Tyson 2.0
Tyson 2.0 is a privately held celebrity-branded cannabis company founded by Mike Tyson, selling premium flower, edibles, vapes, and merchandise through exclusive licensing deals with regional cannabis operators across 20+ US states and several international markets.
- Company typePrivate
- Founded2022
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tyson 2.0 does
Tyson 2.0 is a privately held celebrity-branded cannabis company founded by former heavyweight boxing champion Mike Tyson in 2021–2022 and domiciled as Tyson 2.0 Inc. in Nevada, with its operating headquarters listed in Las Vegas. The company sells premium cannabis products — premium flower, pre-rolls, the Round 12 infused line, Mike Bites and Night Bites edibles, concentrates, tinctures, all-in-one vapes, vape cartridges, and the Pocket Pigeon live-rosin device — alongside branded merchandise (t-shirts priced at $40, the Mike Bites Dog Toy at $15) and operates the Bite Club loyalty program. Distribution is asset-light and executed almost entirely through exclusive licensing deals with regional cannabis operators; named licensees include TerrAscend Corp for Pennsylvania and Maryland (via Apothecarium dispensaries and wholesale partners) and Seven Point Distributors for Colorado, with the brand reportedly present in 20+ US states plus Canada, the Netherlands, Thailand, and Australia.
The revenue model combines (i) cannabis product sales routed through licensed dispensaries under those exclusive licensing agreements, generating one-time license fees and licensing royalties, (ii) branded merchandise sales via the company's own Shopify-hosted e-commerce storefront, and (iii) recurring engagement through the Bite Club loyalty program. The company has raised approximately $26.6M in disclosed funding, including a $9M Series A in June 2022 led by JW Asset Management, and reports selling over 4,000 pounds of cannabis flower since inception. Customer-facing technology is limited to the Shopify storefront and a basic store-locator; there is no proprietary software platform, API, or AI capability disclosed. The company has been operating with a 1–10 employee team and is currently navigating material governance disruption following the November 2023 termination of former chairman Chad Bronstein, ex-CEO Adam Wilks, and former CLO Nicole Cosby, with active civil racketeering litigation and a Delaware Chancery Court books-and-records action pending.
Tyson 2.0 firmographics
Firmographics- Name
- Tyson 2.0
- Legal name
- Tyson 2.0 Inc.
- Website
- https://tyson20.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tyson 2.0 is a privately held celebrity-branded cannabis company founded by Mike Tyson, selling premium flower, edibles, vapes, and merchandise through exclusive licensing deals with regional cannabis operators across 20+ US states and several international markets.
- Ownership category
- akta.pro rank
Tyson 2.0 industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
Keywords
Where Tyson 2.0 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tyson 2.0 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel
Revenue model
- Cannabis Product Sales: Sales of cannabis products including premium flower, pre-rolls, concentrates, edibles (Mike Bites, Night Bites), tinctures, and vape products through licensed dispensaries and the company's e-commerce platform.
- Merchandise Sales: Sales of branded merchandise including t-shirts, accessories, and novelty items through the company's e-commerce storefront.
- Licensing Royalties: Revenue generated through exclusive licensing agreements with regional cannabis operators such as TerrAscend Corp for manufacturing and distribution in specific markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard T-shirt pricing |
| Unit Pricing | Pay-as-you-go | Mike Bites Dog Toy accessory |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tyson 2.0 product offering
Product offeringCore offering
Tyson 2.0 produces and licenses a celebrity-branded portfolio of cannabis products, including premium flower, pre-rolls, concentrates, All-In-One vapes, vape cartridges, Pocket Pigeon live-rosin vapes, tinctures, and Mike Bites and Night Bites edible gummies, sold exclusively through licensed dispensaries in legal markets. The company also sells branded merchandise (t-shirts, dog toy) directly to consumers through its own e-commerce storefront and operates the Bite Club loyalty program.
