M7
M7 ehf. is an Icelandic IT consulting firm specializing in Microsoft Dynamics 365 F&O, Dynamics AX, and Power Platform implementations, augmented by proprietary Icelandic-specific add-ons for banking, electronic invoicing, and invoice approvals, serving 86+ Icelandic enterprises.
- Company typePrivate
- Founded2016
- HeadquartersKópavogur, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M7 does
M7 ehf. is an Icelandic private limited IT consulting and solutions company founded in 2016 and headquartered in Kópavogur, Iceland. The firm specializes in Microsoft Dynamics 365 Finance & Operations (D365 F&O), legacy Dynamics AX (2009 and 2012), and the Microsoft Power Platform, serving Icelandic enterprises with consulting, implementation, upgrades, custom development, process optimization, and ongoing support. Its consulting practice is delivered through Microsoft Sure Step methodology with multi-year enterprise contracts, while its proprietary product line consists of three Icelandic-specific add-ons: M7-Bankalausnin (electronic banking communications), M7-Samþykkktarlausnin (invoice approval with a dedicated mobile app), and M7-Rafænir Reikningar / Skeytamiðlun (electronic invoicing with domestic and international message routing). These solutions are designed for local regulatory and banking conditions that off-the-shelf Microsoft templates do not address.
M7 operates with 30+ consultants, developers, and specialists and reports 86 satisfied customers. The company is a certified Microsoft Partner and is listed on the Icelandic government's register of socially critical infrastructure, and its customer base spans retail (BYKO, BYKO PLUS), aggregate mining (Björgun ehf), quick-service restaurant (KFC Iceland), and other mid-to-large Icelandic enterprises. GTM is direct enterprise sales with no channel or geographic diversification beyond Iceland. M7 has received consecutive CreditInfo "Framúrskarandi Fyrirtæki" recognition (2023–2025), Viðskiptablaðið/Keldan "Fyrirmyndarfyrirtæki í rekstri" (2022, 2025), and was ranked 4th among 211 firms on VR's exemplary-company list in 2024. In 2025 the firm expanded its footprint through new partnerships (Docentric, Ivanti, Element Logic), a coordinated product release, three senior programmer hires, and a relocation to larger offices at Silfursmári 12.
M7 firmographics
Firmographics- Name
- M7
- Legal name
- M7 ehf.
- Website
- https://m7.is
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M7 ehf. is an Icelandic IT consulting firm specializing in Microsoft Dynamics 365 F&O, Dynamics AX, and Power Platform implementations, augmented by proprietary Icelandic-specific add-ons for banking, electronic invoicing, and invoice approvals, serving 86+ Icelandic enterprises.
- Ownership category
- akta.pro rank
M7 industry classification
Industry- Product category
- ERP Consulting Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Application Maintenance & Support (AMS) (BPAEAFAC)
- akta.pro secondary industries
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)
Keywords
Where M7 is headquartered
LocationHeadquarters
- HQ city
- Kópavogur
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
M7 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Consulting: M7 provides consulting, implementation, development and support services for Microsoft Dynamics D365 F&O, AX and Power Platform. Services include system implementations using Microsoft Sure Step methodology, upgrades, custom development, process optimization, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
M7 product offering
Product offeringCore offering
M7 provides consulting, implementation, development, and support services for Microsoft Dynamics 365 Finance & Operations (D365 F&O), Dynamics AX (2009, 2012), and the Power Platform, serving major Icelandic enterprises. The company delivers system implementations using Microsoft Sure Step methodology, upgrades from legacy AX to D365 F&O, custom development, process optimization, and ongoing support. M7 also offers proprietary Icelandic-specific add-on solutions—M7-Bankakerfið (electronic banking), M7-Samþykktarkerfið (invoice approval with mobile app), and M7-Rafrænir Reikningar (electronic invoicing with message routing)—designed to automate or simplify Icelandic business processes.
Product overview
M7 is a consulting and solutions company specializing in Microsoft Dynamics 365 Finance & Operations (D365 F&O), Dynamics AX, and Power Platform. The company provides advisory, operations, and development services, including implementations, upgrades, and process optimization. M7 offers proprietary Icelandic add-on solutions for the Microsoft ecosystem: M7-Bankakerfið (electronic banking), M7-Samþykktarkerfið (invoice approval with dedicated App), M7-Rafrænir Reikningar/Skeytamiðlun (electronic invoicing with message routing), and custom M7-App & Lausnir. These solutions are designed for Icelandic conditions to automate or significantly simplify business processes. The portfolio also includes Power BI reporting and support for legacy Dynamics AX 2009/2012 systems. As a Microsoft partner, M7 serves as a trusted implementation partner for major Icelandic enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- M7-Bankalausnin: Comprehensive solution for electronic banking communications, including overview, claim management, and real-time account balance monitoring for D365 Finance & Operations and Microsoft Dynamics AX.
