Be Hot Yoga

What Be Hot Yoga does

BeHot Yoga Toronto is a single-location hot yoga and Pilates studio operating from 43 Colborne St in downtown Toronto, Canada. Founded around 2004 and trading under BeHot Yoga Toronto, it serves fitness-oriented local residents and visitors seeking heated yoga and mat-based Pilates instruction, with no enterprise or B2B customers identified and a fully consumer-direct go-to-market model.

The studio operates a dual-room heating architecture: a "Hot" room at 40°C hosts the Original Hot Yoga class (a 26-posture, 2-breathing-exercise sequence in 60- or 90-minute formats, originally derived from the Bikram method and offered for 20 years), and a "Be" room at 30-34°C supports Vinyasa, Power Vinyasa, Yin Yoga, Yin with Reiki, Hot-HiiT Pilates, and Sculpt & Strengthen. Technology is conventional: Mindbody powers booking, scheduling, member management, and payments; native iOS and Android apps handle consumer access; and ClassPass integrates as a third-party acquisition channel. A 200-hour Yoga Teacher Training Program and an Energy Exchange volunteer program (2 hours/week of cleaning for unlimited classes and 30% off merchandise, 6-month minimum) extend the offering beyond drop-in attendance.

Revenue is generated primarily from recurring monthly memberships ($189 Be-Home unlimited; $126 "Six in the Six" 6-class limited), class-card packages with fixed expiries ($299 for 10 classes, $539 for 20 classes, with summer promotional tiers below), single-class drop-ins ($35), teacher training ($3,300 early-bird), and ancillary merchandise and mat/towel rentals. The studio is privately held with no institutional funding, no disclosed revenue, no parent company, and a small management team led by owner/director Paul McQuillan alongside senior instructors Gloria Di Santo and Stephen Puiia.

Name

Be Hot Yoga

Legal name

BeHot Yoga Toronto

Website

https://behotyogatoronto.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BeHot Yoga Toronto is a single-location hot yoga and Pilates studio in downtown Toronto serving local fitness enthusiasts. It offers heated Original Hot Yoga, Vinyasa, Yin, and Hot-HiiT Pilates classes, monthly memberships, class packages, and a 200-hour teacher training program via the Mindbody platform.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Hot yoga classes
• Yoga memberships
• Pilates studio
• Yoga teacher training
• Heated yoga fitness

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Drop-in Single Classes: Individual class purchases at $35 per session, providing flexible access without commitment.
2. Class Card Packages: Multi-class packages with expiration dates: 10-class card ($299, 6-month expiry), 20-class card ($539, 1-year expiry). Summer promotions offered at discounted rates.
3. Monthly Memberships (Autopay): Recurring monthly subscriptions with two tiers: Be-Home unlimited ($189/month) and Six 'In the Six' limited ($126/month for 6 classes with 2-month minimum commitment). Cancel with 2 weeks notice.
4. Teacher Training Program: Yoga instructor certification program with early bird rate of $3,300 until February 1st. One-time course fee for comprehensive teacher training.
5. Merchandise and Retail: Sale of bottled water, coconut water, and merchandise including yoga clothing in the boutique. Energy Exchange participants receive 30% off merchandise.
6. Equipment Rentals: Mats and towels available for rent at $3 each per class.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BeHot Yoga is a single-location hot yoga and Pilates studio in downtown Toronto operating two climate-controlled yoga rooms (a 40°C Hot room and a 30-34°C Be room). It sells heated group fitness classes including the traditional Original Hot Yoga (26+2 sequence), Vinyasa and Power Vinyasa, Yin Yoga, Hot-HiiT Pilates, and a Sculpt & Strengthen weighted variant, supplemented by a 200-hour yoga teacher training certification program and on-site retail of apparel and accessories.

Product overview

BeHot Yoga is a single-location hot yoga and Pilates studio in Toronto offering a portfolio of fitness classes centered around heated yoga and mat-based Pilates. The core offerings include Original Hot Yoga (60 or 90-minute sessions with 26 postures), Vinyasa and Power Vinyasa, Yin Yoga, and Hot-HiiT Pilates including a Sculpt and Strengthen variant with weights. The studio supplements its class business with membership tiers (unlimited Be-Home, 6-class monthly), class package cards, a new client intro offer, and a teacher training program. An Energy Exchange volunteer program provides free membership in exchange for studio cleaning. The studio operates its own mobile app alongside the Mindbody booking platform and accepts ClassPass bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Hot Yoga (OHY)
• Vinyasa Yoga & Power Vinyasa
• Yin Yoga
• Hot-HiiT Pilates
• Sculpt and Strengthen
• Yoga Teacher Training Program
• Energy Exchange Program

Quantifiable outcome

• 20 years of established hot yoga teaching methodology
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MindbodycoreTechnology or IntegrationBeHot Yoga uses Mindbody software as their booking, scheduling, and business management platform. The website integrates with Mindbody for class registration, staff profiles, and online payments. Mindbody powers their online class booking system and customer management.
• ClassPassminorChannel Partner/ Reseller/ DistributorClassPass users can attend BeHot Yoga classes through the ClassPass platform. Third-party ClassPass users automatically agree to BeHot Yoga's terms and conditions when booking studio classes. This provides additional customer acquisition channel beyond direct bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modo Yoga: Canadian-origin hot yoga chain (formerly Moksha Yoga) with multiple studios including Toronto locations; offers a structured 40-posture hot sequence plus other formats that directly compete with BeHot's Original Hot Yoga and dual-zone approach.
• Y7 Studio: Heated vinyasa-focused chain operating in major North American cities; competes with BeHot's vinyasa/hot-yoga hybrid through dark-room heated flow classes and signature drop-in pricing model.
• CorePower Yoga: Largest North American heated yoga/Pilates studio chain operating the same hot-yoga-plus-sculpt hybrid model; directly comparable in temperature-controlled class formats, multi-tier memberships, and teacher training offerings.
• Downward Dog Yoga Centre: Toronto yoga studio offering multi-level classes and teacher training; targets the same local yoga practitioner and aspiring-instructor customer base as BeHot in the downtown Toronto market.
• Kula Yoga Studio: Toronto-based yoga studio offering vinyasa and yin classes in a downtown location; competes for the same Toronto fitness-yogi segment as BeHot with similar class-card and membership pricing.

Others

• lululemon: Yoga-adjacent apparel and experiential brand headquartered near Vancouver with a content/community ecosystem that overlaps with BeHot's local yoga community and merchandise revenue stream.

Emerging players

• Peloton: Connected-fitness platform offering streamed yoga, Pilates, and strength classes into the home; partially substitutes for BeHot's class offerings and competes for the same urban wellness consumer's share of time and wallet.

Broad incumbents

• Equinox: Premium fitness club operator that bundles yoga, Pilates, and strength under one membership; targets affluent urban professionals with comparable Toronto presence and competes for BeHot's premium members.
• YogaWorks: Established multi-format yoga studio chain with teacher training programs and memberships comparable to BeHot; broader geographic reach and longer-tenured brand but overlapping service catalogue.
• Pure Yoga: Premium multi-city yoga and wellness chain offering heated rooms, teacher training, and broad class variety at higher price points; overlaps with BeHot's premium positioning and curriculum breadth, though operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/behotyogato
• Facebookfacebook.com/BeHotYogaToronto
• LinkedInlinkedin.com/company/behot-yoga-toronto

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Hot Yoga