What NuForm does

NuForm is a UK-headquartered digital product agency founded in 2020 by Adam Halvorsen (CEO) and Daniel Karlstrom (CTO) that delivers business-critical app and platform development for growing companies with stretched in-house teams or underperforming development partners. The company is structured around three integrated service lines: Digital Strategy (validation, commercial clarity, and business case development), End-to-End App and Platform Development (covering native iOS/Android, frontend web, backend, API and middleware integration, DevOps/CI/CD, QA, and technical architecture), and Product Evolution and Operations (SLA-backed insourced teams, maintenance, and continuous improvement). Delivery is anchored on a proprietary PACE framework — Partnership, Approach, Capability, Experience — and an integrated Validation + Engineering + Automation model.

Technically, NuForm operates as a full-stack agency with a multi-geography delivery footprint spanning London (European HQ), Phnom Penh (Asia operational hub), and Barcelona (European operational hub). Its technology stack covers native mobile, frontend, backend, API/middleware, DevOps, and AI-powered applications. AI is applied as a delivery accelerant across generative code assistance, predictive analytics on user behaviour, AI-powered chatbots/virtual assistants for client products, and AI-driven debugging and QA. There is no evidence of proprietary AI models or research; AI tooling is applied rather than invented.

Commercially, NuForm is a bootstrapped, founder-owned professional services firm that generates revenue through project-based engagements, embedded team partnerships, and managed services/insourced operations. The go-to-market motion is sales-led, with a free 45-minute CEO/CTO-led strategy call (capped at five businesses per month) serving as the primary top-of-funnel conversion mechanism, supplemented by CEO-authored content marketing and SEO. Named public clients include NatWest, NHS, Innocent Smoothies, and Vizzy. The company is currently investing in outbound sales and demand generation via active hires.

Name

NuForm

Legal name

Nuform Digital Ltd

Website

https://nuformdigital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NuForm is a UK-headquartered digital product agency delivering end-to-end app and platform development, digital strategy, and SLA-backed product operations to growing companies and enterprises across Europe and Asia, using its PACE methodology and AI-augmented delivery.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Custom software development
• App development services
• Digital product strategy
• Platform engineering services
• UX UI design

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. App and Platform Development Services: End-to-end strategy, design, engineering, and delivery of web, mobile, and AI-powered apps and platforms. Revenue generated through project-based engagements and embedded team partnerships.
2. Digital Strategy Services: Commercial clarity, business case development, customer insight, and technical planning. Provided as standalone strategy sprints or as part of broader development engagements.
3. Product Evolution and Operations: SLA-backed operations and continuous product evolution services. Insourced team model providing ongoing support, maintenance, and development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NuForm is a digital product development agency that delivers end-to-end strategy, design, engineering, and ongoing operations for business-critical apps and platforms. The firm operates as an embedded cross-functional partner, providing Digital Strategy, full-stack End to End App and Platform Development (web, mobile, AI-powered), and Product Evolution and Operations with SLA-backed support for businesses that need to build, improve, or scale digital products.

Product overview

NuForm is an app and platform development agency offering three interconnected service lines: Digital Strategy (commercial clarity and validation), End to End App and Platform Development (full-stack design, engineering, and delivery of web, mobile, and AI-powered apps), and Product Evolution and Operations (ongoing maintenance, SLA-backed ops, and insourced team support). These services are delivered through a cross-functional approach integrating validation, engineering, and automation. The company also offers a Free Strategy Call as an entry point to engage potential clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Commercial clarity, business case development, customer insight research, and technical planning board-ready validation. Includes Business Design, Digital Strategy, Innovation Frameworks, Ideation & Workshops, Customer & Market Research, Trends & Foresight, and Opportunity Mapping. Delivered as standalone strategy sprints or as part of broader development engagements for businesses planning or scaling digital products.
• End to End App and Platform Development Full-service strategy, design, engineering, and delivery of web, mobile, and AI-powered applications and platforms. Includes Concept Design, Interaction & UX Design, UI & Visual Design, Service Design, Rapid Prototyping, User Testing, Design Systems, Native App Development (iOS & Android), Frontend/Backend Development, API & Middleware Integration, DevOps & CI/CD, QA & Testing Automation, and Technical Architecture. Designed for businesses needing to build or scale business-critical apps and platforms.
• Product Evolution and Operations Integrated partner providing insourced teams, SLA-backed operations, and continuous product evolution. Includes Ongoing Maintenance & Support, System Monitoring & Uptime, Performance Optimization, Security & Compliance, Infrastructure Management, and Technical Documentation & Handover. Offered to clients requiring ongoing support after initial build.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Netguru: Digital consultancy providing web, mobile, and AI-powered product development across Europe with embedded team models. Comparable scale and service mix to NuForm, including strategy sprints, end-to-end app delivery, and ongoing operations.
• ClearPoint: Digital product agency offering UX design, custom development, and AI integration across web and mobile. Similar boutique scale, methodology-driven sales motion, and enterprise client focus to NuForm.
• 10Clouds: Software development agency delivering custom web and mobile apps, with emphasis on AI/ML integration and design-led engineering. Similar delivery model, mid-market size, and target customer profile to NuForm.
• Atomic Object: US/UK custom software consultancy that delivers business-critical web and mobile applications via embedded cross-functional teams. Comparable in scale, methodology-led positioning, and senior-led client engagement to NuForm.
• Thoughtworks: Global custom software development and digital transformation firm with a similar 'embedded team' and 'business-critical app/platform' positioning. Targets enterprise clients on strategy, design, and engineering of complex digital products - directly competing for the same UK/EU enterprise wallet share as NuForm.

Regional players

• Waracle: UK-based digital product agency specializing in web, mobile, and connected device apps with embedded team offerings. A direct comparable on geography and customer base, though NuForm's multi-continent footprint is broader.

Broad incumbents

• Endava: Public IT services and digital transformation firm with European delivery centers (including Romania) providing custom software, embedded teams, and strategy. A scaled broad incumbent that competes with NuForm on larger enterprise mandates while sharing the nearshoring delivery model.
• Accenture Interactive (Accenture Song): Global digital agency arm of Accenture providing strategy, design, and engineering for enterprise digital transformation. Competes with NuForm for senior enterprise buyers but operates at much larger scale and broader portfolio.
• Pivotal Labs (VMware Tanzu Labs): Software development consultancy known for embedded team and product-led delivery of business-critical platforms. Highly comparable methodology (cross-functional embedded partnership) to NuForm's PACE approach, though much larger scale.
• EPAM Systems: Global digital engineering services firm with deep capability in custom platform development, design, and AI. A larger incumbent that competes for the same enterprise digital product budgets as NuForm but at materially higher scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nuform-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuForm