Al.ive Body
Al.ive Body is an Australian direct-to-consumer brand founded in 2020 that designs and sells premium refillable body, home, cleaning, baby and skincare products using 100% palm oil-free formulations, Australian native botanicals, and PCR plastic packaging, serving health-conscious consumers and gift buyers primarily through its own e-commerce site and wholesale stockists across Australia.
- Company typePrivate
- Founded2020
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Al.ive Body does
Al.ive Body is an Australian direct-to-consumer personal and home care brand founded in 2020 by interior designer sisters Alisa and Lysandra Fraser, headquartered in Colonel Light Gardens, South Australia. The company manufactures and sells premium body, baby, home, cleaning and skincare products, anchored by the signature Bathroom Duo (hand wash and lotion set with a custom interlocking tray) and built around refillable vessels made from 100% post-consumer recycled plastic. Formulations are 100% palm oil-free, vegan, and cruelty-free, and the skincare sub-brand (al.ive skin) incorporates Australian native botanicals including River Mint, Flannel Flower, Tasmanian Pepper Berry, Kangaroo Paw, Wild Rosella and Lilli Pilli combined with proven actives.
The product portfolio spans more than 35 best-selling SKUs organised across signature scent profiles (Mango & Lychee, Sea Cotton & Coconut, Raspberry Blossom & Juniper, Coconut & Wild Orange, Apricot & Sweet Fig, Watermelon & Lime, Lemon & Pomegranate, Lemon Myrtle & Honeydew) and coordinated colorways (Crisp White, Natural Stone, Nude, Deep Plum, Midnight Blue), allowing cross-category merchandising by room, scent or aesthetic. Refill formats are offered across all five product lines, creating a repeat-purchase loop from existing customers and supporting the brand's environmental positioning.
Revenue is generated primarily through one-time product sales on the owned DTC storefront (alivebody.com.au), with bundles offering 15-25% savings to lift average order value and Shop Pay Pay-in-4 installments reducing purchase friction. Pricing ranges from $12 for samples to $331 for complete skincare ritual sets. Distribution is diversified across the DTC site, a dedicated trade wholesale portal (trade.alivebody.com.au), a corporate gifting portal (corporate.alivebody.com.au), and a network of Australian retail stockists. The company serves health-conscious consumers, gift buyers, home care enthusiasts, parents and skincare consumers, primarily within Australia, and operates without disclosed external funding, maintaining founder control since inception.
Al.ive Body firmographics
Firmographics- Name
- Al.ive Body
- Legal name
- Al.ive Body
- Website
- https://alivebody.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Al.ive Body is an Australian direct-to-consumer brand founded in 2020 that designs and sells premium refillable body, home, cleaning, baby and skincare products using 100% palm oil-free formulations, Australian native botanicals, and PCR plastic packaging, serving health-conscious consumers and gift buyers primarily through its own e-commerce site and wholesale stockists across Australia.
- Ownership category
- akta.pro rank
Al.ive Body industry classification
Industry- Product category
- Personal Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- akta.pro primary industry
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
- akta.pro secondary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Al.ive Body is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Al.ive Body business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for body, home, skincare and baby care products sold directly to consumers through e-commerce. Products range from individual items to curated bundles with savings.
- Subscription Payment Option: Pay in 4 interest-free installments offered through Shop Pay for individual products and bundles, enabling higher average order values.
- Refill Products: Refill bottles and concentrates drive repeat purchases across body, home, kitchen, cleaning and skincare categories, creating recurring revenue from existing customers.
- Gift Cards: Digital gift cards sold in denominations starting from $25, enabling customer acquisition through gifting occasions.
- Wholesale & Corporate: Wholesale portal and corporate gifting programs for B2B customers including retailers and corporate partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Bundle Products |
| Unit Pricing | Pay-as-you-go | Refill Products |
| Unit Pricing | Pay-as-you-go | Skincare Sets |
| Unit Pricing | Pay-as-you-go | Travel Bundle |
| Subscription | Pay-as-you-go | Installment Payment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Al.ive Body product offering
Product offeringCore offering
Al.ive Body is a manufacturer and direct-to-consumer brand of premium personal care, home care, skincare, and baby care products. The product range spans body wash, hand and body lotions, kitchen cleaning, home fragrance, and a skincare line, all housed in refillable 100% post-consumer recycled (PCR) plastic bottles. Products are formulated to be 100% palm oil-free, vegan, and cruelty-free, often incorporating Australian native botanicals.
Product overview
al.ive body is a consumer goods brand offering premium body, home, skincare and baby care products. The product portfolio centers on the signature Bathroom Duo (Wash & Lotion Set) as the foundational product, complemented by Body Wash, Kitchen Trio/Duo collections, Home Fragrance (soy candles, reed diffusers, room sprays), Cleaning Products, Hair & Body Travel Pack, Hand Sanitiser, Hand Creams, Lip Butters, Refill Products, Baby Collection, and Gift Cards. All products feature refillable vessels made from 100% post-consumer recycled plastic, signature colorways (Crisp White, Natural Stone, Nude, Deep Plum, Midnight Blue), and signature scents (Mango & Lychee, Sea Cotton & Coconut, Raspberry Blossom & Juniper, Coconut & Wild Orange, Apricot & Sweet Fig, Watermelon & Lime, Lemon & Pomegranate, Lemon Myrtle & Honeydew). The brand also offers curated bundles combining multiple products for home, body, and refills.
Differentiator
Problem solved
Functional benefit
Brands
- al.ive skin: Skincare sub-brand featuring Australian-made skincare products with native botanicals, including cleansers, exfoliants, serums, moisturisers, and face oils. Seven essential products formulated for all skin types, palm oil-free, vegan and cruelty-free.
Products and services
- Bathroom Duo (Wash & Lotion Set) Iconic interlocking hand wash and body lotion duo with custom tray, designed to elevate bathroom aesthetics while providing cleansing and hydration for everyday personal care.
- Body Wash Sulfate-free body wash with naturally derived botanicals and sophisticated signature scents for soft, hydrated skin in everyday shower routines.
- Kitchen Trio & Duo
- Home Fragrance Collection
- Cleaning Products
- al.ive skin Skincare Collection Australian-made skincare collection with native botanicals featuring cleanser, exfoliant, serums, moisturisers, and face oil formulated for all skin types.
- Hair & Body Travel Pack
- Hand Sanitiser Spray
- Hand Creams
- Lip Butters
- Refill Products
- Travel Bundle
- Baby Collection
- Gift Cards
Quantifiable outcome
- Kills 99.9% of bacteria (evaluated against S. aureus and E. coli)
- +1 more outcomes
Companies that use Al.ive Body
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
Al.ive Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Al.ive Body partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- One Tree PlantedcoreBetween 2020-2022, al.ive body partnered with One Tree Planted to support reforestation efforts across Australia, funding a total of 76,000 trees planted. Projects supported habitat restoration, bushfire recovery, and biodiversity initiatives across Australian communities.
- WilderlandscoreBiodiversity partnership protecting 7,947 m² of vulnerable habitat through the Coastal Wildflower Duo collaboration, and 4,350 m² of land for biodiversity in Alleena (Wiradjuri country, NSW Riverina) through the Alleena Project. Purchased Biological Diversity Units representing permanently-protected Australian land.
- Orangutan Foundation International Australia (OFIA)coreFounders Alisa and Lysandra Fraser serve as Ambassadors for Orangutan Foundation International Australia. Their palm oil-free formulation commitment supports orangutan conservation efforts and responsible sourcing practices.
- 3 Sons FitnessminorDonated $10,000 to 3 Sons Fitness in recognition of the culture and country shared, in celebration of the al.ive body X Cungelella Art collaboration. 3 Sons Fitness supports local community knowledge sharing for healthy living.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Al.ive Body competitors and assessment
Company assessmentDirect peers
- Dr Roebuck's: Australian clean beauty and wellness brand offering body and skincare products with minimalist, design-forward branding. Comparable as a fellow Australian-born DTC clean beauty brand targeting similar premium consumer.
- L'Occitane en Provence: Global premium body, hand, and skincare brand with strong refill and sustainability messaging. Comparable on premium body care focus, refillable packaging strategy, and signature scent extensions across categories.
- Aesop: Australian-founded premium personal care brand with design-led aesthetic, signature scents, and global retail presence. Closest direct peer given shared Australian origin, design credibility, and premium body/skincare positioning.
- Sand & Sky: Australian beauty brand leveraging Australian native ingredients with strong DTC and international distribution. Comparable on Australian provenance, botanical-led formulation, and direct-to-consumer growth model.
- Jurlique: Australian botanical skincare and body care brand built on native plant extracts. Directly comparable on Australian botanical provenance, clean formulation positioning, and premium price architecture.
Emerging players
- Koala Eco: Australian eco-friendly home and personal care brand using native botanicals with refillable, plant-based formulations. Comparable on Australian native botanical positioning and sustainability-led brand story, with overlap in kitchen and cleaning categories.
Broad incumbents
- The Body Shop: Global established brand in ethical and natural beauty, with refill stations, vegan formulations, and broad body/skincare range. Comparable on ethical positioning, refillable packaging, and broad body and skincare portfolio.
- Method Products: Established design-led home and personal care brand with strong sustainability credentials and refill offerings. Comparable on design-led home cleaning and personal care portfolio with sustainability messaging.
Regional players
- Haeckels: UK-based natural skincare and home fragrance brand using local botanicals and seaweed-based formulations. Comparable on botanical-led formulation, sustainability narrative, and design-forward home fragrance overlap.
- Thankyou: Australian social enterprise brand spanning personal care, body, and baby categories with strong ethical and sustainability positioning. Comparable on Australian market, ethical brand narrative, and personal care category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Al.ive Body social profiles
Digital presenceAl.ive Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al.ive Body leadership team
Management profileNumber of profiles
Profiles2 records
Al.ive Body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al.ive Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al.ive Body
What does Al.ive Body do?
Al.ive Body is a manufacturer and direct-to-consumer brand of premium personal care, home care, skincare, and baby care products. The product range spans body wash, hand and body lotions, kitchen cleaning, home fragrance, and a skincare line, all housed in refillable 100% post-consumer recycled (PCR) plastic bottles. Products are formulated to be 100% palm oil-free, vegan, and cruelty-free, often incorporating Australian native botanicals.
Is Al.ive Body a public or private company?
Al.ive Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Al.ive Body founded?
Al.ive Body was founded in 2020. It employs 11 to 50 people.
Where is Al.ive Body based?
Al.ive Body is headquartered in Adelaide, Australia, in the Oceania region.
How does Al.ive Body make money?
Five revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Payment Option, refill Products, gift Cards and wholesale & Corporate.
Who are Al.ive Body's main competitors?
Direct peers on record are Dr Roebuck's, L'Occitane en Provence, Aesop, Sand & Sky and Jurlique. Koala Eco is listed as an emerging player. Broad incumbents are The Body Shop and Method Products. Regional players are Haeckels and Thankyou.
Does Al.ive Body have an API?
No public API is recorded for Al.ive Body.
What industry is Al.ive Body in?
Al.ive Body's product category is Personal Care Products. Its primary akta.pro industry code is CRABAAAD, Body Skincare (Lotions, Creams, Body Oils), with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120.