BE LIGHT
BE LIGHT (BE LIGHT Now GmbH) is a Berlin-based mental wellness company offering an audiovisual neurostimulation app and corporate wellbeing programs that combine synchronized sound frequencies and light pulses to drive relaxation, focus, sleep, and flow states in 8-minute sessions.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What BE LIGHT does
BE LIGHT (legally BE LIGHT Now GmbH) is a Berlin-based mental wellness company founded in 2021 that delivers audiovisual neurostimulation sessions through a mobile and web app, live events, and corporate wellbeing programs. The platform synchronizes sound frequencies (binaural beats, isochronic tones) played through headphones with light pulses on the smartphone display to drive brainwave entrainment into target states — relaxation, focus, sleep, and flow — without requiring practice or meditation experience. It serves individual consumers (25,000+ users reached through the app and live events combined) and enterprise clients seeking measurable workforce wellbeing outcomes; one quantified enterprise deployment at ecovium covered 350 employees over six months with reported −30% stress and +23% satisfaction outcomes.
The core technology exploits the Frequency Following Response (FFR), a neuroscience principle documented since the 1930s, targeting specific brainwave bands (Delta 0.5–4 Hz, Theta 4–8 Hz, Alpha 8–12 Hz, Beta 13–30 Hz, Gamma 30–100 Hz). Each 8-minute session combines four components — breathwork, audiovisual stimulation, guided meditation, and visualization — intended to regulate the nervous system at neural, autonomic, physiological, and emotional levels. The product suite comprises the BE LIGHT App (60+ sessions on iOS, Android, and web, with a freemium tier and premium subscriptions), BE LIGHT Live Events (on-stage, Metaverse, and online formats), and BE LIGHT for Teams (corporate program with workshops, app licensing, and KPI reporting). A research partnership with Prof. Dr. Alexander Frenkel at HAW Hamburg is developing closed-loop neurofeedback that adapts stimulation in real time based on biomarkers such as heart rate variability.
The company operates a freemium B2C app model with premium subscriptions alongside individualized B2B enterprise contracts priced by headcount, format, and duration, plus event-based revenue from conferences and corporate engagements. Distribution combines product-led growth (app stores, self-serve web) with a sales-led B2B motion using 20-minute demo calls, 4–6 week pilot programs, and KPI-driven reporting. Credibility is anchored by a double-blind RCT (N=262) published in Scientific Reports in 2024 and by placements in the ITU/UN AI for Good Top 100 and the World Economic Forum ecosystem. The company is privately held by four co-founders, remains bootstrapped with no disclosed external funding, and operates with a 1–10 person team.
BE LIGHT firmographics
Firmographics- Name
- BE LIGHT
- Legal name
- BE LIGHT Now GmbH
- Website
- https://be-light.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BE LIGHT (BE LIGHT Now GmbH) is a Berlin-based mental wellness company offering an audiovisual neurostimulation app and corporate wellbeing programs that combine synchronized sound frequencies and light pulses to drive relaxation, focus, sleep, and flow states in 8-minute sessions.
- Ownership category
- akta.pro rank
BE LIGHT industry classification
Industry- Product category
- Digital Mental Wellness / Audiovisual Neurostimulation
- NAICS
- Sound Recording Industries (5122)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
- akta.pro secondary industry
- Sound Meditation & Sound Bath Sessions (HSADAJAD)
Keywords
Where BE LIGHT is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BE LIGHT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual App Subscriptions: Premium subscription for individual consumers providing access to 60+ sessions, offline downloads, and advanced features. Free basic version available with limited content.
- Enterprise/Corporate Licensing: B2B programs including app access for employees, workshops, experience formats, and live events. Pricing based on headcount, format, and duration. Individualized proposals for enterprise clients.
- Live Event Services: Immersive sessions for conferences, trade shows, and corporate events. On-stage, Metaverse, and online formats. Revenue from event-based engagements.
