Onelink.to
Onelink.to is a Stockholm-based self-serve SaaS platform, founded in 2011, that provides smart download short links and dynamic QR codes routing users to the correct app store by device. It serves app developers and digital marketers globally with tiered subscriptions from free to enterprise.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Onelink.to does
Onelink.to (legal entity: OLTO AB) is a Stockholm-headquartered software company, founded in 2011, that operates a self-serve platform providing smart download short links and dynamic QR codes for cross-platform app distribution. Its core technology detects the end user's device at click time and routes them to the appropriate destination — the Apple App Store for iOS, Google Play for Android, or a fallback URL for desktop/other platforms — replacing the need for marketers and developers to maintain multiple platform-specific links. The platform supports dynamic destination updates without regenerating the link, QR code styling with branded patterns and embedded logos, custom domains with automatic TLS via Let's Encrypt, UTM-based campaign attribution, two-factor authentication, and an analytics dashboard plus Stats API exposing device, country, referrer, and redirect breakdowns. Operational scale is significant for the category, with the company reporting 20B+ lifetime clicks, 200M+ monthly clicks, and 1M+ registered users.
Onelink.to firmographics
Firmographics- Name
- Onelink.to
- Legal name
- OLTO AB
- Website
- https://onelink.to
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Onelink.to is a Stockholm-based self-serve SaaS platform, founded in 2011, that provides smart download short links and dynamic QR codes routing users to the correct app store by device. It serves app developers and digital marketers globally with tiered subscriptions from free to enterprise.
- Ownership category
- akta.pro rank
Onelink.to industry classification
Industry- Product category
- Mobile App Distribution Platform
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Where Onelink.to is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Onelink.to business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Recurring subscription revenue from multiple tiered plans (Free, Non-Profit, Professional, Team, Team Plus, Enterprise). Paid subscriptions auto-renew. Annual and monthly billing options available.
- Ad-supported Free Tier: Free plan includes 1,000 ad-free clicks per month. After exceeding 1,000 clicks, ads are shown before redirect. Traffic itself remains unlimited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features |
| Subscription | Annual | Discounted annual Non-Profit plan |
| Subscription | Monthly | Individual professional plan |
| Subscription | Monthly | Team collaboration plan |
| Subscription | Monthly | Team plan with custom domains and API |
| Subscription | Monthly | Enterprise plan with maximum features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Onelink.to product offering
Product offeringCore offering
Onelink.to provides a smart download link and QR code service that automatically detects the user's device (iOS, Android, desktop) and redirects them to the appropriate app store (Apple App Store, Google Play) or a fallback URL. A single Onelink replaces multiple platform-specific links and QR codes, simplifying cross-platform app distribution for mobile developers and digital marketers. The service is delivered through a self-serve SaaS platform with tiered subscriptions (Free, Non-Profit, Professional, Team, Team Plus, Enterprise) and includes analytics, UTM tracking, custom domains, and API access on higher tiers.
Product overview
Onelink.to is a unified app distribution platform that provides smart download links and QR codes for cross-platform app marketing. The core offering is the Onelink — a single smart short link or QR code that automatically detects user device type and redirects to the correct app store (Apple App Store, Google Play) or fallback URL. This is complemented by QR Code Styling for visual customization, Onelink Analytics for tracking device clicks, countries, and referrers, Custom Domains for branded short links with automatic TLS certificate management, and a Stats API for programmatic data access on Team Plus and Enterprise plans. UTM Campaign Tracking enables marketing attribution. All features share a common dashboard and management console, with tiered access across Free, Non-Profit, Professional, Team, Team Plus, and Enterprise plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Onelink Smart Download Link A smart short link that automatically detects the user's device (iOS, Android, desktop) and redirects to the appropriate app store (Apple App Store, Google Play) or fallback URL. One Onelink replaces multiple platform-specific download links for mobile app developers and digital marketers.
- Onelink QR Code A dynamic QR code generated from an Onelink, downloadable in PNG or SVG format. Automatically detects the scanning device and redirects to the correct app store. Dynamic QR codes allow destination updates without regenerating the code, making them suitable for printed materials, outdoor advertising, and digital signage.
Quantifiable outcome
- Reduce app distribution complexity by using a single link instead of multiple links for different platforms
- +2 more outcomes
Companies that use Onelink.to
Customer profileSegments1 record
Ideal customer profiles2 records
Onelink.to technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Onelink.to partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Onelink.to competitors and assessment
Company assessmentDirect peers
- Branch Metrics: Branch is the leading deep linking and attribution platform for mobile apps, providing cross-platform smart links, QR codes, and analytics. It is the closest direct competitor to Onelink.to's core smart-download-link functionality.
- Rebrandly: Rebrandly is a branded link management platform with custom domains, QR codes, and analytics. It serves a similar SMB-to-enterprise marketer customer base and overlaps heavily on branded short links and QR features.
- Bitly: Bitly is a URL shortener and link management platform that has expanded into branded short links, QR codes, and click analytics. It overlaps with Onelink.to on link shortening, QR codes, and analytics, though Bitly is more general-purpose and less app-store-focused.
- BL.INK: BL.INK is a branded short URL and QR code platform focused on enterprise marketing teams, with custom domains, deep analytics, and integrations. It competes with Onelink.to's Team Plus and Enterprise tiers on branded short links and analytics.
- Linkfire: Linkfire provides smart links for music and entertainment marketing, with platform-aware redirects to streaming services and app stores. While more music-vertical focused, its smart-link/QR-code product overlaps directly with Onelink.to's offering.
- Geniuslink: Geniuslink provides smart redirects and geo/device routing for affiliate marketers and content creators, with localization and platform-aware destination selection. Its device-routing approach is functionally analogous to Onelink.to's smart linking.
- Short.io: Short.io offers branded short links, custom domains, and link analytics aimed at marketers and developers. It competes directly with Onelink.to's smart-link, custom-domain, and analytics feature set.
Broad incumbents
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform that includes deep linking, smart banners, and cross-platform routing as part of a broader attribution suite. It competes with Onelink.to via OneLink (a namesake of the same concept) for app marketers who need attribution alongside smart routing.
- Adjust: Adjust is a mobile measurement and attribution platform with deep linking and smart routing capabilities, part of its broader MMP (mobile measurement partner) product suite. It is a broad incumbent where Onelink.to plays at the routing/smart-link layer.
Emerging players
- Linktree: Linktree is a link-in-bio and link management platform used heavily by creators and SMBs. It has expanded into branded short links and QR codes, putting it in adjacent competition with Onelink.to for simple link-management use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Onelink.to social profiles
Digital presenceOnelink.to compliance and trust
Trust signalCompliance1 record
Onelink.to financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onelink.to leadership team
Management profileNumber of profiles
Onelink.to funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onelink.to M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onelink.to
What does Onelink.to do?
Onelink.to provides a smart download link and QR code service that automatically detects the user's device (iOS, Android, desktop) and redirects them to the appropriate app store (Apple App Store, Google Play) or a fallback URL. A single Onelink replaces multiple platform-specific links and QR codes, simplifying cross-platform app distribution for mobile developers and digital marketers. The service is delivered through a self-serve SaaS platform with tiered subscriptions (Free, Non-Profit, Professional, Team, Team Plus, Enterprise) and includes analytics, UTM tracking, custom domains, and API access on higher tiers.
Is Onelink.to a public or private company?
Onelink.to is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onelink.to founded?
Onelink.to was founded in 2011. It employs 1 to 10 people.
Where is Onelink.to based?
Onelink.to is headquartered in Stockholm, Sweden, in the Europe region.
How does Onelink.to make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are ad-supported Free Tier.
Who are Onelink.to's main competitors?
Direct peers on record are Branch Metrics, Rebrandly, Bitly, BL.INK, Linkfire, Geniuslink and Short.io. Broad incumbents are AppsFlyer and Adjust. Linktree is listed as an emerging player.
Does Onelink.to have an API?
Yes. The Stats API is available on Team Plus and Enterprise plans. It enables programmatic retrieval of click statistics for all Onelinks, including device, country, referrer, redirect, and UTM data. This allows integration with analytics tools, dashboards, and custom reporting solutions. API Reference documentation is available in account settings.
What industry is Onelink.to in?
Onelink.to's product category is Mobile App Distribution Platform. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms.