What Behind Your Business does

Behind Your Business (Behind Your Business BV) is a Belgian private IT consultancy founded in 2019 and headquartered in Alken, Limburg, with a second office in Hasselt. The firm targets two underserved customer segments in Belgium: KMO (small and medium enterprises) and vzw (non-profit organizations). Its service portfolio spans low-code development on the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents, Dataverse), custom software engineering, Modern Workplace implementations on Microsoft 365, end-to-end digital transformation (including legacy modernization for AS400, Access, COBOL, FoxPro, and Lotus Notes environments), IT audits (eligible for the 30% KMO-Portefeuille government subsidy), and Data & AI services built on Power BI and Microsoft Copilot. The firm holds the Microsoft Solutions Partner for Business Applications designation (achieved March 2024) and has developed two productized offerings on the Power Platform: Jeugdlink, a client-registration solution for special youth care, and HR-Link, an HR process optimization platform.

The business is operated by Managing Director (Zaakvoerder) Sven Vanoirbeek, supported by a small team of 11-50 that combines software engineers, business analysts, network administrators, and strategic consultants. Revenue is generated almost exclusively through professional services engagements sold via direct, consultative sales (free advisory meetings, AI scans, contact forms), with no disclosed external funding, ARR, or pricing tiers. Named customers include CLB Group (~250 employees, full IT support since founding), Huis van het Kind Brussel / Gezinsbond (10 locations), and Vangrootloon (25+ bakery stores), with additional testimonial references from Belgian owner-managers across the KMO segment. The GTM motion is regional, focused on Flanders, and the firm uses content marketing via its corporate blog, Microsoft partner-channel referrals, and industry events (including the European Power Platform Conference in Brussels) as primary demand-generation channels.

Operationally, BYB functions as a boutique Microsoft-stack implementation partner rather than a software product company: its competitive position rests on Power Platform expertise, certified partner status, and niche vertical focus, while its AI offering is entirely dependent on Microsoft Copilot and adjacent first-party Microsoft AI services rather than proprietary models or in-house research.

Name

Behind Your Business

Legal name

Behind Your Business BV

Website

https://behindyourbusiness.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Behind Your Business is a Belgian IT consultancy, founded in 2019 and based in Alken, that delivers low-code applications, Microsoft 365 Modern Workplace, digital transformation, and Data & AI services to KMO and vzw clients in Flanders.

Ownership category

akta.pro rank

Product category

IT Consulting & Low Code Development

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Digital Workplace & Collaboration Consulting (BPAHAEAH), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Low code consulting
• Microsoft Power Platform
• Custom software development
• Digital transformation services
• Modern workplace solutions

Headquarters

HQ city

Alken

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IT Consultancy Services: Custom IT consulting services including software development, digital transformation, modern workplace implementation, and AI integration for KMO and vzw clients
2. IT Audits: Deep insight into business operations with IT audits that identify improvement opportunities through digitalization. Can be executed via KMO-Portefeuille with 30% government support
3. Low Code Development: Custom low code application development on Microsoft Power Platform, enabling faster innovation with reduced costs compared to traditional development

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Behind Your Business is a Belgian IT consultancy that builds custom software, integrations, and workflow automation primarily on the Microsoft Power Platform for KMO (small/medium enterprises) and vzw (non-profit organizations). The company also delivers modern workplace implementations on Microsoft 365, digital transformation consulting, IT audits, and data/AI services, supplemented by two proprietary products (Jeugdlink and HR-Link).

Product overview

Behind Your Business is a low-code IT consultancy specializing in Microsoft Power Platform solutions for SMEs and non-profits. The company offers a portfolio of services organized around Microsoft technologies: Low Code Consulting (Power Apps, Power Automate, Power BI, Power Virtual Agents), Software Solutions, Modern Workplace (Microsoft 365/Teams/SharePoint), Digital Transformation, Data & AI, and IT Audit. The firm also developed two proprietary products on the Power Platform — Jeugdlink (youth care client registration) and HR-Link (HR process management). Microsoft Copilot integration services are offered as an add-on, and the company holds a Microsoft Solutions Partner certification for Business Applications.

