641), a proprietary case management portal that integrates with insurer underwriting rules engines, MHRA-registered self-collection kits, and an Inuvi mobile app that integrates Lifelight's certified measurement technology for contactless pulse and blood pressure readings.

The company is distributed through a 350-strong nationwide network of freelance mobile Health Practitioners delivering at-home and onsite services across the UK and Ireland, supplemented by purpose-built diagnostic sites in London (Wimpole Street) and Plymouth, plus the Gloucester laboratory. Revenue is generated from per-employee annual LiveSmart subscriptions, per-appointment phlebotomy fees, per-test laboratory fees, and per-engagement professional service fees from protection insurers and NHS/independent healthcare providers. Go-to-market is direct enterprise sales via a dedicated Business Development Team, supported by inside-sales enquiry forms, conference presence, and referral channels.

Inuvi serves seven primary customer segments — UK employers, protection insurers, NHS and independent hospital providers, occupational health providers, primary care practices, health and wellbeing providers, and public health research / clinical trial organisations — with named enterprise customers including Aviva, Just, Legal & General, and National Friendly on the co-developed Immediate Needs Annuity Assessment Service delivered through its Medicals Direct subsidiary. The company holds UKAS, CQC, ISO 9001, ISO 27001, DSPT, and ICO credentials, and operates as the parent of three wholly owned subsidiaries: Inuvi Diagnostics Limited, Express Diagnostics, and Medicals Direct.

Name

Inuvi Health Limited

Legal name

Inuvi Health Limited

Website

https://inuvi.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Inuvi Health Limited is a UK-based integrated health services provider delivering mobile phlebotomy, UKAS-accredited laboratory testing, tiered employee health assessments (LiveSmart), and cardio-respiratory diagnostics to employers, protection insurers, NHS providers, and clinical research organisations across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Diagnostic Healthcare Services

NAICS

Medical and Diagnostic Laboratories (62151), Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)

SIC

Services-Home Health Care Services (8082), Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA), Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)

Keywords

• Diagnostic testing services
• Mobile phlebotomy services
• Employee health assessments
• Medical laboratory testing
• Cardiorespiratory diagnostics

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Health and Wellbeing Assessments (LiveSmart): Tiered employee health assessment programmes (Focus, Inspire, Flourish, Perform) delivered to employers, with per-employee pricing. Includes blood testing, personalised health reports, and optional coaching. Pricing scales with business size with transparent per-employee costs.
2. Nationwide Mobile Phlebotomy Services: At-home and onsite phlebotomy appointments delivered through a 350+ mobile Health Practitioner network, charged per appointment or as part of integrated service packages with laboratory testing.
3. Specialist Laboratory Testing Services: UKAS-accredited medical laboratory testing (biochemistry, virology, microbiology, qFIT, capillary blood) billed per test or profile. Provides results typically within 24 hours of sample receipt.
4. Protection Insurer Services: Health data collection, nurse and doctor-led health assessments, GP Report collection, tele-underwriting, and CMO services for protection insurers. Billed per assessment or as part of end-to-end service contracts.
5. Community Diagnostic Services: Cardiorespiratory diagnostic services including 12-lead ECG monitoring, Holter monitoring, ambulatory blood pressure monitoring, spirometry, and audiology (assessment, hearing aid fitting, repair, 3-year reviews) provided through the Express Diagnostics clinic and remotely.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Inuvi Health Limited provides medical screening, diagnostic testing and health insight services delivered through an integrated platform spanning mobile phlebotomy, a UKAS-accredited medical laboratory, tiered employee health assessments (LiveSmart), cardiorespiratory and audiology diagnostics (Express Diagnostics), and protection insurer underwriting services. Service delivery relies on a 350+ mobile Health Practitioner network enabling at-home and onsite appointments, supported by a proprietary case management portal and a mobile app integrating Lifelight measurement technology.

Product overview

Inuvi Health Limited operates as an integrated health services provider offering a unified platform of medical screening and diagnostic services. The core offering spans six interconnected services: LiveSmart Health Assessments (tiered employee wellness programme with Focus, Inspire, Flourish, and Perform levels), nationwide mobile Phlebotomy Services, UKAS-accredited Laboratory Testing (including pioneering capillary blood testing), Community Diagnostic Services via Express Diagnostics (cardio-respiratory and audiology), Protection Insurer Services (underwriting and claims support), and the Inuvi Diagnostic Centre clinic in London. The ecosystem is supported by over 350 mobile Health Practitioners and serves employers, insurers, NHS providers, occupational health providers, primary care, and clinical research organisations.