- Freemium Model: Free basic version drives user acquisition and conversion to premium subscriptions. Free tier includes limited sessions and features to demonstrate value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Basic Version - Limited sessions for individual users |
| Subscription | Monthly | Premium Individual Subscription - Full app access |
| Subscription | Annual | Enterprise Team Program - Corporate wellbeing solution |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
BE LIGHT product offering
Product offeringCore offering
BE LIGHT provides a mental fitness platform built on audiovisual neurostimulation. The core offering is a mobile and web app with 60+ guided 8-minute sessions that synchronize sound frequencies (binaural beats, isochronic tones) with light pulses to entrain brainwaves to target states of relaxation, focus, sleep, or flow. The same technology is delivered through live events for conferences and team events, and via a corporate wellbeing program (BE LIGHT for Teams) that combines app access with workshops and measurable outcomes.
Product overview
BE LIGHT is a mental fitness platform built on audiovisual neurostimulation technology. The core offering consists of three integrated products: (1) the Mobile & Web App with 60+ sessions for individual use targeting relaxation, focus, sleep, and flow states; (2) Live Events for immersive group experiences at corporate events and conferences; and (3) BE LIGHT for Teams, a corporate program combining app access with guided workshops. All products are powered by the same audiovisual stimulation technology combining sound frequencies (binaural beats, isochronic tones) with synchronized light pulses to entrain brainwaves to target frequencies. The platform targets企业和消费者 audiences, positioning 8-minute sessions as an accessible alternative to traditional meditation.
Differentiator
Problem solved
Functional benefit
Products and services
- BE LIGHT App Mobile (iOS, Android) and web application offering 60+ guided 8-minute audiovisual neurostimulation sessions for relaxation, focus, sleep, and flow states. Each session synchronizes sound frequencies (binaural beats, isochronic tones) with light pulses to entrain brainwaves to target frequencies. Available with a free basic tier and a premium subscription that adds offline downloads and additional features.
- BE LIGHT Live Events Immersive in-person and online audiovisual neurostimulation sessions for conferences, trade shows, and corporate events. Delivered on stage, in the Metaverse, or online, featuring guided light and sound experiences for groups of attendees.
- BE LIGHT for Teams Corporate wellbeing program combining app access for employees, workshops, experience formats, and live events. Includes 4–6 week pilot programs with KPI-driven reporting on stress reduction and satisfaction metrics. Individualized pricing based on headcount, format, and contract duration.
Quantifiable outcome
- -30% stress levels, +23% satisfaction at ecovium (350 employees, 6 months)
- +4 more outcomes
Companies that use BE LIGHT
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
BE LIGHT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
BE LIGHT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, advisory and minor.
- HAW HamburgcoreJoint research partnership with Prof. Dr. Alexander Frenkel at HAW Hamburg to develop closed-loop neurofeedback system. Real-time adaptive control of mental states measured via HRV and other biomarkers.
- Prof. Dr. Anne SchwerkadvisoryProfessor of AI & Neuroscience serving as advisor. Supports scientific validation of BE LIGHT methodology and research transparency.
- Dr. Paul HammeradvisoryPh.D. in Systems Biology & Bioinformatics. Drives data-driven analysis of biomarker effects and research methodology.
- University of Malaya / UTMminorEEG research study using BE LIGHT as relaxation condition in Bachelor Thesis on stress environments. Academic validation of methodology.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
BE LIGHT competitors and assessment
Company assessmentRegional players
- 7Mind: 7Mind is a leading German-language meditation app developed in partnership with employer networks and known for corporate wellbeing offerings. Comparable to BE LIGHT on German market focus and enterprise wellbeing positioning, though focused on traditional guided meditation rather than neurostimulation.
Emerging players
- Apollo Neuro: Apollo Neuro sells a wearable device that delivers gentle vibration patterns designed to modulate the nervous system for stress, focus, and sleep. Comparable to BE LIGHT on the neurostimulation-for-stress-relief thesis, though using haptic/vibrotactile stimulation rather than audiovisual.
