What unitb consulting does

unitb consulting GmbH is a Berlin-based digital consulting and implementation agency founded in 2002 by co-founders Thomas Timm and Nico Adam. The firm operates as a private, founder-owned professional services company with 11-50 employees, serving enterprise clients primarily across the DACH region. Its stated focus areas are banking and insurance software solutions, media/publishing platforms, and corporate websites, with the website positioning "from consulting to the finished product" — emphasizing end-to-end project responsibility and long-term partnership continuums.

The technical core of unitb's delivery is a reusable asset stack rather than bespoke single-project work: a proprietary Custom Theme Framework, a Decoupled Frontend Layer that separates content delivery from CMS, and a Component Suite aimed at editorial teams for interactive, cross-channel content with SEO optimization. Core technology integrations center on StiboDX CUE (CMS), Piano (paywall), and AWS (cloud infrastructure). Representative reference clients include Axel Springer SE (custom theme framework and AWS migration), Blick.ch (Swiss multilingual news portal), BVG (accessible public-sector websites), Exchange AG (precious-metals trading platform since 2019), and a cluster of German regional publishers (Mediengruppe Pressedruck titles, Badische Neuesten Nachrichten, Allgäuer Zeitung, Main-Post, Bild Kaufberater) running on the pd digital platform.

The business model is quote-based, project-specific professional services revenue — primarily digital implementation engagements, with pricing not publicly disclosed and no productized SaaS at material scale. Go-to-market is enterprise field sales supplemented by industry reputational signals (BVDW Top Agentur 2025, Top 100 largest German internet agencies) and limited organic social on LinkedIn and Instagram. The firm explicitly operates as a CO2-neutral certified entity, differentiating on sustainability alongside its stated differentiators of end-to-end accountability, long-tenure client relationships, and measurable project success.

Name

unitb consulting

Legal name

unitb consulting GmbH

Website

https://unitb-consulting.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

unitb consulting GmbH, founded 2002 in Berlin, is a founder-owned digital agency that builds custom web, intranet, and extranet solutions — consulting, UX, development, headless CMS integration, and maintenance — for enterprise clients in banking/insurance, media publishing, and corporate sectors across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital consulting
• Web development agency
• CMS integration
• Media publishing solutions
• Enterprise software development

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Consulting and Implementation Services: Professional services including consulting, project implementation, and ongoing digital project support for enterprises in banking, insurance, and media sectors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

unitb consulting builds custom web, intranet, and extranet solutions through consulting, UX design, development, CMS integration, and ongoing maintenance. The firm delivers end-to-end digital projects for banks and insurers, media publishers, and corporate websites, combining its own Custom Theme Framework and Decoupled Frontend Layer with third-party platforms such as CUE Gateway from StiboDX and AWS.

Product overview

unitb consulting operates as a digital agency offering a portfolio of interconnected products and services centered around content management and digital publishing solutions. The core product offerings include the Component Suite (intelligent editorial tools), the pd digital platform (central publishing infrastructure), the proprietary Custom Theme Framework, and the Decoupled Frontend Layer architecture. These products work in combination - the Component Suite enables content creation, while the Decoupled Frontend Layer and Custom Theme Framework handle content delivery, and the pd digital platform provides the unified publishing infrastructure. Services span banking & insurance, media publishing, and corporate website development. The company provides end-to-end project support from consulting through to finished product delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Faster content delivery through modern frontend architecture
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StiboDX (CUE Gateway)coreTechnology or IntegrationIntegration partnership for CUE Gateway content management platform, enabling headless CMS architecture and modern frontend delivery for media clients
• PianocoreTechnology or IntegrationIntegration of Piano paywall solutions for media publishing clients, enabling subscription and monetization capabilities
• AWScoreTechnology or IntegrationCloud infrastructure partnership for hosting and migrating client digital properties to Amazon Web Services
• Bundesverband Digitale Wirtschaft (BVDW)minorGTM or Marketing PartnerIndustry association membership enabling participation in rankings and industry recognition

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aperto (IBM iX): Formerly one of Germany's largest independent digital agencies, now part of IBM iX — serves many of the same enterprise and media clients as unitb, but at significantly greater scale and as part of a global consultancy portfolio.

Direct peers

• UDG United Digital Group: German digital agency group offering strategy, design, and technology services to enterprise clients across media, finance, and retail — same vertical exposure and enterprise delivery model as unitb.
• Neofonie: Berlin-based digital agency offering consulting, UX, and custom development for media and enterprise clients — directly comparable on geography, size, and vertical mix.
• SinnerSchrader (Accenture Song): Long-standing German digital agency now part of Accenture Song; historically focused on enterprise digital transformation for media and brands — comparable offering, though at significantly larger scale post-acquisition.
• Plan.net (Serviceplan Group): Munich-based digital agency within the Serviceplan Group, delivering digital transformation and platform builds for major German and European brands and media companies.
• Scholz & Volkmer: Berlin-based digital agency with comparable size and scope, serving enterprise clients across media and corporate sectors with end-to-end digital consulting and implementation — closest analog in the German mid-sized agency landscape.
• diva-e: German digital agency providing end-to-end digital services from strategy through platform implementation for enterprise customers across media, retail, and finance.
• Team Neusta: Bremen-based German digital agency group spanning consulting, UX, and software development for enterprise and media clients — similar full-service digital project profile.

Others

• StiboDX: Provider of the CUE Gateway CMS platform that unitb integrates and implements on — a core technology partner, not a direct competitor, but a relevant ecosystem player for unitb's media practice.

Emerging players

• censhare: Munich-based content management and digital experience platform vendor serving publishing and brand customers in DACH — overlaps with unitb's media publishing focus from the platform side rather than the implementation side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unitb-consulting
• Instagraminstagram.com/unitb_berlin
• Facebookfacebook.com/unitb.consulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unitb consulting