What OXS does

OXS (Our X Space) is a privately held gaming audio hardware company founded in 2021 and headquartered in Shenzhen, China. The company designs, manufactures, and sells premium gaming-focused audio products — soundbars, desktop speaker systems, and wireless headsets — built around proprietary spatial audio technology. OXS's product portfolio spans three lines: the Thunder Series for gaming (Thunder Duo Max 5.1.2ch, Thunder Pro Max 7.1.2ch, Thunder Pro+, Thunder Pro, Thunder Lite), the Storm Series wireless gaming headsets (Storm A2, Storm G2), and the S Series home cinema soundbars (S21, S5, S3). Core technology includes the proprietary Xspace spatial audio algorithm, Dual DSP engines, upward-firing Sky Channels for Dolby Atmos overhead effects, and the world's first detachable wireless Satellite Neck Speaker providing true rear surround via 5.8G ultra-low latency connectivity.

The company's technical differentiation rests on its Unispace coaxial driver architecture (enabling a 50% smaller form factor), Dolby Atmos certification across flagship products, and game-specific tuning (FPS/RAC/MOBA EQ presets). Its brand and engineering heritage derive from Jamo, a 56-year-old Danish Hi-Fi home theater brand (founded 1968), providing acoustic engineering credibility. OXS operates a direct-to-consumer go-to-market model: products are sold primarily through its Shopify-powered e-commerce site (oxsaudio.com), with Amazon serving as logistics partner, supported by a creator collaboration/affiliate program, a 10% customer referral program, and earned media coverage (WIRED, Tom's Guide, TechRadar, The Gamer, PC Gamer). Products are priced across tiers from $79.99 (Storm G2 headset) to $999.99 (Thunder Duo X 5.1.2ch system), and ship to the US, Canada, and UK — with the company expanding to Japan via Makuake crowdfunding in March 2026 and claiming distribution in 30+ countries globally.

Name

OXS

Legal name

OXS

Website

https://oxsaudio.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

OXS is a Shenzhen-based gaming audio hardware brand founded in 2021, selling proprietary Dolby Atmos gaming soundbars, desktop speakers, and wireless headsets direct-to-consumer across 30+ countries worldwide.

Ownership category

akta.pro rank

Product category

Consumer Gaming Audio Hardware

NAICS

Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Gaming Audio Devices (Headsets, Mics, DACs) (CRACAOAH)

akta.pro secondary industries

Gaming Headsets & Audio Accessories (HDACANAF), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

Keywords

• Gaming audio hardware
• Gaming soundbars
• Gaming headsets
• Tv soundbars
• Audio peripherals

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: OXS generates revenue primarily through the sale of gaming audio hardware including soundbars, speakers, headsets, and accessories through direct-to-consumer e-commerce and retail channels.
2. Creator Collaboration Program: OXS collaborates with content creators through product seeding and affiliate partnerships, where creators receive free product samples and earn commission on tracked sales through personal affiliate links.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OXS designs, manufactures, and sells gaming-focused audio hardware, including gaming soundbars (Thunder series), gaming headsets (Storm series), and TV soundbars (S series). The brand extends the Jamo audio heritage into the gaming consumer segment and sells directly to end users through its own e-commerce storefront.

Product overview

OXS is a gaming audio brand headquartered in Shenzhen, China, founded in 2021 with heritage from Jamo's 56-year legacy in home theater audio. The company offers three distinct product lines: the Thunder series (gaming-focused speakers/soundbars including Thunder Duo Max, Thunder Pro Max, Thunder Pro+, Thunder Pro, and Thunder Lite), the Storm series (wireless gaming headsets including Storm A2 and Storm G2), and the S series (TV/home cinema soundbars including S21, S5, and S3). Key differentiating technologies include proprietary Xspace spatial audio algorithms, Dolby Atmos certification, and the world's first wireless satellite neck speaker. The product ecosystem is supported by the OXS Audio App for Windows-based customization, with Thunder subwoofers and neck speakers available as add-ons for the Thunder Pro and Thunder Duo lines.

