SocioMerce

What SocioMerce does

SocioMerce is a Dutch B2B social selling agency founded in 2019 and headquartered in Amstelveen/Eemnes, Netherlands, that operates a managed service delivering LinkedIn-based lead generation, conversational marketing, content, advertising, and training to enterprise and mid-market commercial teams in the Benelux. The company executes social selling campaigns on behalf of clients using a proprietary Create. React. Connect. methodology, combining human-led outreach with AI-supported follow-ups across LinkedIn, email, and telephone channels, and managing the full funnel from content creation through qualified appointment delivery. Its technology stack centers on LinkedIn and LinkedIn Sales Navigator as the execution platforms, with HubSpot CRM used internally and an in-development proprietary Sociomerce AI model trained on accumulated campaign data.

The company monetizes through 6- or 12-month subscription contracts billed quarterly in advance, supplemented by training (professional services), social advertising management, and a separate social recruitment line. SocioMerce sells primarily via direct and inside sales motions targeting Sales, Marketing, and HR & Recruitment personas across IT/Telecom, Software, Financial Services, Business Services, and Manufacturing verticals, with named customers including HP, BNP Paribas, Vodafone Business, Kyocera, The Adecco Group, Zoom, Arvato, GlenDimplex, SPIE, and TOPdesk. The company operates as the flagship brand of the SocioMerce Group alongside two wholly-owned sister brands — Recruitment.nu (conversational recruitment) and Leadmeister (HubSpot CRM implementation and B2B marketing services) — sharing management, technology, and go-to-market infrastructure across the portfolio under Managing Director Bjørn Hascher, appointed in April 2024.

Name

SocioMerce

Legal name

Sociomerce B.V.

Website

https://sociomerce.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SocioMerce is a Dutch B2B social selling agency that delivers managed LinkedIn-based lead generation, conversational marketing, content, advertising, and training to enterprise and mid-market commercial teams in the Benelux, operating under a group that includes Leadmeister and Recruitment.nu.

Ownership category

akta.pro rank

Product category

Social Selling Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

akta.pro secondary industries

Social, Community & Creator Platform Feeds (HDAAAGAD), Social Learning & Community-Enabled LMS (EDAFAAAH)

Keywords

• Social selling services
• LinkedIn lead generation
• B2B conversational marketing
• Social advertising management
• Social recruitment services

Headquarters

HQ city

Eemnes

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Social Selling Services: SocioMerce executes LinkedIn-based social selling campaigns on behalf of B2B clients. The service is delivered as a managed service where SocioMerce operates client LinkedIn profiles to generate qualified sales appointments. Services include content creation, LinkedIn outreach, connection management, and AI-assisted follow-ups. Contracts are typically 6 or 12 months, billed quarterly in advance.
2. Social Selling Training: LinkedIn and Sales Navigator training programs for commercial teams, delivered as team training sessions, workshops, and regular check-ins (15-30 minutes, 2x per month). Training is offered as a standalone service alongside managed social selling campaigns.
3. Social Advertising: Paid LinkedIn advertising campaigns managed by SocioMerce for B2B clients to generate leads and expand brand reach. Ad budgets are paid by the client separately; SocioMerce manages campaign setup, targeting, and optimization.
4. Social Recruitment: LinkedIn-based talent acquisition service using the conversational marketing methodology to identify, qualify, and nurture candidates for open vacancies. Delivered as a managed service to generate a continuous stream of qualified candidates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SocioMerce is a Benelux-based B2B agency that executes managed social selling, social advertising, and social recruitment campaigns on behalf of clients, primarily through LinkedIn and Sales Navigator. The company manages the full campaign lifecycle—from content creation, prospect outreach, and connection management to AI-supported follow-ups and appointment generation—using its proprietary "Create. React. Connect." methodology. It also delivers LinkedIn training, social media strategy consulting, and HubSpot CRM implementation services through its sub-brands.

Product overview

SocioMerce is a B2B social selling service provider offering a portfolio of LinkedIn-based solutions. The core offering consists of five integrated services: Social Selling (the main service using the Create. React. Connect methodology), Social Advertising (LinkedIn Ads campaigns), Social Strategy (consulting), Social Selling Training (team education), and Social Recruitment (talent acquisition). These services are supported by the proprietary Sociomerce AI-model for scaling social selling workflows. The company operates two sub-brands: Recruitment.nu for conversational recruitment and Leadmeister for demand/lead generation including HubSpot CRM implementation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Selling Managed LinkedIn-based social selling service that builds prospect networks, strengthens relationships, and delivers qualified sales appointments for B2B commercial teams using the Create. React. Connect. methodology.
• Social Advertising Managed LinkedIn advertising campaigns for B2B clients, including campaign setup, targeting, and optimization, designed to reach prospects, increase brand preference, and generate more leads.
• Social Strategie Strategic consulting service to develop and optimize social media strategies for B2B sales and marketing teams.
• Social Selling Training Training program that teaches commercial teams how to use LinkedIn and Sales Navigator effectively, covering visibility, networking, and follow-up practices.
• Social Recruitment Managed LinkedIn-based recruitment service that uses conversational outreach to continuously attract, qualify, and nurture candidates for open vacancies.
• HubSpot CRM Implementatie HubSpot CRM implementation service offering strategy, process setup, mindset development, and training to maximize ROI from the marketing, sales, and customer service platform.