- Hapbee Technologies: Hapbee sells a wearable that delivers low-frequency electromagnetic signals to influence mood and sleep, targeting similar stress and sleep outcomes as BE LIGHT. Comparable on the neurostimulation-for-mental-wellness thesis, though delivered via a hardware wearable rather than an app.
- Wellable: Wellable is a corporate wellbeing platform that aggregates wellness apps, fitness, mindfulness, and mental health content for employee benefit programs. Comparable to BE LIGHT as a potential integration partner or competitor in the enterprise wellbeing distribution layer where BE LIGHT's B2B motion operates.
Direct peers
- Muse: Muse is a consumer EEG brain-sensing headband with companion app that provides real-time neurofeedback for meditation and sleep. Comparable to BE LIGHT in combining brainwave data with guided mental wellness sessions, though Muse is hardware-led whereas BE LIGHT is software/app-led.
- Calm: Calm is the leading consumer meditation and sleep app, offering audio-based guided sessions, sleep stories, and music for stress and focus. It directly competes with BE LIGHT in the same mental wellness app category targeting relaxation and sleep, though BE LIGHT differentiates with audiovisual neurostimulation rather than audio-only.
- Endel: Endel generates personalized, neuroscience-backed soundscapes for focus, sleep, and relaxation, with both consumer and enterprise offerings. It is highly comparable to BE LIGHT in using sound science and personalized audio to drive mental states, though it lacks the visual stimulation component.
- Headspace: Headspace is a direct competitor offering guided meditation, focus, and sleep content via mobile app with both consumer and enterprise (Headspace for Work) tiers. Overlaps with BE LIGHT on mental wellness, B2B wellbeing, and the same target personas of professionals seeking stress relief.
- Brain.fm: Brain.fm creates AI-generated functional music designed to entrain brainwaves for focus, relaxation, and sleep using similar neuroscience principles. Directly comparable to BE LIGHT on brainwave entrainment technology and target use cases (focus/sleep/relaxation), though delivered as audio only.
Broad incumbents
- BetterUp: BetterUp is a broader enterprise mental health and coaching platform combining 1:1 coaching, therapy, and digital wellbeing content. Comparable to BE LIGHT on the corporate wellbeing / measurable employee outcomes axis, though addressing mental health through human coaching rather than audiovisual neurostimulation.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BE LIGHT social profiles
Digital presenceBE LIGHT financial estimates
Financial estimateRevenue estimate
Valuation estimate
BE LIGHT leadership team
Management profileNumber of profiles
Profiles8 records
BE LIGHT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BE LIGHT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BE LIGHT
What does BE LIGHT do?
BE LIGHT provides a mental fitness platform built on audiovisual neurostimulation. The core offering is a mobile and web app with 60+ guided 8-minute sessions that synchronize sound frequencies (binaural beats, isochronic tones) with light pulses to entrain brainwaves to target states of relaxation, focus, sleep, or flow. The same technology is delivered through live events for conferences and team events, and via a corporate wellbeing program (BE LIGHT for Teams) that combines app access with workshops and measurable outcomes.
Is BE LIGHT a public or private company?
BE LIGHT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BE LIGHT founded?
BE LIGHT was founded in 2021. It employs 1 to 10 people.
Where is BE LIGHT based?
BE LIGHT is headquartered in Berlin, Germany, in the Europe region.
How does BE LIGHT make money?
Four revenue lines are on record. Individual App Subscriptions are the primary driver. The others are enterprise/Corporate Licensing, live Event Services and freemium Model.
Who are BE LIGHT's main competitors?
7Mind is listed as a regional player. Emerging players are Apollo Neuro, Hapbee Technologies and Wellable. Direct peers are Muse, Calm, Endel, Headspace and Brain.fm. BetterUp is listed as a broad incumbent.
Does BE LIGHT have an API?
No public API is recorded for BE LIGHT.
What industry is BE LIGHT in?
BE LIGHT's product category is Digital Mental Wellness / Audiovisual Neurostimulation. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices), with a secondary code of HSADAJAD, Sound Meditation & Sound Bath Sessions. Its NAICS code is 5122 and its SIC code is 3845.