Pulsar Group

What Pulsar Group does

Pulsar Group plc is an AIM-listed SaaS company headquartered in London that delivers audience intelligence, media monitoring, social listening and reputation management software to the marketing, communications and media industries. Operating under four sub-brands (Pulsar, Isentia, Vuelio, ResponseSource), the group serves more than 6,000 organizations globally, including Microsoft, CNN, Reddit, Porsche, Tourism Australia, UK Government and Twitch, alongside over 30,000 journalists, politicians and influencers who use the platforms to access expert sources and PR resources.

The platform architecture combines conversational and behavioral data ingested from leading digital sources with vertical AI models and human analysis. Cloud infrastructure runs across AWS (Ireland) and Microsoft Azure (UK and Australia), with AI services drawn from multiple third-party providers including OpenAI, Anthropic, Google Gemini, Clarifai, Audiense, DeepInfra and Openrouter. Feature surface spans monitoring, insight, engagement and evaluation tools; generative AI-powered content summaries (Lumina) and translations; influencer identification; and computer vision analysis of image and video content. Integrations include YouTube API Services, Intercom for support, and Elastic Email for CRM and distribution workflows. Security and quality posture is anchored by ISO/IEC 27001 and ISO 9001 certifications plus GDPR (EU/UK) and CCPA compliance.

The business operates a subscription-based SaaS revenue model with annual billing and quote-based enterprise pricing, supplemented by professional services for implementation, training and support. Go-to-market is hybrid: direct enterprise field sales target blue-chip enterprises, marketing/comms agencies and public sector bodies, while product-led self-serve access supports smaller organizations. Geographic coverage spans the UK, Australia, New Zealand, Southeast Asia (Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam) and North America through offices in London, Sydney, Singapore and Los Angeles. The group reported ARR of £64.5 million with 9% growth ahead of forecast in February 2026, and is listed on the AIM market of the London Stock Exchange under ticker PLXP with no controlling shareholder.

Name

Pulsar Group

Legal name

Pulsar Group plc

Website

https://pulsargroup.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pulsar Group plc is an AIM-listed SaaS provider delivering audience intelligence, media monitoring, social listening and reputation management platforms to marketing, communications and PR professionals globally, serving 6,000+ organizations and 30,000+ journalists, politicians and influencers through its Pulsar, Isentia, Vuelio and ResponseSource brands.

Ownership category

akta.pro rank

Product category

Audience Intelligence Software

NAICS

Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Audience intelligence platform
• Media monitoring software
• Social listening solutions
• Reputation management tools
• Communications SaaS platforms

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Pulsar Group generates revenue primarily through SaaS subscription fees. Clients subscribe for access to software platforms including Pulsar, Isentia, Vuelio, and ResponseSource. The subscription model delivers sustainable recurring revenue with strong cross-sell opportunities. Over the subscription period, the technology becomes embedded in customer operations creating switching costs and expansion revenue.
2. Platform Access and Licensing: Cloud-based access enables seamless remote working with a single view of reputation management. Revenue is generated through per-user seat licensing and platform access fees.
3. Professional Services: The company provides implementation, training, and support services alongside its SaaS products, contributing to overall revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pulsar Group sells cloud-based SaaS platforms that deliver audience intelligence, media monitoring, social listening, reputation management, and communications workflow tools for marketing, communications, and media professionals. Its portfolio comprises Pulsar (audience insights), Isentia (APAC media intelligence), Vuelio (reputation management), and ResponseSource (journalist/influencer network), serving over 6,000 organisations globally via tiered annual subscriptions. Revenue is primarily recurring SaaS subscription fees supplemented by professional services such as implementation, training, and support.

Product overview

Pulsar Group is an AIM-listed SaaS provider offering a portfolio of four distinct products for the marketing, communications, and media industries. The core platform is Pulsar, an audience intelligence and social listening platform combining conversational and behavioral data with vertical AI. Supporting this are three sub-brands: Isentia (media monitoring and insights for APAC), Vuelio (monitoring, insight, engagement, and evaluation tools for politics, editorial and social media), and ResponseSource (journalist/influencer network connecting media to PR resources). The portfolio serves over 6,000 organisations globally including blue-chip enterprises, communications agencies, and public sector organisations, delivering audience intelligence, reputation management, and marketing communications insight through cloud-based SaaS subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Isentia: Market-leading media monitoring, intelligence and insights solution provider; headquartered in Sydney, Australia; operating in Australia, New Zealand and parts of South-East Asia
• Pulsar
• Vuelio
• ResponseSource

Products and services

• Pulsar Platform Pulsar is the most advanced audience insights and social listening platform, combining conversational and behavioural data from the world's leading digital sources with vertical AI and smart human minds to provide brands with actionable insights that power marketing creativity and effectiveness. It is offered as a cloud-based SaaS subscription and is used by global blue-chip enterprises, communications agencies, and public sector organisations.
• Isentia Isentia is the leading media monitoring, intelligence and insights platform in APAC, headquartered in Sydney, Australia. It enables both public and private sector PR and Communications professionals to manage and make sense of the media that matters, offering media monitoring, social media monitoring, and media analysis across Australia, New Zealand, and parts of Southeast Asia.
• Vuelio Vuelio helps organisations make their story matter by providing monitoring, insight, engagement, and evaluation tools for politics, editorial and social media in a single platform. It is used by more than 3,500 organisations globally, from large enterprises and communications agencies to public sector bodies and not-for-profits.
• ResponseSource ResponseSource is the network that connects media and influencers to the resources they need, fast. Thousands of journalists draw on trusted contacts to help them create high-quality, expert content, while PR and communications professionals gain an established way to secure attention from the most important media and content creators.

Quantifiable outcome

• ARR of £64.5m with 9% growth ahead of forecast
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• peaqminorStrategic or Co-development PartnerPulsar Group co-launched the Machine Economy Free Zone with peaq in the UAE as a regulatory sandbox for machine DeFi and blockchain-based financial systems. This partnership focuses on testing hardware for validators and exploring blockchain infrastructure in the Middle East market.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Onclusive (formerly Cision PR/communications arm carve-out): Onclusive is a PR and communications analytics SaaS provider offering earned media measurement, monitoring, and reporting. Directly comparable to Vuelio and Isentia for corporate communications and PR measurement workflows and one of the most established incumbents in Pulsar's UK/European core market.
• Hootsuite: Hootsuite is a widely adopted social media management and analytics SaaS platform serving brands and agencies. Overlaps with Vuelio on engagement/evaluation tooling and with Pulsar on social insights, particularly in the mid-market and SMB segments of Pulsar's customer base.
• Cision (now including Brandwatch): Cision is the largest global PR and media intelligence software provider, combining earned media monitoring, CisionOne communications suite, and the Brandwatch consumer intelligence platform. Direct competitor to Pulsar's portfolio across media monitoring and audience intelligence for PR and enterprise communications teams.
• Meltwater: Meltwater is a global media monitoring and social listening SaaS platform serving PR and corporate communications teams, with a comparable enterprise-focused subscription model. Overlaps directly with Vuelio (UK/EU monitoring), Isentia (APAC monitoring), and Pulsar (audience intelligence) on product, customer profile, and GTM motion.
• Sprinklr: Sprinklr is a unified customer experience management platform with a strong social media management and listening module. Directly comparable to Pulsar on social listening and to Vuelio on engagement/evaluation tools for large enterprise marketing and communications teams.
• Sprout Social: Sprout Social offers social media management, listening, and analytics for brand marketers and agencies. Comparable to Pulsar Platform and Vuelio on social listening and analytics for mid-market and enterprise communications teams with similar SaaS subscription economics.
• Talkwalker: Talkwalker is an AI-powered consumer and media intelligence platform offering social listening, audience analytics, and trend detection. Direct overlap with Pulsar's audience intelligence capabilities and a frequent head-to-head competitor for global brand and agency accounts.

Broad incumbents

• LexisNexis (Media Intelligence Solutions): LexisNexis is a broader data and analytics incumbent whose Media Intelligence Solutions division offers global news and broadcast monitoring. Compares as a larger, broader incumbent serving enterprise PR and communications teams with similar monitoring, but as part of a much wider legal and risk data portfolio.

Emerging players

• Notified: Notified is a PR and communications SaaS platform offering press release distribution, monitoring, and IR/PR workflow tools. Adjacent to Vuelio and ResponseSource for PR workflow automation and to Isentia for media monitoring, but focused primarily on the IR/PR communications cycle.
• Khoros: Khoros is a digital customer engagement platform with social media management, marketing, and care products. Overlaps with Vuelio's social monitoring and Pulsar's audience insights for enterprise social teams but with a broader care/community orientation rather than PR specialisation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pulsar-group-plc
• Xx.com/pulsargroupplc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulsar Group