Differentiator

Problem solved

Functional benefit

Brands

• LiveSmart: Tiered employee health assessment programme including Focus, Inspire, Flourish, and Perform assessments focusing on heart health, diabetes risk, nutrition, and comprehensive health evaluations
• Express Diagnostics
• Inuvi Diagnostic Centre

Products and services

• LiveSmart Health Assessments
• Phlebotomy Services
• Laboratory Testing Services
• Community Diagnostic Services (Express Diagnostics)
• Protection Insurer Services
• Inuvi Diagnostic Centre

Quantifiable outcome

• 50%+ employee engagement rate for LiveSmart health assessments, compared to 37% of employees not accessing benefits information in typical corporate programmes.
• +6 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AvivacoreStrategic or Co-development PartnerAviva co-developed the Immediate Needs Annuity Assessment Service with Inuvi (Medicals Direct), along with Just, Legal & General, and National Friendly. This service simplifies the process of gathering medical information required to underwrite immediate needs annuity policies for individuals receiving or about to receive long-term care. The service follows a 2-step process: a Care Fees Plan Questionnaire (CFPQ) and collection of all necessary medical information from care homes, GPs, and other qualified persons.
• JustcoreStrategic or Co-development PartnerJust is a co-development partner for the Immediate Needs Annuity Assessment Service, developed in partnership with Aviva, Legal & General, National Friendly, and Medicals Direct (part of Inuvi Group). The service streamlines the underwriting of immediate needs annuity policies.
• Legal & GeneralcoreStrategic or Co-development PartnerLegal & General co-developed the Immediate Needs Annuity Assessment Service alongside Aviva, Just, National Friendly, and Medicals Direct (Inuvi Group). The partnership was formed to address the complexity of collecting medical information for immediate needs annuity underwriting.
• National FriendlycoreStrategic or Co-development PartnerNational Friendly co-developed the Immediate Needs Annuity Assessment Service alongside the major insurers Aviva, Just, and Legal & General with Medicals Direct (Inuvi Group). The four insurers participate in the service to obtain terms from multiple providers through a single CFPQ form.
• LifelightcoreTechnology or IntegrationLifelight's certified measurement technology is integrated into the Inuvi mobile app to generate pulse rate and blood pressure readings. Demographic data (age, sex, height) and non-identifiable signal data are securely sent to Lifelight's processing service solely for measurement calculation. Lifelight does not receive personal identifiers from Inuvi.
• CavellminorOthersInuvi is proud to partner with Cavell, an organisation devoted to supporting the nursing and midwifery community across the UK. This partnership recognises the vital role nurses and health practitioners play in the UK's healthcare system and reflects Inuvi's commitment to making a meaningful difference in the lives of those who dedicate their careers to caring for others.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Circle Health Group: UK private hospital and healthcare services group providing diagnostics, outpatient care, and corporate health services. Competes with Inuvi's broader diagnostic and employer-facing portfolio as part of a wider hospital-led offering.
• Nuffield Health: UK not-for-profit healthcare provider offering health assessments, diagnostics, physiotherapy, and corporate wellness. Competes with Inuvi's LiveSmart and diagnostic services but operates hospitals, fitness, and broader clinical services.
• Bupa UK: Major UK private health insurer and wellness provider offering corporate health assessments and employee wellbeing programmes. Competes with Inuvi's LiveSmart employer offering but as part of a broader insurance and provider portfolio.
• Synlab: Europe's largest medical diagnostics services provider operating clinical laboratories across multiple countries including the UK. Competes with Inuvi in laboratory testing and corporate/occupational health, but at substantially greater scale and broader service scope.
• Sonic Healthcare: Global pathology and radiology services group with UK operations, providing laboratory testing and diagnostic services. Larger-scale incumbent competing for NHS contracts, insurer business, and corporate health opportunities that overlap with Inuvi's portfolio.

Direct peers

• YorkTest Laboratories: UK home-to-laboratory health testing specialist offering food intolerance, allergy, and wellness blood tests via postal sample collection. Direct peer to Inuvi's at-home capillary and venous blood testing for consumer and B2B channels.
• Medichecks: UK-based at-home blood testing service offering finger-prick and venous blood test kits analysed in partner laboratories. Direct competitor to Inuvi's capillary blood testing and phlebotomy service for both consumer and B2B channels.
• Excalibur Healthcare Services: UK provider of diagnostic and screening services including mobile phlebotomy, ECG, and remote cardiac monitoring for NHS and private clients. Closely comparable to Express Diagnostics (Inuvi subsidiary) for cardiorespiratory diagnostics and home-based testing.
• The Doctors Laboratory (TDL): Major UK private medical laboratory offering biochemistry, haematology, microbiology, and specialist testing with nationwide logistics. Direct peer to Inuvi Diagnostics Limited for pathology services to NHS, insurers, and private clinicians.
• Thriva: UK at-home finger-prick blood testing company with subscription-based health insight plans and corporate wellness offerings. Directly comparable to Inuvi's LiveSmart tiered assessments and capillary blood testing capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Inuvi.co.uk
• LinkedInlinkedin.com/company/inuvi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inuvi Health Limited