Product overview
Tyson 2.0 is a cannabis lifestyle brand founded by Mike Tyson offering a diverse portfolio of cannabis products and branded merchandise. The core product line includes Premium Flower, Round 12 Infused Line (available in flower, pre-rolls, concentrates, and edibles), Premium Pre-rolls, Mike Bites edible gummies, Night Bites sleep gummies, Tinctures, Concentrates, All-In-One Vapes, Pocket Pigeon live rosin vapes, and Vape Cartridges. The brand extends to branded merchandise including t-shirts (Delivery Tee, Legalize Weed Tee, Mike is NYC Tee, Tiger Frame Tee, Walking Tiger Tee) and accessories like the Mike Bites Dog Toy. Additionally, the brand offers a loyalty program called Bite Club. All products are distributed through licensed dispensaries and the company's e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Mike Bites: Signature edible gummies by Mike Tyson, featuring knockout flavor and powerful, consistent experience.
- Night Bites
- Round 12
- Pocket Pigeon
- Bite Club
Products and services
- Premium Flower Cannabis flower cultivated with diverse flavor profiles and sought-after genetics, focused on knockout potency, balanced effects, and high quality standards for adult recreational consumers.
- Round 12 Infused Line Mike Tyson's premium infused cannabis product line available in flower, pre-rolls, concentrates, and edibles, marketed as designed for champions with sustained effects.
- Premium Pre-rolls Expertly rolled pre-rolls and blunts offering smooth hits and bold flavors, designed for adult cannabis consumers seeking convenience.
- Mike Bites Mike Tyson's signature edible gummies delivering a powerful and consistent cannabis experience with knockout flavor.
- Night Bites Tyson 2.0's signature sleep gummies crafted with THC, CBN, and bold flavors designed for nighttime relaxation.
- Tinctures Precision-formulated cannabis tincture drops offering fast-acting relief and tailored effects for adult consumers' wellness routines.
- Concentrates Cannabis concentrates extracted from quality flower to preserve the full spectrum of cannabinoids and terpenes, available in pure concentrate, AIO, and cartridge formats.
- All-In-One Vape Pre-loaded vape device with premium cannabis concentrates and rich flavor profiles, designed for convenience with no setup required.
- Pocket Pigeon Mini portable vape device containing 0.15g of premium live rosin, designed for discreet, on-the-go consumption with every puff kept fresh and full of flavor.
- Vape Cartridge Mike-approved cannabis cartridges with bold, hand-selected distillate and terpene profiles crafted for smooth draws and heavy-hitting effects.
- Legalize Weed Tee Branded Tyson 2.0 t-shirt promoting cannabis policy reform, priced at $40.00 and available in sizes XS through 2XL.
Companies that use Tyson 2.0
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Tyson 2.0 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Tyson 2.0 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TerrAscend CorpcoreTerrAscend announced an exclusive licensing agreement with Tyson 2.0 to manufacture and distribute Tyson 2.0 cannabis products in Pennsylvania and Maryland. The initial rollout featured premium flower and high-potency vapes available through TerrAscend's Apothecarium dispensaries and third-party wholesale partners. This follows prior success in other markets and leverages TerrAscend's existing cultivation and retail footprint.
- Ric FlairminorWrestling legend Ric Flair is mentioned as a venture partner with Tyson 2.0. Note: This partnership appears in legal context where both Tyson and Ric Flair filed civil racketeering claims against former executives.
- Higher InnovationminorPartnership to bring the Tyson 2.0 HotBox air purifier - a device featuring three-stage filtration designed to capture and neutralize cannabis and tobacco smoke odors. Higher Innovation co-founded by Alwin Ciccel, focused on cutting-edge odor and toxin elimination technology.
- Seven Point DistributorscoreSeven Point Distributors serves as the distribution partner for Tyson 2.0 in Colorado. Led by COO Meaghan Hutto, the company has been instrumental in Tyson 2.0's successful launch in the Colorado market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tyson 2.0 competitors and assessment
Company assessmentDirect peers
- Cookies: Founded by Berner, Cookies is the most established celebrity-cannabis brand, operating a similar licensing + flagship-dispensary model across multiple states with branded flower, edibles, and apparel — directly comparable to Tyson 2.0's celebrity-brand playbook.
