Tillion
Tillion provides an AI-powered dynamic pricing platform for sports and live entertainment organizations, executing real-time price changes across primary and secondary ticket markets. It serves pro and college sports teams, venues, sporting events, and festivals via an enterprise SaaS model.
- Company typePrivate
- Founded2018
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tillion does
Tillion provides an AI-powered dynamic pricing platform for sports and live entertainment organizations, operating under the brand name AI Ticketing Intelligence. The core product continuously ingests live demand and inventory signals — including inventory velocity, time to event, market conditions, seat and section performance, historical patterns, and configurable guardrails (floors, ceilings, and thresholds) — and executes real-time price changes across both primary and secondary ticket markets. The platform enables revenue teams to operate fully automated or approval-based pricing workflows, with the stated goal of capturing higher yield, improving sell-through, protecting fan trust through policy-aligned guardrails, and providing transparent performance dashboards.
The underlying technology is a proprietary AI pricing engine built around a five-step process — strategize, model, distribute, optimize, report — and is positioned as vendor-agnostic, integrating into existing ticketing ecosystems. The product is offered as part of the broader WMT Digital platform, which also includes Fan Identity (FanID), Fan Intelligence (CDP), Fan Experience (websites and mobile apps), Strategic Services, and an underlying AI layer called The Six AI Engine. Tillion targets five verticals: Pro Sports (teams, leagues, professional properties), College Sports (athletic departments and conferences), Sporting Events (tournaments, races), Festivals & Cultural Events, and Venues (arenas, amphitheaters, performing arts centers).
The business model is enterprise SaaS, sold through a direct field-sales motion globally with quote-based pricing tied to event volume, inventory size, and organizational scale, billed annually. Pricing is not publicly disclosed; the GTM relies on demo requests and expert consultations rather than self-serve. The company reports 250M annual price changes processed across its customer base, an average 15% revenue improvement and 15x ROI for customers, and a flagship case study with Stanford Athletics in which dynamic pricing drove 19.4% of the program's total ticket revenue. Headquartered at 777 Brickell Ave, Suite 500, Miami, with 11-50 employees and founded in 2018, Tillion is positioned as a specialized revenue optimization layer for the live entertainment ticketing stack.
Tillion firmographics
Firmographics- Name
- Tillion
- Website
- https://tillion.digital
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Tillion provides an AI-powered dynamic pricing platform for sports and live entertainment organizations, executing real-time price changes across primary and secondary ticket markets. It serves pro and college sports teams, venues, sporting events, and festivals via an enterprise SaaS model.
- Ownership category
- akta.pro rank
Tillion industry classification
Industry- Product category
- Sports Ticketing Intelligence
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)
- akta.pro secondary industries
- Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)
Keywords
Where Tillion is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tillion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- AI Ticketing Intelligence Platform: SaaS-based dynamic pricing platform for sports and live entertainment organizations. Revenue generated through platform licensing with pricing tied to event volume, inventory size, or organizational scale. The five-step process includes strategize, model, distribute, optimize, and report phases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Tillion product offering
Product offeringCore offering
Tillion provides an AI-powered dynamic ticketing platform that automatically executes real-time, granular price changes across primary and secondary ticket markets for sports leagues, athletic departments, venues, and live event organizers. The platform ingests live demand and inventory signals (including inventory velocity, time to event, seat/section performance, opponent matchup, weather, and historical patterns) and applies pricing adjustments within configurable policy guardrails. Reported performance includes 250M annual price changes processed, 15% average revenue improvement, and 15x average ROI across customers.
Product overview
Tillion provides a unified AI Ticketing Intelligence platform designed for sports and live entertainment organizations. The core product, AI Ticketing Intelligence, enables real-time dynamic pricing across primary and secondary ticket markets, allowing revenue teams to automatically adjust prices based on demand signals while maintaining policy guardrails. The platform is part of the broader WMT Platform ecosystem that includes Fan Experience, Fan Identity, Fan Intelligence, and Strategic Services modules.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Ticketing Intelligence A dynamic pricing platform that automatically executes real-time, granular price changes for ticket sales across primary and secondary markets, with configurable guardrails and full revenue optimization controls. Designed for revenue teams at professional sports organizations, college athletic departments, sporting events, venues, and festivals/cultural events.
