East Polk County Association of Realtors

What East Polk County Association of Realtors does

The East Polk County Association of REALTORS® (EPCAR) is a private, non-profit professional trade association headquartered at 1062 US 92, Auburndale, Florida, serving licensed real estate agents and brokers operating in East Polk County. EPCAR is a local affiliate of the National Association of REALTORS® (NAR) and Florida Realtors®, and provides its 615+ members with Code of Ethics enforcement, access to StellarMLS, Supra electronic lockbox key access, continuing education, and advocacy through RPAC. The association also operates a Business Partner program serving mortgage lenders, title companies, home inspectors, insurance agents, and home builders, with directory listings and sponsorship opportunities.

The association's core technology stack consists of an Info Hub member portal hosted on the GrowthZone platform, integrating StellarMLS for MLS access and Supra for lockbox access; the portal handles membership applications, renewals, event registration, and directory listings. EPCAR runs recurring events including an Annual Trade Expo, Spring Fling, Golf Tournament, Broker Breakfasts, and education classes, supported by an online continuing education portal (theceshop.com). Distribution is regional, concentrated in East Polk County, and primarily self-serve via the member website with in-person and event-based engagement for retention.

EPCAR monetizes through three revenue streams: (1) recurring annual REALTOR® membership dues billed October 1st (a portion of which is remitted to state and national associations), (2) Business Partner fees structured as a quarterly-tiered Bronze membership ($230-$355 depending on join quarter) plus a $75 application fee and à la carte sponsorship pricing, and (3) transaction-fee revenue from golf outings, trade expo tables, and education class sponsorships. Marketing is conducted via the epcar.com website, a Facebook page, email newsletters featuring Business Partner of the Week, and community events.

Name

East Polk County Association of Realtors

Legal name

East Polk County Association of REALTORS

Website

https://epcar.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

East Polk County Association of REALTORS® (EPCAR) is a private non-profit trade association headquartered in Auburndale, Florida, serving 615+ real estate agents and brokers in East Polk County with MLS access, continuing education, ethics enforcement, and business partner networking via a GrowthZone-powered member portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. REALTOR® Membership Dues: Annual dues collected from real estate agents and brokers for membership, including local, state, and national association fees billed October 1st
2. Business Partner Fees: Bronze Level Partner membership at $250/year plus $75 application fee, with additional fees for extra memberships and event participation
3. Event and Class Fees: Revenue from golf tournaments, trade expos, education classes, and sponsorship opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EPCAR is a membership-based professional trade association that serves licensed REALTORS® and real estate businesses in East Polk County, Florida. It sells annual REALTOR® memberships, business partner subscriptions, and event/sponsorship packages, providing access to StellarMLS, Supra lockbox systems, a member portal, directories, continuing education, advocacy, and networking events.