Differentiator

Problem solved

Functional benefit

Brands

• OXS Audio App: Desktop application for Windows that allows customization of OXS audio devices including lighting effects, EQ settings, and channel volume control.

Products and services

• Thunder Series Gaming Soundbars Dedicated gaming soundbars optimized for desktop PC and console gaming use, delivering positional and immersive audio for gamers. Targeted at individual consumer gamers.
• Storm Series Gaming Headsets Over-ear gaming headsets built for multiplayer and competitive gaming, supporting in-game communication and immersive audio playback. Sold to individual gamers.
• S Series TV Soundbars Living-room oriented soundbars designed to enhance TV and home-entertainment audio for consumer households. Sold to individual consumers upgrading their home audio setup.

Quantifiable outcome

• Thunder Duo Max delivers complete 360-degree audio awareness with 5.1.2ch Dolby Atmos configuration
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, minor and foundational.

• MakuakecoreChannel Partner/ Reseller/ Distributor · 13 March 2026OXS launched its Thunder Duo desktop speaker system through Makuake's Japan platform, utilizing their crowdfunding/pre-order system for market entry. The campaign offered a 36% discount during the period through May 14, 2026.
• BBC ArabicminorGTM or Marketing Partner · 5 September 2025OXS founder Thomas Li was interviewed by BBC Arabic at IFA 2025, sharing insights into the vision behind OXS and the company's focus on immersive gaming audio.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon functions as OXS's logistics partner for shipping products to customers, selecting carriers that they determine work best for customers.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering OXS's online store, handling payment processing, order management, and website functionality.
• JamofoundationalOthersOXS was founded in 2021 with Jamo's 56-year legacy in home theater and immersive acoustics. Jamo was founded in 1968 in Denmark by Preben Jacobsen and his brother-in-law Julius Mortensen. OXS leverages this Danish Hi-Fi heritage and acoustic engineering expertise.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Turtle Beach: Turtle Beach is a leading console gaming headset maker with strong presence in Xbox and PlayStation ecosystems. Direct competitor in the gaming audio category, particularly for console gamers — one of OXS's primary customer segments.
• SteelSeries: SteelSeries is a premium gaming headset and audio peripherals maker serving esports professionals and gamers. Competes directly with OXS Storm series wireless gaming headsets in the same price band and target customer.
• Logitech G: Logitech G is the gaming division of Logitech offering headsets, speakers, and audio peripherals for PC and console gamers. Competes across OXS's price tiers and benefits from Logitech's massive global distribution and brand recognition.
• Razer: Razer is a leading gaming peripherals brand offering gaming headsets, soundbars, and audio equipment targeting PC and console gamers. Direct competitor in the gaming audio hardware category with comparable price points and a strong brand among OXS's core PC gamer segment.
• HyperX: HyperX (HP Gaming) makes gaming headsets, microphones, and accessories popular with PC gamers and streamers. Direct competitor to OXS Storm series with comparable wireless gaming headsets and price points.
• Corsair: Corsair's gaming division makes premium gaming headsets, speakers, and audio peripherals for PC gamers and streamers. Direct competitor in the high-end gaming audio category, with established retail distribution and stronger brand recognition.

Broad incumbents

• Sonos: Sonos is a premium home audio and soundbar maker with Dolby Atmos-enabled products like the Arc and Beam. While not gaming-focused, Sonos competes with OXS's S-Series home cinema soundbars for the same premium TV audio buyer.
• JBL: JBL (Harman/Samsung) makes gaming headsets under the Quantum line plus consumer speakers and soundbars. Broad incumbent competing with OXS across gaming headsets and home cinema soundbar categories at multiple price tiers.
• Bose: Bose is a premium consumer audio brand now expanding into gaming audio with the QuietComfort Gaming Headset. As a broad incumbent with strong brand equity and R&D, Bose competes with OXS at the premium price points in both headset and soundbar categories.
• Sony (Inzone Gaming): Sony's Inzone gaming audio line competes with OXS in the premium gaming headset and Dolby Atmos category. As a broad incumbent with massive R&D and PlayStation ecosystem integration, Sony is the most threatening premium competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oxsaudioglobal
• Instagraminstagram.com/oxsglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OXS