What GoGlobal does

GoGlobal is a private global Employer of Record (EOR) and business expansion services provider founded in 2018, operating across 100+ countries with 600+ in-country specialists serving 1,000+ clients. The company delivers a platform-plus-services model combining its proprietary BlueOcean platform (EOR and Payroll modules) with a comprehensive professional services portfolio covering entity establishment, HR consulting, benefits administration, accounting, tax compliance, recruitment, and corporate secretarial services. The BlueOcean platform supports payroll processing in 80 countries across 95 languages and includes AI-powered capabilities for chatbot support, data mapping, contractor classification, and workflow automation.

The company's revenue is generated through a mix of recurring subscription and managed-services fees (per-employee EOR, payroll processing, AOR contractor management, benefits administration, company secretarial) and project-based professional services fees (entity setup, recruitment, tax compliance, accounting, dormancy and liquidation). Primary customer segments are multinational corporations expanding internationally, private equity firms and portfolio companies executing cross-border M&A and carve-outs, and growth-stage companies entering new markets, with vertical concentration in technology, consumer/retail, financial services, healthcare, life sciences, and manufacturing. Distribution is primarily direct enterprise sales with dedicated account managers supported by inside sales and self-service platform capabilities.

GoGlobal holds ISO 27001 and SOC 2 certifications and operates a directly-managed network in 80+ countries with local entities, distinguishing it from competitors relying on partner referral chains. Notable enterprise customers include BMW, Epic Games, Virgin Australia, McCormick, Oatly, SolarWinds, Fosun, Campari Group, and KiddeFenwal. The company maintains regional brands (GoGlobal GEO, GoGlobal Asia, GoGlobal Africa) and has partnerships with M&A advisory firms, legal counsel, and ERP/accounting platforms (NetSuite, SAP, Xero, QuickBooks, Oracle, Microsoft Dynamics). Leadership includes CEO Jeremy Wastall and CTO Marcus Bronstein.

Name

GoGlobal

Legal name

GoGlobal

Website

https://goglobal.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

GoGlobal is a global Employer of Record and business expansion services provider that helps multinational corporations, private equity firms, and growth-stage companies establish entities, hire employees and contractors, run payroll, and manage compliance across 100+ countries through its BlueOcean platform and 600+ in-country specialists.

Ownership category

akta.pro rank

Product category

Global Employer of Record Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Global Employer of Record (EOR) Services (BPACAHAA)

akta.pro secondary industries

Contractor of Record (COR) / Global Contractor Management (BPACAHAE), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF), Employer of Record (EOR) & Global Payroll (FSAMAKAB), Global Employment Cost Management & Workforce Analytics (BPACAHAK), Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

Keywords

• Global employer of record
• International payroll services
• Entity establishment services
• Global HR solutions
• International tax compliance

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer of Record (EOR) Services: GoGlobal acts as the legal employer for clients' international workforce. They handle compliance, payroll, and local regulations. Revenue is generated through service fees charged for each employee onboarded and ongoing payroll processing.
2. Agent of Record (AOR) - Independent Contractor Services: Manages and pays independent contractors globally through Contractor Pro (full AOR) and Contractor Flex solutions. Generates revenue from service fees for contractor management, classification assessments, and payment processing.
3. Non-Resident Payroll (NRP): Payroll-only registration allowing foreign companies to employ workers without establishing a local entity. Available in Europe, Canada, Australia, and Israel. Revenue from registration and ongoing payroll processing fees.
4. Entity Establishment Services: Company incorporation and entity setup services across 100+ countries. Includes jurisdiction advisory, filing incorporation documents, tax registration, bank account introductions, and corporate secretarial setup. One-time and ongoing service fees.
5. Global Recruitment Services: Full-cycle global hiring support including sourcing, salary benchmarking, technical assessments, and onboarding. Revenue generated from recruitment success fees and ongoing service retainers.
6. Global Payroll Services: Processes payroll across 100+ countries through the BlueOcean platform with in-country specialists. Revenue from per-employee payroll processing fees and platform access fees.
7. Global Benefits Administration: Manages non-wage compensation including health insurance, retirement plans, and supplemental benefits across nearly 200 countries. Revenue from administration fees per employee.
8. Accounting Services: Day-to-day bookkeeping, statutory compliance, year-end close, and consolidated financial reporting across 100+ countries. Revenue from accounting service fees.
9. Tax Compliance Services: Tax preparation, filing, and compliance services for clients using their accounting services. Revenue from tax service fees.
10. Company Secretarial & Directorship Services: Corporate secretarial support, statutory filings, directorship appointments, and governance management. Revenue from ongoing service fees.
11. Domicile Services: Jurisdiction selection, entity formation, re-domiciliation, and registered office services. Revenue from setup and ongoing management fees.
12. Dormancy & Liquidation Services: Business closure, dissolution, and dormancy management across jurisdictions. Revenue from project-based service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

GoGlobal is a global expansion and operations partner that enables companies to hire, pay, and manage employees and independent contractors in 100+ countries without setting up local entities. Its services span Employer of Record (EOR), Agent of Record (AOR) for contractors, global payroll, entity establishment, international HR consulting, benefits administration, accounting, and tax compliance, delivered through in-country specialists and the proprietary BlueOcean EOR and BlueOcean Payroll platforms.

