JUST

What JUST does

JUST (legally Getjust) is a Paris-based software company founded in 2021 that operates an AI-powered checkout and commerce experience platform for European e-commerce brands. The company's core product is an AI-Powered Checkout that classifies each visitor into one of seven behavioral personas in real time and dynamically composes checkout widgets (payment options, reassurance elements, delivery estimates, promo fields, social proof) to match buyer intent, with the company reporting average revenue uplifts of +8-14% and 10x ROI across A/B-tested customers including Soeur, Wethenew, Gong, JOTT, Monogram, and Vanessa Wu. The platform is structured as an experience operating system spanning pre-checkout (AI Checkout, Commerce Agent), checkout (Checkout Links for influencer and campaign attribution), abandonment (Recover module with 25-40% recovery rates vs 5-10% industry baseline), and post-purchase (Aftersale module with smart upsell, review collection, multi-channel notifications), complemented by an Insights analytics layer that exploits cross-brand intelligence across a network of 500+ merchants.

JUST's underlying technology combines predictive ML scoring of buyer intent, real-time behavioral signal processing (page views, navigation patterns, historical purchase data, device/location context), an adaptive widget engine, and a consumer-facing layer that enables 1-click payment across the partner brand network. The platform integrates natively with the dominant European e-commerce stack: Shopify, WooCommerce, PrestaShop, Magento, BigCommerce, and Salesforce Commerce Cloud on the platform side, and Stripe, Adyen, PayPlug, Mollie, PayPal, Klarna, and Alma on payments, alongside European logistics carriers (Colissimo, Chronopost, DPD, DHL, Mondial Relay) and marketing tools (Klaviyo, Brevo, Yotpo).

Commercially, JUST monetizes via a transaction-based take rate of 2.70% + €0.25 per order processed, supplemented by an enterprise field sales motion targeting premium fashion, beauty, lifestyle, and sports brands, with product-led growth tools (ROI Simulator, A/B Test Calculator) and event-driven GTM through industry gatherings and French business media. The company has raised approximately €11M total across a €3M seed round (June 2022, Otium Capital-led) and an €8M Series A (November 2024, led by BACKED VC with Daphni, FJ Labs, Kima Ventures, Material Ventures, Otium Capital, Purple, and Tiny Supercomputer Investment Company), operates with 15+ team members, and is PCI DSS and GDPR compliant.

Name

JUST

Legal name

Getjust

Website

https://getjust.eu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

JUST (Getjust) is a Paris-based AI-powered checkout and commerce experience platform serving 500+ premium European e-commerce brands across fashion, beauty, lifestyle, and sports, monetizing via a 2.70% + €0.25 per-transaction fee and integrating with Shopify, Salesforce Commerce Cloud, Stripe, and Adyen.

Ownership category

akta.pro rank

Product category

E-commerce Checkout Optimization

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

In-App / Online Checkout Wallets (FSAMAEAH), Digital Wallets & One-Click Checkout (CRAFALAC)

Keywords

• Checkout optimization software
• E-commerce conversion platform
• Cart abandonment recovery
• AI checkout personalization
• Post-purchase engagement

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee (Percentage-based): JUST charges 2.70% + €0.25 per transaction processed through its checkout platform. This is a usage-based transaction fee model where revenue scales proportionally with GMV processed through the platform. The fee is competitive relative to alternative payment processors (Stripe: 1.00% + €0.25, PayPal: 2.50% + €0.25, BNPL: 2.50% + €0.25).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

JUST (Getjust) provides an AI-powered checkout experience operating system that personalizes e-commerce checkouts in real-time based on detected buyer intent and psychological profile. Its modular platform includes the core AI-Powered Checkout, a Commerce Agent for conversational shopping, Recover for abandoned cart recovery, Aftersale for post-purchase engagement, Insights for cross-brand analytics, and Checkout Links for campaign attribution. The platform integrates natively with major e-commerce platforms and payment providers, processing transactions at 2.70% + €0.25 per order.

Product overview

JUST (Getjust) is an Experience Operating System for modern commerce, built around an AI-powered checkout platform with modular add-on products. The core product is the AI-Powered Checkout, which adapts in real-time to each buyer's profile and intent. This is complemented by the Commerce Agent for conversational shopping, Recover for abandoned cart recovery, Aftersale for post-purchase engagement, Insights for cross-brand analytics, and Checkout Links for campaign attribution. On the consumer side, JUST offers a 1-click payment experience across 500+ partner brands. The platform integrates natively with major e-commerce platforms (Shopify, Salesforce Commerce Cloud, PrestaShop, Magento, BigCommerce) and payment providers (Stripe, Adyen, PayPlug, Mollie, PayPal, Klarna, Alma).

