Radiodifuzno Preduzeće Studio B

What Radiodifuzno Preduzeće Studio B does

Radiodifuzno Preduzeće Studio B is a privately held Serbian media company founded in 1970, headquartered in the Zemun municipality of Belgrade. It operates studiob.rs, a free digital news portal delivering coverage across politics, society, Belgrade local news, chronicle, world affairs, economy, entertainment, sport, and city services. The platform also provides utility features including live camera feeds, weather forecasts, and currency exchange listings, and is accessible in both Latin and Cyrillic scripts with a day/night theme toggle. In addition to the editorial portal, the company operates an integrated video service (STB-video servis) for multimedia news content and video reports, and historically broadcasts TV and radio programming.

The portal's underlying technology is a web-based content management platform with multimedia delivery, supporting imagery, video, embedded social content, and live streaming. The company employs between 101 and 250 staff and operates as a digital-first publisher alongside traditional broadcast. Its business model is digital advertising revenue, monetized through display ads, sponsored content sections, and marketing partnerships. A dedicated Marketing section on the portal indicates active advertising sales operations. Content is freely accessible to all users with no subscription or paywall. The footer reference to "Ušivanje doo" suggests a possible related operating entity, though no formal ownership structure is documented. The company's primary customer segment is the Serbian general public, particularly Belgrade residents seeking local news, city services, weather, and national/international reporting.

Name

Radiodifuzno Preduzeće Studio B

Legal name

Studio B

Website

https://studiob.rs

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Radiodifuzno Preduzeće Studio B (Studio B) operates studiob.rs, a free Serbian digital news portal serving the Belgrade and broader Serbian audience with politics, society, economy, sports, city services, weather, and live camera content, plus an integrated video service.

Ownership category

akta.pro rank

Headquarters

HQ city

Zemun

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Revenue generated through online advertising on the studiob.rs news portal, including display ads, sponsored content sections, and marketing partnerships. The portal features a dedicated Marketing section and attracts significant traffic through diverse news coverage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio B is a Serbian broadcasting and digital media company founded in 1970 that operates the studiob.rs news portal, broadcasts television and radio programming, and provides multimedia content including live city cameras, weather forecasts, and video services to the Belgrade and broader Serbian audience. The company maintains a substantial archive of news articles (over 1,000 per topic) and produces both scheduled broadcasts and on-demand video content.

Product overview

Radiodifuzno Preduzeće Studio B operates studiob.rs, a Serbian news portal and media outlet based in Belgrade. The platform provides news coverage across multiple categories including politics, society, Belgrade, chronicle, world, economy, entertainment, sport, and city services. The site features supplementary services including weather forecasts, live cameras, and currency exchange rates, as well as a video service (STB-video servis) for multimedia content.

Differentiator

Problem solved

Functional benefit

Products and services

• studiob.rs News Portal
• STB-video servis

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• N1 Serbia: Cable/streaming news channel and digital portal serving Serbia with national politics, world news, and video journalism. Comparable to Studio B as a multi-format news competitor targeting Serbian-speaking audiences with strong video content.
• Politika: One of Serbia's oldest newspapers with a digital news portal covering politics, society, economy, and culture. Comparable to Studio B as a legacy Belgrade-based Serbian news brand transitioning to digital.
• Nova S: Serbian commercial TV station and digital news portal covering politics, society, and culture. Competes head-to-head with Studio B for Serbian digital news readership and ad revenue.
• Telegraf.rs: High-traffic Serbian digital news portal covering politics, showbiz, sports, and lifestyle. Closely comparable to Studio B as a digital-first Serbian news outlet monetized through advertising and competing for the same Belgrade/Serbian audience.
• Radio Television of Serbia (RTS): Serbia's national public broadcaster operating TV, radio, and a digital news portal covering politics, society, and culture. Directly comparable to Studio B as a Belgrade-based broadcast and digital news competitor with similar content categories.
• B92 / K1 TV: Long-running Serbian media brand spanning TV, radio, and a major news portal. Directly competes with Studio B for Belgrade audiences and digital ad budgets across news, politics, and entertainment.

Emerging players

• Insajder: Serbian investigative journalism outlet with TV and digital distribution. Comparable to Studio B in targeting Serbian news consumers, though with a more investigative/niche editorial focus.

Regional players

• RFE/RL Balkan Service: International broadcaster producing Serbian-language digital news content targeting Serbia and the wider Balkans. Comparable to Studio B in serving Serbian-speaking news audiences, though as an international-funded outlet rather than a domestic broadcaster.

Broad incumbents

• Prva Srpska Televizija (Prva TV): Major Serbian commercial TV broadcaster with national reach and an accompanying digital portal. Overlaps with Studio B in covering Serbian news and entertainment, though with broader national TV distribution.
• Tanjug (News Agency): Serbian state news agency producing news across politics, economy, and society for redistribution to media outlets. Comparable to Studio B as a Serbian news producer, though operating primarily as a wire/agency rather than consumer-facing portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rtvstudiob
• LinkedInlinkedin.com/company/rtv-studio-b

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiodifuzno Preduzeće Studio B