Redwood Outdoors

What Redwood Outdoors does

Redwood Outdoors is a Kent, Washington-based direct-to-consumer home wellness company that designs and sells indoor and outdoor Finnish-style dry saunas, chiller-equipped cold plunge systems, and curated "Fire & Ice" contrast-therapy combos, plus accessories, apparel, and replacement parts. Founded in 2019, the company employs 11–50 people and operates from a Kent headquarters with showrooms in Seattle, Santa Monica, and Salt Lake City, shipping nationwide via freight delivery through its own e-commerce storefront.

The product line is anchored in heat-treated hemlock wood construction with capacity ranging from 2 to 8 persons, in barrel, cabin, cube, panorama, and indoor configurations. Saunas are powered by Harvia electric heaters (with optional Harvia Fenix or Homecraft Wi-Fi controllers), and the company's GSA-compliant Grove 8-person model is the only ADA-rated commercial SKU in the catalog. Cold plunge systems are sold as standalone tubs (Alaskan and Denali product lines) with integrated chillers and filtration, and are bundled with saunas as Fire & Ice combos priced $12,199–$16,699. Materials carry FSC-C210325 certification.

The company runs a multi-channel go-to-market: DTC e-commerce, three retail showrooms, and a B2B authorized dealer program supported by a dedicated phone line. Financing is offered through Affirm (0–36% APR) and HSA/FSA spend is enabled through TrueMed. Marketing combines earned media (Forbes Vetted banner, Fortune "Best Outdoor Saunas," Modern Luxury, BarBend), an athlete ambassador program across MLB, UFC, MLS, NFL, MMA, and skateboarding, content marketing via an educational blog, and paid promotions. Revenue is transactional (hardware) with no disclosed recurring software component.

Name

Redwood Outdoors

Legal name

Redwood Outdoors

Website

https://redwoodoutdoors.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood Outdoors is a Kent, Washington-based direct-to-consumer home wellness brand (founded 2019) selling heat-treated hemlock indoor and outdoor Finnish-style saunas (2–8 person), chiller-equipped cold plunge systems, and Fire & Ice contrast-therapy combos to residential homeowners across the United States via e-commerce, three retail showrooms, and a B2B dealer program.

Ownership category

akta.pro rank

Product category

Home Saunas & Cold Plunge Equipment

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Outdoor saunas
• Cold plunge tubs
• Infrared saunas
• Barrel saunas
• Home wellness equipment

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time sales of saunas, cold plunges, and accessories through e-commerce and showrooms. Products include individual units and bundled Fire & Ice combos. Revenue is transactional with no recurring component from the core products.
2. Accessories and Replacement Parts: Ongoing sales of sauna accessories, heater components, replacement parts, apparel, and branded merchandise. This provides additional revenue from existing customer base.
3. Gift Cards: Redwood Outdoors gift cards sold in various denominations ($100-$1,000), driving future purchases
4. B2B/Dealer Program: Wholesale/institutional sales to authorized retail and ecommerce business partners with exclusive B2B pricing

Pricing tiers

Go-to-market motion6 records

Distribution channels3 records

Marketing channels6 records

Core offering

Redwood Outdoors designs, sources, and sells premium outdoor and indoor saunas (including barrel, cabin, cube, and panorama styles), cold plunge systems, and related accessories. The company sells primarily through its direct-to-consumer e-commerce site and physical showrooms in Seattle, Los Angeles, and Salt Lake City, while also operating an Authorized Dealer Program for wholesale B2B resellers.

Product overview

Redwood Outdoors is a direct-to-consumer home wellness company specializing in premium outdoor and indoor saunas, cold plunge systems, and related accessories. The product portfolio centers on three main categories: (1) Saunas — available in barrel, cabin, cube, and panorama styles ranging from 2 to 8 person capacity, made from heat-treated hemlock wood, including outdoor saunas (Summit, Vista, Horizon, Cove, Duo, Cabin, Garden, Noctra, Extra-Wide Barrel), indoor saunas (Haven, Retreat), and commercial ADA-rated options (Grove); (2) Cold Plunge Systems — including standalone Alaskan and Denali tubs and all-in-one kits with integrated chillers and filtration; (3) Fire & Ice Combos — curated sauna and cold plunge pairings combining various models with either Denali or Alaskan All-In-One systems. The company also offers comprehensive accessories including Harvia and Homecraft Wi-Fi heater controllers, heater components (stones, sensors, rails), sauna care products, apparel, and branded merchandise. All saunas are traditional dry saunas powered by Harvia heaters, with most products qualifying for HSA/FSA purchases through TrueMed integration and financing available through Affirm.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Saunas (Barrel, Cabin, Cube, Panorama styles)
• Indoor Saunas
• Cold Plunge Tubs
• Sauna & Wellness Accessories

