Amerant Bank Arena
Amerant Bank Arena is Florida's largest indoor arena and second-largest South Florida sports and entertainment venue, hosting NHL Florida Panthers games, concerts, family shows, and private events with ticketing, premium seating, F&B concessions, and sponsorship revenue streams.
- Company typePrivate
- Founded2021
- HeadquartersSunrise, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Amerant Bank Arena does
Amerant Bank Arena is a multi-purpose sports and entertainment venue located at 1 Panther Parkway in Sunrise, Florida, owned by Broward County and operated by Sunrise Sports & Entertainment, LLC through affiliated entities including Arena Operating Company, Ltd., Florida Panthers Hockey Club, Ltd., and Incredible Ice, LLC. The venue is Florida's largest indoor arena and the second-largest sports and entertainment facility in South Florida, serving a five-county catchment (Broward, Collier, Miami-Dade, Monroe, Palm Beach). It functions as the home arena for the NHL's Florida Panthers — the 2024 and 2025 Stanley Cup Champions — and additionally hosts hundreds of major concert tours (Ariana Grande, Journey, Teddy Swims, Lil Baby), family shows (Disney On Ice, Monster Jam, BIG3 Basketball), and community events such as FIFA World Cup watch parties in collaboration with Broward County.
The venue's core product is physical event hosting supported by ancillary service lines: premium seating and suites (Amerant Vault, Corona Beach House, Dialpad Club Level), food and beverage concessions (Funky Buddha Brewery Tap Room, Jameson Crossbar, Patrón Patio, Surfside Sundeck), the Pantherland/FLA Team Shop retail store, ADA accessibility services, private event rentals (30-500 guests with Sanza catering), media credential services, and on-site parking. Distribution is conducted through the official SeatGeek ticketing platform, an on-site box office, direct premium-seating and private-event sales lines, and partnership marketing with sponsors.
The business model is multi-stream: transaction-fee ticket sales (via SeatGeek), recurring multi-year sponsorship and naming rights contracts (Amerant Bank naming, JetBlue airline, Coca-Cola, Patrón, Jameson), one-time/perpetual premium seating and suite licenses, transaction-fee concessions, professional-services private event hosting, and on-site advertising/signage. Go-to-market is event-driven, relying on social media, email newsletters, the corporate website, and cross-promotional sponsor channels to drive ticket sales and attendance. Pricing is event-dependent and not publicly disclosed, with parking at $50+ tax for major concerts. The arena was previously branded as FLA Live Arena and BB&T Center; the venue counts 251-500 employees and serves a regional South Florida market from a single physical asset.
Amerant Bank Arena firmographics
Firmographics- Name
- Amerant Bank Arena
- Legal name
- Arena Operating Company, Ltd.
- Website
- https://amerantbankarena.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Amerant Bank Arena is Florida's largest indoor arena and second-largest South Florida sports and entertainment venue, hosting NHL Florida Panthers games, concerts, family shows, and private events with ticketing, premium seating, F&B concessions, and sponsorship revenue streams.
- Ownership category
- akta.pro rank
Amerant Bank Arena industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG), Sports Bars (CRANACAC)
Keywords
Where Amerant Bank Arena is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amerant Bank Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue from ticket sales for concerts, NHL games, family shows, and special events through official ticketing partner SeatGeek and box office.
- Sponsorships: Corporate sponsorship agreements with naming rights partner (Amerant Bank), airline partner (JetBlue), official ticketing partner (SeatGeek), beverage partners (Coke, Patrón), and other branded partnerships.
- Premium Seating & Suites: Revenue from premium seating options including Amerant Vault, Corona Beach House, Dialpad Club Level, and private suites for events and corporate functions.
- Food & Beverage Concessions: Revenue from arena concessions including FLA Team Shop, Funky Buddha Brewery Tap Room, Jameson Crossbar, and various food and beverage stands.
- Private Events & Catering: Private event hosting with customized catering services by Sanza, accommodating groups from 30 to 500 people in various function spaces.
- Advertising & Signage: On-site advertising and digital signage opportunities throughout the venue for sponsors and partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission / Standard Seating |
| Transaction based/ take rate | Pay-as-you-go | Premium Seating Options |
| One time/ perpetual license | Multi-year contract | Private Suites |
| Unit Pricing | Pay-as-you-go | On-site Parking |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Amerant Bank Arena product offering
Product offeringCore offering
Amerant Bank Arena is a multi-purpose indoor sports and entertainment venue that hosts NHL hockey (Florida Panthers home games), major concert tours, family shows, and private events. It generates revenue through ticket sales distributed via SeatGeek, premium seating and suite rentals, on-site food and beverage concessions, corporate sponsorships and signage, private event hosting with catering, and team merchandise retail.
Product overview
Amerant Bank Arena is a single-venue sports and entertainment facility operating as Florida's premier sports venue and the largest indoor arena in the state. The core offering is the physical arena hosting NHL hockey (Florida Panthers home games), major concerts, and live events. The venue integrates ticket sales through SeatGeek, offers premium seating through multiple branded hospitality spaces (The Amerant Vault, Dialpad Club Level, Corona Beach House), provides food and beverage services through various branded outlets (Funky Buddha, Jameson Crossbar, Patrón Patio, Surfside Sundeck), and extends its business through private event hosting and merchandise retail (Pantherland). Accessibility services including ADA seating, wheelchair escorts, and ASL interpreters support diverse audience needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Amerant Bank Arena Venue & Event Hosting
Companies that use Amerant Bank Arena
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Amerant Bank Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amerant Bank Arena partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Broward CountycoreBroward County collaborated with Amerant Bank Arena to host four World Cup watch parties. The county provides Park & Ride transportation services through Broward County Transit. The venue is county-owned, making this a government partnership for community events.
- JetBluecoreJetBlue extended its multi-year partnership with the Florida Panthers, maintaining its role as the team's official airline. The partnership includes fan-facing initiatives at Amerant Bank Arena, including 'JetBlue Landing' fan destination and presenting partner status for the Champions Club. JetBlue's South Florida expansion added 11 new destinations from Fort Lauderdale-Hollywood International Airport, targeting nearly 130 daily departures by July 2026. Community programming including a Reading Challenge that logged over 675,000 minutes read in its first year continues under the renewed deal.
- SeatGeekcoreSeatGeek is the official ticketing partner of Amerant Bank Arena and the Florida Panthers. All event tickets are sold through the SeatGeek platform, integrating ticket sales, parking, and event information.
- Florida PantherscoreThe Florida Panthers NHL team is the primary anchor tenant of Amerant Bank Arena. The venue hosts all Panthers home games including Stanley Cup championship events (2024 & 2025). Sunrise Sports & Entertainment LLC operates the arena and Florida Panthers Hockey Club.
- SanzaminorSanza provides customized catering services for private events at Amerant Bank Arena, ranging from business breakfasts and sit-down luncheons to elegant buffets and cocktail receptions for groups of 30 to 500 people.
- Sawgrass Mills MallminorNearby retail destination that attracts 30 million visitors annually, located across from Amerant Bank Arena. Provides ancillary shopping and dining options for arena visitors.
- Coca-ColaminorOfficial beverage sponsor with logo placement on arena signage and digital properties.
- Patrón Spirits (Tequila Patrón)minorSponsor with exclusive Patrón Patio venue naming at Amerant Bank Arena.
- Jameson Irish WhiskeyminorSponsor with Jameson Crossbar bar naming at the arena.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Amerant Bank Arena competitors and assessment
Company assessmentDirect peers
- Kaseya Center: Home of the NBA's Miami Heat in downtown Miami; the most directly comparable large-capacity indoor arena in the same South Florida market, competing for the same concert tours, family shows, and premium corporate events.
- Nationwide Arena: Home of the NHL's Columbus Blue Jackets; comparable mid-sized NHL-anchored arena with naming-rights sponsorship, premium seating, and a mixed calendar of hockey, concerts, and family entertainment.
- Amalie Arena: Home of the NHL's Tampa Bay Lightning; directly comparable as a Florida-based NHL-anchored arena with similar premium seating, F&B concession programs, and private-event hosting offerings.
- T-Mobile Arena: Home of the NHL's Vegas Golden Knights in Las Vegas; comparable as a modern, large-capacity indoor arena with a young NHL anchor tenant, extensive premium hospitality, and a high-volume concert and event calendar.
- Hard Rock Stadium: Multi-purpose venue in Miami Gardens hosting NFL (Miami Dolphins), Miami Open tennis, and major concerts; directly comparable as a large-capacity South Florida sports and entertainment venue competing for the same touring acts and marquee events.
- Scotiabank Arena: Home of the NHL's Toronto Maple Leafs and the NBA's Toronto Raptors; directly comparable as a large urban arena with a naming-rights sponsor, premium club levels, and one of the densest concert/event calendars in North America.
- Prudential Center: Home of the NHL's New Jersey Devils in Newark; comparable urban multi-purpose arena with naming-rights sponsor, premium clubs/suites, and concurrent NHL, concert, and family show programming.
- PPG Paints Arena: Home of the NHL's Pittsburgh Penguins; comparable as a multi-purpose arena anchored by an NHL franchise, offering similar suites, clubs, and F&B programming across hockey games, concerts, and family shows.
Broad incumbents
- Crypto.com Arena: Los Angeles multi-purpose arena (home to the Lakers, Clippers, Kings, and Sparks); broader incumbent in the arena space with a high-volume NHL/NBA/concert calendar and a much larger premium hospitality footprint.
- Madison Square Garden: Iconic New York City arena complex (home to the Knicks and Rangers); broader incumbent in the live-entertainment and arena-operations space, with a significantly larger and more diversified portfolio of sports, concert, and event assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amerant Bank Arena social profiles
Digital presenceAmerant Bank Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amerant Bank Arena leadership team
Management profileNumber of profiles
Amerant Bank Arena subsidiaries and ownership
Company hierarchySubsidiaries2 records
Amerant Bank Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amerant Bank Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amerant Bank Arena
What does Amerant Bank Arena do?
Amerant Bank Arena is a multi-purpose indoor sports and entertainment venue that hosts NHL hockey (Florida Panthers home games), major concert tours, family shows, and private events. It generates revenue through ticket sales distributed via SeatGeek, premium seating and suite rentals, on-site food and beverage concessions, corporate sponsorships and signage, private event hosting with catering, and team merchandise retail.
Is Amerant Bank Arena a public or private company?
Amerant Bank Arena is a private company. It is classified as state government owned and is currently operating.
When was Amerant Bank Arena founded?
Amerant Bank Arena was founded in 2021. It employs 251 to 500 people.
Where is Amerant Bank Arena based?
Amerant Bank Arena is headquartered in Sunrise, United States, in the North America region.
How does Amerant Bank Arena make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships, premium Seating & Suites, food & Beverage Concessions, private Events & Catering and advertising & Signage.
Who are Amerant Bank Arena's main competitors?
Direct peers on record are Kaseya Center, Nationwide Arena, Amalie Arena, T-Mobile Arena, Hard Rock Stadium, Scotiabank Arena, Prudential Center and PPG Paints Arena. Broad incumbents are Crypto.com Arena and Madison Square Garden.
Does Amerant Bank Arena have an API?
No public API is recorded for Amerant Bank Arena.
What industry is Amerant Bank Arena in?
Amerant Bank Arena's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 7112 and its SIC code is 7900.