Mooncool

What Mooncool does

Mooncool is a Dallas, Texas-based direct-to-consumer brand founded in 2021 that designs, manufactures, and retails electric mobility vehicles with a primary focus on adult and senior e-trikes. The company's product portfolio spans nine core SKUs across adult trikes (TK2, TK2 PRO, TK Pro, TK1 Folding, TK1 Fat Tire, FT1, MC 350), one e-bike (POP Folding Electric Bike), one youth trike (CD1 for ages 8-14), and one cargo bike (CG2), priced between $599.99 and $1,999.99. Differentiating engineering features include low-step triangular frames for accessibility, rear differential mechanisms for cornering stability, IP65/IPX6-rated helical motors (up to 1310W peak, 90Nm torque), reverse mode, hydraulic disc brakes, and optical-bonded TFT displays; key products carry SGS UL 2849 and UL 2271 safety certifications. Revenue is generated primarily through direct hardware sales (90% pre-assembled delivery, free US shipping, 30-day returns, lifetime frame warranty) supplemented by accessories, model-specific replacement parts, and AIG-backed extended protection plans ($49.99-$94.99). The company serves consumer and small-business buyers across five primary segments: seniors and adults with mobility needs, general adult commuters, families with children, RV/camping enthusiasts, and off-road riders.

Mooncool operates an omnichannel go-to-market combining its own e-commerce site (mooncool.com with regional storefronts for US, Canada, UK, Germany, Italy, Netherlands, France, Spain, Belgium, and Luxembourg), an independent US dealer network of at least seven named retailers, and community-driven physical events (Fall Community Events 2026). Customer acquisition leverages organic social (TikTok, Facebook, Instagram, YouTube), content marketing, email, affiliate programs (Awin and Goaffpro at 3% commission), BNPL payment partnerships (Klarna, Afterpay), and earned media coverage from outlets like Electrek. The company's value proposition centers on stability-first accessibility design targeting the senior mobility demographic, while recent product diversification into e-bikes, cargo, and youth categories signals intentional broadening of the addressable market. Ownership and capitalization details are not disclosed; no parent company, institutional investors, or funding rounds appear in available data, suggesting a privately held and likely bootstrapped operation with 101-250 employees.

Name

Mooncool

Legal name

Mooncool

Website

https://mooncool.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Mooncool is a Dallas-based direct-to-consumer brand founded in 2021 that designs and sells electric trikes, e-bikes, and cargo bikes primarily for seniors and adults seeking accessible, stable personal mobility. The company sells through its own e-commerce site, European regional storefronts, a US dealer network, and community events.

Ownership category

akta.pro rank

Product category

Electric Mobility Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Electric tricycles
• Electric bicycles
• Adult e-trikes
• Folding electric bikes
• Personal mobility vehicles

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric Trike Sales: Primary revenue stream from direct sales of electric trikes including TK1 Folding, TK2, TK2 Pro, TK Pro, FT1 Fat Tire, and MC 350 models. Sold direct-to-consumer via official website with 90% pre-assembled delivery.
2. Electric Bike Sales: Sales of POP Folding Electric Bike and CD1 Electric Youth Trike expanding product portfolio beyond trikes.
3. Accessories Sales: Aftermarket accessories including locks, helmets, mirrors, trike covers, storage bags, pet carriers, trailers, batteries, chargers, fenders, lights, tools, and phone holders.
4. Replacement Parts Sales: Sales of replacement parts including batteries, fenders, rear wheel rims, brake lights, and model-specific parts for TK1 Folding, MC 350, and POP.
5. Product Protection Plans: Extended warranty and accidental protection plans offered through AIG partnership - 1 year for $49.99, 2 years for $74.99, 3 years for $94.99.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Mooncool designs, manufactures, and sells electric tricycles and electric bicycles for adults, seniors, and youth. The portfolio includes folding, commuter, fat-tire, cargo, and kids' trikes plus folding e-bikes, sold direct-to-consumer through the company's e-commerce website with regional storefronts in North America and Europe, supported by a US dealer network. Products ship 90–95% pre-assembled with free shipping and a lifetime frame warranty, and bundle proprietary components (helical motors, rear differentials, torque sensors, TFT displays) into accessibility-focused mobility vehicles.

