Practice Management Systems
Practice Management Systems® is a private dental practice coaching firm founded in 2006, selling its trademarked A.L.I.G.N.™ five-pillar methodology to solo and multi-doctor general dental practices via 12-month engagements, workshops, an online course, and a book.
- Company typePrivate
- Founded2006
- HeadquartersOregon City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Practice Management Systems does
Practice Management Systems® is a private dental practice coaching firm founded in 2006 by Tammy Duncan and David Duncan, headquartered in Oregon City, Oregon. The company sells the A.L.I.G.N.™ five-pillar coaching methodology (Awareness, Language, Identity, Goals, Navigation) to solo and multi-doctor general dental practices generating $1.2M-$4M in annual revenue, with secondary reach into multi-location DSO groups and dental associations. Service delivery is tiered: free 45-minute diagnostic assessments as the lead-generation entry point, on-site workshops ($4,800 flat) and 12-month Private Practice Growth Programs ($25K-$45K on-site/hybrid; $12K-$22K fully remote) as the core engagements, with book sales and an online course as ancillary offerings.
The underlying technology stack is modest and recently modernized. In June 2026, the firm relaunched its public website, introduced a magic-link client portal (practice-sys.com/my/), and deployed an internal business management dashboard built in partnership with NW eSource, a Portland-based AI engineering firm. Inside the portal sit a Revenue Calculator, a 50-question ALIGN Assessment, and a Growth Proposal generator — all deterministic self-diagnosis tools rather than ML products. Marketing and commerce run on Cal.com, Stripe, Resend, Google Analytics, and Amazon KDP for book distribution. The coaching content itself is human-delivered by the co-founder and codified into a 26-lesson course, a trademarked book ('Four Minutes and Seventeen Seconds'), and standardized scheduling, case-acceptance, and fee-audit playbooks.
Commercially, the business operates without external funding and reports no disclosed revenue. It runs a sales-led motion anchored on free assessments and on-site presence in the Pacific Northwest, with national expansion via hybrid quarterly-travel-plus-Zoom and fully remote engagements across 25+ US states. Customers are fragmented mid-market SMBs paying project fees of $12K-$45K for 12-month engagements, supplemented by workshop fees, book sales ($9.99-$27.99), subscription course tiers, and speaking engagements for dental associations and study clubs.
Practice Management Systems firmographics
Firmographics- Name
- Practice Management Systems
- Legal name
- Practice Management Systems®
- Website
- https://practice-sys.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Practice Management Systems® is a private dental practice coaching firm founded in 2006, selling its trademarked A.L.I.G.N.™ five-pillar methodology to solo and multi-doctor general dental practices via 12-month engagements, workshops, an online course, and a book.
- Ownership category
- akta.pro rank
Practice Management Systems industry classification
Industry- Product category
- Dental Practice Coaching
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Practice Management Systems is headquartered
LocationHeadquarters
- HQ city
- Oregon City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Practice Management Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Coaching Engagements: Project-based 12-month coaching engagements including workshop, monthly on-site visits, and ongoing async support. Fixed project fees ranging $25K-$45K for on-site/hybrid; $12K-$22K for fully remote. Additional pricing varies by practice size and engagement intensity.
- In-Office Workshops: 2 or 6-hour on-site workshops delivered at client's location with travel included. Four-hour workshop priced at $4,800 flat with travel built in. Represents the most accessible entry point into A.L.I.G.N.™.
- Book Sales: Sale of 'Four Minutes and Seventeen Seconds' book - $27.99 print, $9.99 ebook. Available on Amazon.
- A.L.I.G.N.™ Course: Online course with 26 lessons across the A.L.I.G.N.™ methodology. Available in tiers (Foundation, Essential, Premium) with pre-sale pricing at 20% discount during launch window.
- Speaking Engagements: Keynote presentations and custom team training for dental associations, study clubs, and dental groups. Billed as part of broader engagement or as standalone bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Practice Communication Assessment |
| One time/ perpetual license | Pay-as-you-go | In-Office Workshop |
| Subscription | Multi-year contract | Private Practice Growth Program |
| Subscription | Multi-year contract | Remote Dental Coaching |
| Subscription | Multi-year contract | Online Dental Coaching |
| Subscription | Annual | A.L.I.G.N.™ Course |
| One time/ perpetual license | Pay-as-you-go | Book - Four Minutes and Seventeen Seconds |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
Practice Management Systems product offering
Product offeringCore offering
Practice Management Systems® provides dental practice coaching through its proprietary A.L.I.G.N.™ methodology (Awareness, Language, Identity, Goals, Navigation), delivered via on-site workshops, monthly visits, weekly Zoom sessions, and asynchronous support. The firm targets communication gaps that cost dental practices $300K+ annually in lost revenue across phone handling, case acceptance, scheduling discipline, and team culture. Standalone offerings include 12-month Private Practice Growth Program engagements ($25K–$45K on-site/hybrid; $12K–$22K fully remote), in-office workshops ($4,800), a multi-tier A.L.I.G.N.™ online course (26 lessons), the book 'Four Minutes and Seventeen Seconds,' and free diagnostic assessments.
Product overview
Practice Management Systems® is a dental practice coaching firm offering a unified methodology (A.L.I.G.N.™) delivered through multiple products: the core coaching engagement (Private Practice Growth Program) featuring on-site workshops, monthly visits, and weekly Zoom sessions; the A.L.I.G.N.™ Course with three subscription tiers providing 26 self-paced lessons; the book 'Four Minutes and Seventeen Seconds' as foundational reading; free self-diagnosis tools (Revenue Calculator, ALIGN Assessment, Growth Proposal); and a Private Client Portal for ongoing client resource access. All offerings orbit the same five-pillar coaching framework targeting scheduling discipline, case acceptance, team communication, fee optimization, and leadership development.
Differentiator
Problem solved
Functional benefit
Brands
- A.L.I.G.N.™: The five-pillar methodology (Awareness, Language, Identity, Goals, Navigation) for dental practice communication transformation and coaching.
Products and services
- Private Practice Growth Program Full A.L.I.G.N.™ engagement covering all five pillars (Awareness, Language, Identity, Goals, Navigation), fully customized to a dental practice's team and goals. Includes 4-hour workshop, monthly coaching visits, weekly Zoom sessions, recorded call reviews, and ongoing async support, typically at $25K–$45K for a 12-month engagement.
- In-Office Workshop 2 or 6-hour on-site workshop delivered at the client's dental practice with their full team. Includes real-language coaching, recorded call review, and role-play. Four-hour workshop priced at $4,800 flat with travel built in.
- Free Practice Communication Assessment Free 30–45 minute no-obligation conversation assessing where a dental practice stands communicatively. Attendees leave with specific insights regardless of whether they engage further, and the assessment acts as the primary entry point into paid engagements.
- A.L.I.G.N.™ Course Online course with 26 lessons covering the A.L.I.G.N.™ methodology across three subscription tiers (Foundation, Essential, Premium). Lessons unlock progressively after enrollment; sold via the private client portal with pre-sale launch discount and locked lifetime pricing.
- Four Minutes and Seventeen Seconds: How One Conversation Changes Everything in a Dental Practice Book by Tammy Duncan serving as the foundational communication guide for dental practices. Available in print ($27.99) and ebook ($9.99) on Amazon, with first chapters available in browser-readable format inside the client portal.
- Bring Tammy to Your Stage (Speaking Engagements) Keynote presentations and custom team training events for dental associations, study clubs, and dental groups. Bookable via speaking inquiry to [email protected] and available as standalone bookings or as part of a broader coaching engagement.
Quantifiable outcome
- 2-3 new patients lost weekly due to poor phone handling - $300K-$450K annual recoverable production
- +4 more outcomes
Companies that use Practice Management Systems
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Practice Management Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Practice Management Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- NW eSourcecorePortland-based AI engineering firm that built the Practice Management Systems platform including the redesigned website, private client portal, A.L.I.G.N.™ course, business management dashboard, and AI-assisted outreach tools. Built the complete technology infrastructure underlying the company's modern operations.
- StripesupportingPayment processing platform used for transactions on the website.
- Amazon KDPsupportingBook fulfillment service for 'Four Minutes and Seventeen Seconds' - handles print and ebook distribution and sales.
- Cal.comsupportingScheduling platform used for appointment booking on the website.
- ResendsupportingEmail delivery service used for transactional and marketing emails.
