Epic MedSpa

What Epic MedSpa does

Epic MedSpa (legally 'epic MedSpa and Longevity Center') is a privately held medical aesthetics and regenerative wellness clinic headquartered in New Berlin, Wisconsin. Founded approximately in 2003, the clinic operates a single physical location serving Southeastern Wisconsin while extending national reach through its EPIC RX CONNECT telehealth service. The clinic has invested over $6 million in advanced medical-grade devices spanning facial rejuvenation (EmFace, Exion Face, Exion Clear, IPL Photofacial, Laser Resurfacing, Chemical Peels, Hydrafacial, RF Microneedling), body contouring (Emsculpt Neo, Exion Body, Venus Legacy, Venus Bliss), and wellness modalities (Emsella, EMVITAL, Juliet, ExoMind, Red Light Therapy/Oxygen Sauna). Integrated wellness services include peptide therapy programs, bioidentical hormone replacement therapy, PRP hair restoration, and comprehensive hormone and metabolic testing.

The business generates revenue through multiple streams: one-time and series-based aesthetic treatments priced from $70 (chemical peels) to $5,200+ (EmFace four-area series), tiered Care Plans subscriptions ranging from $79 to $399 per month, telehealth consultations priced at $60–$100 plus medication costs, clinical skincare product sales through an e-commerce shop, and financing revenue via a Cherry buy-now-pay-later partnership. The go-to-market motion is direct-to-consumer with a sales-led consultation approach, free initial consultations, online booking through MangoMint, and marketing concentrated on the company website, Instagram, and educational blog content. The customer base consists of individual consumers across six persona segments: adults seeking aesthetic enhancement, longevity and wellness-focused individuals, athletes, menopause/andropause patients, pain and injury recovery patients, and national telehealth patients. The company emphasizes two decades of stable provider relationships, integrated aesthetic-plus-functional medicine protocols, and personalized treatment plans informed by comprehensive diagnostic testing.

Name

Epic MedSpa

Legal name

epic MedSpa

Website

https://epicmedspa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Epic MedSpa is a privately held medical aesthetics and wellness clinic in New Berlin, Wisconsin, offering non-surgical facial rejuvenation, body contouring, and regenerative therapies through $6M+ in advanced medical devices, subscription Care Plans, and a national telehealth arm.

Ownership category

akta.pro rank

Product category

Medical Aesthetics and Wellness Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Medical Spas (Medi-Spa) (HSADAKAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology Telemedicine Platforms (HLALAGAA)

Keywords

• Medical aesthetic treatments
• Non-surgical facial rejuvenation
• Body contouring services
• Bioidentical hormone therapy
• Peptide therapy programs

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medical Aesthetic Treatments: One-time and series-based treatments including laser procedures, injectables, body contouring, and skin rejuvenation. Treatments range from $70 (chemical peels) to $3,400+ (Emsculpt Neo series).
2. Care Plans Subscription: Monthly membership tiers (Core $79, Essential $149, Performance $249, Elite $399) providing monthly treatment credits, service discounts, and priority booking. Includes rollover credits.
3. Telehealth Services (EPIC RX CONNECT): Urgent care visits ($100 + medication cost) and prescription consultations ($60 + medication cost) via telehealth platform. Extended hours 8am-9pm CT, 7 days/week.
4. Skincare Products: Clinical cosmetics sold through online shop including Probiotic HydraGlow ($65-66), with in-clinic product recommendations tied to treatment plans.
5. Financing Revenue: Partnership with Cherry for buy-now-pay-later financing, enabling higher ticket purchases through installment payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Epic MedSpa operates a medical aesthetics and wellness clinic delivering non-surgical facial rejuvenation (EmFace, Exion, IPL, laser resurfacing, microneedling, chemical peels, Hydrafacial), body contouring (Emsculpt Neo, Venus Bliss/Legacy, Exion Body), wellness and recovery services (Emsella, EMVITAL, Juliet, ExoMind, red light/oxygen sauna), and integrated functional medicine (peptide therapy, BHRT, hormone/metabolic testing, PRP hair restoration). The clinic also runs EPIC RX CONNECT, a HIPAA-compliant telehealth platform for urgent care visits and prescription consultations, and sells clinical skincare products through an online shop, with tiered Care Plan memberships driving recurring engagement.

