Wes Moore
- Company typePrivate
- Founded2021
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wes Moore firmographics
Firmographics- Name
- Wes Moore
- Legal name
- Wes Moore for Maryland
- Website
- https://wesmoore.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wes Moore industry classification
Industry- Product category
- Political Campaign Services
- NAICS
- Political Organizations (813940)
- akta.pro primary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
- akta.pro secondary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where Wes Moore is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wes Moore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Political Donations: Grassroots donations from supporters, with over 70% of donations $100 and under. Accepts donations via ActBlue platform with various suggested amounts.
- Merchandise Sales: Sale of campaign merchandise including apparel, yard signs, buttons, stickers, and tote bags through the campaign webstore operated by Bright Blue Ink
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Suggested donation tiers |
| Unit Pricing | Pay-as-you-go | Campaign merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Wes Moore product offering
Product offeringCore offering
Moore-Miller for Maryland is a U.S. political campaign committee that runs the Wes Moore gubernatorial campaign in Maryland. The committee operates the wesmoore.com campaign website, an online web store selling campaign merchandise (apparel and accessories), and an ActBlue-integrated donation platform that processes political contributions. It also organizes grassroots volunteer outreach, rallies, sign-up forms, and coalition engagement with veterans, law enforcement, labor, and community groups.
Product overview
Wes Moore is a political campaign/political organization with the following offerings: A campaign website (wesmoore.com) serving as the central hub for campaign information, news, volunteer coordination, and donations; a web store (store.wesmoore.com) selling campaign merchandise including apparel (t-shirts, hats), goods (buttons, stickers, totes, yard signs, bumper stickers); and donation collection through ActBlue integration. The campaign also utilizes ActBlue Express for donation processing and UserWay's Web Accessibility Widget for website accessibility compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Wes Moore Web Store (Campaign Merchandise) Online storefront offering campaign apparel and accessories for purchase by supporters and the general public; the campaign's primary e-commerce channel for product revenue.
- Moore-Miller for Maryland Campaign Donation Program Online political contribution program allowing individual donors and supporters to make tiered monetary contributions to the Moore-Miller for Maryland committee through the website.
Quantifiable outcome
- Created over 55,000 new businesses with establishments growing 39% faster than before pandemic
- +9 more outcomes
Companies that use Wes Moore
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
Wes Moore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wes Moore partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and major.
- 1199SEIUcoreService Employees International Union Local 1199 endorsed Governor Moore's 2026 reelection campaign, saying he has prioritized affordability for working families.
- Maryland League of Conservation VotersmajorEnvironmental political organization endorsed Governor Moore for 2026 reelection.
- Maryland REALTORSmajorMaryland REALTORS announced endorsement of Governor Moore's 2026 reelection campaign.
- Maryland International Association of Fire FightersmajorFire fighters union endorsed Governor Moore's 2026 reelection campaign.
- Former Republican Delegate Carl AndertonmajorFormer Republican Delegate Carl Anderton endorsed Governor Moore citing his investments in Eastern Shore including $1.9 billion in education funding, rural healthcare investments, and $10 million for waterways improvement.
- Republican Leaders Across MarylandcoreRepublican leaders from across Maryland endorsed Governor Moore's 2026 reelection campaign citing his commitment to bipartisanship. Leaders represent over 200,000 Marylanders across the state including Washington County Commission President John Barr, Mayors Travis Marion, Judy Hamilton, Jack Coburn, former Carroll County Commissioner Ed Rothstein, and former Republican Delegate Carl Anderton.
- National Security Leaders for AmericamajorNational security experts organization endorsed Moore's 2022 gubernatorial campaign.
- GiffordsmajorGun violence prevention organization founded by former Congresswoman Gabrielle Giffords endorsed Moore's 2022 gubernatorial campaign.
- National Wildlife Federation Action FundmajorEnvironmental organization endorsed Moore's 2022 gubernatorial campaign.
- End Citizens United & Let America VotemajorCampaign finance reform organizations endorsed Moore's 2022 gubernatorial campaign.
- Everytown for Gun Safety Action FundmajorGun safety advocacy organization endorsed Moore's 2022 gubernatorial campaign.
- Human Rights CampaignmajorLGBTQ+ advocacy organization endorsed Moore's 2022 gubernatorial campaign.
- Washington Post Editorial BoardcoreMajor newspaper editorial board endorsed Moore, stating he 'is hands-down the better choice in November's election'.
- CASA in ActionmajorImmigrant advocacy organization endorsed Moore's 2022 gubernatorial campaign.
- Jewish Democratic Council of AmericamajorJewish Democratic advocacy organization endorsed Moore's 2022 gubernatorial campaign.
- United Food and Commercial Workers Union Locals 27, 400, and 1994 MCGEOcoreLabor unions endorsed Moore's 2022 gubernatorial campaign.
- AFL-CIOcoreMajor labor federation endorsed Moore's 2022 gubernatorial campaign.
- Maryland House Speaker Adrienne JonescoreHistoric first Black Maryland House Speaker endorsed Moore.
- U.S. Majority Leader Steny HoyercoreMaryland's highest ranking Congressional Democrat endorsed Moore.
- Ben JealousmajorFormer NAACP chief and 2018 Democratic nominee for Maryland governor endorsed Moore.
- Ironworkers Local 5 UnionmajorUnion representing over 1,000 ironworkers endorsed Moore's 2022 gubernatorial campaign.
- Prince George's County State's Attorney Aisha BraveboymajorTop law enforcement officer of Maryland's second-largest jurisdiction endorsed Moore.