Quantifiable outcome

• Sales professionals engaged in social selling create 45% more sales opportunities than those not using social selling.
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• LinkedIncoreTechnology or IntegrationLinkedIn is SocioMerce's primary platform for executing social selling campaigns. The company uses LinkedIn and LinkedIn Sales Navigator as core tools for prospect outreach, content distribution, and relationship management. SocioMerce is a LinkedIn-focused social selling specialist and all of its managed services are executed through the LinkedIn platform.
• HubSpotcoreTechnology or IntegrationSocioMerce uses HubSpot as its internal CRM and marketing platform. Leadmeister, a sister company under SocioMerce Group, is an official HubSpot partner providing HubSpot CRM implementation services to clients. SocioMerce itself was a customer of Leadmeister, with a documented case study on SocioMerce's own HubSpot Sales Hub implementation.
• Recruitment.nuflagshipStrategic or Co-development PartnerRecruitment.nu is a sister brand under the SocioMerce Group, applying the same conversational marketing methodology to talent acquisition and recruitment. It shares technology, methodology, and brand infrastructure with SocioMerce. Both brands are co-developed under the unified mission of SocioMerce Group.
• LeadmeisterflagshipStrategic or Co-development PartnerLeadmeister is a sister brand under SocioMerce Group focused on HubSpot CRM implementation, AI assistants, and B2B marketing training. It shares technology infrastructure and cross-refers clients with SocioMerce. Leadmeister publishes case studies including one on SocioMerce's own growth using HubSpot Sales Hub, demonstrating a collaborative group ecosystem.
• Sociomerce GroupflagshipStrategic or Co-development PartnerSocioMerce operates as the flagship brand under SocioMerce Group (SocioMerce B.V.), which encompasses multiple brands including SocioMerce (social selling), Recruitment.nu (social recruitment), and Leadmeister (HubSpot/CRM services). The group shares management, technology, and go-to-market infrastructure across its brand portfolio.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sales for Life: Social selling training and enablement provider serving B2B sales organizations. Direct peer because it focuses on the same social selling methodology and LinkedIn training, with content and certification programs that overlap with SocioMerce's training offering.
• Ironpaper: B2B marketing agency combining inbound, content marketing, and lead generation for SaaS and B2B clients. Direct peer because of its shared B2B lead generation focus and managed-service delivery model aligned with SocioMerce's social selling campaigns.
• Walker Sands: B2B marketing and PR agency offering integrated demand generation, content, and sales enablement services. Direct peer because it delivers outsourced B2B marketing and lead generation services to enterprise clients, similar to SocioMerce's managed social selling motion.
• TopRank Marketing: B2B marketing agency specializing in content marketing and LinkedIn-based demand generation for enterprise B2B brands. Direct peer because it serves the same B2B marketing and sales audience with LinkedIn-centered content and lead generation services.
• Vanilla Skill: Dutch social selling training and consultancy where co-founder Jeroen Beltman is a recognized LinkedIn authority. Direct peer because of its Dutch home market, social selling focus, and B2B training methodology that closely mirrors SocioMerce's offering.
• DLA Ignite: UK-based social selling training and consulting agency that helps B2B sales teams build LinkedIn-based pipelines. Direct peer because it offers the same social selling methodology and managed LinkedIn campaigns as SocioMerce, primarily in the UK market.

Others

• HubSpot: CRM and marketing platform company, also a partner of SocioMerce Group via sister brand Leadmeister. Others category because it provides the underlying CRM and marketing automation infrastructure that underpins SocioMerce's own delivery, rather than directly competing in social selling services.

Emerging players

• Salesloft: Sales engagement platform with AI-driven cadences, social selling workflows, and Drift conversational capabilities. Emerging player because it is productizing social selling capabilities that overlap with SocioMerce's managed service, potentially competing for the same B2B sales team budget.

Broad incumbents

• Publicis Groupe: Global advertising holding company with creative, media, digital, and B2B marketing agencies. Broad incumbent because its agencies offer competing social selling and demand generation capabilities at scale, though as part of a broader portfolio rather than as a niche specialist.
• Dentsu: Global advertising and marketing services network with B2B digital, social, and media capabilities. Broad incumbent because it competes for the same B2B marketing and social advertising budgets, but operates as a large multi-discipline agency rather than a social selling specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mercesocio
• LinkedInlinkedin.com/company/sociomerce
• Facebookfacebook.com/sociomerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SocioMerce