Roberts Sports Of Malone

What Roberts Sports Of Malone does

Roberts Sports of Malone, LLC is a locally owned and operated motorsports dealership located at 652 East Main Street in Malone, New York, serving as an authorized retailer for Bombardier Recreational Products (BRP). The company sells new and pre-owned motorsports vehicles across the BRP portfolio — Can-Am ATVs (Outlander, Renegade families), Can-Am side-by-side UTVs (Defender, Commander, Maverick lines), Can-Am on-road motorcycles and Spyder roadsters, Sea-Doo personal watercraft, Ski-Doo and LYNX snowmobiles — supplemented by Karavan trailers and SSR Motorsports entry-level dirt bikes and ATVs. Operations are supported by on-site parts and service departments and an integrated DX1-powered website that enables online inventory browsing, trade-in valuation through NADA, parts requests, service scheduling, and financing applications.

The business operates a traditional franchised dealership model with no proprietary technology platform; its product portfolio is sourced entirely from external manufacturers, primarily BRP. Revenue is generated through four streams: one-time vehicle sales (new units at MSRP with OEM rebates up to $5,000, plus pre-owned inventory), OEM and aftermarket parts sales, fee-based service and warranty work, and transaction-based financing arranged through BRP financial partners (promotional rates of 0% APR for 36 months and 3.99% APR for 60 months on select models). The store is open limited hours — closed Tuesdays and Wednesdays, with a half-day Saturday — consistent with a small independent retail operation rather than a high-volume dealership group.

The customer base consists of individual recreation enthusiasts and utility users in New York's North Country region, with use cases spanning outdoor recreation, trail riding, hunting, utility work, winter sports, and water sports. No enterprise or commercial fleet accounts are served, and no geographic expansion beyond the immediate service area is indicated in the source materials.

Name

Roberts Sports Of Malone

Legal name

Roberts Sports of Malone, LLC

Website

https://robertssportsofmalone.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Roberts Sports of Malone, LLC is a locally owned BRP-authorized motorsports dealership in Malone, New York, selling Can-Am, Sea-Doo, Ski-Doo, and LYNX vehicles, trailers, and parts to individual recreation enthusiasts in the North Country region.

Ownership category

akta.pro rank

Product category

Motorcycle and Motorsports Vehicle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro industry

PRIMARYCRAMABAN

Motorsports & Powersports Gear & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAIAA

Boat & Personal Watercraft (PWC) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Motorsports vehicle dealership
• ATV and side-by-side sales
• Personal watercraft dealer
• Snowmobile dealer
• Powersports parts and service

Headquarters

HQ city

Malone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned motorsports vehicles including ATVs, side-by-sides, motorcycles, snowmobiles, watercraft, and trailers. Revenue from MSRP pricing with potential manufacturer rebates and dealer markup.
2. Parts Department: Sale of OEM and aftermarket parts and accessories for vehicles sold. Close-out parts section also available.
3. Service Department: Vehicle maintenance and repair services. Includes warranty work and recall look-ups.
4. Financing Services: Arrangement of financing for vehicle purchases through BRP financial partners, earning financing charges and fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roberts Sports of Malone is a BRP-authorized motorsports dealership selling new and pre-owned ATVs, side-by-side UTVs, motorcycles, Spyder roadsters, personal watercraft, snowmobiles, and trailers, alongside OEM parts, accessories, full-service repair and warranty work, and consumer financing arranged through BRP financial partners. The single retail location in Malone, NY serves the North Country region of New York with walk-in sales, online inventory browsing, test ride scheduling, and trade-in valuation.

Product overview

Roberts Sports of Malone is a BRP (Bombardier Recreational Products) authorized dealer offering a comprehensive portfolio of motorsports vehicles. The core product lineup centers on Can-Am branded vehicles—ATVs (Outlander, Renegade), on-road/off-road motorcycles (Spyder, Ryker, Canyon, electric Pulse/Origin), and side-by-side utility vehicles (Commander, Defender, Maverick families)—alongside Sea-Doo personal watercraft and Ski-Doo/LYNX snowmobiles. The company also stocks Karavan trailers and SSR Motorsports entry-level products. Supporting services include OEM parts/accessories sales, full-service maintenance departments, and consumer financing programs through BRP financial partners. This is a traditional franchised dealership model where the product portfolio is sourced from multiple branded manufacturers rather than a unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Can-Am ATVs All-terrain vehicles for trail riding, hunting, and utility work, including Outlander (500/700/850/1000R), Outlander 6x6, Outlander PRO, Outlander Electric, and Renegade sport models, sold to individual consumers at the Malone, NY dealership.
• Can-Am Motorcycles On-road and dual-sport motorcycles including Spyder F3, Spyder RT, Ryker, Canyon, and electric models (Pulse, Origin, Origin '73, Pulse '73) sold to individual consumers.
• Can-Am Utility Vehicles (Side-by-Side) Side-by-side UTVs including Commander, Defender, Defender HD11, Defender PRO, Maverick R, Maverick Sport, Maverick Trail, and Maverick X3 families in single-seat, 2-up, and MAX configurations, sold to individual consumers and outdoor recreation users.
• Sea-Doo Watercraft Personal watercraft (jet skis) and Switch pontoon boats in 13', 16', 18', 19', and 21' lengths, plus RXP/RXT performance models, sold to individual consumers.
• Ski-Doo Snowmobiles Snowmobiles for trail, mountain, and crossover riding in various power configurations and package levels, sold to individual consumers in the North Country region.
• LYNX Snowmobiles Snowmobiles comparable to the Ski-Doo lineup, distributed under the LYNX brand for buyers seeking alternative branding with similar technology.
• Karavan Trailers Trailers for transporting motorsports vehicles including ATVs, UTVs, snowmobiles, and personal watercraft, in utility and specialty configurations, sold to individual consumers.
• SSR Motorsports Entry-level and youth-focused dirt bikes and ATVs offering affordable options for beginning riders.
• Parts Department Sale of genuine OEM parts and accessories for all brands sold, including a close-out parts section offering discounted pricing, for individual vehicle owners.
• Service Department Maintenance, repair, and warranty services for motorsports vehicles sold at the dealership, including warranty work and recall look-up.
• Financing Consumer financing arranged through BRP financial partners, including promotional rates (0% APR for 36 months on select Can-Am models, 3.99% APR for 60 months on select Sea-Doo models) and flexible weekly/monthly payment plans, subject to credit approval.
• Trade-In Services Vehicle trade-in valuation using NADA data, enabling customers to offset purchase costs when upgrading to new units.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• BRP (Bombardier Recreational Products)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for BRP brands including Can-Am (ATVs, side-by-sides, motorcycles, Spyder roadsters), Sea-Doo watercraft, Ski-Doo snowmobiles, and LYNX snowmobiles. Receives OEM promotions, rebates, and marketing support. Products distributed by BRP US Inc. in the U.S.A.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Harley-Davidson: Iconic motorcycle manufacturer with a competing franchised dealer network. Overlaps with the dealership's motorcycle customer base (Can-Am Spyder/Ryker buyers often cross-shop) and shares the franchised-dealer economics model.
• Yamaha Motor Corporation, USA: Manufacturer of competing powersports products (ATVs, side-by-sides, motorcycles, snowmobiles, WaveRunners) distributed through its own independent dealer network. Indirect competitor via parallel OEM channel and overlapping customer demand.
• BRP Inc. Manufacturer of Can-Am, Sea-Doo, Ski-Doo, and LYNX—the entire core product family at Roberts Sports. Not a peer retailer but a critical channel partner whose dealer terms, product cadence, and direct-to-consumer strategy directly shape the dealership's economics.
• Polaris Inc. Manufacturer of competing powersports brands including RZR, Ranger, Indian Motorcycle, and Slingshot. Indirect competitor via parallel dealer network and OEM product overlap; included as an ecosystem participant whose dealer economics influence industry dynamics.

Broad incumbents

• RevZilla: Leading online retailer of motorcycle and powersports gear, parts, and accessories, now part of Comcast. Overlaps with the dealership's parts/accessories and enthusiast-customer base but is a digital-native competitor without a service department.
• MarineMax: Largest recreational boat and personal watercraft retailer in the U.S., a BRP/Sea-Doo partner. Comparable on the marine/PWC retail and service side, though substantially larger in scale and more geographically diversified.
• Cycle Gear: Largest U.S. specialty retailer of motorcycle and powersports apparel, parts, and accessories. Comparable as a customer overlap in motorsports ownership, though it competes in aftermarket/accessories rather than new vehicle sales.

Direct peers

• Gables Motorsports: Florida-based multi-brand powersports and marine dealership offering Can-Am, Sea-Doo, Ski-Doo, and other OEM products with full service and parts departments. Directly comparable as a multi-line BRP family dealer with the same product breadth and service model.
• Fox Powersports: Michigan-based multi-store independent powersports dealer carrying BRP, Honda, Yamaha, and other major OEM lines with full sales, service, and parts operations. Highly comparable as a similarly structured multi-line franchised motorsports retailer.

Emerging players

• RumbleOn: Online-first powersports marketplace actively acquiring and rolling up independent dealerships across the U.S. Directly comparable customer/product category but competes through a digital and acquisition-driven model rather than a single-storefront approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RobertsSportsMalone
• LinkedInlinkedin.com/company/roberts-sports-of-malone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Sports Of Malone