AwareNow Media
- Company typePrivate
- Founded2017
- HeadquartersOwosso, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
AwareNow Media firmographics
Firmographics- Name
- AwareNow Media
- Legal name
- AwareNow Media
- Website
- https://iamawarenow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AwareNow Media industry classification
Industry- Product category
- Cause-Based Digital Media
- NAICS
- Publishing Industries (513), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)
- akta.pro secondary industries
- Unscripted/Reality TV Production (Live-Action) (MPADABAC), Reality & Factual Entertainment (Unscripted) (MPADADAO), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI)
Keywords
Where AwareNow Media is headquartered
LocationHeadquarters
- HQ city
- Owosso
- HQ country
- United States
- HQ region
- North America
Markets served
AwareNow Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Partnerships and Sponsorships: AwareNow partners with brands through its 'Partners In Purpose' program, where companies sponsor events and campaigns to raise awareness for social causes. Genentech serves as the Official Sponsor for the Because I Can Virtual 5K initiative.
- Content Licensing and Streaming: The company produces original content (Films, Podcast, TV shows) and makes it available through streaming services and feeds. Content includes Innerviews, AwareNow Talk Show with themed episodes (LGBTQ+, Human Trafficking, Mental Health, Race), and Strong Women Beautiful Men.
- Merchandise Sales: The company operates a Merch store selling branded merchandise to supporters and followers of the platform.
- Donations and Contributions: The platform accepts donations from supporters and offers subscription options for ongoing contributions to support its mission of positive social change through storytelling.
- Event Registrations: Virtual 5K race events generate revenue through participant registrations, which include access to platforms (e.g., Kinomap), finisher's medals, and film credits, while also raising funds for charitable causes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Virtual 5K Event Registration |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
AwareNow Media product offering
Product offeringCore offering
AwareNow Media produces and distributes original multimedia storytelling content focused on social and human-interest causes across Stories, Magazine, Podcast, TV (including Innerviews and themed Talk Shows), and Films. It also runs the Because I Can franchise, encompassing film content and the Because I Can Virtual 5K accessible charity event, alongside merchandise sales and corporate cause-marketing partnerships through its 'Partners In Purpose' program.
Product overview
AwareNow Media is an official storytelling platform for causes offering a multi-format content portfolio. The core offering consists of Stories, Magazine, Podcast, and TV (featuring Innerviews and the AwareNow Talk Show with themed editions). The Because I Can franchise includes both film content and a virtual 5K event, while the platform also provides Streams and Feeds services for content distribution. The company focuses on creating original, organic content across video, audio, and written formats to raise awareness for causes including Addiction, Alzheimer's Disease, Animal Rights, Bullying, Breast Cancer, Cancer, Disability, Domestic Violence, Down Syndrome, Education, Environment, Gender Equality, Gun Violence, Health & Wellness, Heart Disease, Homelessness, Human Trafficking, Hunger, LGBTQ+, Mental Health, Multiple Sclerosis, Music & Arts, Suicide, Unity, and Veterans.
Differentiator
Problem solved
Functional benefit
Brands
- Because I Can: Film production and virtual 5K event series focused on disability awareness and inclusion
- AwareNow Magazine
- AwareNow Talk Show
- Innerviews
- Because I Can Tour
Products and services
- Stories / Story Feed A collection of original stories organized around various social causes that inform, inspire, and provide support resources for audiences interested in awareness and social impact.
- AwareNow Magazine A digital magazine featuring curated editorial content on causes and social impact topics, with featured themed editions such as 'The Seen Edition.'
- AwareNow Podcast An audio content series covering stories and discussions on various social causes and impact initiatives, distributed through podcast platforms.
- AwareNow TV A video content platform featuring Innerviews (interview-style content), the AwareNow Talk Show, and themed programming including LGBTQ+ Talk, Human Trafficking Talk, Mental Health Talk, Race Talk, and Strong Women Beautiful Men.
- Because I Can Films Original documentary-style films focused on stories of overcoming challenges, including the Because I Can film and the Because I Can Tour traveling event series.
- Because I Can Virtual 5K A virtual 5K race event combining accessible fitness participation with charitable giving, removing barriers for people of all ability levels, with proceeds supporting the National MS Society.
- Streams A streaming content service for accessing video and audio content from the AwareNow platform.
- Feeds A content feed aggregation service providing cause-related stories and updates from the AwareNow platform.
- Merch Branded merchandise store selling apparel and promotional items to supporters and followers of the platform.
Quantifiable outcome
- Reaches and empowers millions of people with awareness content
Companies that use AwareNow Media
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
AwareNow Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AwareNow Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KinomapcoreAwareNow Media partnered with Kinomap to relaunch the 'Because I Can Virtual 5K' for Multiple Sclerosis Awareness Month in March 2026. Kinomap provides the virtual race platform with training content, and participants receive one month of full access to Kinomap's training platform as part of their registration. The partnership enables global accessible fitness events with timed virtual races.