Quantifiable outcome
- 15% average revenue improvement
- +3 more outcomes
Companies that use Tillion
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Tillion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tillion partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Tillion competitors and assessment
Company assessmentBroad incumbents
- SeatGeek: SeatGeek operates a large secondary and primary ticketing marketplace with enterprise tools for sports teams and live entertainment. It is a broad incumbent with pricing intelligence and fan-data capabilities overlapping Tillion's scope.
- IDeaS: IDeaS is a leading enterprise revenue management software vendor. Although strongest in hospitality, it represents the strategic, scaled RM incumbent that Tillion's real-time sports-entertainment engine ultimately competes against for budget allocation.
- Ticketmaster / Live Nation: Ticketmaster is the largest primary ticketing incumbent globally, offering pricing tools inside its enterprise suite. It is comparable as a broad incumbent that can bundle RM functionality into a much wider commerce-and-distribution stack.
- Duetto: Duetto provides revenue strategy and dynamic pricing software for the hospitality sector. Comparable as an established SaaS incumbent demonstrating the commercial viability of AI-driven yield management in experience-based ticketing-adjacent industries.
Emerging players
- Atomize: Atomize is a cloud-native revenue management system for hotels with AI-driven dynamic pricing. While vertical-different, its SaaS business model, real-time price-optimization engine, and enterprise GTM mirror Tillion's core mechanics.
Direct peers
- Tappit: Tappit delivers event ticketing, payments, and fan-data solutions to sports and entertainment properties. It competes for the same enterprise venue and event-organizer buyers as Tillion and bundles adjacent analytics into its ticketing stack.
- Vivenu: Vivenu is a modern, API-first ticketing platform serving sports, venues, and live events. It overlaps with Tillion both at the ticketing-infrastructure layer (referenced in the Stanford case study) and increasingly on intelligence and pricing controls.
- AudienceView: AudienceView is a ticketing and commerce platform for performing arts, sports, and live events. It is comparable to Tillion as an integrated platform serving universities, theaters, and arenas with commerce, CRM, and pricing-adjacent tooling.
- Tessitura: Tessitura is the dominant CRM and ticketing platform for performing arts organizations and large venues. It competes for similar enterprise buyers and increasingly offers pricing and yield-management functionality alongside ticketing.
- Qcue (Vivid Seats): Qcue pioneered dynamic pricing for sports and live entertainment ticketing and was acquired by Vivid Seats. It is the most direct comparable to Tillion, offering algorithm-driven price optimization across primary inventory with deep sports vertical roots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Tillion social profiles
Digital presenceTillion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tillion leadership team
Management profileNumber of profiles
Tillion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tillion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tillion
What does Tillion do?
Tillion provides an AI-powered dynamic ticketing platform that automatically executes real-time, granular price changes across primary and secondary ticket markets for sports leagues, athletic departments, venues, and live event organizers. The platform ingests live demand and inventory signals (including inventory velocity, time to event, seat/section performance, opponent matchup, weather, and historical patterns) and applies pricing adjustments within configurable policy guardrails. Reported performance includes 250M annual price changes processed, 15% average revenue improvement, and 15x average ROI across customers.
When was Tillion founded?
Tillion was founded in 2018. It employs 11 to 50 people.
Where is Tillion based?
Tillion is headquartered in Dallas, United States, in the North America region.
How does Tillion make money?
One revenue line is on record: AI Ticketing Intelligence Platform.
Who are Tillion's main competitors?
Broad incumbents on record are SeatGeek, IDeaS, Ticketmaster / Live Nation and Duetto. Atomize is listed as an emerging player. Direct peers are Tappit, Vivenu, AudienceView, Tessitura and Qcue (Vivid Seats).
Does Tillion have an API?
No public API is recorded for Tillion.
What industry is Tillion in?
Tillion's product category is Sports Ticketing Intelligence. Its primary akta.pro industry code is MPAGAJAH, Pricing, Yield Management & Anti-Fraud Services, with a secondary code of THALAOAK, Forecasting, Demand Sensing & Inventory Optimization for RM. Its NAICS code is 7131 and its SIC code is 7990.