- Google AnalyticssupportingWeb analytics platform used to gather technical data including IP addresses, browser information, pages visited, time spent on pages, referral sources, and device details.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Practice Management Systems competitors and assessment
Company assessmentDirect peers
- MGE Management Experts: Long-established dental practice management consulting firm serving thousands of practices with coaching, workshops, and CE programs. Directly comparable as a scaled dental coaching peer targeting the same private general dental practice segment.
- Fortune Management: One of the largest US dental practice coaching and consulting firms, serving general dentists and specialists with practice management programs, retreats, and ongoing coaching. Directly comparable as a vertically-specialized dental coaching business with tiered engagement models.
- The Madow Group: Long-running dental practice coaching firm built around co-founders' personal brand, offering seminars, coaching, and content for dental practice owners. Directly comparable in founder-led, content-driven dental coaching GTM and similar solo/multi-doctor target customer.
- Nierman Practice Management: Dental practice management consulting firm focused on medical billing, sleep apnea, and team training for dental practices. Comparable as a vertical consultant selling coaching, training programs, and ongoing practice improvement services to dental owners.
- Jameson Management: Dental practice management consulting firm offering coaching, marketing, hygiene coaching, and analytics to general dental practices. Closely comparable service mix and target customer base (private dental practice owners) with overlapping deliverables like case acceptance and scheduling optimization.
- The Team Training Institute: Dental practice coaching company focused on hygiene department performance, case acceptance, and team systems. Directly comparable in vertical specialization on private dental practices with similar coaching and workshop offerings.
- Bent Ericksen & Associates: Dental practice management consultancy offering HR, leadership, and team development services to dental practices. Comparable as a specialized dental consulting firm selling project-based and ongoing advisory engagements to private dental practice owners.
- Delivering WOW: Dental practice coaching and training firm led by a practicing dentist, focused on culture, communication, and growth for dental teams. Comparable as a founder-led dental coaching brand with similar workshop + membership/online course revenue model.
- Productive Dentist Academy: Dental practice coaching and consulting firm focused on productivity, marketing, and case acceptance for dental practice owners. Comparable in target customer (private dental owners) and product mix (coaching engagements + workshops + online education).
Broad incumbents
- Spear Education: Larger dental continuing education and practice consulting provider offering workshops, seminars, and coaching for dentists and their teams. Comparable as a dental-focused education/coaching incumbent with overlapping content, CE, and coaching motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Practice Management Systems social profiles
Digital presencePractice Management Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practice Management Systems leadership team
Management profileNumber of profiles
Profiles2 records
Practice Management Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practice Management Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practice Management Systems
What does Practice Management Systems do?
Practice Management Systems® provides dental practice coaching through its proprietary A.L.I.G.N.™ methodology (Awareness, Language, Identity, Goals, Navigation), delivered via on-site workshops, monthly visits, weekly Zoom sessions, and asynchronous support. The firm targets communication gaps that cost dental practices $300K+ annually in lost revenue across phone handling, case acceptance, scheduling discipline, and team culture. Standalone offerings include 12-month Private Practice Growth Program engagements ($25K–$45K on-site/hybrid; $12K–$22K fully remote), in-office workshops ($4,800), a multi-tier A.L.I.G.N.™ online course (26 lessons), the book 'Four Minutes and Seventeen Seconds,' and free diagnostic assessments.
Is Practice Management Systems a public or private company?
Practice Management Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Practice Management Systems founded?
Practice Management Systems was founded in 2006. It employs 11 to 50 people.
Where is Practice Management Systems based?
Practice Management Systems is headquartered in Oregon City, United States, in the North America region.
How does Practice Management Systems make money?
Five revenue lines are on record. Coaching Engagements are the primary driver. The others are in-Office Workshops, book Sales, A.L.I.G.N.™ Course and speaking Engagements.
Who are Practice Management Systems's main competitors?
Direct peers on record are MGE Management Experts, Fortune Management, The Madow Group, Nierman Practice Management, Jameson Management, The Team Training Institute, Bent Ericksen & Associates, Delivering WOW and Productive Dentist Academy. Spear Education is listed as a broad incumbent.
Does Practice Management Systems have an API?
No public API is recorded for Practice Management Systems.
What industry is Practice Management Systems in?
Practice Management Systems's product category is Dental Practice Coaching. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices. Its NAICS code is 6212 and its SIC code is 8742.