- GenentechcoreGenentech, a biotechnology company and member of the Roche Group, serves as the Official Sponsor of the Because I Can Virtual 5K initiative. The sponsorship supports the global accessible fitness event for Multiple Sclerosis Awareness Month, providing funding and visibility for the cause marketing campaign.
- National MS SocietycoreThe National MS Society is the beneficiary of the Because I Can Virtual 5K, receiving $5 from every registration. The event is timed to coincide with National MS Awareness Month and is explicitly designed to support the society's mission while removing barriers for people of all ability levels.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
AwareNow Media competitors and assessment
Company assessmentDirect peers
- SoulPancake: SoulPancake is a purpose-driven digital media company producing original short-form video and social content around meaning, kindness, and human connection. It overlaps with AwareNow's TV/video storytelling around social impact themes, though with broader entertainment framing.
- StoryCorps: StoryCorps is a nonprofit oral history project that records, curates, and broadcasts personal stories via audio, animation, and broadcast partnerships. Like AwareNow, it blends community-driven content production, multimedia distribution, and a mission-oriented brand.
- The Moth: The Moth is a nonprofit storytelling platform that produces live events, podcasts, and digital content centered on personal narrative. It directly mirrors AwareNow's multi-format (live, podcast, digital) storytelling model, though with a broader, less cause-segmented thematic focus.
- Good Good Good: Good Good Good is an independent impact-focused media brand producing a magazine, podcast, and digital content around social causes. It shares AwareNow's multi-format, mission-driven media model and community engagement approach, though with fewer content verticals.
- Upworthy: Upworthy is a digital media platform focused on amplifying socially conscious stories and videos, with similar cause-driven editorial positioning to AwareNow Media but operating at significantly larger scale.
Broad incumbents
- Freethink: Freethink is a digital media company producing original video and editorial content around innovation, social impact, and human stories. It is comparable to AwareNow's TV/Films storytelling layer but operates at greater scale with professionally produced long-form video.
- Participant Media: Participant Media is a film and television company dedicated to content that inspires social impact, comparable to AwareNow's Films and TV initiatives. It operates at significantly larger scale with theatrical distribution and global streaming partnerships.
- ATTN: ATTN: is a purpose-driven digital media company producing video and editorial content around social issues, sustainability, and identity. It is broadly comparable to AwareNow's cause-driven content model, with a stronger brand-sponsorship monetization engine.
- NowThis: NowThis is a major social-first digital video publisher covering news, social justice, and human interest stories. It competes for the same purpose-driven video audience as AwareNow TV but with substantially larger production and distribution scale.
Emerging players
- DoSomething.org: DoSomething.org is a nonprofit mobilizing young people around social causes through campaigns, content, and digital storytelling. It overlaps with AwareNow's cause-driven mission and event activation model, particularly around accessibility-inclusion initiatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AwareNow Media social profiles
Digital presenceAwareNow Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
AwareNow Media leadership team
Management profileNumber of profiles
Profiles1 record
AwareNow Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AwareNow Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AwareNow Media
What does AwareNow Media do?
AwareNow Media produces and distributes original multimedia storytelling content focused on social and human-interest causes across Stories, Magazine, Podcast, TV (including Innerviews and themed Talk Shows), and Films. It also runs the Because I Can franchise, encompassing film content and the Because I Can Virtual 5K accessible charity event, alongside merchandise sales and corporate cause-marketing partnerships through its 'Partners In Purpose' program.
Is AwareNow Media a public or private company?
AwareNow Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AwareNow Media founded?
AwareNow Media was founded in 2017. It employs 1 to 10 people.
Where is AwareNow Media based?
AwareNow Media is headquartered in Owosso, United States, in the North America region.
How does AwareNow Media make money?
Five revenue lines are on record. Brand Partnerships and Sponsorships are the primary driver. The others are content Licensing and Streaming, merchandise Sales, donations and Contributions and event Registrations.
Who are AwareNow Media's main competitors?
Direct peers on record are SoulPancake, StoryCorps, The Moth, Good Good Good and Upworthy. Broad incumbents are Freethink, Participant Media, ATTN: and NowThis. DoSomething.org is listed as an emerging player.
Does AwareNow Media have an API?
No public API is recorded for AwareNow Media.
What industry is AwareNow Media in?
AwareNow Media's product category is Cause-Based Digital Media. Its primary akta.pro industry code is MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric), with a secondary code of MPADABAC, Unscripted/Reality TV Production (Live-Action). Its NAICS code is 513 and its SIC code is 7812.