Alpha Overhead Door
Alpha Overhead Door is a Montana-based, privately held garage door services contractor founded in 1993, operating three locations (Billings, Butte, Missoula) that provide residential and commercial repair, installation, replacement, and maintenance across Montana and adjacent states.
- Company typePrivate
- Founded1993
- HeadquartersBillings, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Alpha Overhead Door does
Alpha Overhead Door is a privately held Montana-based garage door services contractor founded in 1993, operating three service centers across Billings (headquarters), Butte, and Missoula. The company provides residential and commercial overhead door repair, installation, replacement, maintenance, and emergency services, supported by stocked service vehicles for on-site resolution across Montana and into adjacent areas of Wyoming, the Canadian border region, and North Dakota. Its product portfolio spans wood, steel, aluminum, vinyl, glass, insulated, faux wood, carriage, modern, and custom garage doors, plus chain, belt, wall-mount, direct drive, and smart/WiFi-enabled openers from manufacturer brands including Amarr, Midland, Wayne Dalton, Sunshine Door, Genie, and Sommer. Commercial offerings include high-speed doors, roll-up doors, rolling sheet doors, specialty doors, loading dock equipment, and commercial operators, complemented by Lifestyle retractable garage screens.
The business runs on a direct-to-consumer, quote-based field service model with revenue derived from labor and parts on service calls and from one-time product sales tied to new installations and replacements. Marketing and customer acquisition rely on three dedicated local phone lines, online scheduling, local SEO, and a Google Business Profile carrying a 4.9 rating across 450+ reviews, which together function as the primary brand-building and demand-capture channels. The company claims over 100 years of combined technician experience and Master Certified Technician credentials, and earned IDA 2023 Top 100 Door Dealer recognition (ranked 89th in Total Revenue), giving it meaningful regional brand authority within Montana's relatively thin competitive landscape.
Strategically, Alpha is executing a measured multi-location and product-line expansion: opening Missoula as a third branch in 2025, building out a commercial vertical with higher-ticket specialty doors and loading dock work, and broadening attach-rate offerings through screens and smart openers. No acquisitions, external funding rounds, public listings, AI/ML capabilities, or senior leadership changes are disclosed, and management team details are not publicly listed, suggesting an independent, owner-operated growth posture rather than a venture- or PE-backed scaling strategy.
Alpha Overhead Door firmographics
Firmographics- Name
- Alpha Overhead Door
- Legal name
- Alpha Overhead Door Inc.
- Website
- https://alphaoverhead.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpha Overhead Door is a Montana-based, privately held garage door services contractor founded in 1993, operating three locations (Billings, Butte, Missoula) that provide residential and commercial repair, installation, replacement, and maintenance across Montana and adjacent states.
- Ownership category
- akta.pro rank
Alpha Overhead Door industry classification
Industry- Product category
- Garage Door Services
- NAICS
- Facilities Support Services (561210)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Garage Door Cable, Roller & Hinge Repair (HSAGAMAC)
- akta.pro secondary industries
- Garage Door Off-Track Reset & Emergency Service (HSAGAMAF), Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)
Keywords
Where Alpha Overhead Door is headquartered
LocationHeadquarters
- HQ city
- Billings
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alpha Overhead Door business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Service and Repair: Professional garage door repair and maintenance services including spring replacement, cable replacement, opener repair, panel replacement, and off-track repair. Revenue generated from labor and parts for service calls.
- Installation and Product Sales: New garage door installation and replacement services. The company sells and installs garage doors, garage door openers, and related products from manufacturer brands including Amarr, Midland, Wayne Dalton, Sunshine Door, Genie, and Sommer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Garage door repair services |
| Unit Pricing | Pay-as-you-go | New garage door installation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Alpha Overhead Door product offering
Product offeringCore offering
Alpha Overhead Door is a Montana-based garage door services company that sells, installs, repairs, and maintains residential garage doors, openers, and screens, as well as commercial overhead doors and loading dock equipment. The company operates from three Montana offices in Billings, Butte, and Missoula, and offers 24/7 emergency repair service.
Product overview
Alpha Overhead Door is a service-based garage door company offering a comprehensive portfolio of residential and commercial overhead door products and professional installation/repair services. The product portfolio includes multiple garage door types (wood, faux wood, glass, insulated, steel, aluminum, vinyl, modern, carriage house, traditional, and custom designs) from partnered brands including Amarr, Midland, Wayne Dalton, Sunshine Door, Sommer, and Genie. Garage door openers include chain drive, belt drive, wall mount, direct drive, and smart/WiFi-enabled models. Commercial products include glass doors, high-speed doors, roll-up doors, rolling sheet doors, and specialty doors. Additional offerings include Lifestyle retractable garage screens. The company provides related services including repair, installation, replacement, maintenance, and emergency services across Montana.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Garage Door Repair
Quantifiable outcome
- Same-day repair turnaround for most service calls
- +2 more outcomes
Companies that use Alpha Overhead Door
Customer profileNamed customers6 records
Segments2 records
Alpha Overhead Door technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpha Overhead Door partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amarr Garage DoorscoreAmarr is a leading garage door manufacturer established in 1951. Alpha Overhead Door installs Amarr residential garage doors including Classica, Designer's Choice, Horizon, and Vista models. Amarr offers 14 collections, over 130 color options, and 50 door designs.
- Midland Garage DoorcoreMidland Garage Door has over 40 years of industry experience known for high-quality products and customer service. Alpha installs Midland products including Flush Panel, FullView, and Steel Overlay models.
- Wayne DaltoncoreWayne Dalton is a leading manufacturer of high-quality residential and commercial garage doors known for innovation, durability, and stylish designs. They offer doors in steel, wood, aluminum, and fiberglass.
- Genie Garage Door OpenerscoreGenie is a trusted leader in garage door openers known for reliable performance and innovative technology. They offer Intellicode rolling code technology and battery backup options. Alpha installs Genie openers with lifetime motor warranty.
- Sommer Garage Door OpenerscoreGerman-made Sommer garage door openers use advanced direct drive technology with top-quality materials. Alpha recommends Sommer products for long-lasting results including the evo+ and pro+ models with lifetime motor warranty.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Alpha Overhead Door competitors and assessment
Company assessmentEmerging players
- Amarr Garage Doors: Core supplier/manufacturer partner to Alpha and a channel competitor for installer-led sales; directly comparable on the residential product portfolio (Classica, Designer's Choice, Horizon, Vista) Alpha installs under its 'The First Name In Doors' positioning.
- Genie (The Genie Company): Core opener-manufacturer partner to Alpha and a competitive brand in the same opener category (Intellicode, belt drive, chain drive, wall mount); comparable because Alpha's opener install/upgrade revenue tracks directly to Genie's product roadmap.
- Wayne Dalton: Direct supplier/manufacturer partner to Alpha and a meaningful channel competitor; comparable across the same residential and commercial overhead door SKUs (steel, wood, aluminum, fiberglass) Alpha resells and installs across Montana.
Broad incumbents
- Clopay Corporation: Largest US residential and commercial garage door manufacturer; a supplier-side incumbent competing for installer mindshare via master distribution networks, comparable in the same product categories Alpha retails and installs (steel, insulated, modern, carriage house).
- Raynor Garage Doors: National manufacturer of residential and commercial overhead doors with a comparable dealer/distributor architecture; competes for installer mindshare in the same steel, insulated, and commercial product categories Alpha carries.
- CHI Overhead Doors: Major US residential and commercial overhead door manufacturer with a competing dealer/distributor network; comparable on commercial product offerings (high-speed, rolling sheet, specialty doors) where Alpha competes for commercial accounts in Montana.
- Overhead Door Company: The category-defining brand ('The Original Garage Door'); operates a national distributor/dealer-and-service network that competes with Alpha in commercial and residential service markets while also being a major door supplier in the same product categories Alpha installs.
- LiftMaster (Chamberlain Group): Dominant North American garage-door opener brand and smart-access platform (myQ); relevant because Alpha services LiftMaster openers and competes with dealer networks that bundle LiftMaster installs with bundled service/maintenance contracts.
Direct peers
- Precision Door Service: Largest national garage door repair, installation and replacement franchise operator; directly comparable in service mix (residential + commercial overhead doors, openers, springs) and same-day/emergency positioning that defines Alpha's model.
- A1 Garage Door Service: National garage door service brand with similar residential/commercial repair and installation offering, same-day SLA, and multi-location operating model; directly comparable on GTM motion, product breadth, and technician-dispatched service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Alpha Overhead Door social profiles
Digital presenceAlpha Overhead Door financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Overhead Door leadership team
Management profileNumber of profiles
Alpha Overhead Door funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Overhead Door M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Overhead Door
What does Alpha Overhead Door do?
Alpha Overhead Door is a Montana-based garage door services company that sells, installs, repairs, and maintains residential garage doors, openers, and screens, as well as commercial overhead doors and loading dock equipment. The company operates from three Montana offices in Billings, Butte, and Missoula, and offers 24/7 emergency repair service.
Is Alpha Overhead Door a public or private company?
Alpha Overhead Door is a private company. It is currently operating.
When was Alpha Overhead Door founded?
Alpha Overhead Door was founded in 1993. It employs 11 to 50 people.
Where is Alpha Overhead Door based?
Alpha Overhead Door is headquartered in Billings, United States, in the North America region.
How does Alpha Overhead Door make money?
Two revenue lines are on record. Service and Repair is the primary driver. The others are installation and Product Sales.
Who are Alpha Overhead Door's main competitors?
Emerging players on record are Amarr Garage Doors, Genie (The Genie Company) and Wayne Dalton. Broad incumbents are Clopay Corporation, Raynor Garage Doors, CHI Overhead Doors, Overhead Door Company and LiftMaster (Chamberlain Group). Direct peers are Precision Door Service and A1 Garage Door Service.
Does Alpha Overhead Door have an API?
No public API is recorded for Alpha Overhead Door.
What industry is Alpha Overhead Door in?
Alpha Overhead Door's product category is Garage Door Services. Its primary akta.pro industry code is HSAGAMAC, Garage Door Cable, Roller & Hinge Repair, with a secondary code of HSAGAMAF, Garage Door Off-Track Reset & Emergency Service. Its NAICS code is 561210 and its SIC code is 7340.