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Checkout

Quantifiable outcome

• +10-14% revenue uplift through checkout conversion optimization
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability9 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationNative Shopify integration enabling seamless deployment of JUST checkout within Shopify-powered stores. World-leading e-commerce platform serving millions of merchants globally.
• StripecoreTechnology or IntegrationPayment infrastructure integration with Stripe for global payment acceptance. JUST charges 2.70% + €0.25 per transaction processed through Stripe integration.
• Salesforce Commerce CloudcoreTechnology or IntegrationEnterprise e-commerce solution integration for large brands and retailers using Salesforce Commerce Cloud platform.
• KlaviyomajorTechnology or IntegrationMarketing automation platform integration enabling seamless connection between JUST checkout data and Klaviyo email/SMS marketing campaigns.
• ColissimomajorTechnology or IntegrationColissimo Points Relais integration allowing customers to select pickup points directly within JUST checkout. Integration automatically updates orders with pickup location on both Shopify and Colissimo systems.
• ChronopostmajorTechnology or IntegrationExpress delivery integration for France and international shipping within JUST checkout and post-purchase tracking.
• YotpomajorTechnology or IntegrationLoyalty and reviews platform integration enabling points estimation display and points redemption within JUST checkout. Configuration includes API credentials and GUID setup.
• KlarnacoreTechnology or IntegrationBNPL payment integration for buy-now-pay-later functionality. Part of payment distribution showing 5% BNPL share in ROI simulator.
• WooCommercecoreTechnology or IntegrationPopular open-source e-commerce CMS integration in Europe, enabling deployment of JUST checkout for WooCommerce-powered stores.
• PayPalcoreTechnology or IntegrationPayment provider integration for PayPal acceptance within JUST checkout. Part of payment distribution showing 25% PayPal share in ROI simulator.
• DPDmajorTechnology or IntegrationParcel delivery network integration across Europe for shipping and tracking within JUST post-purchase experience.
• Mondial RelaymajorTechnology or IntegrationPickup point network integration for flexible delivery options within JUST checkout and post-purchase tracking.
• AdyencoreTechnology or IntegrationUnified payments platform integration for global businesses, enabling comprehensive payment acceptance through Adyen.
• PrestaShopcoreTechnology or IntegrationPopular open-source e-commerce CMS integration in Europe, specifically targeting French and European merchants.
• MagentocoreTechnology or IntegrationFlexible e-commerce platform integration for businesses of all sizes using Adobe Magento.
• BrevomajorTechnology or IntegrationAll-in-one marketing suite integration for email, SMS, and CRM automation within JUST checkout and post-purchase flows.
• BigCommercecoreTechnology or IntegrationSaaS e-commerce solution integration for fast-growing companies using BigCommerce platform.
• SendcloudmajorTechnology or IntegrationAll-in-one shipping platform integration for e-commerce brands enabling streamlined shipping operations.
• PayPlugcoreTechnology or IntegrationFrench payment solution integration specifically targeting French e-commerce merchants. Part of payment distribution showing 70% Stripe/Payplug/Shopify share in ROI simulator.
• MolliecoreTechnology or IntegrationEuropean payment provider integration simplifying online transactions for European merchants.
• Shopify PaymentscoreTechnology or IntegrationShopify-native payment solution integration with no additional transaction fees for Shopify merchants.
• AlmacoreTechnology or IntegrationBNPL payment integration for French and European merchants offering installment payments.
• DHLmajorTechnology or IntegrationGlobal logistics integration for international parcel delivery and shipping within JUST checkout.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Recart (Klaviyo): Recart, now part of Klaviyo, is a cart-abandonment and SMS-marketing solution for Shopify merchants. Direct overlap with JUST's Recover module, particularly in the European Shopify merchant segment.
• Klarna: Klarna offers BNPL and one-click checkout integrated into merchant sites. Comparable to JUST's checkout optimization and Consumer App, increasingly competing in checkout intelligence as it expands beyond BNPL into broader shopping experiences.
• Fast: Fast (acquired by Block) built a 1-click checkout network across merchants. Direct functional overlap with JUST's Consumer App 1-click wallet and merchant checkout network, even though Block integration may redirect focus away from European enterprise e-commerce.

Direct peers

• Bolt: Bolt is a one-click checkout and payments platform targeting e-commerce merchants. Highly comparable to JUST's AI checkout and 1-click consumer app, competing directly in the same merchant ICP (premium DTC brands) with overlapping payment-gateway integrations.
• Bold Commerce: Bold Commerce provides checkout, subscription, and pricing customization tools for e-commerce brands. Direct overlap with JUST's checkout optimization and Aftersale upsell modules, serving similar mid-market and enterprise merchants.

Broad incumbents

• Shopify (Shop Pay): Shopify is a global commerce platform whose Shop Pay checkout offers accelerated, optimized checkout for Shopify merchants. As JUST's largest distribution partner, Shopify represents both a go-to-market channel and the most credible threat if it deepens first-party checkout AI.
• Stripe: Stripe is the leading global payment infrastructure platform and JUST's primary payment processing partner. Stripe's checkout optimization features and Link wallet directly overlap with JUST's checkout AI and consumer 1-click app, with vastly greater scale and capital.
• Adyen: Adyen is a unified global payments platform serving large enterprise merchants. Comparable to JUST as an integrated commerce/payments partner for premium brands, with significantly broader geographic coverage and balance sheet to add checkout intelligence features.
• Checkout.com: Checkout.com is a global payment processor serving enterprise merchants. Comparable to JUST as a checkout/payments partner for premium European brands, with growing investment in checkout optimization tools that may compete with JUST's AI layer.

Regional players

• Razorpay: Razorpay is an India-focused payments and checkout platform offering payment gateway, 1-click checkout (Magic Checkout) and shopping experiences. Comparable product surface to JUST but serves a different geography (India vs Europe).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getjust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUST