What Tony's Roofing does

Tony's Roofcare Inc., operating as Tony's Roofing, is a family-owned roofing contractor headquartered in Auburn, Washington, founded in 1997 to serve Pierce and King County. The firm provides a full roof lifecycle of services: inspection, planned maintenance programs, cleaning (including soft-wash biological treatment for moss, algae, and lichen), targeted repair, full tear-off replacement with deck assessment and resheets, new installation, real estate transaction inspections, and storm-damage repair including wind damage and insurance claim assistance. Adjacent exterior services include siding, deck building and refurbishment, and gutter services. Technical differentiators cited in firm material include low-pressure soft-wash cleaning that neutralizes growth at the root, full tear-off with deck replacement rather than overlay, and standard-scope (not upgrade) ice-and-water shield installation at eaves, valleys, penetrations, and low-slope transitions for Pacific Northwest moisture conditions. GAF Master Elite certification and a BBB A+ rating (accredited since 2014) anchor third-party validation.

The business model is project-based services revenue, primarily one-time jobs for residential homeowners and some commercial properties, with smaller maintenance contract streams from the Roof Care program and real-estate inspection fees. Work is delivered by in-house crews rather than subcontractors; each crew member has a minimum of five years' roofing installation experience and is factory-trained and licensed, bonded, and insured. Go-to-market is direct-to-consumer via a primary phone line (253-841-7779), a website with 24+ per-city service area pages, educational blog content, and on-site sales-led estimates; storm-damage work adds an indirect channel via insurance adjusters and carrier documentation. Pricing is quote-based with free estimates and no publicly disclosed price points.

Revenue, headcount, and unit economics are not disclosed. The firm operates within a headcount band of 11–50 employees and is concentrated geographically in Pierce and King County, WA. In 2025 ownership transitioned from founder Tony to another local family focused on extending the brand legacy and pursuing innovation; no external investors, parent entities, subsidiaries, funding rounds, or patent holdings are present, and the company carries no mobile application, public API, or software/digital product surface.

Name

Tony's Roofing

Legal name

Tony's Roofcare Inc.

Website

https://tonysroofcare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Tony's Roofing is a family-owned residential and commercial roofing contractor in Auburn, WA, founded in 1997, serving Pierce and King County with roof installation, replacement, repair, maintenance, cleaning, real estate inspections, and storm-damage services using in-house, GAF Master Elite-certified crews.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Moss/Algae Removal & Roof Cleaning (HSAGAKAJ), Roof Cleaning (Low-Pressure/Moss & Algae Removal) (HSAEAMAD)

Keywords

• Residential roofing services
• Roof replacement services
• Roof repair services
• Storm damage repair
• Roof maintenance cleaning

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Roof Installation Services: New roof installation, roof replacement, and resheets for residential and commercial properties. Revenue generated from material costs plus labor. Services include cedar shake, asphalt, metal, and tile roofing installation.
2. Roof Repair Services: Targeted roof repairs including leak source tracing, flashing repair, shingle replacement, and emergency repairs. Revenue generated on per-job basis.
3. Roof Maintenance and Cleaning: Roof maintenance programs, cleaning services (moss/algae/lichen removal), and preventive treatment (zinc/copper strips). Can be one-time services or part of ongoing maintenance plans.
4. Storm Damage and Insurance Repair: Storm damage repair services including post-storm inspections, wind damage repair, emergency tarping, and insurance claim documentation. Revenue from insurance claims and direct customer payment.
5. Real Estate Inspection Services: Roof inspections for real estate transactions, providing documentation for buyers, sellers, and agents with detailed condition reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tony's Roofing is a family-owned roofing contractor that provides residential and commercial roof installation, full tear-off replacement with deck assessment, leak-tracing repairs, soft wash roof cleaning and moss/algae/lichen removal, storm damage and insurance repair, and real estate roof inspections. Services are delivered by in-house crews across Pierce and King County, Washington, with complementary exterior work including siding, decks, and gutters.

Product overview

Tony's Roofing is a family-owned residential roofing company offering a comprehensive suite of roof lifecycle services across Pierce and King County, Washington. The core service portfolio centers on four interconnected offerings: Roof Care (planned maintenance and inspection programs), Roof Repair (diagnostic leak tracing and targeted fixes), Roof Replacement and Resheets (full tear-off and deck replacement), and New Roof Installation. These are complemented by Roof Maintenance and Cleaning (soft wash biological treatment), Real Estate Inspections, Storm Damage services including Wind Damage Repair and Insurance Claim Assistance, plus exterior services (Siding, Decks, and Gutters). The company specializes in asphalt shingles, cedar shake, metal, and tile roofing materials, with GAF Master Elite certification and BBB A+ accreditation providing quality assurance. All services are delivered by in-house crews with a minimum of five years' experience, serving the Pacific Northwest market since 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Care Planned roof maintenance program combining scheduled inspections, condition reporting, attic ventilation review, early intervention on issues, and manufacturer warranty documentation. Targeted at homeowners seeking proactive roof care.
• Roof Repair Diagnostic roof repair service that traces leak sources before recommending scope, including flashing repair, shingle replacement, and emergency response for active water intrusion. For residential and commercial customers with leaking or damaged roofs.
• Roof Replacement and Resheets Full tear-off roof replacement with deck assessment, including full resheets when deck damage warrants it, ice and water shield installation, and ventilation review. Materials include cedar shake, asphalt, metal, and tile.
• New Roof Installation New roof system installation on new construction or bare deck, including material selection guidance, pre-installation deck assessment, and manufacturer specification compliance.
• Roof Maintenance and Cleaning Soft wash biological growth removal (moss, algae, lichen), debris clearing, valley and gutter clearing, and preventive treatment options including zinc and copper strips. Uses low-pressure cleaning solutions that kill growth at the root.
• Real Estate Roof Inspections Detailed roof condition assessments for home buyers, sellers, and agents, including exterior and attic inspection, remaining useful life estimates, and photographic documentation for real estate transactions.
• Roof Wind Damage Repair Wind damage repair including inspection, emergency tarping, shingle replacement, flashing repair, and full restoration for storm-related roof damage.
• Insurance Repair and Replace Insurance claims assistance including damage documentation, scope of loss assessment, adjuster coordination, and complete repair or replacement following qualifying storm events.
• Siding Services Siding repair and installation services, particularly following storm damage to restore exterior envelope integrity.
• Deck Building and Refurbishment Deck construction and renovation services as part of comprehensive exterior home improvement offerings.
• Gutter Services Gutter replacement, repair, maintenance, and cleaning services to protect homes from water damage and foundation erosion.

Quantifiable outcome

• GAF Master Elite certification - only 3% of roofing contractors in the country have qualified
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Better Business BureaucoreOthers · 1 January 2014BBB A+ accredited business since 2014. Accreditation demonstrates commitment to customer satisfaction, high-quality work, professionalism, and long-term relationships with clients.
• GAFcoreTechnology or IntegrationGAF Master Elite certification partnership. Tony's Roofing is certified by GAF, North America's largest roofing manufacturer, for top-quality products and training. This certification provides assurance that roofs will be completed well and professionally. Only 3% of all roofing contractors in the country have qualified as Master Elite.
• Roofing Contractors AssociationminorOthersProfessional industry membership organization for roofing contractors.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aspen Contracting: National exterior services contractor covering roofing, siding, and gutters across many U.S. states. Comparable in product breadth including storm damage and insurance restoration, but operates at much larger scale and broader geography.
• Tecta America: Largest U.S. commercial roofing contractor with national reach. Overlaps with Tony's commercial roofing capability but operates at vastly greater scale and primarily targets larger commercial/industrial accounts rather than residential.
• Bone Dry Roofing: Multi-state roofing franchise network offering residential and commercial roofing services. Comparable service mix (repair, replacement, maintenance) but broader geographic footprint and franchise-driven distribution model.

Direct peers

• IBEX Roof: Pacific Northwest residential roofing contractor serving the Puget Sound region. Comparable as a regional roofing services competitor with similar full-service residential focus and PNW market specialization.
• Larry Haight's Residential Roofing: Long-established Puget Sound residential roofing contractor. Comparable as a family-style PNW roofing company with similar focus on shingle and steep-slope residential roof replacement.
• Pacific Roofing: Washington-state residential and commercial roofing contractor. Directly comparable as a regional roofing services provider offering installation, repair, and maintenance in overlapping PNW service territories.
• Three Tree Roofing: Woodinville, WA-based residential roofing company serving Greater Seattle and the Eastside. Direct peer offering roof replacement, repair, and cleaning services in the same regional market with similar homeowner customer base.
• Chase Construction North West: Washington-state roofing and siding contractor serving the Puget Sound region. Directly comparable as a PNW-focused residential roofing services provider with similar full-service capabilities including repair, replacement, and storm damage.
• ACME Roofing: Pacific Northwest roofing contractor with multiple Washington locations. Comparable in offering residential and commercial roofing services including installation, repair, and maintenance across the same geographic territory.

Others

• GAF (Manufacturing): North America's largest roofing materials manufacturer and Tony's key certification partner. Not a direct competitor, but central to Tony's service offering through Master Elite warranty access and product supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tonysroofcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tony's Roofing