City Wellness

What City Wellness does

City Wellness is a private day spa (legal entity: Alexander Stössl – City Wellness) operating from a single location at Lenaugasse 5 in Vienna's 8th district (Josefstadt), Austria. The business is structured as a consortium of 8+ independent self-employed therapists and service providers offering a broad portfolio of health and beauty services under one roof, including massage (classical, APM, Hot Stone, Shiatsu, Nuad, lymphatic drainage, craniosacral, Dorn and Breuss, among others), cosmetics using Clarins products, medical-aesthetic treatments (Botox, fruit acid peelings, axillary hyperhidrosis) under the medical direction of Dr. Alexandra Stössl, pedicure/manicure, personal training, kinesio taping, infrared cabin, and complementary naturopathic services (dark-field microscopy, Joalis, Vitalfeld, MRT).

The company runs on standard, non-proprietary technology infrastructure: a WordPress website (citywellness.at) with WooCommerce for the gift voucher shop, and a Treatwell-powered online booking widget for self-serve appointment scheduling. No mobile app, no API, and no proprietary platform or AI/ML capabilities are disclosed. Marketing is organic — website, Facebook, Instagram, email newsletter, and 20+ years of accumulated earned media coverage in Austrian outlets (ORF, Kronen Zeitung, Gala, Falter, Trend, Kurier, News, PulsTV).

City Wellness generates revenue primarily through fee-for-service transactions (pay-as-you-go unit pricing, e.g., €60–€150 per naturopathic session, with a downloadable PDF price list governing across services), supplemented by retail product sales (Clarins, Gehwol) and a variable-value gift voucher program (€10–€1,000, 730-day validity). The end customer is individual B2C — Viennese adults seeking wellness, stress relief, medical aesthetics, and complementary medicine — with no enterprise or B2B customers and no channel partners. Geographic footprint is strictly domestic to Vienna, with no branches or franchises.

Name

City Wellness

Legal name

Alexander Stössl – City Wellness

Website

https://citywellness.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Wellness is a single-location Vienna day spa operating as a sole proprietorship by Alexander Stössl, aggregating 8+ independent therapists under one roof to deliver massage, Clarins-based cosmetics, medical aesthetics, naturopathy, foot care, personal training, and gift voucher services to individual Viennese consumers.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Classic/European Facials (HSALADAA)

Keywords

• Day spa services
• Massage therapy
• Medical aesthetics
• Naturopathic treatments
• Cosmetic treatments

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Service fees (massage, cosmetics, medical treatments, naturopathy, pedicure, personal training, infrared cabin, kinesio taping): City Wellness generates revenue primarily through fee-for-service treatments across multiple categories: massage (classical, APM, LaStone, Shiatsu, Nuad, lymphatic drainage, etc.), cosmetics (Clarins-based facials, BB Glow, micro-abrasion), medical aesthetic treatments (Botox, fruit acid peelings, axillary hyperhidrosis), naturopathy (dark-field microscopy, Joalis, Vitalfeld, MRT), pedicure, manicure, personal training, infrared cabin, and kinesio taping. All services are booked in advance or on a walk-in basis at the Vienna location.
2. Product sales: City Wellness sells the skincare and body care products used in treatments, including Clarins products (cosmetics, body oils) and Gehwol foot care products. Products are sold at the physical location and potentially via the online shop.
3. Gift vouchers: Variable-value gift vouchers (€10–€1,000) are sold online and in-store, valid for 730 days after purchase. Gift vouchers represent pre-paid service credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

City Wellness medical is a Vienna day spa providing a broad portfolio of health and beauty services including massage therapies (classical, APM, Shiatsu, lymphatic drainage, Dorn and Breuss, etc.), Clarins-based cosmetic treatments, medical aesthetic procedures (Botox, fruit acid peelings, axillary hyperhidrosis), naturopathic services (dark-field microscopy, Joalis, Vitalfeld, MRT), foot care and pedicure, personal training, kinesio taping, and infrared cabin sessions. The business also retails Clarins skincare, Gehwol foot care products, and variable-denomination gift vouchers (€10–€1,000).

Product overview

City Wellness medical is a Day Spa consisting of multiple independent therapists and service providers. The company offers a comprehensive portfolio of health and beauty services organized into several service categories: Massage Services (including Asian, Hawaiian, European, and specialty massage therapies), Kosmetik/Beauty Treatments (facial and body treatments using Clarins products), Naturheilkundliches Angebot/Naturopathic Services (Dunkelfeldmikroskopie, Joalis, Vitalfeldmethode, MRT), Fußpflege und Pediküre (foot care and pedicure), Personal Training, Kinesio Taping, Infrarotkabine (infrared cabin), and Medical Treatments (Botox, peelings). The company also sells products including Clarins skincare, Gehwol foot care products, and variable gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Services Comprehensive massage offerings for adult consumers in Vienna, including APM (Acupoint Massage), Body Lift and Shape Massage, Craniosacral, Fascia and Connective Tissue Massage, Foot Reflexology, Dorn and Breuss Spinal Treatment, Honey Massage, Hot Stone Massage, Kahi Loa, Classical Massage, Lymphatic Drainage, Nuad, Cupping, Pregnancy Massage, and Shiatsu.
• Kosmetik (Beauty Treatments) Facial and body beauty treatments for adult consumers, including BB Glow Treatment, Clarins PRO Methods, Diamond Abrasion, Tinting, Moisturizing Treatment, Hair Removal, Body Treatments, Body Peeling, Short Treatment, Special Treatment with Serum and Effect Mask, and Deep Cleansing (Acne).
• Naturheilkundliches Angebot (Naturopathic Services) Holistic naturopathic health services for adult consumers, including Dunkelfeldmikroskopie (dark-field microscopy, €150/session), Joalis Ausleitungsmethode (detoxification method with therapy plan and kinesiological testing, €150/hour), Vitalfeldmethode (Vital Field Treatment, €80/session), and Matrix-Regenerationsbehandlung MRT (matrix regeneration treatment, €60/session).
• Fußpflege und Pediküre (Foot Care and Pedicure) Professional foot care services for adult consumers in Vienna, including Pediküre Deluxe and Medizinische Pediküre (medical pedicure).
• Personal Training Individual fitness training for adult consumers in Vienna, led by Alexander Stössl, including functional training, sling training, kettlebells, and outdoor training sessions.
• Kinesio Taping Application of elastic, breathable kinesio tapes for adult consumers for pain relief, muscle support, and injury prevention.
• Infrarotkabine (Infrared Cabin) Infrared sauna cabin experience at 35°C for adult consumers, promoting sweating, immune system strengthening, improved circulation, and metabolism boost.
• Medical Treatments (Medizinische Behandlungen) Aesthetic medical treatments for adult consumers in cooperation with Dr. Alexandra Stössl, including Botox, Fruchtsäurepeeling (glycolic acid peeling), and axillary hyperhidrosis treatment.
• Variabler Gutschein (Gift Voucher) Value gift voucher sold online and in-store in denominations from €10 to €1,000 for services at City Wellness medical. Vouchers are valid for 730 days after purchase and are delivered by email to the recipient. Note: online voucher sales were temporarily suspended from April 1, 2025 due to a provider change.
• Clarins Skincare Products Clarins skincare and beauty products sold to adult consumers at the Vienna location (and used in professional treatments), including cosmetics and body oils.
• Gehwol Foot Care Products High-quality Gehwol foot care products sold to adult consumers, including foot creams, shoe sprays, and nail care products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skin Laundry: Facial and skin-treatment chain offering standardized aesthetic services in compact retail locations. Comparable to the cosmetics/aesthetic-facial portion of City Wellness, including the use of premium skincare protocols and walk-in/appointment scheduling.
• Massage Heights: Membership-based therapeutic massage and skincare services franchise. Comparable in offering massage plus facial/skincare packages and in targeting urban professionals seeking regular wellness routines.
• Woodhouse Day Spa: U.S. day-spa chain providing massage, facials, body treatments, and nail/foot care in a multi-service storefront. Directly analogous 'one-stop wellness' positioning and service breadth to City Wellness.
• Ideal Image: Largest U.S. medical-aesthetics chain offering Botox, peels, and other non-surgical aesthetic services under medical oversight. Comparable on the medical-aesthetics/GP-supervised portion of City Wellness's portfolio (Botox, fruit acid peelings, hyperhidrosis).
• Burke Williams Spa: Day-spa operator combining massage, facials, and body treatments in urban locations with extended hours. Matches City Wellness on multi-modality service delivery and on serving working professionals in central-city catchment areas.
• Hand & Stone Massage and Facial Spa: North American franchise chain offering therapeutic massage and facial services under a single brand in neighborhood locations. Closely comparable day-spa service model combining multiple massage modalities and facials, with a similar premium-product positioning (e.g., Clarins-adjacent skincare lines).

Others

• Clarins: Premium French skincare and spa-product house whose products City Wellness uses and retails. Not a direct competitor but a key supplier and co-branding partner that shapes City Wellness's product positioning.
• Gehwol: German foot-care brand supplying the foot-care/pedicure products used and sold at City Wellness. Supplier/ecosystem partner rather than competitor, but defines the foot-care quality tier of the offering.

Broad incumbents

• Six Senses Hotels Resorts Spas: Global luxury hotel-and-spa operator with deep wellness programming (massage, naturopathy, bodywork, holistic health). Operates at far larger scale than City Wellness but competes for the same wellness-oriented consumer, especially through its urban spa outposts.

Regional players

• Kneipp: German/Austrian wellness and naturopathy brand with hydrotherapy, herbal, and holistic health offerings. Geographically and philosophically adjacent (DACH-region wellness tradition), overlapping City Wellness's naturopathy and infrared-cabin positioning from a broader-brand perspective.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CityWellnessMedical
• Instagraminstagram.com/citywellnessmedical
• LinkedInlinkedin.com/company/city-wellness-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Wellness