All Community Events

What All Community Events does

All Community Events is a private event-management company headquartered in Lake Zurich, Illinois, that organizes and operates road-race running events in the Chicagoland area. Founded in 2006 and operating continuously since at least 2008, the company runs 16+ annual races across Illinois including 5Ks, 10Ks, half marathons, full marathons, and themed events such as the Long Grove Turkey Trot, Chi Town Half Marathon, Stars & Stripes Run, the Richardson Farm Corn Maze 5K, and the Cocoa Classic 5K through Santa's Rock N Lights. Several flagship courses are USATF-certified, including the Chi Town Half Marathon (IL22006NM) and the Chicagoland Spring Marathon, the latter serving as a Boston Marathon qualifier. The company also runs the loyalty-style Run Chicagoland Race Series, in which participants who complete three qualifying races earn connecting finisher medals, and has introduced an Event Management Services offering for corporate teams and sponsorships.

The operating model is unit-pricing-driven: revenue is generated principally through race registration fees, with paid add-ons including finisher medals, premium apparel ($4.99–$9.99), and packet mailing ($14.99–$19); transfer and deferral fees ($15 and $6 respectively) provide additional ancillary income. Registrations are processed exclusively through RunSignUp.com, results through ItsRaceTime (with archives back to 2008), live tracking through RaceJoy, and packet mailing through Stamps.com — none of these are proprietary. Each race is paired with a charity partner (Northern Illinois Food Bank, WINGS, 100 Club of Illinois, Special Olympics IL, Depaul USA, Trees for Troops, Mane In Heaven, and Kaleidoscope School of Fine Art), driving cause-attached participation and amplification through event hashtags (#TurkeyTradition, #StPaddysRun, #RunWithMom, etc.).

The customer base is fragmented B2C: amateur and recreational runners, walkers, and families with children in the Chicago metropolitan area, with single-event participation ranging from ~600 (Cocoa Classic, 2022) to over 2,200 (Long Grove Turkey Trot, 2019). The company is founder-led by Peter Starykowicz, operates with 1–10 employees, has no disclosed parent company, no institutional funding, and no M&A history. Customer-acquisition channels include the RunSignUp marketplace, the company's own website and email list, organic social media, an Ambassador program, and integration into the national Thankful Turkey Run/Walk platform aggregating 50,000+ runners.

Name

All Community Events

Legal name

All Community Events

Website

https://allcommunityevents.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

All Community Events is a Lake Zurich, Illinois-based event-management company that organizes 16+ annual road-race running events (5Ks, 10Ks, half marathons, marathons, themed and charity-paired runs) for recreational runners and families across the Chicagoland area.

Ownership category

akta.pro rank

Product category

Race Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Road race events
• Running event management
• 5K race organization
• Marathon race series
• Community running events

Headquarters

HQ city

Lake Zurich

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Race Registration Fees: The primary revenue stream is participant registration fees for organized road races including 5Ks, 10Ks, half marathons, marathons, and themed events across Illinois. Registration is processed through RunSignUp.com with add-on purchases such as finisher medals, premium apparel, and packet mailing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Community Events is a Lake Zurich, Illinois-based event management company founded in 2006 that organizes and produces a portfolio of community road race events throughout the Chicagoland area, including half marathons, marathons, 10Ks, 5Ks, and themed seasonal runs. The company produces each event end-to-end, including course planning, registration, timing, results, and charity partnerships.

Product overview

All Community Events is a race event management company operating in the Chicagoland area. The company organizes and manages a portfolio of running events including the Run Chicagoland Race Series (a multi-event series requiring 3 qualifying races), individual half marathons, marathons, 10Ks, 5Ks, and themed events. Events are offered at various locations across Illinois including Chicago, Long Grove, Deer Park, Barrington, Schaumburg, Hoffman Estates, Naperville, Wheaton, and Spring Grove. The product portfolio includes both competitive chip-timed events (many USATF-certified courses) and recreational fun runs, featuring distance options from kids dashes to full marathons.