- Collective PACmajorNational organization building Black elected representation endorsed Moore.
- Maryland State Education AssociationcoreMSEA, the state's largest teachers union, endorsed Moore highlighting his commitment to supporting educators and vision for public education.
- Former Governor Parris GlendeningmajorFormer two-term Governor and three-term Prince George's County Executive endorsed Moore.
- Aruna MillercoreFormer state delegate and congressional candidate selected as running mate for Lieutenant Governor. Brings legislative experience and Montgomery County geographical balance.
- VoteVets PACcoreProgressive political action committee led by military veterans endorsed Wes Moore. The PAC brings independent spending campaigns, fundraising help, and get-out-the-vote efforts. Moore is a former Army captain and paratrooper in the 82nd Airborne division who deployed to Afghanistan from 2005 to 2006.
- Bright Blue InkcoreUnion printshop based in Austin, Texas administers the campaign webstore, produces merchandise, and ships orders to supporters. Webstore ships within 7 business days.
- ActBluecoreOnline fundraising platform used for processing campaign donations. Supports ActBlue Express for returning donors.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Wes Moore competitors and assessment
Company assessmentOthers
- ActBlue: Dominant Democratic online fundraising platform used by Wes Moore for Maryland for donation processing. While not a competitor, it is the closest enabling infrastructure peer — every comparable MD campaign relies on the same platform for grassroots donation flows.
- VoteVets PAC: Progressive veterans PAC that endorsed Moore and runs independent expenditure campaigns on his behalf. Functionally an allied organization in the same MD electoral ecosystem, deploying parallel fundraising and volunteer mobilization patterns.
- 1199SEIU political program: Healthcare workers union whose political arm endorsed Moore's 2026 reelection. Comparable as an organized labor political operation activating dues-funded voter contact in MD alongside Moore's volunteer coalition.
Broad incumbents
- Democratic Governors Association: National DGA organization supporting Democratic gubernatorial candidates. Overlaps with Moore for Maryland as a broader incumbent ecosystem that funds, polls, and strategizes for member campaigns like Moore's in 2026.
- Republican Governors Association: Counterpart GOP infrastructure that funds and supports Republican gubernatorial candidates. Comparable as the institutional competition that may back any MD GOP challenger opposing Moore in 2026, with similar staff and donor activation patterns.
Direct peers
- Larry Hogan (former Maryland Governor campaign operations): Former two-term Republican Maryland Governor (2015-2023). Closest direct peer because he ran consecutive MD gubernatorial campaigns with similar staff scale, fundraising tiers, and statewide volunteer mobilization, against the same Maryland voter universe that Wes Moore's campaign now targets.
- Maryland Democratic Party: State-level Democratic Party committee operating within the same Maryland electorate. Comparable because it runs voter contact, voter registration, GOTV, and donor programs that overlap directly with the campaign's volunteer and turnout operations.
- Ben Jealous 2018 gubernatorial campaign: 2018 Maryland Democratic gubernatorial nominee and former NAACP president. Comparable as a Maryland-only candidate committee mobilizing progressive donor and coalition support against the same MD electorate, with similar grassroots fundraising and volunteer activation patterns.
- Dan Cox 2022 gubernatorial campaign: The 2022 Republican nominee for Maryland Governor who ran against Moore. Operated a Maryland-only campaign committee of similar operational structure (single-state, grassroots-driven, ActBlue/BitPay-tier donation flows, merchandise store) and competed for the same donor universe.
Regional players
- Steny Hoyer Congressional campaign: Long-serving Maryland congressional campaign operation. Comparable as another regional Maryland candidate committee tapping overlap of in-state donor networks and the same ActBlue/grassroots fundraising infrastructure, while serving a different (federal) office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wes Moore social profiles
Digital presenceWes Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wes Moore leadership team
Management profileNumber of profiles
Profiles6 records
Wes Moore funding detail
Funding detailFunding overview
Funding rounds
Investors
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Wes Moore M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Wes Moore
What does Wes Moore do?
Moore-Miller for Maryland is a U.S. political campaign committee that runs the Wes Moore gubernatorial campaign in Maryland. The committee operates the wesmoore.com campaign website, an online web store selling campaign merchandise (apparel and accessories), and an ActBlue-integrated donation platform that processes political contributions. It also organizes grassroots volunteer outreach, rallies, sign-up forms, and coalition engagement with veterans, law enforcement, labor, and community groups.
Is Wes Moore a public or private company?
Wes Moore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wes Moore founded?
Wes Moore was founded in 2021. It employs 1 to 10 people.
Where is Wes Moore based?
Wes Moore is headquartered in Baltimore, United States, in the North America region.
How does Wes Moore make money?
Two revenue lines are on record. Political Donations are the primary driver. The others are merchandise Sales.
Who are Wes Moore's main competitors?
Others on record are ActBlue, VoteVets PAC and 1199SEIU political program. Broad incumbents are Democratic Governors Association and Republican Governors Association. Direct peers are Larry Hogan (former Maryland Governor campaign operations), Maryland Democratic Party, Ben Jealous 2018 gubernatorial campaign and Dan Cox 2022 gubernatorial campaign. Steny Hoyer Congressional campaign is listed as a regional player.
Does Wes Moore have an API?
No public API is recorded for Wes Moore.
What industry is Wes Moore in?
Wes Moore's product category is Political Campaign Services. Its primary akta.pro industry code is BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns), with a secondary code of BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 813940.