Differentiator

Problem solved

Functional benefit

Brands

• Jeugdlink: An intuitive solution for client registration in special youth care, providing a central database, simple management, and more time for what truly matters: guiding young people.
• HR-Link

Products and services

• Low Code Consulting (Microsoft Power Platform) Expert low-code IT consultancy on the Microsoft Power Platform, helping Belgian SMEs and non-profits build custom applications, automate workflows, and modernize legacy systems using visual development and minimal coding.
• Software Solutions Custom software development services for SMEs and non-profits, building tailored digital products and business applications to streamline operations.
• Modern Workplace Secure and modern workplace solutions based on Microsoft 365, enabling remote work, collaboration via Teams, document management via SharePoint, and device security with Enterprise Mobility + Security (EMS).
• Digital Transformation End-to-end digital transformation services including legacy software modernization (AS400, Access, Excel, VB, COBOL, FoxPro, SQL Server, Lotus Notes), cloud migration to Microsoft 365/Azure, and IT infrastructure modernization.
• Data & AI Data and AI services that leverage Microsoft Power BI for interactive dashboards and AI-driven technologies for process optimization, automation, and intelligent data analysis.
• IT Audit IT audit services providing deep insight into business operations, identifying risks and improvement opportunities through digitalization. Includes a detailed roadmap for digital transformation. Available via KMO-Portefeuille subsidy (30% support).
• Jeugdlink A Power Platform-based application for client registration in special youth care, providing a centralized database, easy management, and streamlined administration so organizations can focus on guiding youth.
• HR-Link A Power Platform-based HR management solution that optimizes HR processes from onboarding to personnel management, consolidating all HR workflows on one platform.

Quantifiable outcome

• Applications can be developed and deployed much faster with low code
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CLB GroupcoreImplementation/ SI/ Consulting Partner · 1 January 2019Long-term strategic partnership where Behind Your Business provides complete IT support for CLB Group since founding in 2019. CLB Group has approximately 250 employees. This partnership demonstrates reliable, sustainable collaboration and custom solutions focused on long-term growth.
• MicrosoftcoreTechnology or IntegrationOfficial Microsoft Solutions Partner for Business Applications, specializing in Microsoft Power Platform and Dynamics 365. This partnership provides access to Microsoft's resources, technical expertise, and the ability to deliver advanced solutions for digital transformation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Devoteam: European technology consultancy with a strong Microsoft partnership and dedicated Power Platform / low-code practice. Overlaps with Behind Your Business on Microsoft business application consulting and digital transformation, but with a much wider geographic and service footprint.
• Inetum (formerly Realdolmen): Large Belgian-headquartered IT services firm with a Microsoft practice spanning Dynamics 365, Power Platform and Azure. It competes with Behind Your Business for mid-market Belgian digital transformation and low-code engagements but operates at significantly greater scale across multiple service lines.
• Cegeka: Benelux-headquartered IT services company with Microsoft cloud, application development, and business application consulting practices. Comparable to Behind Your Business on the Microsoft business applications and digital transformation axis, but with much broader geographic and service-line coverage.
• Econocom: Benelux-rooted digital services and technology provider with Microsoft practice and managed workplace offerings. Comparable to Behind Your Business on Microsoft modern workplace and digital transformation, but at a substantially larger scale and broader portfolio.
• Fellowmind: European Microsoft-focused digital consultancy covering Dynamics 365, Power Platform, and modern workplace. Direct overlap with Behind Your Business's Microsoft business applications and modern workplace offerings, but operating across multiple European markets rather than just Belgium.

Direct peers

• Approach Belgium: Belgian Microsoft-focused consultancy providing Dynamics 365, Power Platform and managed services to KMO and mid-market organizations. Directly competes with Behind Your Business for the same Belgian SME digital transformation and business applications work.
• Arinti: Belgian consultancy specializing in AI, Power Platform, and Microsoft cloud solutions for KMO and mid-market clients. Highly comparable to Behind Your Business on Microsoft low-code, Power Platform and data/AI services for the Belgian SME segment.
• CRM Partners: European consultancy specializing in Microsoft Dynamics 365 and Power Platform implementations. Closely comparable to Behind Your Business on Microsoft business applications delivery, with a more international footprint and focus on mid-market CRM/ERP transformations.
• Pulsar (Qubiqx / Pulsar Group): Belgian Microsoft partner delivering Dynamics 365, Power Platform and modern workplace projects to mid-market and SME clients. Directly comparable to Behind Your Business on Microsoft business applications, Power Apps/Power Automate delivery, and KMO-focused digital transformation in Belgium.

Emerging players

• PowerDAL: Belgium-based consultancy focused on Microsoft Power Platform, Dynamics 365 and Power BI implementations. Emerging peer with overlapping Microsoft low-code and business application delivery expertise targeting Belgian and European mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BehindYourBusiness
• LinkedInlinkedin.com/company/behind-your-business

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behind Your Business