Product overview

Epic MedSpa is a medical aesthetics and wellness clinic offering a comprehensive portfolio of non-surgical aesthetic and functional medicine treatments. The company operates as a service-based practice rather than a software product, providing advanced technology-based treatments including facial rejuvenation technologies (EmFace, Exion Face, Exion Clear, IPL Photofacial, Laser Resurfacing, Chemical Peels, Hydrafacial, RF Microneedling), body contouring systems (Emsculpt Neo, Exion Body, Venus Legacy, Venus Bliss), wellness technologies (Emsella, EMVITAL, Juliet, ExoMind, Red Light Therapy/Oxygen Sauna), and integrated wellness services (Peptide Therapy, BHRT, PRP Hair Restoration, Hormone/Metabolic Testing). The company also offers telehealth services through EPIC RX CONNECT and membership Care Plans. Treatment outcomes are achieved through hardware-based medical devices rather than AI/software capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• EPIC RX CONNECT: Telehealth urgent care and prescription consultation service providing virtual access to healthcare providers for common illnesses, prescriptions, and wellness support.

Products and services

• EmFace Non-surgical facial rejuvenation treatment that combines synchronized radiofrequency and HIFES to lift, contour, and rebuild facial muscle and collagen without needles or downtime, for adult patients seeking facial anti-aging results.
• Exion Face Needle-free facial skin rejuvenation treatment that stimulates natural collagen, elastin, and hyaluronic acid production to improve facial skin density, texture, and elasticity for adults seeking non-surgical facial renewal.
• Exion Clear Advanced non-needle facial treatment that stimulates the natural production of hyaluronic acid, collagen, and elastin to improve skin density, hydration, and facial volume for adults seeking skin quality improvements without downtime.
• Venus Acne Laser Treatment Light-based acne therapy that targets acne-causing bacteria, inflammation, and sebaceous gland activity to reduce breakouts for patients seeking drug-free acne management.
• IPL Photofacial Intense Pulsed Light therapy that uses broad-spectrum light to address sun damage, pigmentation, vascular lesions, and uneven skin tone by targeting melanin and hemoglobin for adults seeking skin tone correction.
• Laser Resurfacing & MicroLaser Peel Ablative and fractional laser treatments that remove damaged outer skin layers and stimulate dermal regeneration to improve texture, reduce wrinkles, and treat scars for adults seeking resurfacing results.
• Chemical Peels Medical-grade controlled exfoliating treatments that accelerate cellular turnover, clear pore congestion, and improve skin tone and texture for adults seeking skin clarity and rejuvenation.
• Hydrafacial Multi-step medical-grade facial combining deep cleansing, controlled exfoliation, and serum infusion to restore skin function and clarity for adults seeking comprehensive skin health maintenance.
• Exion RF Microneedling Radiofrequency microneedling treatment that creates controlled micro-injuries and delivers RF energy to stimulate collagen remodeling while preserving subcutaneous fat and facial volume for adults seeking skin remodeling.
• MD Pen Microneedling Medical-grade microneedling that creates controlled micro-injuries to stimulate natural repair for improvements in skin texture, scarring, and hair restoration in adult patients.
• Laser Hair Reduction Light-based hair reduction treatment that targets pigment in hair follicles to disrupt growth cycles and reduce unwanted hair for patients seeking longer-term hair removal.
• Emsculpt Neo Body contouring treatment that combines HIFEM and radiofrequency energy to simultaneously build muscle and reduce fat for adults seeking non-invasive body shaping.
• Exion Body Body skin quality treatment that stimulates collagen and elastin production to improve skin laxity, firmness, and density for adults seeking non-invasive body skin tightening.
• Venus Legacy Multi-polar RF and pulsed electromagnetic field treatment for non-invasive skin tightening, collagen stimulation, and improvement in skin laxity and texture for adults seeking body skin firming.
• Venus Bliss Non-invasive fat reduction treatment using targeted thermal laser energy to disrupt and eliminate fat cells in stubborn areas for adults seeking body contouring and shape refinement.
• Emsella HIFEM-based pelvic floor strengthening treatment for bladder control, stability, and pelvic floor rehabilitation in men and women experiencing incontinence or pelvic floor weakness.
• EMVITAL High-Intensity Laser Therapy High-intensity laser therapy that reaches deeper tissue layers to support repair, reduce inflammation, improve circulation, and enhance cellular energy for patients seeking pain relief and recovery.
• Juliet Feminine Revitalization Laser therapy for vaginal tissue rejuvenation that stimulates collagen production to improve hydration, elasticity, and overall tissue quality for women seeking feminine wellness care.
• ExoMind Non-invasive neuromodulation treatment that stimulates specific brain regions to support emotional regulation, cognitive clarity, and behavioral pattern changes for adults seeking mental wellness support.
• Red Near-Infrared Light Therapy + Oxygen Sauna Combined red and near-infrared light photobiomodulation therapy paired with full-spectrum infrared sauna and oxygen support for cellular energy, recovery, and whole-body regeneration in adults.
• EPIC RX CONNECT Telehealth HIPAA-compliant telehealth service providing virtual urgent care visits and prescription consultations for weight loss, hair loss, ED, general illness, and ongoing wellness support, available nationwide 8am-9pm CT seven days a week.
• Care Plans Memberships Tiered subscription memberships (Core $79, Essential $149, Wellness Access $149, Performance $249, Elite $399, Massage & Body Therapy $90 monthly) providing monthly treatment credits with rollover, retail discounts, and priority booking for ongoing aesthetic and wellness care.
• Peptide Therapy Programs Personalized peptide therapy protocols (Metabolic Reset, Advanced Body Composition, Recovery & Repair, Longevity & Body Rebuild, Cognitive Reset, Regenerative Aesthetic Support) using compounds such as Semaglutide, Tirzepatide, BPC-157, and NAD+ for adults seeking weight management, recovery, or performance optimization.
• Bioidentical Hormone Replacement Therapy (BHRT) Functional hormone testing and bioidentical hormone replacement therapy delivered in creams and pellets for hormone optimization in adults experiencing hormonal imbalance, menopause, or andropause.
• PRP Hair Restoration Platelet-rich plasma therapy that uses concentrated growth factors from the patient's own blood to stimulate dormant hair follicles for regrowth and increased hair shaft thickness in adults with thinning hair.
• Hormone, Metabolic & Functional Testing Comprehensive diagnostic testing that evaluates hormonal signaling, metabolic efficiency, nutrient status, inflammation, and cortisol regulation to identify root causes of health symptoms in adults seeking functional medicine assessment.
• Probiotic HydraGlow Cream Oil Pearl Clinical topical illuminating and hydrating skincare product sold through the Epic MedSpa online shop, typically recommended as part of treatment plans.
• Gentle Probiotic Calming Lotion Probiotic-based moisturizing lotion for calming and hydrating skin, sold through the Epic MedSpa online shop.
• GrandeFANATIC Fanning & Curling Mascara Mascara product for fanning and curling lashes, sold through the Epic MedSpa online shop.