Product overview

East Polk County Association of Realtors (EPCAR) is a professional real estate association offering a membership-based service platform. The organization provides a suite of integrated services including a Realtor member directory, business partner directory, access to the StellarMLS listing service, Supra key/lockbox technology for property access, continuing education courses, and an Info Hub member portal for account management. The association primarily serves real estate professionals in Polk County, Florida, connecting them with MLS data, professional development resources, and industry partners.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Member Directory A searchable directory of licensed REALTOR® members in East Polk County that allows consumers to find real estate professionals by name, company, or location.
• Business Partner Directory A searchable directory of business partners such as mortgage lenders, title companies, home inspectors, insurance agents, and home service providers who support EPCAR members.
• StellarMLS Access Member access to the StellarMLS multiple listing service platform for real estate listing data, property search, and market information.
• Supra eKEY / Lockbox System Access to Supra eKEY app and electronic lockbox system enabling REALTORS® to enter listed properties for showings.
• Continuing Education & Licensing Courses Continuing education and licensing courses for real estate license renewal, including post-licensing classes, Code of Ethics training, and MLS compliance courses, plus online CE via theceshop.com.
• Info Hub Member Portal Online member portal providing account management, invoices, event registration, membership applications, and directory access.
• Business Partner Membership (Bronze Level) Annual subscription for companies providing real estate adjacent services (mortgage, title, inspection, insurance, home services), including directory listing, social media feature, committee access, and event sponsorship rights.
• Trade Expo & Event Sponsorship Packages Pay-as-you-go sponsorship opportunities including trade expo tables, golf outing teams, hole sponsorships, and education class sponsorships for business partners and members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• StellarMLScoreTechnology or IntegrationMultiple Listing Service provider used by EPCAR members for real estate listings and market data access
• SupracoreTechnology or IntegrationLockbox key access system provider allowing REALTORS® to access listed properties through electronic key boxes
• Florida Realtors®coreStrategic or Co-development PartnerState association affiliated with National Association of REALTORS® providing statewide advocacy and education resources
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association setting standards, Code of Ethics, and providing resources for REALTORS®
• Suncoast Credit UnionminorGTM or Marketing PartnerFeatured as Business Partner of the Month, providing mortgage and financial services to members
• Casa FresaminorGTM or Marketing PartnerFeatured as Business Partner of the Month
• Richmond American HomesminorGTM or Marketing PartnerFeatured as Business Partner of the Month, home builder partner
• DR HortonminorGTM or Marketing PartnerFeatured as Business Partner of the Month, national home builder
• Maronda HomesminorGTM or Marketing PartnerFeatured as Business Partner of the Month, home builder partner
• Mortgages & More, LLCminorGTM or Marketing PartnerMortgage brokerage founded in 2022 serving Florida and Georgia, specializing in residential and commercial lending with down payment assistance programs
• Orgova Home InspectionsminorGTM or Marketing PartnerHome inspection company led by Certified Master Inspector serving Polk County and Central Florida with electrical engineering expertise
• Integrity First Title, LLCminorGTM or Marketing PartnerFull-service title insurance agency established in 2002 providing real estate closing services across Florida with Winter Haven and Davenport branches
• Southern Heritage TitleminorGTM or Marketing PartnerTitle company and Business Partner Committee member serving the East Polk County area
• Solaris-Lifetime Mortgage LendingminorGTM or Marketing PartnerMortgage lending company with 30+ years experience in Central Florida market, part of Business Partner Committee
• Accurate Ozone Solutions Inc.minorGTM or Marketing PartnerOdor elimination and mold remediation company founded 2004, manufacturing equipment in Winter Haven, Florida serving Central Florida
• GrowthZonecoreTechnology or IntegrationWebsite and member management platform provider powering the EPCAR website and Info Hub

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Greater Tampa Realtors: Regional Florida REALTOR association serving the Tampa Bay market. Operates the same trade-association model with membership dues, MLS access, professional standards, and partner programs.
• Greater Fort Lauderdale Realtors: Regional Florida REALTOR association serving the Fort Lauderdale market. Similar trade association model with membership dues, MLS access, education, and business partner sponsorship programs.
• Orlando Regional Realtor Association: Larger Florida REALTOR association serving the Orlando metro area with the same model: member dues, MLS access, education, advocacy, and business partner programs. Closest direct comparable in terms of services, structure, and state affiliation.
• Miami Realtors: Large Florida REALTOR association serving Miami-Dade County. Comparable trade association model but at much greater scale; useful as a benchmark for what a mature Florida REALTOR association can become.
• Pinellas Realtor Organization: County-level Florida REALTOR association serving Pinellas County. Structurally and operationally analogous to EPCAR, providing membership services, MLS integration, and business partner sponsorships in a defined Florida territory.
• Lakeland Realtors: Local Florida REALTOR association serving the nearby Lakeland area in Polk County. The most geographically proximate peer to EPCAR, with similar size, scope, and service offering.
• Daytona Beach Area Association of REALTORS: Regional Florida REALTOR association serving the Daytona Beach area. Operates the same membership/MLS/education/partnership model as EPCAR in another defined Florida territory.
• West Pasco Board of Realtors: Local Florida REALTOR association serving western Pasco County, adjacent to EPCAR's territory. Comparable in scale and service offering, with similar business partner and education programs.

Broad incumbents

• National Association of REALTORS (NAR): National umbrella organization that sets the Code of Ethics, professional standards, and REALTOR® trademark that EPCAR and its members operate under. EPCAR's value proposition is directly derived from NAR membership and standards.
• Florida Realtors: Statewide Florida REALTOR association of which EPCAR is a local affiliate. Provides statewide advocacy, education resources, and standards; represents the broader incumbent layer above EPCAR in the REALTOR association hierarchy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EastPolkRealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Polk County Association of Realtors