Midland Marketing
Midland Marketing is a UK-based digital marketing and web design agency founded in 2021 and headquartered in Wolverhampton, serving primarily UK small and medium-sized businesses with SEO, PPC, social media, branding, and website design services on a retainer and project basis.
- Company typePrivate
- Founded2021
- HeadquartersWolverhampton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Midland Marketing does
Midland Marketing is a privately held, Wolverhampton-headquartered digital marketing and web design agency founded in 2021 that serves primarily UK-based small and medium-sized businesses. The firm delivers its services through a bundled, retainer-led commercial model that combines SEO (including Generative Engine Optimisation for AI-powered search), pay-per-click advertising across Google and Bing, social media organic and paid campaigns, content marketing, email marketing, and conversion rate optimisation. Its web design practice builds bespoke, CMS, e-commerce, lead generation, one-page, WordPress, and Shopify sites, while a separate branding and design line covers logo design, brand strategy, rebranding, graphic design, and packaging.
The agency's technology footprint is conventional for a UK SMB-focused digital agency: it works primarily on third-party platforms (WordPress, Shopify, Google Ads, Meta, LinkedIn, TikTok, YouTube) and uses no disclosed proprietary software, AI models, or patents. Distribution is sales-led and direct — website contact forms, phone, email, free strategy calls, and a 5,000+ subscriber newsletter — with no reseller or partner channel evident. Revenue is generated through subscription-recurring digital marketing retainers, one-time web design projects, professional services branding work, and specialist packages such as lead generation and outsourced marketing department engagements, all on a quote-based pricing model with no publicly disclosed tiers.
Midland Marketing positions itself on transparent communication, measurable results, and post-sale support, with claimed 90%+ client retention across 100+ UK clients and 250+ delivered projects. It holds verified Google Partner status, won the UK Business Awards 2026 Small Business Award, and holds a TrustPilot verified reviews badge. Customer concentration is distributed across at least seven verticals (healthcare, education, construction, care homes, retail, security, and local services), with no disclosed external funding, acquisitions, or institutional investors.
Midland Marketing firmographics
Firmographics- Name
- Midland Marketing
- Legal name
- Midland Marketing
- Website
- https://midlandmarketing.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Midland Marketing is a UK-based digital marketing and web design agency founded in 2021 and headquartered in Wolverhampton, serving primarily UK small and medium-sized businesses with SEO, PPC, social media, branding, and website design services on a retainer and project basis.
- Ownership category
- akta.pro rank
Midland Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Midland Marketing is headquartered
LocationHeadquarters
- HQ city
- Wolverhampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Midland Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Comprehensive digital marketing services including SEO, PPC advertising, social media marketing, content marketing, and email marketing provided as ongoing retainers or project-based engagements to small and medium businesses across the UK.
- Web Design Services: Website design and development services including bespoke web design, e-commerce design, CMS websites, and platform-specific work (WordPress, Shopify). Provided as one-time projects or ongoing hosting/maintenance arrangements.
- Branding and Design Services: Brand strategy, visual identity, logo design, rebranding, graphic design, and packaging/print design services for businesses establishing or refreshing their brand presence.
- Specialist Services: Advanced marketing support including lead generation packages, marketing strategy consulting, analytics and reporting, training and workshops, outsourced marketing department, and online reputation management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Midland Marketing product offering
Product offeringCore offering
Midland Marketing is a UK-based digital marketing and web design agency that provides SEO, PPC (Google Ads, Bing Ads, shopping, display, video), social media marketing and advertising across major platforms, web design (WordPress, Shopify, bespoke, e-commerce, CMS, lead generation), branding, content marketing, and email marketing. The agency serves UK-based small and medium-sized businesses through retainers, one-off projects, and bespoke bundled packages. Services span technical implementation, creative production, and strategic consulting delivered by an in-house team.
Product overview
Midland Marketing is a UK-based digital marketing agency offering a comprehensive suite of marketing services as a consulting and professional services firm rather than a software product. Their portfolio is organized into seven core service categories: Marketing Services (including All In One Marketing Package, Email Marketing, Branding, Brand Photography, Content Marketing, Conversion Rate Optimisation, Website and Email Hosting, and New Business Launch Package), Web Design Services (covering Bespoke Web Design, Blogging, CMS, E-Commerce, Lead Generation, One-Page, Shopify, and WordPress websites), SEO Services (including Local, National, International, Technical SEO, and Generative Engine Optimisation), PPC Services (Google Ads, Display, Shopping, Video, E-commerce PPC, and Bing Ads), Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok, YouTube, and Influencer Marketing), Social Media Advertising (paid campaigns across major platforms with Remarketing & Retargeting), and Specialist Services (Lead Generation Packages, Marketing Strategy Consulting, Analytics & Reporting, Training & Workshops, Outsourced Marketing Department, Online Reputation Management, and Marketing Automation & CRM Integration). The company primarily serves UK-based small and medium-sized businesses across industries including healthcare, education, construction, care homes, and retail.
Differentiator
Problem solved
Functional benefit
Products and services
- All In One Marketing Package
Quantifiable outcome
- Online enquiries grew by 120% for construction clients through focused marketing and stronger search visibility
- +7 more outcomes
Companies that use Midland Marketing
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles5 records
Midland Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midland Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hope Community ProjectminorMidland Marketing announced a pro bono partnership to provide a complete professional website redesign to Hope Community Project, a charity serving vulnerable and isolated residents in Heath Town for nearly four decades. The collaboration aims to strengthen digital access for families facing food poverty and isolation by improving the charity's online presence, including enhanced accessibility, mobile responsiveness, and an integrated donations page. This demonstrates how local businesses can support community organisations with limited resources through pro bono professional services.
Scale indicators11 records
Recent moves2 records
Expansion highlights5 records
Midland Marketing competitors and assessment
Company assessmentDirect peers
- Builtvisible: UK-based digital marketing agency specializing in SEO, digital PR, and content marketing, with overlapping service offerings, comparable UK client base, and similar mid-market agency profile.
- Hallam Internet: UK-based multi-award-winning digital marketing agency offering similar full-service digital marketing, SEO, PPC, and web design services to SMB and mid-market clients across the UK, with comparable positioning and target audience.
- Clicky Media: UK digital marketing agency offering SEO, PPC, social media, and web design services to growing businesses, with similar service portfolio, SMB focus, and UK regional agency positioning.
- Custard Online Marketing: UK digital marketing agency offering SEO, PPC, content marketing, social media, and web design services to small and medium businesses with comparable full-service agency positioning and SMB-led GTM.
- The SEO Works: UK-based SEO-focused digital agency providing SEO, PPC, web design, and content marketing to UK businesses, with comparable vertical coverage and SMB client focus overlapping directly with Midland Marketing's core offerings.
- Coconut: UK digital agency providing branding, web design, and digital marketing services with comparable full-service agency model and SMB target customer base in the UK market.
- Impression: UK digital marketing agency specializing in SEO, paid media, content, and digital PR for ambitious brands, with overlapping service offerings and similar SMB/mid-market target audience as Midland Marketing.
- Sideshow Group: UK digital agency group offering branding, web design, and digital marketing services with comparable SMB-focused service model and UK market presence directly overlapping Midland Marketing's offering.
Broad incumbents
- WPP: Global advertising holding company with numerous agency networks offering digital marketing, SEO, PPC, and web design as part of broader portfolios, representing large-scale incumbent competition for UK digital marketing services.
- Dentsu: Global advertising holding company operating multiple digital marketing and media agency networks, representing established broad incumbent competition for digital marketing services across all major channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Midland Marketing social profiles
Digital presenceMidland Marketing compliance and trust
Trust signalCompliance1 record
Midland Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midland Marketing leadership team
Management profileNumber of profiles
Midland Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midland Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midland Marketing
What does Midland Marketing do?
Midland Marketing is a UK-based digital marketing and web design agency that provides SEO, PPC (Google Ads, Bing Ads, shopping, display, video), social media marketing and advertising across major platforms, web design (WordPress, Shopify, bespoke, e-commerce, CMS, lead generation), branding, content marketing, and email marketing. The agency serves UK-based small and medium-sized businesses through retainers, one-off projects, and bespoke bundled packages. Services span technical implementation, creative production, and strategic consulting delivered by an in-house team.
Is Midland Marketing a public or private company?
Midland Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midland Marketing founded?
Midland Marketing was founded in 2021. It employs 11 to 50 people.
Where is Midland Marketing based?
Midland Marketing is headquartered in Wolverhampton, United Kingdom, in the Europe region.
How does Midland Marketing make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are web Design Services, branding and Design Services and specialist Services.
Who are Midland Marketing's main competitors?
Direct peers on record are Builtvisible, Hallam Internet, Clicky Media, Custard Online Marketing, The SEO Works, Coconut, Impression and Sideshow Group. Broad incumbents are WPP and Dentsu.
Does Midland Marketing have an API?
No public API is recorded for Midland Marketing.
What industry is Midland Marketing in?
Midland Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 54181 and its SIC code is 7311.