Quantifiable outcome

• Chemical peels: $70/session with 10% off when buying 6 sessions
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MangoMintcoreTechnology or IntegrationOnline booking and practice management platform used for appointment scheduling and patient management. Powers both in-clinic and telehealth booking systems.
• AlēminorGTM or Marketing PartnerRewards program partner providing loyalty benefits to patients. Patients can earn and redeem rewards for treatments and products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ever/Body: Tech-forward medical spa offering injectables, lasers, and body treatments with a digitally native booking and consultation experience. Comparable aesthetics focus, though primarily in major U.S. metro markets.

Direct peers

• Ideal Image: National medical spa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation with a similar consultation-led sales model and multi-device treatment menu. Most direct comparable for Epic MedSpa's aesthetic service portfolio.
• LaserAway: Largest U.S. medical spa chain focused on laser hair removal, body contouring, skin rejuvenation, and injectables with a heavy marketing-driven DTC model. Comparable service mix and target demographic to Epic MedSpa.
• Restore Hyper Wellness: Multi-location wellness franchise combining IV therapy, cryotherapy, infrared sauna, red light therapy, and aesthetic services. Closely mirrors Epic MedSpa's integrated aesthetic-plus-recovery model.
• Hydr8 Medspa: Multi-location medical spa offering hydrafacials, injectables, body contouring, and laser treatments with a similar physician-supervised service portfolio and tech-forward device stack.
• SkinSpirit: Multi-location medical spa offering injectables, laser treatments, body contouring, and skincare with physician-led consultations. Comparable premium positioning, technology stack, and aesthetic-plus-wellness orientation.
• Milan Laser Hair Removal: Largest U.S. laser hair removal chain with unlimited treatment packages. Comparable device-driven model, although narrower service scope than Epic MedSpa.
• BodyDetails: Multi-location medspa specializing in laser hair removal, body contouring, and skin rejuvenation. Comparable device-based treatment menu and DTC consultation funnel.

Regional players

• Modern Acupuncture: Franchise-based wellness clinic offering acupuncture, red light therapy, and recovery services. Comparable integrated wellness-and-recovery positioning, though narrower scope and franchise structure.

Broad incumbents

• BioTE Medical: National BHRT and hormone optimization provider with a practitioner network across the U.S. Overlaps with Epic MedSpa's hormone, peptide, and longevity service lines at a broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/epicmedspa
• Facebookfacebook.com/epicmedspa
• LinkedInlinkedin.com/company/epic-med-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic MedSpa