- M7-Samþykktarlausnin
- M7-Rafrænir Reikningar / Skeytamiðlun
Products and services
- Microsoft Dynamics 365 Finance & Operations (D365 F&O) Consulting & Implementation
Companies that use M7
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
M7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
M7 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DocentriccoreM7 has become the official partner of Docentric in Iceland. Docentric specializes in advanced document and report generation solutions for Microsoft Dynamics 365 Finance & Operations (D365 F&O). M7 will offer implementation, consulting and support for Docentric solutions, enabling Icelandic companies to design and customize documents directly in Microsoft Word, improve automation and professional appearance of reports, and increase efficiency while reducing maintenance costs.
- Element LogicminorElement Logic collaborated with M7 and BYKO to implement high-tech solutions in BYKO's new warehouse at Miðhraun in Garðabæ. Element Logic provided the Autostore automated storage and picking system while M7 handled system integration and adjustments in Dynamics AX2012.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
M7 competitors and assessment
Company assessmentBroad incumbents
- Avanade: Avanade is the Accenture–Microsoft joint venture focused on Microsoft technologies including Dynamics 365. Comparable to M7 in Dynamics capability set but competes at enterprise/global scale with far deeper bench and Microsoft co-investment.
- Deloitte Iceland: Deloitte Iceland provides ERP and Microsoft technology consulting to large enterprises in Iceland. Comparable to M7 in target customer (Icelandic enterprises) and Microsoft stack focus, but operates as part of a global Big 4 firm with broader advisory capabilities.
- Capgemini: Capgemini is a global IT services firm with a Microsoft Dynamics and ERP transformation practice serving enterprise clients worldwide. Comparable to M7 in delivering Dynamics implementation services, though at vastly larger scale and with multi-platform breadth.
- Hitachi Solutions: Hitachi Solutions operates a dedicated Microsoft Dynamics practice within the broader Hitachi group, offering D365 F&O consulting and industry templates. Comparable to M7 in Dynamics specialization but operates at much larger scale across multiple geographies.
- KPMG Iceland: KPMG Iceland operates a Microsoft Dynamics consulting practice as part of its advisory services, targeting large Icelandic enterprises. Comparable to M7 because it sells Dynamics implementation/upgrade services to the same enterprise buyer pool in Iceland, though it bundles them within broader advisory offerings.
Direct peers
- Sa.global: Sa.global is a Microsoft Dynamics-focused consultancy offering implementation, upgrade, and industry-template services. Comparable to M7 as a Dynamics specialist that pairs consulting with proprietary add-on solutions sold alongside Microsoft platforms.
- HSO: HSO is a global Microsoft Dynamics-specialized implementation partner offering consulting, implementation, and industry add-ons. Comparable to M7 as a pure-play Dynamics partner that sells both services and proprietary ISV solutions layered on top of D365 F&O.
- AlfaPeople: AlfaPeople is a global Microsoft Dynamics partner specializing in D365 F&O, AX migrations, and Power Platform. Directly comparable to M7 in business model (Dynamics implementation + ISV extensions) and serves enterprise customers in similar industries.
- Columbus Global: Columbus Global is a Microsoft Dynamics-centric consultancy with deep D365 F&O and AX migration expertise, particularly strong in Northern Europe. Directly comparable to M7 in offering end-to-end Dynamics consulting, upgrades, and industry-specific extensions.
- Advania: Advania is a large Iceland-headquartered Nordic IT services and Microsoft partner with a Dynamics practice. Directly comparable because it serves the same Icelandic enterprise customer base on Microsoft Dynamics, and M7 hired at least one senior consultant from Advania in 2025, signaling direct labor-market and customer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M7 social profiles
Digital presenceM7 compliance and trust
Trust signalCompliance5 records
M7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
M7 leadership team
Management profileNumber of profiles
Profiles3 records
M7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M7
What does M7 do?
M7 provides consulting, implementation, development, and support services for Microsoft Dynamics 365 Finance & Operations (D365 F&O), Dynamics AX (2009, 2012), and the Power Platform, serving major Icelandic enterprises. The company delivers system implementations using Microsoft Sure Step methodology, upgrades from legacy AX to D365 F&O, custom development, process optimization, and ongoing support. M7 also offers proprietary Icelandic-specific add-on solutions—M7-Bankakerfið (electronic banking), M7-Samþykktarkerfið (invoice approval with mobile app), and M7-Rafrænir Reikningar (electronic invoicing with message routing)—designed to automate or simplify Icelandic business processes.
Is M7 a public or private company?
M7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M7 founded?
M7 was founded in 2016. It employs 11 to 50 people.
Where is M7 based?
M7 is headquartered in Kópavogur, Iceland, in the Europe region.
How does M7 make money?
One revenue line is on record: professional Services - Consulting.
Who are M7's main competitors?
Broad incumbents on record are Avanade, Deloitte Iceland, Capgemini, Hitachi Solutions and KPMG Iceland. Direct peers are Sa.global, HSO, AlfaPeople, Columbus Global and Advania.
Does M7 have an API?
No public API is recorded for M7.
What industry is M7 in?
M7's product category is ERP Consulting Services. Its primary akta.pro industry code is BPAEAFAC, Application Maintenance & Support (AMS), with a secondary code of BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 5415 and its SIC code is 7370.