Association of Thai Travel Agents

What Association of Thai Travel Agents does

The Association of Thai Travel Agents (ATTA / สมาคมไทยธุรกิจการท่องเที่ยว) is a Bangkok-based non-profit trade association that represents Thai travel agencies and tour operators. The association delivers member services including a Member Directory, Transfer-Man airport transfer coordination at Suvarnabhumi and Don Mueang airports, professional training courses, monthly member meetings, and international B2B roadshows to markets such as Korea, Singapore, Malaysia, and China. ATTA also participates in Thailand Travel Mart Plus (TTM+), MICE DAY, and MaxiMICE Thailand and acts as an advocacy body liaising with the Ministry of Tourism and Sports, the Tourism Authority of Thailand, and the Department of Tourism on national tourism policy.

ATTA is financed through member dues and service fees rather than equity investment, with no venture, private equity, or institutional ownership disclosed. Service monetization is anchored on Transfer-Man coupons priced at 15 baht per FIT coupon (up to 6 passengers) and 30 baht per Group coupon (7+ passengers), effective June 1, 2026, plus training program fees and event participation. The underlying technology footprint is minimal: a static WordPress website hosted via Oneweb Nippon Systems, no mobile app, and no public APIs or SDKs. Membership count was last documented at 290 attendees at a March 2019 member meeting; the membership base is currently led by President Mr. Thanapon Chewaratnopcharat (2026-2029 term) and Secretary General Mr. Adisak Chairattananont.

The go-to-market model is event-driven: monthly in-person meetings, quarterly training cohorts (capacity typically 30-65 participants), and international trade roadshows delivered as B2B matchmaking forums. Strategic alliances with the Tourism Authority of Thailand, Thailand Convention and Exhibition Bureau, Thai Hotels Association, ASEANTA, and supporting airline/banking partners enable co-marketed programs such as the Hotels Meet Local Agents / DOTS Hotel Game Changer training. Revenue is not publicly disclosed and the organization does not raise external capital.

Name

Association of Thai Travel Agents

Legal name

Association of Thai Travel Agents

Website

https://atta.or.th

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

The Association of Thai Travel Agents (ATTA) is a Bangkok-based non-profit trade association serving Thai travel agencies and tour operators with member services, training, international B2B roadshows, and airport transfer coordination at Suvarnabhumi and Don Mueang airports.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Travel Agencies (56151)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Outbound International Retail Travel Agencies (THAKABAI)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Travel trade association
• Tour operator services
• Industry advocacy
• Professional training programs
• Member networking events

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member dues and service fees: ATTA operates as a non-profit organization. Revenue is generated through member dues and service charges, including coupon fees for airport passenger reception services at Suvarnabhumi and Don Mueang airports.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Association of Thai Travel Agents (ATTA) is a non-profit trade association that represents Thai travel agents and tour operators, providing member services such as a Member Directory, airport transfer coupon coordination (Transfer-Man) at Suvarnabhumi and Don Mueang airports, professional development training courses, monthly member meetings, and international B2B roadshows. The association also coordinates industry advocacy with Thai government bodies including the Tourism Authority of Thailand and the Ministry of Tourism and Sports.

Product overview

The Association of Thai Travel Agents (ATTA) is a non-profit trade association representing Thai travel agencies and tourism businesses. ATTA offers a portfolio of member services including a Member Directory for business discovery, Transfer-Man airport transfer coordination, ATTA Training Courses for professional development, Tourism Knowledge Data resources, and organizes ATTA Roadshow events for international trade promotion. The association also facilitates monthly member meetings and participates in trade events like Thailand Travel Mart Plus (TTM+). These services function as membership benefits rather than a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major, minor and supporting.

• Tourism Authority of Thailand (TAT)coreStrategic or Co-development PartnerATTA collaborates closely with TAT on international roadshows and marketing initiatives. Joint programs include TAT & ATTA Roadshow to China 2026 and participation in Thailand Travel Mart Plus (TTM+).
• Ministry of Tourism and SportscoreStrategic or Co-development PartnerATTA works with the ministry on tourism policy development and participates in consultations for national tourism development plans including the National Tourism Development Plan.
• Thai Hotels Association (THA)majorStrategic or Co-development PartnerATTA and THA jointly organize the traditional golf tournament (Thai Travel Industry Tournament) and collaborate on industry events and advocacy.
• Thailand Convention and Exhibition Bureau ( TCEB / สสปน.)majorStrategic or Co-development PartnerATTA participates in MICE industry events organized by TCEB including MICE DAY 2026 and MaxiMICE Thailand.
• ASEANTA (ASEAN Travel Agents Association)majorStrategic or Co-development PartnerATTA participates in ASEANTA meetings and events, including Aseanta Meeting 2019 in Pattaya on B-Sustainability.
• Area-Based Development (อพท.)minorStrategic or Co-development PartnerATTA participates in events organized by the Office of Natural Resources and Environmental Policy and Planning for sustainable tourism development.
• Thai Airways InternationalsupportingGTM or Marketing PartnerListed as a useful travel service link for members and tourists.
• Bangkok AirwayssupportingGTM or Marketing PartnerListed as a useful travel service link for members and tourists.
• Air AsiasupportingGTM or Marketing PartnerListed as a useful travel service link for members and tourists.
• Nok AirsupportingGTM or Marketing PartnerListed as a useful travel service link for members and tourists.
• Siam Commercial Bank (SCB)supportingGTM or Marketing PartnerSCB collaborates with ATTA on Hotels Meet Local Agents programs under the DOTS Hotel Game Changer training initiative.
• Thai Travel MartsupportingGTM or Marketing PartnerListed as a linked partner organization for tourism industry collaboration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASTA (American Society of Travel Advisors): US national professional association for travel advisors, offering advocacy, education, and supplier connections. Directly comparable to ATTA as a national membership body for retail travel agents.
• ABTA (Association of British Travel Agents): UK national trade association for travel agents and tour operators, providing member services, advocacy, and training. Highly comparable in structure and role to ATTA, differing only by geography.
• Thai Hotels Association (THA): Domestic Thai trade association representing hotel operators; ATTA collaborates with THA on joint events like the Thai Travel Industry Tournament. Adjacent but directly comparable as a Thai tourism industry body.
• USTOA (United States Tour Operators Association): US-based association of tour operators providing consumer protection, advocacy, and industry standards. Comparable to ATTA's tour operator membership and member-service orientation.
• PATA (Pacific Asia Travel Association): Asia-Pacific regional travel industry association promoting responsible tourism development, with member services and government engagement. Directly comparable to ATTA's regional coordination and policy role.
• ASEANTA (ASEAN Travel Agents Association): Regional federation of ASEAN national travel agent associations; ATTA is itself a member. Most direct comparable for ATTA's regional role within Southeast Asia.

Peers

• ETOA (European Tourism Association):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/associationofthaitravelagents

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Thai Travel Agents