- Monogram (Jay-Z): Jay-Z's Monogram is a premium celebrity-backed cannabis brand focused on quality, design, and vapes — directly comparable as another athlete/celebrity cannabis lifestyle brand competing for similar premium-shelf placement.
- Kiva Confections: Kiva is a leading cannabis edibles manufacturer with multi-state distribution via dispensaries — directly comparable to Tyson 2.0's edible (Mike Bites, Night Bites) lines in product format and wholesale motion.
- Wana Brands: Wana is one of the largest cannabis edible brands in North America, with gummies distributed across multiple legal states — directly comparable to Tyson 2.0's Mike Bites / Night Bites edible portfolio in product and multi-state wholesale GTM.
- Lowell Herb Co. Lowell is a California-based cannabis lifestyle brand spanning pre-rolls, vapes, and edibles with a lifestyle/merch overlay — comparable to Tyson 2.0's mix of flower, vapes, edibles, and branded merchandise.
- PLUS Products: PLUS is a California-focused cannabis edible brand with national ambitions, especially in gummies — directly comparable to Tyson 2.0's Mike Bites and Night Bites lines.
- Seth Rogen's Houseplant: Houseplant is a celebrity-led cannabis lifestyle brand (Seth Rogen) with flower, pre-rolls, and home goods — directly comparable to Tyson 2.0 as a competing celebrity cannabis lifestyle brand with a similar product and merchandise mix.
Broad incumbents
- TerrAscend Corp: TerrAscend is a multi-state cannabis operator and Tyson 2.0's exclusive PA/MD licensee via its Apothecarium dispensaries — comparable as the larger incumbent that both distributes and competes for the same premium cannabis shelf space.
- Curaleaf Holdings: Curaleaf is a large publicly traded multi-state operator with branded flower, edibles, and vapes — comparable as a broader incumbent whose shelves host or compete with celebrity-brand SKUs like Tyson 2.0.
Emerging players
- Cookies Creative Group (Dispensary): An extension of Cookies combining retail and brand licensing in selected states — comparable as a competing celebrity-brand retail/licensing playbook to Tyson 2.0's Apothecarium and dispensary-distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyson 2.0 social profiles
Digital presenceTyson 2.0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyson 2.0 leadership team
Management profileNumber of profiles
Profiles2 records
Tyson 2.0 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tyson 2.0 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyson 2.0 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyson 2.0
What does Tyson 2.0 do?
Tyson 2.0 produces and licenses a celebrity-branded portfolio of cannabis products, including premium flower, pre-rolls, concentrates, All-In-One vapes, vape cartridges, Pocket Pigeon live-rosin vapes, tinctures, and Mike Bites and Night Bites edible gummies, sold exclusively through licensed dispensaries in legal markets. The company also sells branded merchandise (t-shirts, dog toy) directly to consumers through its own e-commerce storefront and operates the Bite Club loyalty program.
Is Tyson 2.0 a public or private company?
Tyson 2.0 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tyson 2.0 founded?
Tyson 2.0 was founded in 2022. It employs 1 to 10 people.
Where is Tyson 2.0 based?
Tyson 2.0 is headquartered in Chicago, United States, in the North America region.
How does Tyson 2.0 make money?
Three revenue lines are on record. Cannabis Product Sales are the primary driver. The others are merchandise Sales and licensing Royalties.
Who are Tyson 2.0's main competitors?
Direct peers on record are Cookies, Monogram (Jay-Z), Kiva Confections, Wana Brands, Lowell Herb Co., PLUS Products and Seth Rogen's Houseplant. Broad incumbents are TerrAscend Corp and Curaleaf Holdings. Cookies Creative Group (Dispensary) is listed as an emerging player.
Does Tyson 2.0 have an API?
No public API is recorded for Tyson 2.0.
What industry is Tyson 2.0 in?
Tyson 2.0's product category is Cannabis Products. Its primary akta.pro industry code is CRANAHAJ, Cannabis Lifestyle & Apparel/Brand Merchandise Retail, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 459991 and its SIC code is 2060.