Death Row Hemp

What Death Row Hemp does

Death Row Hemp is a direct-to-consumer e-commerce brand selling federally compliant THCA hemp products under Snoop Dogg's ownership and the Death Row Records brand legacy. Founded in 2021 and headquartered in Sheridan, the company operates the Shopify-powered storefront TryDeathRow.com, selling premium THCA flower (27+ strains including Candy Kush, Pink Kitty, Chemdawg, Gelato Cake, Berry Lemonz), single-strain and infused pre-rolls (Bigg Dogg 2g Infused Blunts), Delta-9 gummies via a Tyson 2.0 licensed collaboration, and beverages through the Iconic Tonics sub-brand. The product portfolio is structured around Flower, Pre-Rolls, Gummies, and Beverages categories, with a separate wholesale bulk channel offering quarter-pound, half-pound, and one-pound THCA flower quantities to resellers and quantity buyers.

Revenue mechanics are entirely transactional and unit-priced: individual flower SKUs start at $25-34.99 across 3.5g-28g sizes; pre-rolls and infused blunts price at $5.99-24.99; gummy packs at $29.95; and wholesale at $175+ per quarter-pound. Free shipping applies above $99, with explicit shipping restrictions to 18 US states (Alabama, Arkansas, California, Hawaii, Idaho, Kansas, Louisiana, Maryland, Michigan, New Hampshire, New Mexico, Nevada, Oklahoma, Oregon, Rhode Island, South Dakota, Utah, Vermont) due to varying state-level hemp regulations. The customer base splits between individual adult consumers seeking premium, lab-tested hemp with celebrity-brand authenticity (primary segment) and wholesale/bulk buyers seeking quantity pricing (secondary). Every product carries a third-party Certificate of Analysis verifying cannabinoid content under the 2018 Farm Bill (<0.3% Delta-9 THC dry-weight threshold). Marketing relies on Snoop Dogg's personal endorsement, organic social channels (X, Instagram), and a 4.47-star verified review base of 1,735 ratings, with no traditional paid advertising or institutional investor backing disclosed.

Name

Death Row Hemp

Legal name

Death Row Hemp

Website

https://trydeathrow.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Death Row Hemp is Snoop Dogg's direct-to-consumer THCA hemp e-commerce brand, selling lab-tested flower, pre-rolls, gummies, and infused blunts through TryDeathRow.com to adult consumers and wholesale buyers across permitted US states.

Ownership category

akta.pro rank

Product category

Premium Hemp-derived THC Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE)

akta.pro secondary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• THCA hemp flower
• Hemp pre-rolls
• Delta-9 gummies
• Wholesale hemp bulk
• Farm Bill compliant hemp

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of THCA hemp flower, pre-rolls, gummies, and infused blunts through trydeathrow.com. Products sold in various sizes (3.5g, 7g, 14g, 28g) with per-unit pricing.
2. Wholesale Bulk Sales: Wholesale bulk THCa hemp flower sold in quarter pound, half pound, and full pound quantities for quantity-focused buyers and resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Death Row Hemp sells federally compliant (2018 Farm Bill) premium THCA hemp flower strains, single-strain and infused pre-rolls, Delta-9 THC gummies, and bulk wholesale flower directly to consumers through trydeathrow.com. All products are third-party lab tested with a Certificate of Analysis (COA) for every strain, and each product is personally approved by Snoop Dogg as the brand owner and primary endorser.

Product overview

Death Row Hemp is Snoop Dogg's personally curated cannabis brand built on the Death Row Records legacy. The company operates as an e-commerce-first direct-to-consumer business offering a portfolio of hemp-derived THCA products including premium flower strains (27+ varieties), pre-rolls (single-strain and infused), Delta-9 gummies, and bulk wholesale options. The core product line centers on THCA flower and pre-rolls, with gummies and beverages as complementary categories. All products are third-party lab tested and comply with the 2018 Farm Bill (less than 0.3% Delta-9 THC). The company differentiates through Snoop Dogg's personal approval of every product, West Coast cultural branding, and a wholesale program for bulk buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• THCA Flower Premium THCA hemp flower strains available in 3.5g, 7g, 14g, and 28g sizes, plus bulk wholesale options. Strain lineup includes Candy Kush, Pink Kitty, Super Lemon Cherry, GMO, Chemdawg, Ice Cream Cake, Gelato Cake, Berry Lemonz, Amnesia Haze, Northern Lights, SFV OG, Wedding Cake Smalls, and 27+ total varieties. Each strain is third-party lab tested with a Certificate of Analysis verifying cannabinoid content (e.g., Berry Lemonz THCa 29.7%, Gelato Cake THCa 30.2%).
• Pre-Rolls Single-strain and infused pre-rolled hemp cigarettes in 1g sizes, including Fuelato, Sour Diesel, Blue Dream, Gelato, Z-topia, Gumbo, OG, and a 4-pack Pre-Roll Variety Pack. Also includes Bigg Dogg 2g Infused Blunts in Watermelon, Bubble Gum, and Purple Punch flavors, infused with strain terpenes and coated with kief.
• Tyson 2.0 Mike Bites Delta-9 THC Gummies Licensed collaboration Delta-9 THC gummies featuring 10mg D9 THC per gummy ear, sold in packs of 20. Available in Sour Apple Punch, Watermelon, and Black Eye Berry flavors under the Tyson 2.0 brand.
• Wholesale THCA Hemp Flower Bulk wholesale THCA hemp flower for resellers and quantity-focused buyers, available in quarter-pound (112g), half-pound (224g), and one-pound (448g) sizes. Includes strains such as SFV OG Smalls and Wedding Cake Smalls, with best per-gram pricing on the largest quantities.
• Iconic Tonics Cannabis-Infused Beverages Cannabis-infused beverages offered under the Iconic Tonics sub-brand, accessible through the Death Row Hemp storefront navigation.