Differentiator

Problem solved

Functional benefit

Products and services

• Run Chicagoland Race Series Multi-event race series bundling road running events of varying distances for runners throughout the Chicago metropolitan area.
• Chi Town Half Marathon & 10K Half marathon and 10K road race produced by All Community Events that benefits the 100 Club of Chicago, serving runners seeking a Chicago-area distance event.
• Long Grove Turkey Trot Annual Thanksgiving-themed community running event in Long Grove, Illinois, for runners and walkers of all ages.
• Deer Park St. Paddy's 10K & 5K St. Patrick's Day-themed 10K and 5K race in Deer Park, Illinois, supporting WINGS, a domestic violence services organization.
• Barrington Mother's Day 5K Mother's Day-themed community 5K run in Barrington, Illinois, designed for families and casual runners.
• Chicagoland Spring Marathon, Half Marathon & 10K Spring road race offering marathon, half marathon, and 10K distances for Chicagoland-area distance runners, supporting Kaleidoscope.
• Stars & Stripes Half Marathon, 10K & 5K Patriotic-themed half marathon, 10K, and 5K race with proceeds supporting Mane In Heaven, a therapeutic horseback riding charity.
• Naperville Trails Half Marathon & 10K Trail-running half marathon and 10K in Naperville, Illinois, supporting Special Olympics Illinois athletes.
• Oktoberfest Half Marathon, 10K & 5K Oktoberfest-themed half marathon, 10K, and 5K race combining seasonal festival atmosphere with distance running.
• Richardson Farm Fall 5K & 10K (World's Largest Corn Maze 5K) Fall 5K and 10K race held at Richardson Farm's corn maze venue, supporting the Trees for Troops program.
• Chicago Fall Classic Half Marathon & 10K Fall half marathon and 10K race in the Chicago area, supporting Depaul USA's housing programs.
• Cocoa Classic 5K Winter 5K road race with a cocoa-themed holiday atmosphere for casual and competitive runners.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Northern Illinois Food BankcoreStrategic or Co-development PartnerLong Grove Turkey Trot is partnered with Northern Illinois Food Bank as its charity partner. For every $1 donated, Northern Illinois Food Bank can provide $8 worth of groceries to neighbors in need. The organization serves 13 counties in Northern Illinois, providing 250,000 meals a day through partnerships with 900+ food pantries, soup kitchens, and shelters.
• WINGScoreStrategic or Co-development PartnerWINGS provides a continuum of integrated services to end domestic violence and homelessness one family at a time. WINGS is the charity partner for the Deer Park St. Paddy's 5K/10K and Prairie State Half Marathon events.
• 100 Club of IllinoiscoreStrategic or Co-development PartnerThe 100 Club of Illinois provides resources, financial support, access to training, and moral support to families of first responders killed in the line of duty and active duty first responders throughout Illinois. Charity partner for the Chi Town Half Marathon & 10K.
• Kaleidoscope School of Fine ArtminorStrategic or Co-development PartnerKaleidoscope School of Fine Art provides art programming for seniors and individuals with developmental disabilities. Partner charity for the Chicagoland Spring Marathon, Half Marathon & 10K.
• Mane In HeavenminorStrategic or Co-development PartnerMane In Heaven is a 501(c)(3) nonprofit providing therapeutic benefits to disabled and able-bodied children and adults through animal-assisted activity and therapy visits with miniature horses. Charity partner for the Stars & Stripes Half Marathon, 10K & 5K.
• Special Olympics ILminorStrategic or Co-development PartnerSpecial Olympics IL empowers individuals with intellectual disabilities to become physically fit. Charity partner for the Naperville Trails Half Marathon & 10K.
• Depaul USAminorStrategic or Co-development PartnerDepaul USA is a national homeless services nonprofit operating in 12 cities across 11 U.S. states, serving over 5,400 individuals annually. The organization runs the Dax Program for college students experiencing homelessness. Charity partner for the Chicago Fall Classic Half Marathon & 10K.