Product overview

GoGlobal operates as a platform-plus-services company offering global expansion and operations support through its BlueOcean technology platform and comprehensive service portfolio. The BlueOcean platform comprises two main products: BlueOcean EOR (Employer of Record) for managing global HR needs including hiring, onboarding, compliance, and payroll; and BlueOcean Payroll for streamlined multi-country payroll processing. Additionally, GoGlobal offers two independent contractor solutions—Contractor Pro (full-service Agent of Record with compliance protection) and Contractor Flex (self-service platform-based management)—both powered by the company's AI-driven contractor platform. These technology products are complemented by GoGlobal's extensive suite of professional services covering market entry and expansion, entity solutions (establishment, secretarial, domicile, dormancy/liquidation), HR solutions (recruitment, EOR, AOR, consulting, benefits, payroll, non-resident payroll), and finance solutions (accounting, tax compliance). The platform enables organizations to manage global operations through a single point of contact across 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• BlueOcean EOR: BlueOcean Employer of Record - A powerful, simple platform for managing global HR needs including onboarding, compliance, and workforce management.
• BlueOcean Payroll

Products and services

• Employer of Record (EOR) Services

Quantifiable outcome

• EOR onboarding can be completed in 24 to 72 hours in most jurisdictions
• +4 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BlueOcean EORcoreOthersBlueOcean EOR is GoGlobal's proprietary Employer of Record platform designed to help clients manage global HR needs efficiently. It is a powerful, simple platform for managing onboarding to payroll in one place.
• BlueOcean PayrollcoreOthersBlueOcean Payroll is GoGlobal's proprietary payroll platform - a secure, user-friendly solution custom-designed for HR and Finance teams. Features include real-time monitoring, multi-currency support, and analytics dashboards.
• Bank Account Introduction NetworksupportingOthersGoGlobal facilitates bank account opening through their local partner network as part of entity establishment services. Network varies by jurisdiction and market.
• Altios Force (Independent Contractors Platform)supportingTechnology or IntegrationGoGlobal offers access to the Independent Contractors Platform through altiosforce.ai as part of their contractor management solutions.
• ERP and Accounting Platform IntegrationssupportingTechnology or IntegrationGoGlobal integrates with major ERP and accounting platforms including NetSuite, SAP, Xero, QuickBooks, Oracle, Microsoft Dynamics, and custom ERP solutions for seamless data flow and accounting coordination.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Papaya Global: Cloud-based global payroll and EOR platform with strong enterprise focus and AI-driven workforce analytics. Competes head-on with GoGlobal's BlueOcean Payroll and EOR offerings.
• Velocity Global: Global EOR and expansion services provider covering 185+ countries with employer-of-record, payroll, and immigration services. Closely aligned with GoGlobal on enterprise field-sales GTM and country breadth.
• Deel: Largest global EOR and contractor management platform, offering payroll, HR, immigration and entity services across 150+ countries. Direct competitor on every core GoGlobal product line with similar enterprise and mid-market GTM.
• Oyster HR: Global employment platform providing EOR, contractor management, and global payroll across 180+ countries. Direct competitor primarily targeting SaaS and tech-forward mid-market clients.
• Globalization Partners: Pioneer in the global EOR category, providing international hiring, payroll, and entity services to mid-market and enterprise clients. Directly comparable on EOR, payroll, and global expansion use cases.
• Remote: Global EOR and contractor management platform with owned-entity model in 80+ countries and integrated payroll/benefits. Closest direct competitor on the owned-infrastructure positioning GoGlobal also claims.
• Multiplier: Global EOR, payroll and contractor management platform serving 150+ countries with strong technology-led onboarding. Comparable on coverage breadth and AI-enabled workflows.
• WorkMotion: European-headquartered global EOR and employer-of-record services provider focused on compliant international hiring. Direct competitor particularly in EMEA.

Broad incumbents

• Rippling: Unified workforce management platform combining HR, payroll, IT and global EOR. Broader incumbent whose global EOR product competes directly with BlueOcean while also offering adjacent HRIS functionality.
• ADP (ADP Streamline / Global Payroll): Largest incumbent payroll/HR services provider with multi-country payroll and global employer solutions (e.g., ADP GlobalView, ADP Streamline). Competes with GoGlobal on enterprise global payroll and serves as a major vendor-consolidation competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goglobalgeo
• YouTubeyoutube.com/@goglobalgeo
• Facebookfacebook.com/GoGlobalGEO
• LinkedInlinkedin.com/company/goglobalgeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGlobal