Bent Ericksen & Associates
Bent Ericksen & Associates is a privately held HR compliance consultancy that provides policy manuals, HR software, and human specialist support exclusively to U.S. dental, physician, and veterinary practices, serving 1,000+ offices with subscription and one-time product offerings.
- Company typePrivate
- Founded2004
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bent Ericksen & Associates does
Bent Ericksen & Associates is a privately held HR compliance and human resources consulting firm headquartered in Eugene, Oregon, that has specialized for over 40 years in serving U.S. healthcare practices across three verticals: dental, physician, and veterinary. The firm delivers a combination of technology-enabled products and human specialist support, with its flagship offering being the HR Director system — an integrated platform bundling policy manuals, job descriptions, personnel forms, and ongoing access to HR consultants. Adjacent products include Annual Support Agreements, Drake P3 personality assessments for hiring, BonusPro compensation management, Policy Manual Review Service, Alternative Workweek Schedule (California compliance), Reference and Background Checks, and People Power seminars for HR training. The firm reports having created more than 50,000 policy manuals and serves 1,000+ offices across the three verticals.
The business model combines recurring subscription revenue (HR Director, Annual Support Agreements) with one-time product purchases (assessments, BonusPro, policy review services) and seminar/training fees. Pricing is largely consultation-based and not publicly disclosed, with products increasingly available through a self-serve e-commerce shop launched on bentericksen.com. Go-to-market is sales-led with a strong content-marketing engine including The Dental HR Podcast, HR Matters newsletter, articles, webinars, and a strategic referral partnership with ACT Dental (announced October 2024). Marketing partnership with Verasoni Worldwide (since July 2020) supports brand awareness. The firm operates with 11-50 employees and remains privately held with no disclosed institutional investors.
Bent Ericksen & Associates firmographics
Firmographics- Name
- Bent Ericksen & Associates
- Legal name
- Bent Ericksen & Associates
- Website
- https://bentericksen.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bent Ericksen & Associates is a privately held HR compliance consultancy that provides policy manuals, HR software, and human specialist support exclusively to U.S. dental, physician, and veterinary practices, serving 1,000+ offices with subscription and one-time product offerings.
- Ownership category
- akta.pro rank
Bent Ericksen & Associates industry classification
Industry- Product category
- HR Compliance Consulting
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Personnel Records, Document Management & Compliance (BPAAAIAD)
- akta.pro secondary industry
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)
Keywords
Where Bent Ericksen & Associates is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bent Ericksen & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- HR Director Subscription: Comprehensive HR management package including policy manuals, job descriptions, personnel forms, and ongoing HR specialist support. Sold as an annual subscription.
- Individual Products: Standalone products including Drake P3 Assessments, BonusPro, Policy Manual Review Service, and Alternative Workweek Schedule sold individually.
- Annual Support Agreements: Ongoing support agreements providing continued HR compliance assistance and updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HR Director Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bent Ericksen & Associates product offering
Product offeringCore offering
Bent Ericksen & Associates provides HR compliance and management services for dental, physician, and veterinary practices. The flagship offering is the HR Director system, which bundles policy manuals, job descriptions, personnel forms, and access to HR specialists into a subscription package. Standalone products include Drake P3 personality assessments, BonusPro compensation tools, Policy Manual Review services, Alternative Workweek Schedule guides, Reference and Background Checks, and People Power training seminars.
Product overview
Bent Ericksen & Associates provides a suite of HR compliance and management products tailored for dental, physician, and veterinary practices. The core HR Director platform delivers policy management, job descriptions, and personnel forms, while specialized add-on modules include Drake P3 Assessments for hiring, BonusPro for compensation management, Policy Manual Review Service, Alternative Workweek Schedule for California compliance, Reference and Background Checks, and Annual Support Agreements for ongoing HR specialist access. Additional offerings include People Power Seminars for intensive HR training.
Differentiator
Problem solved
Functional benefit
Brands
- HR Director: HR management software and support package for dental, physician, and veterinary practices
- Drake P3 Assessments
- BonusPro
- Policy Manual Review Service
- Annual Support Agreements (ASA)
- Alternative Workweek Schedule
Products and services
- HR Director Flagship HR management system combining a technology platform and human support to deliver policy manuals, job descriptions, personnel forms, and HR specialist access for dental, physician, and veterinary practices.
- Annual Support Agreements (ASA)
- Drake P3 Assessments
- BonusPro
- Policy Manual Review Service
- Alternative Workweek Schedule
- Reference and Background Checks
- People Power Seminars
Quantifiable outcome
- $5M+ in legal fees avoided for a single group practice client through proper HR guidance
- +2 more outcomes
Companies that use Bent Ericksen & Associates
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Bent Ericksen & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bent Ericksen & Associates partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ACT DentalcoreStrategic preferred referral relationship announced October 23, 2024. ACT Dental, a leading dental practice coaching and consulting company, refers clients to Bent Ericksen & Associates for HR services. This partnership enhances dental practice management services for mutual clients seeking comprehensive HR compliance support.
- Verasoni WorldwideminorMarketing partnership expanded in July 2020. Verasoni Worldwide provides marketing services and support for Bent Ericksen & Associates. The partnership focuses on marketing strategy and brand awareness for the HR consulting firm.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Bent Ericksen & Associates competitors and assessment
Company assessmentBroad incumbents
- Insperity: Insperity is a national PEO providing co-employment HR services, benefits administration, and compliance support to SMBs. It competes for healthcare practice HR budgets as a broader, less specialized alternative to Bent Ericksen's verticalized offering.
- BambooHR: BambooHR is a leading SMB HR software platform offering employee records, onboarding, and performance management. It competes indirectly with Bent Ericksen's HR Director platform but lacks both healthcare specialization and the human HR specialist support layer.
- Paychex PEO: Paychex is a large PEO offering payroll, benefits, and HR administration to SMBs across all industries, including healthcare practices. It is a broad incumbent that competes for the same HR outsourcing wallet but lacks Bent Ericksen's healthcare vertical specialization.
- Justworks: Justworks is a PEO providing payroll, benefits, and HR support to small and mid-sized U.S. businesses, including healthcare practices. It represents a broader, less specialized alternative for practices seeking HR outsourcing.
- Gusto: Gusto is a payroll, benefits, and HR platform targeting U.S. small businesses, including healthcare practices. It competes for the HR software wallet as a broad incumbent without Bent Ericksen's vertical specialization or high-touch advisory component.
- ADP TotalSource: ADP TotalSource is ADP's PEO arm providing HR outsourcing, benefits, and compliance to mid-sized and SMB clients. As a broad incumbent, it competes with Bent Ericksen on HR administration but without the healthcare-specific policy and compliance focus.
Direct peers
- HR for Health: HR for Health is a tech-enabled HR platform purpose-built for healthcare practices, including dental and medical offices. It overlaps directly with Bent Ericksen's HR Director offering by combining compliance documents, policies, and HR support for healthcare employers.
- CEDR HR Solutions: CEDR HR Solutions provides HR compliance, employee handbooks, and training specifically for dental practices and DSOs. It is the closest direct competitor to Bent Ericksen, with comparable specialization in dental-office HR and a similar bundled software-plus-advisor model.
Emerging players
- Wisq: Wisq is an HR platform combining technology and dedicated HR advisors for small and mid-sized employers. It overlaps with Bent Ericksen's tech-plus-human model but serves a broader cross-vertical market rather than focusing exclusively on healthcare.
- HR Acuity: HR Acuity provides employee relations and HR case management software for compliance and investigations. It is an emerging player addressing a subset of the HR compliance workflow that overlaps with Bent Ericksen's policy and personnel management focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bent Ericksen & Associates social profiles
Digital presenceBent Ericksen & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bent Ericksen & Associates leadership team
Management profileNumber of profiles
Bent Ericksen & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bent Ericksen & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bent Ericksen & Associates
What does Bent Ericksen & Associates do?
Bent Ericksen & Associates provides HR compliance and management services for dental, physician, and veterinary practices. The flagship offering is the HR Director system, which bundles policy manuals, job descriptions, personnel forms, and access to HR specialists into a subscription package. Standalone products include Drake P3 personality assessments, BonusPro compensation tools, Policy Manual Review services, Alternative Workweek Schedule guides, Reference and Background Checks, and People Power training seminars.
Is Bent Ericksen & Associates a public or private company?
Bent Ericksen & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bent Ericksen & Associates founded?
Bent Ericksen & Associates was founded in 2004. It employs 11 to 50 people.
Where is Bent Ericksen & Associates based?
Bent Ericksen & Associates is headquartered in Eugene, United States, in the North America region.
How does Bent Ericksen & Associates make money?
Three revenue lines are on record. HR Director Subscription is the primary driver. The others are individual Products and annual Support Agreements.
Who are Bent Ericksen & Associates's main competitors?
Broad incumbents on record are Insperity, BambooHR, Paychex PEO, Justworks, Gusto and ADP TotalSource. Direct peers are HR for Health and CEDR HR Solutions. Emerging players are Wisq and HR Acuity.
Does Bent Ericksen & Associates have an API?
No public API is recorded for Bent Ericksen & Associates.
What industry is Bent Ericksen & Associates in?
Bent Ericksen & Associates's product category is HR Compliance Consulting. Its primary akta.pro industry code is BPAAAIAD, Personnel Records, Document Management & Compliance, with a secondary code of HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 541612 and its SIC code is 8742.