Quantifiable outcome

• Warranty protection on all saunas with 1-year limited warranty
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrueMedcoreGTM or Marketing PartnerPartnership enabling customers to use HSA/FSA funds for Redwood Outdoors product purchases, making health and wellness investments more accessible.
• HarviacoreTechnology or IntegrationFinnish sauna heater manufacturer supplying premium sauna heaters, controllers, stones, and safety railings. Harvia is a leading brand in traditional Finnish sauna heating.
• Forbes VettedcoreGTM or Marketing PartnerRedwood Outdoors saunas featured and vetted by Forbes Vetted, a reputable consumer review and recommendation platform. Products featured on Forbes Vetted WebBanner.
• FSC (Forest Stewardship Council)minorOthersFSC certification (FSC-C210325) ensures wood products come from responsibly managed forests that provide environmental, social and economic benefits. Certified member organization.
• Retail and Ecommerce Business PartnerscoreChannel Partner/ Reseller/ DistributorB2B authorized dealer program for qualified retail and ecommerce partners. Partners receive exclusive B2B pricing, flexible fulfillment options, and dedicated support.
• YouTube Channel PartnersminorGTM or Marketing PartnerCollaboration with professional athletes who create YouTube content featuring Redwood Outdoors products as brand ambassadors and testimonial providers.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renu Therapy: Premium cold plunge brand with sleek modern all-in-one tubs. Targets similar wellness-oriented consumers and overlaps with Redwood's Denali All-In-One plunge positioning.
• Sun Home Saunas: Direct-to-consumer outdoor and indoor sauna brand with infrared and traditional models, barrel/cabin styles, and cold plunge offerings. Closest direct competitor to Redwood Outdoors in premium outdoor saunas and contrast therapy bundles.
• Almost Heaven Saunas: Established traditional barrel and cabin sauna manufacturer selling direct and through dealers. Competes with Redwood's outdoor barrel and cabin sauna lines, particularly at traditional Finnish sauna price points.
• The Cold Plunge Co. DTC cold plunge specialist offering all-in-one tubs with chillers and filtration. Overlaps with Redwood's Alaskan and Denali product lines in the home cold plunge segment.
• Dundalk LeisureCraft: Canadian manufacturer of barrel saunas, outdoor saunas, and cold plunges selling direct and through dealers. Direct competitor in outdoor barrel saunas and complementary cold plunge/cold tub category.
• Sauna Works: US-based sauna retailer carrying traditional Finnish, barrel, and infrared saunas for residential and commercial use. Overlaps with Redwood's barrel and cabin collections in the DTC home sauna category.
• Plunge: Leading performance cold plunge brand with all-in-one chillers, tubs, and bundled sauna partnerships. Directly competes with Redwood's Alaskan/Denali cold plunge products and increasingly in the Fire & Ice category.

Others

• Harvia: Finnish sauna heater manufacturer and supplier used by Redwood Outdoors in its products. A key supplier and ecosystem participant; also competes with Redwood at the higher end through its own branded sauna offerings in select markets.

Broad incumbents

• ThermaSol: Long-established US manufacturer of residential and commercial steam and sauna equipment, including heaters and controls. A broader industry incumbent whose heater division competes indirectly with Redwood's heater reselling and accessories.

Emerging players

• Sun Home Saunas (rectify - same as above): Redundant placeholder removed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM1aENtR8mp5V8NLfyBF-OQ
• Facebookfacebook.com/RedwoodOutdoorsCo
• Instagraminstagram.com/redwoodoutdoorsco
• LinkedInlinkedin.com/company/redwoodoutdoors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Outdoors