What Kaseya Center does

Kaseya Center is a multi-purpose sports and entertainment venue located at 601 Biscayne Boulevard in Downtown Miami on the Biscayne Bay waterfront. Originally opened in 1998 as AmericanAirlines Arena, the venue was renamed FTX Arena in 2021 and Kaseya Center in 2023 after a naming rights partnership with software company Kaseya. The facility is owned by Miami-Dade County and operated by Basketball Properties, Ltd., a member company of The HEAT Group, and serves as the home arena for the three-time NBA Champion Miami HEAT. The venue has capacity for up to 20,000 attendees, hosts 80+ non-basketball events annually (concerts, family shows, sporting events, and national conferences), and achieved USGBC LEED GOLD certification in 2025. Adjacent spaces include a 23,000-square-foot covered outdoor AT&T East Plaza and a versatile arena floor (200 x 105 feet) that can be configured for banquets (1,200 capacity), cocktail events (2,000), or full inner-bowl configurations.

The venue generates revenue through five primary streams: ticket sales for HEAT games and third-party events (sold exclusively through Ticketmaster and Universe), food and beverage operated by Levy Restaurants across concessions and four premium lounges, premium seating and suite rentals, corporate and private event bookings, and naming rights and sponsorship deals. The 2023 Kaseya naming partnership is the flagship commercial anchor, supported by additional sponsorships from Amerant Bank, AmericanAirlines, Bacardi, Grey Goose, Patron, and AT&T. Ancillary revenue includes guided All-Access venue tours, group sales, and commercial photo shoots. GTM is direct-to-consumer via ticket marketplaces, supplemented by dedicated direct sales channels for season ticket memberships, group sales, premium services, and event booking. Accessibility services (KultureCity sensory bags, sensory rooms, StreamText captioning, ASL interpreters) are part of the venue's guest experience offering.

The underlying technology is primarily physical: a state-of-the-art arena with a central scoreboard and four video boards, advanced audio-visual capabilities, and 15+ years of continuous capital investment culminating in a $290 million summer 2024 renovation. The technology stack includes integrations with Ticketmaster (ticketing), Universe (tour ticketing), Levy Restaurants (F&B), StreamText (captioning), and KultureCity (sensory support), but there is no evidence of proprietary software, AI/ML systems, or data platforms. Customer segments span individual sports fans and concert-goers, group buyers, corporate clients hosting meetings and private events, and major touring artists and promoters. Distribution is global for ticketing (Ticketmaster) and regional for season memberships, suites, and event bookings.

Name

Kaseya Center

Legal name

Basketball Properties, Ltd.

Website

https://kaseyacenter.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Kaseya Center is a Miami waterfront sports and entertainment venue, home to the three-time NBA Champion Miami HEAT, hosting 80+ non-basketball events annually including concerts, family shows, and conferences. It is owned by Miami-Dade County and operated by Basketball Properties, Ltd. (The HEAT Group), generating revenue from ticketing, premium dining, sponsorships, and venue rentals.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports and entertainment venue
• Live event hosting
• Arena venue rental
• Premium dining experiences
• Convention and concert space

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for events including Miami HEAT games, concerts, family shows, and corporate events through Ticketmaster and Universe platforms.
2. Food & Beverage: Revenue from Levy Restaurants exclusive food and beverage operations, including premium lounges (Bacardi Ocho Lounge, Amerant Lounge featuring Grey Goose, AmericanAirlines Lounge featuring Patron), concessions, and suite catering.
3. Premium Seating & Suites: Revenue from Party Suite rentals, premium seating options, and VIP experiences including Pregame Pass, Bacardi Ocho Lounge upgrades, and Postgame Free Throws experiences.
4. Event Booking & Venue Rental: Revenue from hosting corporate meetings, private parties, commercial shoots, and photo shoots at the venue, including catering services by Levy Restaurants.
5. Venue Tours: Revenue from All-Access Tours offering behind-the-scenes access to Miami HEAT locker room, training facilities, arena suites and lounges.
6. Naming Rights & Sponsorship: Naming rights partnership with Kaseya and various sponsorship arrangements with sponsors and promoters.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kaseya Center is a multi-purpose LEED GOLD-certified sports and entertainment venue in Downtown Miami that hosts Miami HEAT NBA games, major concert tours, family shows, and national conferences. The venue sells event tickets, offers premium dining experiences (Bacardi Ocho Lounge, Amerant Lounge, AmericanAirlines Lounge), provides venue rental services for corporate events and private functions, operates All-Access guided tours, and delivers food and beverage concessions through exclusive partner Levy Restaurants.

Product overview

Kaseya Center is a multi-purpose LEED GOLD certified sports and entertainment venue in Miami, Florida, operated by Basketball Properties, Ltd. The venue serves as home to the 3-time NBA Champion Miami HEAT and hosts 80+ non-basketball events annually including concerts, family shows, sporting events, and national conferences. The venue offers a unified platform combining event ticketing (via Ticketmaster and Universe), premium dining experiences (Bacardi Ocho Lounge, Premium Lounges, general concessions), venue rentals (Party Suites, AT&T East Plaza, arena floor events), behind-the-scenes tours, accessibility services, and food & beverage concessions. The venue's product ecosystem centers on event attendance with ancillary services including venue booking for private functions, commercial photo shoots, and comprehensive guest accessibility accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Tickets Tickets for Miami HEAT basketball games and all other events hosted at Kaseya Center, including concerts, family shows, and national conferences, sold through Ticketmaster platform.
• Food & Beverage Concessions Wide variety of menu selections from some of Miami's best restaurateurs and artisans on every level of the Kaseya Center, operated by exclusive in-house partner Levy Restaurants.
• Group Sales Group ticket packages for events with dedicated sales department handling both general events (786-777-4FUN) and Miami HEAT games (786-777-DUNK), including bulk ticket purchases and coordinated seating.
• Season Ticket Memberships Annual Miami HEAT season ticket memberships for dedicated fans, sold directly with dedicated phone line 786-777-HOOPS and website HEATSeasonTickets.com.
• Accessibility Services Comprehensive accessibility accommodations including ADA seating, ASL interpreters, assistive listening devices, TTY telephones, sensory accessibility bags, sensory rooms, and StreamText captioning services at Sections 103 and 322.

Quantifiable outcome

• Hosts 80+ non-basketball events annually including major concerts and conferences
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• KaseyaflagshipGTM or Marketing Partner · 4 April 2023Naming rights partnership deal where Kaseya acquired naming rights to the venue, renaming it from FTX Arena to Kaseya Center. This is the flagship naming partnership for the venue.
• Amerant BankcoreGTM or Marketing PartnerPresenting sponsor for the HEAT Green Space Initiative annual tree planting event dedicated to ecological restoration. Sustainability partner supporting environmental programs.
• Baptist HealthcoreStrategic or Co-development PartnerPartner receiving compost donations from venue operations, repurposed as soil for Baptist Health Homestead Hospital's Grow2Heal community garden.
• Top CupminorGTM or Marketing PartnerSustainability partner supporting venue environmental initiatives.
• KultureCitycoreStrategic or Co-development PartnerPartnership to enhance accessibility for guests with sensory processing needs. Provides sensory bags with VIP badges, fidget tools, noise-canceling headphones, and sensory support items.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all events at Kaseya Center. Handles all ticket sales through ticketmaster.com platform.
• Levy RestaurantsflagshipChannel Partner/ Reseller/ DistributorExclusive in-house provider of all Food & Beverage at Kaseya Center. Provides professional event planners for menu planning, backstage meal service, cocktail receptions, and premium restaurant operations including Bacardi Ocho Lounge.
• Contemporary Services Corporation (CSC)coreImplementation/ SI/ Consulting PartnerEvent Crowd Management subcontract partner providing security services for events.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Hard Rock Stadium: Miami Gardens stadium that competes with Kaseya Center for premium concerts and large-scale events in the South Florida market; same geography, overlapping touring-content demand, different sports-tenancy profile.

Direct peers

• Crypto.com Arena (AEG): Downtown Los Angeles arena operated by AEG, home to the Lakers/Kings/Sparks and a major concert schedule. Directly comparable as a top-tier U.S. arena with naming-rights sponsorship, premium lounges, and a similar NBA/concert/major-event mix.
• Madison Square Garden Entertainment Corp. Operates the iconic Madison Square Garden and other live entertainment venues; both are top-tier multi-purpose arenas hosting NBA teams (NY Knicks vs Miami HEAT) plus concerts and premium experiences under a comparable event-driven business model.
• Barclays Center (BSE Global): Brooklyn's NBA/NHL arena owned and operated by BSE Global (parent of Brooklyn Nets/Islanders). Comparable as a premium urban NBA-anchored venue with major concert bookings and premium dining/club products.
• United Center (Chicago Bulls & Blackhawks): Chicago's largest arena hosting the Bulls (NBA) and Blackhawks (NHL) plus concerts and family shows. Comparable scale, NBA-anchored tenancy, and diversified event calendar similar to Kaseya Center.
• State Farm Arena (Atlanta Hawks): Atlanta's NBA arena with recent major capital renovations and concert/event programming. Comparable as a recently re-invested NBA-anchored multi-purpose venue targeting premium experiences.
• Chase Center (Golden State Warriors): San Francisco's Chase Center is the home of the Golden State Warriors and hosts concerts and corporate events. Kaseya Center's NBA-anchored multi-purpose model with premium hospitality and $290M-class capital reinvestment is directly analogous.
• Smoothie King Center (New Orleans Pelicans): New Orleans NBA arena home to the Pelicans, hosting concerts and family events. Comparable NBA-anchored multi-purpose venue with naming-rights sponsorship and similar size/event-mix profile.
• American Airlines Center (Dallas Mavericks): Dallas's NBA arena (Mavericks) hosting premium concerts and corporate events. Comparable as a top-tier U.S. arena with naming-rights partnership, premium hospitality, and diversified event revenue.
• Scotiabank Arena (Maple Leaf Sports & Entertainment): Toronto's flagship arena home to the Raptors (NBA) and Maple Leafs (NHL). Comparable as a top-tier multi-purpose NBA-anchored arena with premium sponsorships and major-tour concert programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kaseyacenter
• Facebookfacebook.com/KaseyaCenter
• LinkedInlinkedin.com/company/kaseyacenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaseya Center