Quantifiable outcome

• All products third-party lab tested with COA verification available for every strain

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Tyson 2.0 (Mike Tyson)minorStrategic or Co-development PartnerLicensed collaboration product - Tyson 2.0 Mike Bites D9 Gummies sold on Death Row Hemp platform. Each gummy ear contains 10mg premium Delta-9 THC. Products feature Mike Tyson branding.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cookies: Berner's iconic cannabis and streetwear brand with a broad portfolio of premium flower, pre-rolls, vapes, and apparel. Comparable to Death Row Hemp in celebrity-driven premium positioning, multi-state retail footprint, and emphasis on signature genetics (e.g., Gelato, Runtz strains that Death Row also sells). Sets the bar for celebrity-branded cannabis scale and brand depth.
• Leafs by Snoop: Snoop Dogg's earlier cannabis brand (launched 2015 via Canopy Growth). Direct predecessor/peer to Death Row Hemp and effectively the same celebrity hemp/cannabis positioning, illustrating both the brand-equity ceiling and the precedent for celebrity cannabis exits and reorganizations.
• Jungle Boys: Cultivation-led premium cannabis brand known for top-shelf flower and distinctive strain genetics. Comparable to Death Row Hemp on premium positioning, third-party-tested flower SKUs, and aspirational branding — but built on cultivation pedigree rather than celebrity endorsement, representing a non-celebrity alternative archetype.
• Wyld: Leading cannabis and hemp gummies/edibles brand with broad distribution across dispensaries and hemp retailers. Comparable to Death Row Hemp's gummy category and hemp-channel strategy; competing for the same shelf space and consumer occasions that Death Row Hemp's Tyson 2.0 gummies target.
• Wana Brands: Established cannabis/hemp edibles brand with nationwide hemp-derived gummy distribution. Direct peer on the edible product category that Death Row Hemp is entering through its Tyson 2.0 partnership, and a relevant benchmark for scaling hemp D2C and wholesale distribution.
• Tyson 2.0: Mike Tyson's cannabis and hemp brand featuring flower, pre-rolls, and the licensed Mike Bites gummies that Death Row Hemp already distributes. Direct peer and current partner — same celebrity-anchor model, same product categories (flower, gummies, pre-rolls), and overlapping target consumer of adult recreational users.
• Khalifa Kush: Wiz Khalifa's premium cannabis/hemp flower and pre-roll brand. Closest direct competitor to Death Row Hemp — same celebrity-anchor premium flower model, overlapping SKUs (pre-rolls, flower strains), and similar D2C plus dispensary distribution strategy. The reported $50M 2024 revenue is the relevant benchmark for Death Row Hemp's scale gap.

Emerging players

• G Pen (Grenco Science): Vaporizer hardware and consumables brand with celebrity collaborations and a lifestyle-driven marketing approach. Comparable to Death Row Hemp on celebrity/culture-led D2C positioning and adjacent product categories (consumables, hardware) Death Row could expand into.
• Drug Mart: Celebrity-affiliated (Dr. Dre connection) THC and hemp beverage and edible brand sold through D2C channels. Emerging peer with comparable celebrity-anchor, hemp-derived positioning, and overlapping target consumer of West Coast cannabis culture enthusiasts.

Broad incumbents

• STIIIZY: One of the largest multi-state cannabis operators with a broad portfolio spanning premium flower, pre-rolls, vapes, and edibles, plus branded retail stores. Comparable to Death Row Hemp on premium SKU mix and lifestyle branding, but at significantly greater scale and with vertical retail distribution Death Row Hemp does not have.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeathRowCann
• Instagraminstagram.com/deathrow_cannabis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Death Row Hemp