• Trees for TroopsminorStrategic or Co-development PartnerTrees for Troops, a program of the Christmas SPIRIT Foundation, provides free farm-grown Christmas Trees to U.S. armed forces members and their families. Charity partner for the Richardson Farm Fall 5K & 10K (World's Largest Corn Maze 5K).
• RunSignUpcoreTechnology or IntegrationRunSignUp.com is the primary registration and results platform for all All Community Events races. The platform handles race registration, results lookup, photo galleries, and donation processing.
• Portillo'sminorGTM or Marketing PartnerPortillo's provides hot dogs, beef sandwiches, and vegetarian options at the finish line of the Chi Town Half Marathon & 10K. The partnership enhances the post-race food offering with iconic Chicago cuisine.
• Jim CornelisonminorGTM or Marketing PartnerJim Cornelison, known for singing the national anthem at Chicago Blackhawks games, performs live at the Stars & Stripes Half Marathon to kick off race day, adding local celebrity appeal.
• Giordano'sminorGTM or Marketing PartnerGiordano's provides deep dish and thin crust pizza at the finish line of the Chicagoland Spring Marathon, Half Marathon & 10K.
• ItsRaceTimecoreTechnology or IntegrationItsRaceTime provides official race results processing and publication for all All Community Events races, with archived results dating back to 2008.
• USATFcoreTechnology or IntegrationMultiple All Community Events courses are USATF-certified, including the Chi Town Half Marathon (IL22006NM), Chicagoland Spring Marathon, and others, enabling results to count toward qualification standards such as Boston Marathon.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rogue Racing: Texas-based mass-participation road race organizer operating a similar themed slate of half marathons, 10Ks, and 5Ks; directly comparable in event portfolio, registration model, and community positioning, though in a different region.
• CARA (Chicago Area Runners Association): Long-standing Chicago-area running organization that hosts races and club events across the same metro; competes for the same recreational and club-runner audience and for municipal permits in overlapping suburbs.
• RAM Racing: Chicago-based running event organizer producing a portfolio of 5Ks, 10Ks, half marathons, and themed runs across the same Chicagoland geographies that All Community Events serves — the most direct local competitor for participants, sponsors, and venues.
• Millennium Running: New Hampshire-based race management company that produces a regional slate of road races, half marathons, and themed events with comparable community-and-charity positioning and event-day production model.
• Playmakers Race Management: Michigan-based race management company that operates a similar themed road-race calendar for Midwestern communities, comparable in scope, event mix, and reliance on charity/community partnerships.

Emerging players

• Spartan Race: Obstacle course and endurance event brand that competes for the same discretionary fitness-event dollar; relevant as an emerging alternative that has pulled casual participants away from traditional road races.

Broad incumbents

• IRONMAN Group: Global mass-participation endurance sports operator (marathons, triathlons, running events); competes in the same broad endurance-events category with much larger scale and sponsorship muscle, providing an upper-bound benchmark for the business model.
• Competitor Group / Rock 'n' Roll Running Series: Large-scale national destination road race series (marathons, half marathons, 10Ks) with a music-and-festival positioning; competes for the same consumer 'racecation' spend and corporate sponsorship budgets at the upper end of the market.
• Fleet Feet: National running specialty retailer that also produces and times races through its stores and training programs; competes for participants, sponsors, and race-day mindshare in the same Midwest metros and offers a broader portfolio.

Others

• RunSignUp: Race registration and technology platform that powers ACE's registration; key infrastructure provider but also a potential aggregator that could disintermediate independent organizers via its marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/allcommunityeve
• Facebookfacebook.com/allcommunityevents
• LinkedInlinkedin.com/company/all-community-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Community Events