Product overview

Mooncool is a direct-to-consumer brand specializing in electric mobility products for adults, seniors, and youth. The product portfolio centers on electric trikes (TK2, TK2 PRO, TK Pro, TK1 Folding, TK1 Fat Tire, MC 350) and electric bikes (POP), with a youth-specific offering (CD1). The trike line emphasizes accessibility with low-step frames, comfort features like backrest seats and suspension, and practical capabilities including cargo baskets, reverse modes, and high payload capacities. The POP folding e-bike targets commuters seeking portability with full suspension and hydraulic brakes. Accessories include safety gear (locks, helmets, mirrors), storage solutions (covers, bags, baskets), and replacement parts (batteries, chargers). Products are sold through the official Mooncool store with 90-95% pre-assembly, free shipping, 30-day returns, and lifetime frame warranty. The company positions itself on accessibility, stability, and affordability for riders including seniors and those with mobility challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• TK2 Electric Trike Folding electric trike with 500W front-hub motor (1092W peak), 48V 15Ah battery delivering up to 75-mile range, 450 lbs payload capacity, low-step frame, and reverse mode; for adult riders 5'–6'3".
• TK2 PRO Electric Trike Premium electric trike with 750W IP65/IPX6 helical motor (1310W peak, 90Nm torque), 48V 20Ah battery delivering up to 100-mile range, hydraulic disc brakes, 40mm oil-damped suspension fork, 3.5" full-color TFT display, turn signals, horn, and reverse mode.
• TK Pro Electric Trike Versatile electric trike with 750W motor (1310W peak), 48V 20Ah battery providing up to 100-mile range, 6-speed Shimano drivetrain, torque sensor, 450 lbs max load, turn signals, and brake highlight function; for riders 5'–6'3".
• TK1 Folding Electric Trike Folding electric trike designed for seniors and beginners with 500W motor, 65Nm torque, low-step frame, and comfort-first controls; 95% pre-assembled for easy setup. SGS tested to the UL 2849 standard.
• TK1 Fat Tire Electric Trike Fat-tire electric trike with 4-inch tires, 500W front-hub motor (85Nm peak torque), 400 lbs payload capacity, and dual basket system; positioned as a car replacement for daily errands and local travel.
• POP Folding Electric Bike Folding electric bike with 20" x 3.0" fat tires, 750W motor (1200W peak, 85Nm torque), full suspension (60mm front fork + rear coil spring), hydraulic disc brakes, IPX5 weather resistance, and torque/speed sensor modes; fits riders 4'9"–6'5" with 330 lbs load capacity. SGS certified to UL 2849 & UL 2271.
• CD1 Electric Youth Trike Electric youth trike for children ages 8–14 with 250W rear-drive motor (352W peak), 24V 10.4Ah battery, up to 35-mile range, 350 lbs weight capacity, and adjustable seat/handlebar. SGS tested to UL 2849 standard.
• MC 350 Electric Trike Value-oriented electric trike with 350W motor, 55-mile range, 350 lbs payload capacity, available in 9 colors; designed for riders 5'1"–6'3" with straightforward controls.
• CG2 Electric Cargo Bike Electric cargo bike designed for carrying heavy loads up to 450 lbs, expanding Mooncool's portfolio beyond the trike line.

Quantifiable outcome

• 200,000+ riders have chosen Mooncool products
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor.

• AwinminorGTM or Marketing PartnerAffiliate marketing network partnership through ui.awin.com/express-signup for Mooncool affiliate program. Provides third-party affiliate tracking and commission management.
• GoaffprominorGTM or Marketing PartnerAlternative affiliate program platform at mooncool.goaffpro.com for content creators and influencers to promote products and earn commissions.
• VerifyPassminorGTM or Marketing PartnerIdentity verification platform powering Mooncool's Exclusive Discounts program for military, veterans, government assistance recipients, students, first responders, and healthcare workers to verify eligibility for discount codes.
• AIGminorStrategic or Co-development PartnerAccidental protection and extended warranty provider partnership offering 1-3 year protection plans for Mooncool products as add-on purchases during checkout.
• KlarnaminorGTM or Marketing PartnerPayment partner enabling 4 interest-free installment payments for customers, increasing purchase accessibility and conversion rates.
• AfterpayminorGTM or Marketing PartnerBuy-now-pay-later payment option allowing customers to split purchases into 4 equal interest-free payments over 6 weeks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trek Bicycle Corporation: Trek is one of the world's largest cycling brands, offering e-bikes under the Trek and Electra brands via a global dealer network. Overlaps with Mooncool on consumer e-bike category but is a broad incumbent with deep specialty retail relationships.
• Specialized Bicycle Components: Specialized is a major global cycling brand with a broad e-bike lineup (Turbo series) sold through specialty dealers. Larger incumbent with overlapping accessibility and commuter segments but much broader product portfolio beyond Mooncool's focus area.

Emerging players

• Liberty Trike: Liberty Trike is a smaller US e-trike specialist focused on adult mobility and adaptive riders. Comparable niche positioning with narrower product range than Mooncool but identical end-customer profile.

Direct peers

• Lectric eBikes: Lectric is one of the largest US DTC e-bike brands, selling folding and step-through models at value-tier price points. Comparable DTC-first GTM, US manufacturing/assembly footprint, and overlapping folding/commuter buyer persona.
• Emojo: Emojo manufactures and sells electric tricycles, including fat-tire and folding trikes, directly to US consumers. Direct overlap on e-trike category, accessibility use cases, and price-point competition.
• Addmotor: Addmotor is a US-based DTC e-trike and e-bike brand with overlapping product categories (electric trikes, fat tire models, folding designs) at similar ASPs. Closest direct competitor to Mooncool on trike-specific positioning and senior/accessibility market.
• Pedego: Pedego is a US e-bike brand with a strong franchise/dealer model and a product line that includes trikes and step-throughs aimed at older riders. Comparable accessibility-first positioning and dealer-led GTM.
• Rad Power Bikes: Rad Power Bikes is the leading US e-bike specialist with a broad DTC and dealer model and a step-through/utility product family targeting similar commuter and accessibility use cases as Mooncool's trikes.
• Aventon: Aventon is a US DTC e-bike brand with step-through, folding, and fat-tire models and an expanding dealer network. Comparable mid-tier positioning, multi-channel distribution, and consumer demographic overlap with Mooncool.
• EVELO: EVELO sells electric tricycles and e-bikes directly to consumers with a focus on accessibility, step-through frames, and senior riders. Directly comparable product set and target demographic to Mooncool's trike lineup.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mooncoolbikes
• Facebookfacebook.com/Mooncoolbikes
• Instagraminstagram.com/mooncoolbikes
• TikToktiktok.com/@mooncoolbikes_official
• Xx.com/Mooncoolbikes
• LinkedInlinkedin.com/company/mooncool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooncool